Diamond Dental

What Diamond Dental does

Diamond Dental Associates, LLC is a privately held, single-location dental practice operating from 334 State Road 31 North, Suite 1, Flemington, New Jersey. Founded and wholly owned by Dr. Scott Chanin, a University of Pennsylvania School of Dental Medicine graduate with over 30 years of clinical experience, the practice is staffed by a small team of approximately 1-10 personnel including front-desk staff, dental hygienists, dental assistants, and a visiting implant specialist, Dr. Eric Schoenebeck.

The practice delivers a comprehensive portfolio of preventive, restorative, cosmetic, and specialized dental services. Core offerings include cosmetic bonding, porcelain veneers (including Lumineers), teeth whitening (in-office and tray-based), Six Month Smiles clear adult orthodontics, Icon Resin Infiltration for white-spot lesions, PerioChip non-surgical periodontal therapy, dental implants, sleep apnea oral appliances, custom sports mouth guards (including authorized Under Armour ArmourBite Mouthpiece fittings), occlusal splints and night guards for bruxism, and full smile makeovers. The facility is equipped with digital X-ray technology (90% less radiation than traditional methods), ground-level entrance with reserved parking, individually controlled patient TVs, relaxation lighting, and optional nitrous oxide.

The business operates on a traditional fee-for-service professional services model, billing patients directly while filing insurance claims on their behalf, and offering financing and payment plans for extensive treatments such as implants, veneers, and full-mouth reconstructions. The customer base is composed of individual adults and families in the Flemington, NJ region, segmented horizontally across the general public, adult orthodontics candidates, and athletes. Patient acquisition relies on local SEO, content marketing via a dental health blog, social media presence on Facebook, referrals, and community reputation reinforced by consecutive New Jersey Top Dentist recognitions in 2020, 2021, and 2022 and multiple professional fellowships held by Dr. Chanin. The practice has no external investors, no funding rounds, and no multi-location expansion in evidence.

Name

Diamond Dental

Legal name

Diamond Dental Associates, LLC

Website

https://diamonddentalassociates.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Diamond Dental Associates is a privately held, single-location dental practice in Flemington, NJ, founded and operated by Dr. Scott Chanin, serving local adults and families with preventive, cosmetic, restorative, and specialized dental services including implants, veneers, orthodontics, and sleep apnea treatment.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

Keywords

• Cosmetic dentistry services
• Dental implant services
• General dental care
• Sports mouth guards
• Orthodontic treatment

Headquarters

HQ city

Flemington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Dental Services Revenue: Traditional fee-for-service dental practice providing comprehensive dental care including preventive, restorative, and cosmetic procedures. Services billed directly to patients with insurance filing handled by the office.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Diamond Dental Associates is a private dental practice providing preventive, restorative, cosmetic, and specialized dental services to individual patients in Flemington, New Jersey. Its portfolio spans routine cleanings and fillings, dental implants, veneers, teeth whitening, Six Month Smiles clear braces, sleep apnea oral appliances, custom sports mouth guards, PerioChip periodontal therapy, Icon resin infiltration, and full smile makeovers, with insurance filing handled in-house and financing available for extensive treatments.

Product overview

Diamond Dental is a dental practice offering a comprehensive portfolio of cosmetic, restorative, and general dental services. The practice operates as a single-location dental office in Flemington, New Jersey, providing both core dental treatments and specialized cosmetic procedures. The service portfolio includes preventive care (cleanings, sealants, fluoride treatments), restorative procedures (fillings, crowns, bridges, root canals, extractions), cosmetic treatments (bonding, veneers, teeth whitening, smile makeovers), and specialized services (dental implants, Six Month Smiles orthodontic braces, sleep apnea oral appliances, sports mouth guards, PerioChip periodontal treatment, and ICON resin infiltration for white spots). Dr. Scott Chanin leads the practice with over 30 years of experience, offering personalized treatment plans utilizing state-of-the-art technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Bonding Uses a durable plastic resin to repair aesthetic defects such as cracks, chips, discoloration, and gaps in teeth; typically completed in one visit without anesthesia and intended for patients seeking minor cosmetic tooth repair.
• Dental Implants Root replacement procedure in which a metal post is placed in the jaw bone to support a crown, functioning as a standalone tooth that appears and works like a natural tooth; intended for patients with missing teeth.
• PerioChip Non-Surgical Periodontal Treatment Non-surgical periodontal treatment using a medicated Chlorhexidine Gluconate chip inserted below the gum line to kill bacteria causing periodontal disease and soft tissue pocketing, combined with scaling and root planing; the biodegradable chip dissolves within approximately 10 days.
• Sleep Apnea Treatment Treatment for obstructive sleep apnea and snoring using custom intraoral devices that reposition the lower jaw to open the airway, offered as an alternative to CPAP machines for patients with sleep-disordered breathing.
• Sports Mouth Guards Custom-fitted athletic mouth guards for sports protection, including the Under Armour ArmourBite performance mouthpiece designed to reduce dental injuries, lower cortisol, reduce lactic acid, and improve strength, power, and oxygen intake; also covers occlusal splints and night guards for bruxism patients.
• Six Month Smiles Clear Braces Adult orthodontic treatment using Lucid-Lok clear and tooth-colored wires to straighten crooked, spaced, or misaligned teeth with an average treatment time of six months (range 4–9 months); intended for adults seeking cosmetic orthodontic correction.
• Teeth Whitening Teeth whitening procedures including custom-tray at-home whitening and in-office bleaching to remove superficial and deep stains from teeth; intended for patients seeking a brighter smile.
• Veneers Thin porcelain liners placed over the front surface of teeth to change their color, shape, and size; includes options such as Lumineers requiring minimal tooth preparation; intended for patients seeking comprehensive cosmetic tooth transformation.
• Icon Resin Infiltration Pain-free, non-invasive treatment that uses a clear resin absorbed into the affected tooth surface to remove white spot lesions and restore natural tooth color in a single visit without drilling.
• SalivaMAX Dry Mouth Treatment Prescription supersaturated calcium phosphate powder dissolved in water to create an artificial saliva rinse for patients suffering from xerostomia (dry mouth) caused by medications, salivary dysfunction, or Sjogren's syndrome.
• Smile Makeover and Smile Upgrade Comprehensive cosmetic dental treatment that transforms imperfect teeth using smile selection guides, cosmetic imaging, and temporization to create a trial smile before final treatment; intended for patients seeking full cosmetic smile transformation.

Quantifiable outcome

• Custom mouthguards reduce athlete tooth damage risk by making athletes 60x more likely to sustain damage without protection
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Under ArmourminorChannel Partner/ Reseller/ DistributorDiamond Dental is an authorized Under Armour ArmourBite Mouthpiece provider. The practice offers these performance mouthguards which are designed to decrease cortisol levels, reduce lactic acid formation, and increase strength, power and speed. The mouthguards also open the airway to increase oxygen levels during sports activity.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sonrava Health: DSO operating several branded dental practice banners across multiple US states. Comparable to Diamond Dental on full-service general and cosmetic dentistry with insurance and financing acceptance, though at corporate scale.
• Western Dental & Orthodontics: Large multi-state DSO offering general dentistry, orthodontics, and cosmetic services. Comparable to Diamond Dental through a similar service mix including orthodontics and cosmetic work, with a much larger geographic footprint.
• Pacific Dental Services: Major DSO supporting over 900 dental practices across the US. Comparable through shared focus on comprehensive general and cosmetic dentistry with modern clinical technology, although structured as a DSO rather than an independent practice.
• Aspen Dental: Multi-location DSO brand with hundreds of offices offering general dentistry, implants, and cosmetic services. Competes for similar patient demographics and service categories as Diamond Dental but operates a corporate-backed, high-volume model.
• Heartland Dental: Largest dental support organization in the US, providing non-clinical support to over 1,700 practices. Comparable to Diamond Dental as a competing operator of dental practices serving general and cosmetic patient needs, though at vastly greater scale and with a DSO support model.
• Jefferson Dental & Orthodontics: Multi-location DSO providing general, cosmetic, and orthodontic services in Texas. Overlaps with Diamond Dental on full-service offerings including Six Month Smiles-style orthodontics and cosmetic smile makeovers, with similar patient-financing approach.
• Affordable Dentures & Implants: National DSO specializing in dentures and implants with hundreds of locations. Competes with Diamond Dental on implant and full-mouth reconstruction cases with a value-focused positioning.

Emerging players

• Tend: Modern, design-forward dental startup offering general, cosmetic, and orthodontic care with a hospitality-led patient experience. Comparable to Diamond Dental on service portfolio and concierge positioning, though Tend operates an urban, tech-enabled, multi-location model.
• SmileDirectClub: Direct-to-consumer clear-aligner company serving adults seeking cosmetic orthodontics. Competes with Diamond Dental's Six Month Smiles clear braces offering for adults wanting non-traditional orthodontic treatment.

Direct peers

• ClearChoice Dental Implant Centers: Network of dental implant centers specializing in full-mouth restoration. Diamond Dental offers implants and full-mouth reconstructions as a core service, making ClearChoice a direct competitor for implant cases within the broader Flemington/NJ catchment area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/diamonddentalassociates
• LinkedInlinkedin.com/company/diamond-dental-associates-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Dental