What Moorim P&P does

Moorim P&P (무림P&P) is a South Korean specialty paper and pulp manufacturer operating as a division of the publicly-listed Moorim Group (MOORIM., KRX: 009200). Founded in 1974 and headquartered in Seoul, the company is one of three principal business divisions of Moorim Group, alongside Moorim Paper and Moorim SP. Moorim P&P's portfolio centers on bleach chemical pulps and specialty paper products, including the Neo Staca series (Neo Staca Cappuccino for premium applications and Neo Staca Daily for daily-use applications) and the eco-friendly Neo Forest (Neo Fore / 네오포레) brand positioned as a low-carbon paper that returns to the forest cycle. The company markets itself within Moorim Group's 70+ year legacy as Korea's leading pulp and paper technology company.

The underlying technology is conventional paper manufacturing and production, with proprietary emphasis on low-carbon and sustainable paper architecture rather than digital or AI-enabled differentiation. Moorim P&P does not develop software, APIs, or AI modalities based on available evidence. The company operates a horizontal customer model addressing general paper consumers and businesses across packaging, specialty envelope substrates, and commercial printing use cases.

The business model combines direct B2B sales to enterprise customers via Moorim's corporate sales network with a B2C e-commerce channel through the Naver Smart Store ('Moorim Market'). Pricing is not publicly disclosed. Distribution is domestic-focused (single-country/Korea), with the broader Moorim Group ecosystem (including Moorim Capital and Moorim Power Tech as related companies) providing operational and corporate infrastructure synergies.

Name

Moorim P&P

Legal name

MOORIM.

Website

https://moorim.co.kr:13002

Company type

Public

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Moorim P&P is a South Korean specialty paper and pulp manufacturer, part of the publicly-listed Moorim Group. It produces bleach chemical pulps and paper products, including the Neo Staca specialty series and eco-friendly Neo Forest brand, serving Korean B2B and consumer markets.

Ownership category

akta.pro rank

Product category

Specialty Paper Manufacturing

NAICS

Pulp Mills (32211), Pulp, Paper, and Paperboard Mills (3221)

SIC

Pulp Mills (2611), Papers & Allied Products (2600)

akta.pro primary industry

Market Pulp (Bleached Hardwood/Softwood Kraft) (IMAMADAA)

akta.pro secondary industry

Colored, Art & Premium Paper Manufacturing (IMAMAEAG)

Keywords

• Chemical pulp manufacturing
• Specialty paper products
• Eco-friendly paper
• Sustainable paper packaging
• Bleached pulp production

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

Moorim P&P manufactures and trades bleach chemical pulps and specialty paper products. Its portfolio includes the Neo Staca series (Cappuccino and Daily variants) for premium and daily-use paper applications and the Neo Forest (네오포레) eco-friendly paper brand designed to return to the forest cycle. The company also offers pulp, paper, and new-material (신소재) categories for commercial, industrial, and packaging use cases.

Product overview

Moorim P&P operates as one of three divisions within Moorim Paper Group alongside Moorim Paper and Moorim SP. The company specializes in specialty paper products, offering a portfolio that includes the Neo Staca series (Neo Staca Cappuccino and Neo Staca Daily) and the eco-friendly Neo Fore brand. Moorim P&P focuses on producing low-carbon paper products, as evidenced by their participation in sustainability initiatives and community programs promoting the value of environmentally conscious paper products.

Differentiator

Problem solved

Functional benefit

Brands

• Neo Star Cappuccino: Paper product brand
• Neo Star Daily
• Neo Forest (네오포레)
• Moorim Store (무림 스토어)

Products and services

• Neo Staca Cappuccino (네오스타카푸치노) Specialty paper product from the Neo Staca series designed for premium applications; represents Moorim P&P's specialty paper portfolio targeting commercial printing and packaging buyers requiring premium substrate quality.
• Neo Staca Daily (네오스타데일리) Specialty paper product from the Neo Staca series designed for daily-use applications; part of Moorim P&P's specialty paper line for commercial buyers requiring standard daily-use substrate.
• Neo Forest (네오포레) Eco-friendly paper brand whose products are designed to return to the forest cycle, representing Moorim P&P's low-carbon and sustainable paper solution for environmentally conscious consumers and businesses.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stora Enso: Nordic integrated pulp and paper manufacturer producing market pulp, packaging boards, and biomaterials. Comparable in bleached pulp production and downstream paper/packaging conversion.
• UPM-Kymmene: Finnish forestry group producing market pulp (including bleached hardwood kraft), specialty papers, and label materials. Closely comparable in bleached chemical pulp production and specialty paper specialty grades.
• Sappi Limited: South Africa-headquartered global producer of coated woodfree paper, specialty paper, and dissolving pulp. Closely comparable in specialty/coated paper positioning and dissolving/bleached pulp production.
• Mondi Group: European-listed global packaging and paper company with integrated pulp operations. Comparable in producing both market pulp and specialty/corrugated paper products for industrial customers.
• International Paper: Largest global pulp and paper producer with diversified packaging and pulp operations. Comparable in producing market pulp and industrial paper products, though much larger scale and global footprint.
• Asia Pulp & Paper (APP/Sinarmas): One of the world's largest vertically integrated pulp and paper producers. Competes with Moorim P&P in pulp and specialty paper categories globally, with much larger scale and broader product portfolio.

Direct peers

• Hansol Paper: One of South Korea's largest paper manufacturers producing printing/writing papers, industrial papers, and specialty grades. Comparable in scale, domestic Korean market focus, and product mix spanning commodity to specialty paper.
• Moorim SP: Third Moorim Group division focused on specialty paper products. Closest direct competitor within the same corporate family, sharing distribution channels, raw material sourcing, and customer base in Korea's specialty paper market.
• Moorim Paper (Moorim Group): Sibling division within Moorim Group producing printing/writing and packaging papers. Directly comparable pulp and paper manufacturer with shared group infrastructure, technology platform, and Korean market focus — the closest functional peer.

Emerging players

• Nine Dragons Paper: China's largest containerboard and recycled paper producer, increasingly competing in Asian packaging paper markets. Comparable as a major Asian pulp and paper player, particularly relevant for the Korean packaging paper segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/moorim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moorim P&P