What Billetten does

Billetten A/S operates a national ticketing platform for cultural and entertainment events in Denmark, headquartered in Kolding with additional offices in Aarhus and Copenhagen. The company's core product is the billetten.dk online portal, which allows consumers to search across categories — Musik, Sport, Teater, Oplevelser, Biograf, and Andet — and purchase tickets with secure card processing handled by payment acquirer Bambora. Complementing the digital channel, Billetten runs a network of more than 150 physical sales points (salgssteder) distributed across Denmark's North, Central, South, and East regions plus one location in Germany, providing in-person ticket purchase and pickup. The platform also includes a digital ticket delivery system with a proprietary anti-counterfeit security procedure and an optional DKK 58 physical shipping service via DAO postal service.

Billetten's primary value proposition is market consolidation: it serves as the ticketing platform for approximately half of Denmark's music venues and larger performance venues, and more than half of the country's theaters and theater associations, aggregating an event catalog that includes roughly 1,927 music listings alone. The platform serves two distinct customer segments — individual event consumers purchasing tickets for cultural and entertainment experiences, and event organizers (venues, theaters, sports organizers, festival promoters) seeking nationwide distribution through both the online portal and the physical sales network. Billetten also operates a self-service event organizer/advertiser portal (Bliv Annoncør) that enables paid homepage promotional placement for events.

The revenue model is transaction-fee based with multiple small streams: a fixed DKK 10 order fee per transaction, a DKK 58 shipping fee for physical ticket delivery, card payment fees passed through to customers (0.32% for Dankort, 1.00% for MasterCard/VISA, including 25% VAT), and an undisclosed-priced advertising/promotional placement offering on the billetten.dk homepage. The company is privately held with 11-50 employees, was incorporated in 2005 as a continuation of the Billetbyen sales network founded in 1999, and operates as an intermediary where the event organizer remains responsible for refunds in case of cancellation.

Name

Billetten

Legal name

Billetten A/S

Website

https://billetten.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Billetten A/S is a Danish national ticketing platform aggregating cultural events across ~150 physical sales points and an online portal, serving roughly half of Denmark's music venues and over half of its theaters as their primary ticketing infrastructure.

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

NAICS

Amusement and Theme Parks (71311), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Event Marketing, Ticketing & Registration Management (HSACAAAM), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)

Keywords

• Online ticket sales
• Event ticketing platform
• Ticket distribution network
• Concert ticketing services
• Theater ticket sales

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Order Fee: A fixed order fee of DKK 10.00 is charged per transaction for all ticket purchases, providing a consistent per-transaction revenue stream.
2. Shipping Fee: Physical ticket shipments incur a DKK 58.00 shipping fee per shipment, which includes the order fee. Revenue generated from shipping services for customers who require physical ticket delivery.
3. Payment Processing Services: Billetten processes payments through Bambora (payment acquirer), collecting card fees from customers. Fees vary by card type: Dankort (0.32%), MasterCard/VISA (1.00% of transaction amount). These fees are passed through to customers with 25% VAT included.
4. Event Listing/Advertising: Event organizers can pay to have their events featured on the homepage of billetten.dk and receive promotional exposure to the platform's user base. This is an advertiser/listing revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Billetten A/S operates a unified ticket sales platform combining an online portal (billetten.dk) with a nationwide physical distribution network of more than 150 sales locations across Denmark. The platform enables consumers to search, purchase, and pay for tickets to entertainment events including theater, concerts, sports, exhibitions, comedy, lectures, and tours, while providing event organizers with ticketing infrastructure, seat reservation, promotional exposure, and access to the extensive sales network. It serves as the ticketing platform for approximately half of Denmark's music venues and over half of Danish theaters and theater associations.

Product overview

Billetten operates as a unified ticket sales platform for Danish cultural and entertainment events. The core product is the Billetten.dk online portal, which integrates with a physical sales point network of over 150 locations across Denmark. The platform serves approximately half of Denmark's music venues and larger venues, as well as more than half of the country's theaters and theater associations. Event categories include theater, concerts, music, sports, exhibitions, comedy, lectures, trips, sailing, and more. The system processes ticket orders directly into the ticketing infrastructure, ensuring reserved seats, and also offers an event organizer portal for selling tickets through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetten.dk Online Ticket Sales Platform Online ticket sales platform enabling users to search, purchase, and pay for tickets to entertainment events across Denmark including theater, concerts, sports, exhibitions, comedy, lectures, and tours. Orders are processed directly into the ticket system, securing the reserved seat, and tickets are delivered electronically or by physical mail.
• Billetten Physical Sales Point Network (Salgssteder) Network of more than 150 physical sales locations across most of Denmark (including regions in North, Central, South, East, and Germany) for in-person ticket purchase and pickup for customers preferring face-to-face transactions.
• Event Organizer Portal (Bliv Annoncør) Self-service portal enabling event organizers and advertisers to list and sell tickets for their events through billetten.dk and the nationwide physical sales network. Organizers can register events, manage ticket sales, pay for promotional homepage placement, and reach Billetten's consumer base across Denmark.

Quantifiable outcome

• Coverage of approximately 50% of Denmark's music houses and major venues
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Frontloebsen (Danish theater booking): Danish theater-specific ticketing and information portal. Comparable as a Denmark-focused ticketing resource for cultural events, particularly relevant given Billetten's theater market leadership position.
• See Tickets: European ticketing provider with strong presence in UK and other European markets. Comparable in serving as a primary ticketing platform for theaters, music venues, and live events, primarily outside Denmark.

Broad incumbents

• Ticketmaster (Live Nation): Global primary ticketing leader and broad incumbent. Comparable as a large-scale primary ticketing platform serving major venues and tours; competes in Denmark for major concert and event ticketing through its Billetlugen subsidiary and international routing.
• Eventim: Europe's largest ticketing and live entertainment company. Operates Billetlugen in Denmark and competes across European markets with a similar model of primary ticketing, venue partnerships, and physical distribution.

Emerging players

• Eventbrite: Self-service ticketing and event management platform. Comparable in providing an online ticketing marketplace for events of all sizes, though more focused on self-service SMBs and without a physical sales network.
• DICE: Mobile-first ticketing and live event discovery platform. Comparable as a modern ticketing platform focused on music and cultural events, but differentiated by app-first UX and social discovery features.
• Tixel: Safe ticket resale and event ticketing platform operating in multiple European markets. Comparable in the ticketing space, though primarily focused on resale and consumer protection rather than primary ticketing.

Direct peers

• Billetlugen: Largest ticketing platform in Denmark, owned by Eventim. Directly comparable as the #1 player in the same Danish market with the same core offering of online + physical ticket sales for concerts, theater, and events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/billetten-a-s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billetten