WE CARE 2

What WE CARE 2 does

WE CARE 2 is operated by HealthWorksPros (HWP), a New Jersey-based private professional services enterprise headquartered at 85 N 14th Street, East Orange, NJ. The company delivers integrated healthcare services across primary care, behavioral health (including individual counseling, group therapy, psychiatric services, crisis intervention, and medication-assisted treatment), occupational medicine, school-based clinical services, elder home care, and telehealth. Its primary customer base is individual patients in underserved New Jersey communities — served in 9 languages including Spanish, Mandarin, Cantonese, Vietnamese, Brazilian Portuguese, Russian, Haitian Creole, and Korean — alongside B2B clients such as municipalities, public agencies, law enforcement, school districts, transportation providers, and private employers purchasing occupational health and workforce wellness programs. The company accepts Medicare, Medicaid, and Optum (Veteran Network) insurance.

The company's underlying technology is a set of proprietary branded frameworks and platforms rather than a single software product. SHIELD™ is the occupational medicine methodology sold to employer clients; the TRUST™ Model is the whole-person care framework connecting clinical and social services; CLEAR-CARE™ is the occupational health case management and reporting platform with an external referral portal (clearcarenj.com); EAP NOW® is the employee assistance program; and HWP-QMS™ and ENGAGE360™ form the "Dedicated Client Environment™" for quality management and client engagement. Distribution is direct-to-consumer via the East Orange clinic and telehealth, plus direct enterprise sales for SHIELD, EAP NOW, and school-based contracts. Pricing is not publicly disclosed; revenue is generated through insurance reimbursement (Medicare/Medicaid/Optum) for clinical services and contract-based employer fees for occupational health and EAP, making it a hybrid fee-for-service plus B2B recurring revenue model. The company is part of HWP Enterprises, a diversified professional services enterprise, with no disclosed outside investors, no funding rounds, and no M&A activity.

Name

WE CARE 2

Legal name

HealthWorksPros

Website

https://wecare2.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WE CARE 2, operated by HealthWorksPros (HWP), is a New Jersey-based private healthcare provider delivering integrated primary care, behavioral health, occupational medicine, school-based clinical services, elder home care, and telehealth to underserved NJ communities in 9 languages and to B2B employer clients.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Services (Primary Care, Behavioral Health, Occupational Medicine)

NAICS

All Other Outpatient Care Centers (621498), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA), Health Access & Social Care Innovations (Community Health, Telehealth for Underserved) (BPAGALAG)

Keywords

• Occupational health services
• Primary care medicine
• Behavioral health services
• Telehealth consultations
• Employee assistance programs

Headquarters

HQ city

East Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare revenue from patient visits, occupational health services, behavioral health services, telehealth consultations, drug testing, and workers' compensation services. The company accepts most insurances including Medicare/Medicaid and Optum (Veteran Network).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

WE CARE 2 (operated by HealthWorksPros / HWP Enterprises) is a New Jersey-based integrated healthcare provider delivering primary care, behavioral health, occupational medicine, telehealth, school-based clinical services, elder home care, and an employee assistance program (EAP NOW®). The offering is anchored by proprietary frameworks — SHIELD™ for occupational medicine, the TRUST™ Model for whole-person care, and the CLEAR-CARE™ occupational health platform — and is delivered across in-clinic, telehealth, school, employer-site, and home-care channels in nine languages.

Product overview

WE CARE 2 (operated by HealthWorksPros/HWP Enterprises) is a diversified professional services enterprise offering an integrated healthcare platform built around its proprietary TRUST™ Model—a whole-person care framework that connects primary care, behavioral health, occupational health, social support, community resources, and wellness services. The portfolio includes SHIELD™ as the core occupational medicine methodology, CLEAR-CARE™ as the occupational health management platform, EAP NOW® for employee assistance, ELDER HOME CARE for home-based senior services, Telehealth for virtual care, and School-Based Clinical Services™ for educational settings. Additional services span behavioral health (individual counseling, group therapy, psychiatric services, crisis intervention, MAT), primary care, chronic pain management (including acupuncture), and workforce health programs including drug testing, DOT physicals, and workers' compensation coordination. The company operates a Dedicated Client Environment™ framework incorporating HWP-QMS™ and ENGAGE360™ for quality management and client engagement.

Differentiator

Problem solved

Functional benefit

Brands

• SHIELD™: Proprietary workforce health and occupational medicine methodology (Safety, Health, Injury Prevention, Evaluation, Loss Control & Duty Readiness) serving municipalities, public agencies, law enforcement, fire departments, school systems, transportation providers, healthcare organizations, and private employers.
• CLEAR-CARE™
• EAP NOW®
• Elder Home Care

Products and services

• SHIELD™ Workforce Health & Occupational Medicine

Quantifiable outcome

• Reduced workplace risk and liability for employer clients
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Clear-Care NJ (CLEAR-CARE®)coreGTM or Marketing PartnerCLEAR-CARE™ is HWP's proprietary occupational health platform used for case management, employer communication, documentation tracking, and program reporting. They maintain a referral portal at clearcarenj.com for occupational health referrals.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Premise Health: Premise Health provides employer-sponsored primary care, occupational health, behavioral health, and EAP services through on-site and near-site clinics — a scaled national comparable to WE CARE 2's integrated workforce health model.
• Concentra: Concentra is the largest US occupational health provider, offering employers drug testing, physicals, injury care, and workforce health services — directly overlapping with WE CARE 2's SHIELD™ offering, but at vastly broader national scale.

Direct peers

• Marathon Health: Marathon Health delivers employer-sponsored primary care, behavioral health, and occupational health through dedicated worksite and community clinics — directly comparable to WE CARE 2's employer and municipal services.
• Talkspace: Talkspace provides virtual behavioral health and counseling services, including EAP partnerships — directly comparable to WE CARE 2's telehealth behavioral health and EAP NOW® offerings.
• WorkCare: WorkCare provides occupational health, injury management, and workforce wellness to employers — closely aligned with WE CARE 2's SHIELD™ offering for municipalities and private employers.
• CityMD: CityMD operates urgent care and occupational medicine clinics in the Northeast, including NJ, offering walk-in primary/urgent care, drug testing, and employer services — a direct competitor in WE CARE 2's geographic and service footprint.

Regional players

• BAYADA Home Health Care: BAYADA is a major home health provider in the Northeast, including NJ, offering skilled and personal care for seniors and disabled clients — directly comparable to WE CARE 2's Elder Home Care service line.
• Visiting Nurse Association Health Group: VNA Health Group provides home health, hospice, and community-based services across NJ — a regional peer to WE CARE 2's elder home care and community health offerings.
• New Jersey FamilyCare / Federally Qualified Health Centers (e.g., Newark Community Health Centers): Federally Qualified Health Centers in Newark and surrounding NJ cities serve similar Medicaid/Medicare populations with multilingual primary care and behavioral health — directly comparable to WE CARE 2's underserved-community positioning.

Emerging players

• Neighborhood Health Center of the Lehigh Valley (community health center comparable): Community health centers in the Northeast typically combine primary care, behavioral health, and enabling services for underserved populations — comparable to WE CARE 2's integrated TRUST™ model in mission and service design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/U4PhEoQqkJs
• Facebookfacebook.com/wecare2nj
• Instagraminstagram.com/wecare2nj
• TikToktiktok.com/@wecare2nj

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WE CARE 2