Teatret Gruppe 38
Teatret Gruppe 38 is a private Danish live theatre company on the Aarhus Ø waterfront, producing 20+ original performances per season — spanning children's theatre, puppetry, drama, and immersive installations — for families, adults, schools, and international festival audiences, with revenue from ticket sales, subscriptions, F&B, merchandise, and touring.
- Company typePrivate
- Founded1972
- HeadquartersAarhus, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Teatret Gruppe 38 does
Teatret Gruppe 38 is a private Danish live theatre company based at Bassin 7 on the Aarhus Ø (Aarhus Harbor) waterfront, with a venue capacity of up to 140 audience members. The company produces and presents original theatrical performances across a range of genres — including children's puppet shows, family dramas, contemporary social commentary, musical performances, and large-scale immersive installations — and programs 20+ productions per season. Its 2026-27 season runs from June 2026 through May 2027 and includes premieres, co-productions with Danish peers (Carte Blanche, Teater Rum, Teater O, Teater Akkord), and international co-productions (Terrapin Puppet Theatre, Trickster-p). The company serves multiple customer segments: families with children (ages 3+), adult theatre-goers, young adults (18-30 via the "Sip og Scenekunst" programme at 85-110 DKK), school groups (via "For skoler"), and international festival organisers (via touring productions starting at 10,000 DKK excluding VAT).
The business model is anchored on direct ticket sales through its website and the BILLETTEN A/S ticketing operator, supplemented by subscription packages (3 tickets at 95 DKK each), food and beverage add-ons through a partnership with Øens Madhus (160-210 DKK), merchandise (posters and an illustrated book at 75 DKK each), gift certificates, and international touring/licensing revenue. The company co-organises the biennial ILT Festival with Aarhus Teater and Teatret Svalegangen and has toured productions to 20+ countries since 2010. Its 2003 Årets Reumert Award for "Den lille pige med svovlstikkerne" establishes its standing in Danish performing arts. The technology stack is limited to standard third-party SaaS for ticketing, newsletters, and web analytics — no proprietary AI/ML or software platforms underpin the offering, as the core product is live human performance. Revenue, headcount, and funding figures are not publicly disclosed.
Teatret Gruppe 38 firmographics
Firmographics- Name
- Teatret Gruppe 38
- Legal name
- Teatret Gruppe 38
- Website
- https://gruppe38.dk
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Teatret Gruppe 38 is a private Danish live theatre company on the Aarhus Ø waterfront, producing 20+ original performances per season — spanning children's theatre, puppetry, drama, and immersive installations — for families, adults, schools, and international festival audiences, with revenue from ticket sales, subscriptions, F&B, merchandise, and touring.
- Ownership category
- akta.pro rank
Teatret Gruppe 38 industry classification
Industry- Product category
- Live Theater / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)
- akta.pro secondary industries
- Touring Theatre Productions (MPAGABAC), Regional & Repertory Theatre Companies (MPAGABAB)
Keywords
Where Teatret Gruppe 38 is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Teatret Gruppe 38 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Ticket Sales: The primary revenue stream comes from direct ticket sales for live theatre performances. Tickets are sold through the theatre's own website and via BILLETTEN A/S as the ticket operator. The theatre offers individual tickets, subscription packages (3 tickets for 95 kr each), and special ticket bundles including 'Sip og Scenekunst' (18-30 age group tickets at 85-110 kr including a beverage) and 'Kaffe-kage-teater' (150 kr including coffee and cake).
- Food and Beverage Service: Revenue from bar sales in the foyer before and after performances, and catering add-ons through Øens Madhus partnership (160 kr main course with drink, 210 kr with dessert), arranged through the theatre's ticket system.
- Poster Sales: Sale of performance posters designed by Claus Helbo, priced at 75 kr each, available at the theatre and via mail order.
- Illustrated Book Sales: Sale of the illustrated book 'I've got Everything' written by Bodil Alling with illustrations by Claus Helbo, available in Danish and English versions at 75 kr per copy.
- Gift Certificates: Sale of gift certificates for theatre tickets, allowing customers to purchase theatre experiences as gifts.
- Touring and Performance Licensing: Revenue from touring productions internationally, including co-productions with partner theatres. Multiple productions have toured internationally to venues including Sydney Opera House, Pittsburgh International Festival, and European festivals. Prices for touring productions start at 10,000 kr (excluding VAT) for minimum 4 performances with max 72 audience members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time purchase | Subscription - Buy 3 tickets for 95 kr each |
| Unit Pricing | One time purchase | Sip og Scenekunst - 18-25/26-30 years |
| Unit Pricing | One time purchase | Kaffe-kage-teater - coffee, cake and theatre |
| Unit Pricing | One time purchase | Food and drink add-on at Øens Madhus |
| Unit Pricing | One time purchase | Performance posters |
| Unit Pricing | One time purchase | Illustrated book - I've got Everything |
| Transaction based/ take rate | Multi-year contract | Touring performance rental - 4+ show package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Teatret Gruppe 38 product offering
Product offeringCore offering
Teatret Gruppe 38 produces and presents original live theater performances at its venue on Aarhus Ø in Denmark, spanning children's puppet shows, family dramas, contemporary adult theater, musicals, and large-scale immersive installations. The company runs a full seasonal programme of more than 20 productions each year, sells tickets and add-on experiences (food and beverage, gift certificates, posters, illustrated books), and rents touring productions to international festivals and venues.
Product overview
Teatret Gruppe 38 is a live theater venue on Aarhus Ø offering authentic, original theater performances primarily for children and adults. The core product is live theatrical productions across diverse genres including drama, comedy, fairy tales, puppet theater, and musical performances. The portfolio includes their mainstage performances, the biennial ILT Festival (co-organized with Teatret Svalegangen and Aarhus Teater), and various add-on experiences such as season subscriptions, gift certificates, performance posters, food and beverage packages at Øens Madhus, youth-focused 'SIP og Scenekunst' packages, and 'Coffee-Cake-Theater' morning packages. The theater also offers an illustrated book based on their 'I've Got Everything' production.
Differentiator
Problem solved
Functional benefit
Brands
- ILT Festival: International performing arts festival organized jointly with Aarhus Teater and Teatret Svalegangen, held every two years
Products and services
- Theater Performances Original live theater performances for children, families, and adults including drama, puppet theater, musicals, and immersive installations, presented at the theatre's venue on Aarhus Ø for audiences of up to 140 per performance.
- Season Subscription (Abonnement) Subscription package granting three tickets at a discounted 95 kr per ticket, designed to encourage repeat attendance by individual consumers and families.
- Gift Certificate (Gavekort) Gift vouchers for theater tickets that allow customers to give live theater experiences as gifts.
- Performance Posters (Plakater) Art posters (A1 format) designed by Claus Helbo featuring theatrical productions, available at the theatre or by mail order at 75 kr each.
- Food and Beverage at Øens Madhus Pre- and post-show dining packages at Øens Madhus, a social-economy café located near the theatre, including main course with drink (160 kr) or with dessert (210 kr).
- Coffee-Cake-Theater (Kaffe-kage-teater) Morning theater package combining a theater ticket with coffee or tea and cake for 150 kr per person, targeting family audiences.
- SIP og Scenekunst (18-25 / 26-30) Discounted ticket-and-beverage package for young adults aged 18-25 (85 kr) and 26-30 (110 kr) including theater admission plus a beverage.
- ILT Festival Biennial international performing arts festival co-organized by Teatret Gruppe 38, Teatret Svalegangen, and Aarhus Teater, presenting international programming across Aarhus's theatre venues.
- I've Got Everything Illustrated Book Illustrated book written by Bodil Alling with illustrations by Claus Helbo, available in Danish and English versions at 75 kr each.
- Touring Production Rentals Rental of the theatre's touring productions for international festivals and venues, available in Danish and English with tiered pricing based on audience size (from 10,000 kr for 4 shows/72 audience up to 20,000 kr for 200 audience).
Quantifiable outcome
- Årets Reumert Award 2003 for Den lille pige med svovlstikkerne
- +3 more outcomes
Companies that use Teatret Gruppe 38
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Teatret Gruppe 38 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Teatret Gruppe 38 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- BILLETTEN A/ScoreBILLETTEN A/S is the official ticket operator for Teatret Gruppe 38. They process and manage all online ticket sales, customer data for bookings, and ticket delivery. The theatre has a data processing agreement with BILLETTEN A/S in compliance with GDPR requirements.
- HeyLoyaltycoreHeyLoyalty provides the theatre's newsletter management service. Customer names and email addresses are shared with HeyLoyalty for newsletter distribution. The theatre acts as data controller with HeyLoyalty as data processor under a data processing agreement.
- Øens MadhuscoreØens Madhus is a social economy enterprise operated by FO-Aarhus and located in Generationernes Hus on Aarhus Ø, approximately 5 minutes' walk from the theatre. They provide catering services including pre/post-show dining and long table (langbord) communal dining experiences for theatre patrons. The theatre shares customer names and order details with Øens Madhus to facilitate catering bookings.
- Carte BlanchecoreCarte Blanche is a co-production partner for several major productions including 'A True Tall Tale' (En sand røverhistorie) and 'Androcles and the Lion' (Androkles og løven). These co-productions feature audiences lying in hammocks under a luminous sky for immersive storytelling experiences.
- Teater RumcoreTeater Rum is a co-production partner for productions including 'Hidden or Forgotten' (Vil du gemmes eller glemmes) and 'My Sister is a Mermaid' (Min søster er en havfrue). Teater Rum's actor Lars Dammark performs in multiple co-productions with the theatre.
- ILT Festival (Aarhus Teater and Teatret Svalegangen)coreILT Festival is a biennial international performing arts festival co-organised by Teatret Gruppe 38, Teatret Svalegangen, and Aarhus Teater. The festival brings together international performing artists and fills most of Aarhus's theatre venues. The theatre co-hosts and participates in the festival, which was held for the 9th time in 2025.
- Teater OmajorTeater O is a co-production partner for the production 'Fjeldgænger' (March 2027), described as a comedy about men's roles and about fathers and sons.
- Teater AkkordmajorTeater Akkord is a co-production partner for 'Lille Frk. Larsens store kærlighed' (April 2027), a musical puppet show for children ages 3-8.
- Teater Katusha and RosenmunkmajorTeater Katusha and Rosenmunk are co-production partners for 'Århundredets Rose' (March 2027), featuring Pia Rosenbaum in a performance about a Jewish woman reflecting on the 20th century.
- Terrapin Puppet Theatre (TAS) and Trickster-p (CH)majorTerrapin Puppet Theatre (Australia) and Trickster-p (Switzerland) co-produced the large-scale theatre installation 'All This Coming and Going' with Teatret Gruppe 38, presented at Aarhus Festuge 2017 and later at Dark MoFo Festival in Tasmania.
- Riddersalen and Jannie FaurschoumajorRiddersalen and Jannie Faurschou are co-production partners for 'Med ørerne på stormkrog' (March 2027), a musical theatre performance about poet Inger Christensen.
Scale indicators5 records
Expansion highlights6 records
Teatret Gruppe 38 competitors and assessment
Company assessmentBroad incumbents
- Folketeatret: Established Danish touring theatre with a broader repertoire and larger production scale than Gruppe 38. Overlaps in touring productions and family-friendly programming but operates at a significantly larger scale across Denmark.
Direct peers
- Aarhus Teater: Larger Aarhus-based regional theatre and co-organiser of the biennial ILT Festival with Teatret Gruppe 38. Operates a similar live-theatre programme with overlapping audiences in the Aarhus market.
- Carte Blanche: Danish puppet and visual theatre company and direct co-production partner on multiple Gruppe 38 productions including 'A True Tall Tale' and 'Androcles and the Lion'. Closely aligned in artistic style and immersive staging.
- Teater Svalegangen: Aarhus-based contemporary theatre company and co-organiser of the ILT Festival. Comparable in scale and programming philosophy, with shared audiences in the Aarhus theatre ecosystem.
- Det Lille Teater: Copenhagen-based children's theatre producing original Danish-language productions for young audiences. Directly comparable in target demographic (children and families) and original-production business model.
- Terrapin Puppet Theatre: Australian puppet and object theatre company and direct co-production partner on the large-scale 'All This Coming and Going' installation. Operates in the same international touring theatre-for-young-people segment as Gruppe 38.
- Teater Rum: Danish children's theatre company and recurring co-production partner with Teatret Gruppe 38 on productions such as 'Hidden or Forgotten' and 'My Sister is a Mermaid'. Operates in a directly comparable children's and family theatre segment.
- Teater O: Danish touring theatre company that has co-produced 'Fjeldgænger' with Teatret Gruppe 38. Comparable touring model and family-oriented programming across Denmark and internationally.
- Teater Akkord: Danish music and puppet theatre company co-producing 'Lille Frk. Larsens store kærlighed' with Gruppe 38. Closely comparable in the children's music-theatre segment with similar family audiences.
- Trickster-p: Swiss puppet and visual theatre company and co-production partner on 'All This Coming and Going'. Comparable in scale, format, and touring philosophy to Gruppe 38, with overlapping festival circuit presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Teatret Gruppe 38 social profiles
Digital presenceTeatret Gruppe 38 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teatret Gruppe 38 leadership team
Management profileNumber of profiles
Profiles1 record
Teatret Gruppe 38 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teatret Gruppe 38 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teatret Gruppe 38
What does Teatret Gruppe 38 do?
Teatret Gruppe 38 produces and presents original live theater performances at its venue on Aarhus Ø in Denmark, spanning children's puppet shows, family dramas, contemporary adult theater, musicals, and large-scale immersive installations. The company runs a full seasonal programme of more than 20 productions each year, sells tickets and add-on experiences (food and beverage, gift certificates, posters, illustrated books), and rents touring productions to international festivals and venues.
Is Teatret Gruppe 38 a public or private company?
Teatret Gruppe 38 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teatret Gruppe 38 founded?
Teatret Gruppe 38 was founded in 1972. It employs 1 to 10 people.
Where is Teatret Gruppe 38 based?
Teatret Gruppe 38 is headquartered in Aarhus, Denmark, in the Europe region.
How does Teatret Gruppe 38 make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are food and Beverage Service, poster Sales, illustrated Book Sales, gift Certificates and touring and Performance Licensing.
Who are Teatret Gruppe 38's main competitors?
Folketeatret is listed as a broad incumbent. Direct peers are Aarhus Teater, Carte Blanche, Teater Svalegangen, Det Lille Teater, Terrapin Puppet Theatre, Teater Rum, Teater O, Teater Akkord and Trickster-p.
Does Teatret Gruppe 38 have an API?
No public API is recorded for Teatret Gruppe 38.
What industry is Teatret Gruppe 38 in?
Teatret Gruppe 38's product category is Live Theater / Performing Arts. Its primary akta.pro industry code is MPAGABAH, Classical & Contemporary Theatre (Plays/Drama), with a secondary code of MPAGABAC, Touring Theatre Productions. Its NAICS code is 711110 and its SIC code is 7900.