What Plaglabs does

Plaglabs is a privately held Chilean software factory founded circa 2016 and headquartered in Santiago, Chile, that designs and develops custom software, process automation, and AI-enabled solutions for enterprise clients across Latin America. The company operates a hybrid model combining project-based custom development (web applications, iOS/Android mobile apps, APIs, microservices, and ERP integrations) with three proprietary SaaS products: Zafepay (recurring payments and subscription platform with Shopify integration), tuFacturador (SII-certified electronic invoicing for Chilean DTE compliance), and Donando (online donation platform for foundations). Its enterprise client base includes LATAM Airlines, CCU, Copeval, Anasac, Isapre Esencial, Pizza Pizza, Unify, HPL Apollo, Inmobiliaria Boetsch, and El Parque, spanning airlines, beverages, agriculture, healthcare, food service, education, real estate, and export verticals.

The company generates revenue through two distinct streams: (1) bespoke professional services for enterprise clients, sold via direct outreach and Google Calendar booking, and (2) subscription SaaS revenue from self-serve SMB products distributed through the Shopify App Store and direct sign-up (tuFacturador priced from 1 UF/month). Its technology stack centers on scalable web architectures, REST APIs, microservices, and integrations with Shopify, Klaviyo, chattigo, and BigQuery, with full SII certification enabling compliance-grade electronic invoicing. The company is bootstrapped and founder-owned under CEO and founder Juan Pablo Baeza, with no disclosed institutional investors, funding rounds, or acquisitions.

Plaglabs claims 9+ years of experience, 100+ delivered projects, 100+ client companies, 1.85 million people impacted, and 8 million transactions processed. Distribution combines direct enterprise sales, self-serve SaaS onboarding, a Shopify App Store presence, content marketing through its blog, and organic social channels (LinkedIn, WhatsApp Business). AI capabilities are limited to internal developer tooling (Cursor) and client-specific recommendation or automation features rather than proprietary models or research.

Name

Plaglabs

Legal name

Plaglabs

Website

https://plaglabs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Plaglabs is a Chilean software factory founded circa 2016 that builds custom software, process automation, and AI solutions for Latin American enterprises, and operates three proprietary SaaS products: Zafepay (payments), tuFacturador (SII-certified invoicing), and Donando (donations).

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

akta.pro secondary industries

Robotic Process Automation (RPA) Platforms (HDAEAHAB), Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA)

Keywords

• Custom software development
• Payment automation platform
• Electronic invoicing software
• Mobile application development
• API integration services

Headquarters

HQ city

Lo Barnechea

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Software Development Services: Bespoke software development services including web applications, mobile apps, system integrations, and AI solutions. Revenue generated through project-based professional services for enterprise clients across Latin America.
2. Zafepay (SaaS Product): Subscription-based payment platform for recurring payments and subscriptions. Generates recurring revenue from businesses using the platform for payment collection, with flexible pricing and integrations.
3. tuFacturador (SaaS Product): Electronic invoicing SaaS starting at 1 UF/month for small/medium businesses. Revenue from monthly subscriptions with optional modules for additional API access, Shopify integration, and multi-company management.
4. Donando (SaaS Product): Online donation platform for foundations, generating revenue through platform fees or subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Plaglabs is a Chilean software factory that builds custom web applications, mobile apps, system integrations, and AI-driven automation solutions for enterprise clients across Latin America. In parallel, it operates three proprietary SaaS products: Zafepay (recurring payment and subscription platform with Shopify integration), tuFacturador (SII-certified electronic invoicing platform), and Donando (online donation platform for foundations).

Product overview

Plaglabs is a Chilean software factory offering a portfolio of proprietary SaaS products plus custom development services. The core offerings include: Zafepay (recurring payment platform with Shopify integration), tuFacturador (SII-certified electronic invoicing with Shopify and API integration), and Donando (donation collection platform). Complementary to these products, Plaglabs provides custom software development services including web applications, mobile apps (iOS/Android), API integrations, and AI-powered process automation. The company operates on a software factory model where product revenue is supplemented by bespoke development projects for enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• Zafepay: Payments platform for recurring payments and subscriptions, including Shopify integration, automated billing, and multi-channel payment collection.
• Tu Facturador
• Donando
• PrimaLabs

Products and services

• Plaglabs Custom Software Development Bespoke software development services including web applications, mobile apps (iOS/Android), system integrations, and AI-driven automation solutions for enterprise clients across Chile and Latin America. Delivered as project-based professional services with agile methodology and rapid MVP delivery.
• Zafepay Payment links and automated recurring payment platform for businesses to collect one-time and subscription payments, manage payment plans, and send automated notifications via email and WhatsApp. Integrates with Shopify for e-commerce checkout and subscription buttons. Offers lower commissions than traditional payment gateways.
• tuFacturador SII-certified Chilean electronic invoicing platform for issuing, receiving, and managing all Chilean tax documents (DTE) including facturas, boletas, notas de credito/debito, guias de despacho, and liquidaciones. Features include bulk document uploads via Excel/CSV, financial dashboard, SII history sync, Shopify integration for automatic boleta issuance, multi-company management, and REST API for developers.
• Donando Online donation collection platform for foundations and nonprofits with communication tools to engage donors and volunteers as part of each project.

Quantifiable outcome

• Report generation reduced from 3 days to seconds through workflow automation (El Parque case)
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify integration for both Zafepay (payment links and subscriptions) and tuFacturador (automatic boleta generation on sale completion). tuFacturador is available on Shopify App Store. Zafepay enables subscription buttons and recurring payments within Shopify stores.
• SII (Servicio de Impuestos Internos de Chile)coreTechnology or IntegrationChilean tax authority certification. tuFacturador is certified by SII for electronic document issuance including facturas, boletas, notas de credito/debito, guias de despacho, and liquidaciones. Handles full certification process for clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MercadoPago: Dominant LATAM digital payments platform offering payment links, subscriptions, point-of-sale, and merchant credit. Competes broadly with Zafepay in payment links and recurring payments, with vastly larger scale and merchant network.
• Accenture LATAM: Global professional services firm with a strong LATAM presence offering custom software development, system integration, and digital transformation for large enterprises. Overlaps with Plaglabs' enterprise custom development services at a much larger scale and brand.
• Siigo: LATAM cloud accounting and invoicing SaaS platform serving SMBs across multiple countries with electronic invoicing, tax compliance, and ERP features. Overlaps with tuFacturador's invoicing focus but serves a broader LATAM SMB market.
• Globant: Large LATAM-headquartered digital transformation and custom software development firm offering enterprise software engineering, automation, and AI services. Comparable to Plaglabs' custom development arm but at vastly greater scale, serving global enterprise clients.

Direct peers

• Softland: LATAM-focused ERP and business management SaaS with operations in Chile, providing electronic invoicing, accounting, and inventory solutions. Competes with Plaglabs' tuFacturador and custom ERP integration work for Chilean and LATAM enterprises.
• Kushki: LATAM payment infrastructure platform enabling online/recurring payments, subscriptions, and payment links across multiple LATAM countries. Directly comparable to Plaglabs' Zafepay product offering, but operating at significantly larger regional scale.
• Defontana: Chilean SaaS provider offering cloud ERP, electronic invoicing (SII-certified), payroll, and accounting software for SMBs and enterprises. Directly competes with Plaglabs' tuFacturador in the Chilean e-invoicing market with a broader suite.
• Flow.cl: Chilean payment gateway offering online payment processing, recurring billing, subscriptions, and payment links for e-commerce merchants. Directly competes with Zafepay in the Chilean market with broader payment method support and bank integrations.
• Bsale: Chilean POS and e-commerce SaaS platform with electronic invoicing, inventory management, and Shopify integration. Competes directly with tuFacturador in e-invoicing and with Zafepay in e-commerce payment workflows for SMB merchants.
• Donorbox: Global online donation platform for nonprofits offering recurring donations, campaign management, and donor engagement tools. Directly comparable to Plaglabs' Donando product for foundations and nonprofit donation collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plaglabs
• Facebookfacebook.com/PlagLabs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaglabs