The publishing
The Publishing is a Denmark-based self-publishing services company offering print-on-demand book production, editing, design, worldwide distribution, and marketing packages to individual authors and small independent publishers globally, with a regional Dubai office for the MENA GCC market.
- Company typePrivate
- Founded2020
- HeadquartersHellerup, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The publishing does
The Publishing is a privately held, Denmark-based self-publishing services company founded in 2020, headquartered in Copenhagen with a regional office in Dubai serving the MENA GCC market. The company provides an end-to-end stack for authors wanting to independently publish in print and digital formats, including manuscript editing, cover design, illustration, print book production, ebook conversion, worldwide distribution, and downstream marketing services such as social media setup, author websites, press releases, and royalty program management. Its core technology is a print-on-demand production engine that enables single-copy book manufacturing with no minimum edition size, paired with an EPUB conversion platform that auto-adapts ebooks to any screen.
The business operates a direct-to-consumer e-commerce model at thepublishing.io, where authors can purchase bundled self-publishing packages (Intermediate €1,900, Advanced €4,000, Expert €16,000) or buy individual services a la carte (editing, design, distribution, marketing, audiobook, video book, book exhibition, data entry) at unit prices ranging from €130 to €14,000. A small subscription element exists through 1-3 year royalty program and social media setup contracts, but the revenue model is predominantly one-time transactional.
The company targets a horizontal customer base: individual self-publishing authors and young student writers as primary segments, with independent publishers as a secondary B2B segment. No enterprise logos, institutional investors, or parent company are disclosed, and the source data indicates a bootstrapped or founder-owned ownership structure. There are no disclosed AI/ML capabilities, no patents or certifications, and no disclosed management team.
The publishing firmographics
Firmographics- Name
- The publishing
- Legal name
- The Publishing
- Website
- https://thepublishing.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Publishing is a Denmark-based self-publishing services company offering print-on-demand book production, editing, design, worldwide distribution, and marketing packages to individual authors and small independent publishers globally, with a regional Dubai office for the MENA GCC market.
- Ownership category
- akta.pro rank
The publishing industry classification
Industry- Product category
- Self-Publishing Services
- NAICS
- Book Publishers (51313), Books Printing (323117), All Other Publishers (513199)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Book Printing (2732), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Self-Publishing Platforms (KDP-style Marketplaces & Portals) (MPAJAJAA)
- akta.pro secondary industries
- Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting) (MPAJAJAG), Cover Design, Illustration & Book Interior Design Services (MPAJAJAH), Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL), Rights, ISBN & Publishing Administration Services (Identifiers, Metadata, Royalties) (MPAJAJAK)
Keywords
Where The publishing is headquartered
LocationHeadquarters
- HQ city
- Hellerup
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
The publishing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Publishing Packages: All-inclusive self-publishing packages sold as one-time purchases at various tier levels (Basic, Intermediate, Advanced, Expert) ranging from €1,500 to €16,000
- Individual Services: A la carte services including editing, copyediting, proofreading, data entry, book cover design, illustrations, print book production, ebook distribution, book distribution, social media setup, author website creation, audiobook production, video book creation, and book exhibition services. Each priced individually with one-time fees
- Royalty Program: Subscription-based royalty management service priced €1,600-2,800 for 1-3 years, providing ongoing royalty program management for authors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic Package - Entry-level self-publishing starting at €1,500 |
| One time/ perpetual license | Pay-as-you-go | Intermediate Package - Mid-tier package from €4,000 |
| One time/ perpetual license | Pay-as-you-go | Advanced Package - Premium package from €16,000 |
| Unit Pricing | Pay-as-you-go | Editing Services - Per word pricing |
| Unit Pricing | Pay-as-you-go | Design Services - Fixed price ranges |
| Unit Pricing | Pay-as-you-go | Distribution Services - Per title pricing |
| Subscription | Multi-year contract | Marketing Services - Annual and project pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The publishing product offering
Product offeringCore offering
The Publishing is a self-publishing services company that helps individual authors and small publishers produce, design, edit, and distribute print books, ebooks, audiobooks, and video books globally. It offers tiered all-inclusive publishing packages (Basic from €1,500, Intermediate from €4,000, Advanced/Expert from €16,000) as well as à la carte services such as editing, cover design, illustrations, distribution, marketing, and royalty management. The platform leverages print-on-demand technology to produce books from a single copy without inventory risk and distributes titles through a worldwide online and physical bookstore network.
Product overview
The Publishing is a self-publishing platform offering print and digital book publishing services globally. The core offering consists of Print Book Publishing and Ebook Publishing, supplemented by all-inclusive Self-Publishing Packages (Intermediate, Advanced, Expert tiers). Additional services include Editing Services (book editing, copyediting, proofreading), Content Evaluation, Book Cover Design, Illustrations (with four complexity levels), Book Distribution and Ebook Distribution, Social Media Marketing, Author Website creation, Marketing Services, Audio Book production, Video Book trailers, Book Exhibition participation, Royalty Program management, and Data Entry. Authors can purchase individual services or opt for bundled packages, with the platform handling everything from manuscript preparation through global distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Print Book Publishing Physical book printing and publishing service offering various paper types, cover options (paperback, hardcover with matte, gloss, or digital cloth finishes), and multiple trim sizes for both black-and-white and color printing, designed for authors who want to produce physical books.
- Ebook Publishing Digital book publishing service that converts manuscripts to EPUB format and distributes to a wide variety of online stores, with professional cover design options, for authors targeting digital readers.
- Self-Publishing Packages All-inclusive self-publishing packages available in Intermediate (€1,900), Advanced (€4,000), and Expert (€16,000) tiers, bundling editing, design, ISBN registration, book copies, distribution, marketing, and royalty services for authors wanting a turnkey solution.
- Editing Services Comprehensive editing services including book editing (€0.032 per word), copyediting (€0.013 per word), and proofreading (€0.032 per word) to polish manuscripts for publication.
- Content Evaluation In-house editorial assessment of manuscripts for marketability and readiness for distribution, priced at €0.032 per word, aimed at authors seeking professional feedback before publication.
- Book Cover Design Professional book cover design service with multiple pricing tiers (€250–€1,000) based on complexity, featuring original cover art from professional graphic designers.
- Illustrations Professional book illustration service with four complexity levels (€250–€14,000): Level 1 (flat colors), Level 2 (shadows/highlights), Level 3 (3D effect), and Level 4 (3D render), with 1–20 illustrations available.
- Book Distribution Worldwide online book distribution service to various online retailers and bookstores, priced at €200 per title, for authors wanting to reach a global audience.
- Ebook Distribution Digital ebook distribution to online stores, priced at €130 per title, for authors targeting digital readers worldwide.
- Social Media Marketing Social media account setup and marketing services covering Instagram, Facebook, Twitter, and TikTok, with options for 30-day and 90-day campaigns (€500–€5,500) to help authors build reader communities.
- Author Website Custom author website creation service with Basic or Advance packages (€500–€1,500) to establish author credibility and centralize the author's online presence, book information, and event details.
- Marketing Services Book promotion strategy services including press releases, traditional and new media outreach, reviewer connections, and blogger engagement, for authors seeking broader media visibility.
- Audio Book Audio book production service converting books to audio format for €2,500 per book (up to 10,000 words), expanding reach to visually challenged audiences and commuters.
- Video Book Book video trailer production service showing viewers a glimpse of the book's plot, priced at €2,800 per minute.
- Book Exhibition Book exhibition participation service for events, priced at €1,500–€5,000 per event, for authors seeking physical exposure at book fairs and exhibitions.
- Royalty Program Royalty management program for 1–3 years (€1,600–€2,800) handling royalty collection and distribution for authors.
- Data Entry Data entry service for book content at €6 per page, supporting manuscript preparation and formatting workflows.
Companies that use The publishing
Customer profileSegments3 records
Ideal customer profiles3 records
The publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The publishing partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The publishing competitors and assessment
Company assessmentDirect peers
- BookBaby: Self-publishing services company offering editing, design, printing, ebook conversion, and distribution packages for indie authors. Directly comparable service bundle and target customer to The Publishing's tiered packages.
- IngramSpark: Ingram's self-publishing platform providing print-on-demand, global bookstore distribution, and ISBN services. Directly comparable to The Publishing's print and distribution offerings for independent authors and small publishers.
- Reedsy: Marketplace connecting self-publishing authors with vetted editors, designers, and marketers, plus a free publishing tool. Highly comparable as a one-stop concierge-style solution for indie authors competing for the same service-driven workflow.
- Lulu: Self-publishing platform offering print-on-demand, ebook distribution, and editorial/design services with global retail distribution. Closely aligned with The Publishing's end-to-end service model and target author customer.
- Draft2Digital: Ebook aggregator and distribution platform that distributes self-published titles to major retailers and library platforms. Overlaps with The Publishing's ebook distribution service and global distribution value proposition.
- Smashwords: Ebook publishing and distribution platform serving indie authors with retail and library distribution. Comparable to The Publishing's ebook publishing and distribution services.
- Amazon Kindle Direct Publishing (KDP): Amazon's free self-publishing platform for print and ebook, offering global distribution through Amazon's storefront. The single most dominant competitor in the same product category, serving the same indie author base as The Publishing.
- Blurb: Self-publishing platform specializing in print-on-demand books, including photo books, trade books, and magazines, with global distribution. Overlaps with The Publishing's print book and distribution capabilities.
Broad incumbents
- Penguin Random House: One of the world's largest traditional trade publishers offering full publishing, design, distribution, and marketing services. Represents the traditional publishing incumbent whose rejection of manuscripts drives many authors toward self-publishing platforms like The Publishing.
Others
- Bowker (ISBN services): Official ISBN agency and bibliographic services provider. The Publishing bundles ISBN registration and royalty administration into its packages, making Bowker a relevant ecosystem participant and adjacent service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The publishing social profiles
Digital presenceThe publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
The publishing leadership team
Management profileNumber of profiles
The publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The publishing
What does The publishing do?
The Publishing is a self-publishing services company that helps individual authors and small publishers produce, design, edit, and distribute print books, ebooks, audiobooks, and video books globally. It offers tiered all-inclusive publishing packages (Basic from €1,500, Intermediate from €4,000, Advanced/Expert from €16,000) as well as à la carte services such as editing, cover design, illustrations, distribution, marketing, and royalty management. The platform leverages print-on-demand technology to produce books from a single copy without inventory risk and distributes titles through a worldwide online and physical bookstore network.
Is The publishing a public or private company?
The publishing is a private company. It is classified as unknown and is currently operating.
When was The publishing founded?
The publishing was founded in 2020. It employs 11 to 50 people.
Where is The publishing based?
The publishing is headquartered in Hellerup, Denmark, in the Europe region.
How does The publishing make money?
Three revenue lines are on record. Publishing Packages are the primary driver. The others are individual Services and royalty Program.
Who are The publishing's main competitors?
Direct peers on record are BookBaby, IngramSpark, Reedsy, Lulu, Draft2Digital, Smashwords, Amazon Kindle Direct Publishing (KDP) and Blurb. Penguin Random House is listed as a broad incumbent. Bowker (ISBN services) is listed as an others.
Does The publishing have an API?
No public API is recorded for The publishing.
What industry is The publishing in?
The publishing's product category is Self-Publishing Services. Its primary akta.pro industry code is MPAJAJAA, Self-Publishing Platforms (KDP-style Marketplaces & Portals), with a secondary code of MPAJAJAG, Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting). Its NAICS code is 51313 and its SIC code is 2731.