What Planet IT does

Planet IT, operating under the legal entity Planet Limited, is a UK-based web hosting services provider that functions primarily as a reseller channel partner for Heart Internet. The company offers four core products delivered through Heart Internet's data centre infrastructure and automation tooling: unlimited shared web hosting (£2.49/month), a white-label reseller hosting package, domain name registration and transfer (£2.79/year), and dedicated server hosting (£79.99/month). The product surface is operated via a smartphone-accessible control panel and the HostPay automation platform, with generic SSL certificates and name servers enabling white-label operations for reseller partners.

The business model is subscription-based with monthly and annual billing cadences. Revenue is generated through reseller margins on hosting services sold to end customers, plus direct subscription revenue from shared hosting, domain registrations, and dedicated server rentals. Go-to-market is channel-led: Planet IT's primary customer segment is web hosting resellers who purchase white-label packages to sell hosting under their own branding, supported by a £30 Google AdWords voucher incentive to drive reseller-customer acquisition through paid search. Secondary segments include small business website owners seeking low-cost unlimited hosting and high-demand website operators requiring dedicated resources.

The company operates exclusively in the United Kingdom, with UK data centres and 24x7 UK-based support positioned as differentiators. No independent technology stack, proprietary AI/ML capabilities, mobile app, API, leadership team, headcount, funding history, or M&A activity is disclosed in the available source material, indicating a thin operational profile that is structurally dependent on its relationship with Heart Internet.

Name

Planet IT

Legal name

Planet Limited

Website

https://planet-limited.com

Company type

Private

Operating status

Operating

Short description

Planet IT is a UK-based web hosting reseller operating as a channel partner for Heart Internet, offering shared hosting, white-label reseller packages, domain registration, and dedicated servers to small businesses and hosting resellers.

Ownership category

akta.pro rank

Headquarters

HQ city

Didcot

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Web Hosting Services: Recurring subscription revenue from providing unlimited web hosting services to end customers. Pricing tiers based on monthly plans starting at £2.49 for shared hosting.
2. Reseller Hosting Packages: White label reseller hosting packages allowing partners to create and sell their own hosting packages. Revenue generated through reseller margin on hosting services sold to end customers.
3. Domain Name Registration: Revenue from domain name registration and transfer services, priced from £2.79 per year. Includes free domain transfers to attract new customers.
4. Dedicated Server Hosting: Premium dedicated server hosting services for demanding websites, priced from £79.99 per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Planet IT is a web hosting services provider that operates as a reseller partner for Heart Internet, offering unlimited shared web hosting, white label reseller hosting packages, domain name registration and transfer, and dedicated server hosting. Services are delivered through Heart Internet's UK data centre infrastructure with features including a smartphone control panel, HostPay automation, and 24x7 UK support.

Product overview

Planet IT (planet-limited.com) is a web hosting services provider offering a portfolio of four interconnected hosting products: Web Hosting (unlimited shared hosting), Reseller Hosting (white-label hosting for resellers), Domain Names (registration and transfer), and Dedicated Servers. These products are sold through Heart Internet's infrastructure and can be managed via a smartphone control panel.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Hosting Unlimited shared web hosting package for small businesses and individuals, featuring unlimited email, unlimited databases, multi-site hosting, 24x7 UK support, UK data centres, smartphone control panel, and instant activation.
• Reseller Hosting White label reseller hosting package enabling partners to sell unlimited websites, domain names, and hosting services under their own brand. Includes own branded control panel, unlimited bandwidth, generic SSL and name servers, real-time control with no contract, HostPay hosting automation, and a £30 Google AdWords voucher.
• Domain Names Domain name registration and transfer service for customers seeking affordable domain management, with domain names available from £2.79 per year and free inbound transfers from other registrars.
• Dedicated Servers Dedicated server hosting targeted at demanding, high-traffic websites, providing dedicated server resources from £79.99 per month.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Heart InternetcoreChannel Partner/ Reseller/ DistributorHeart Internet is the primary infrastructure and service provider. Planet IT (planet-limited.com) appears to be registered through Heart Internet's domain registration service. Heart Internet provides the underlying hosting infrastructure, data centres, automation tools (HostPay), and support services that enable the reseller programme.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Namesco: UK-focused domain registration and web hosting provider owned by Team Internet. Comparable product mix (hosting + domains) and UK SMB customer base to Planet IT.
• Fasthosts: UK-based web hosting and domain provider offering shared hosting, dedicated servers, and reseller programmes to UK SMBs — directly comparable customer base, product mix, and geographic focus to Planet IT.
• UK2 Group: UK and global web hosting provider offering shared, reseller, VPS, and dedicated hosting plus domain registration. Comparable product set and target customer base to Planet IT.
• Heart Internet: Heart Internet is the underlying infrastructure provider whose data centres, automation platform, and reseller programme Planet IT is built on. It is the most direct comparable because Planet IT's entire product portfolio is a repackaging of Heart Internet's offerings.
• 123-reg: One of the UK's largest domain registrars and web hosting providers, offering shared hosting, WordPress, and dedicated servers. Closely comparable to Planet IT on product mix (hosting + domains) and UK SMB customer segment.
• Tsohost: UK-based web hosting provider offering shared, reseller, VPS, and dedicated server hosting. Competes with Planet IT in the same UK SMB and reseller segments with comparable product breadth.

Broad incumbents

• Hostinger: Global low-cost shared hosting provider competing aggressively on price at the entry tier. Planet IT's £2.49/month offering is directly price-competed by Hostinger's aggressively priced global plans.
• GoDaddy: Global market leader in domain registration and web hosting, with a UK reseller and SMB offering. Comparable product categories (hosting + domains + reseller) but vastly larger scale and broader portfolio.
• 1&1 IONOS: Global web hosting and cloud infrastructure provider with UK presence, offering shared hosting, dedicated servers, and domains across SMB and enterprise segments. Overlaps Planet IT's product offering but at much broader scale.
• SiteGround: Global managed web hosting provider with strong UK SMB traction. Comparable shared and reseller hosting product categories, but with a managed-services positioning and global infrastructure footprint.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet IT