What Wustenrot House and Town Building does

Wüstenrot Haus- und Städtebau GmbH (WHS) is a German real estate development and urban planning firm founded in 1949 and headquartered in Ludwigsburg, Baden-Württemberg. Operating as a wholly owned subsidiary of the Wüstenrot & Württembergische AG (W&W Group) financial services conglomerate, WHS delivers an integrated portfolio spanning the entire real estate lifecycle: land acquisition and servicing, residential project development and construction (apartments, row houses, healthcare and senior-living assets), direct developer sales (provisionsfrei), rental and WEG homeowners-association property management, technical portfolio management, energy consulting, ESG/EU taxonomy advisory, and DGNB certification services. It also provides municipal urban planning consulting covering city development concepts, urban renewal, Baulandentwicklung, citizen participation, and EU programme funding for German municipalities.

The company markets newly built residential properties to private owner-occupier families and to capital investors seeking German AfA tax depreciation benefits, with active or pipeline projects in Ludwigsburg (Zollern12), Bietigheim-Bissingen (im glückswinkel), Friedrichshafen (SEESEITEN), Ostfildern (Grüne Gärten), Oberursel (Leicht Leben), Leipzig-Wahren, and Dresden (Eva-Büttner-Carré). Buildings are constructed predominantly to KfW-Effizienzhaus 55 or 55 EE standards with geothermal and photovoltaic features. Customer-facing technology consists of standard third-party SaaS platforms: onOffice for buyer lead management, Immomio for rental tenant matching, Ogulo for 360° virtual tours, AreaButler for location mapping, and Sendinblue/Brevo for email marketing, with website accessibility delivered via Eye-Able.

WHS generates revenue through a mix of one-time property sales, recurring rental and WEG management fees, and professional-services fees from urban planning, ESG, and energy consulting engagements. Distribution is direct-to-customer through a sales-led model with named project managers per site, supplemented by digital channels (corporate website, LinkedIn, Facebook, Instagram) and recognized continuing-education seminars in partnership with Architektenkammer Baden-Württemberg.

Name

Wustenrot House and Town Building

Legal name

Wüstenrot Haus- und Städtebau GmbH

Website

https://whs-wuestenrot.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Wüstenrot Haus- und Städtebau GmbH is a German real estate developer and urban planning consultant, founded in 1949 and owned by W&W Group, offering integrated services from land development and residential construction to property management, ESG advisory, and municipal consulting across Germany.

Ownership category

akta.pro rank

Product category

Real Estate Development and Urban Planning

NAICS

New Housing For-Sale Builders (236117), Real Estate Property Managers (53131), Land Subdivision (23721)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Homeowners Association (HOA) Management (BPAJAHAB), Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Real estate development
• Urban planning consulting
• Property management services
• Residential construction
• Sustainability certification

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales: Revenue from selling newly developed residential properties including apartments and row houses to end-buyers for personal use or investment purposes. Properties are sold directly without brokerage commission.
2. Property Rental Management: Rental management services for properties owned by third parties, including tenant management and property administration.
3. WEG Property Management: Homeowners association (WEG) management services for shared property administration.
4. Urban Planning and Development Consulting: Municipal consulting services for urban development concepts, urban renewal, land development, project development, citizen participation, and EU programs. Supporting municipalities in urban renewal projects.
5. Technical Portfolio Management: Technical property portfolio management and energy consulting services for existing properties.
6. ESG and Certification Services: ESG strategy consulting, sustainability certification systems, and EU taxonomy compliance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wustenrot Haus- und Städtebau (WHS) develops, builds, sells, and manages residential and mixed-use real estate in Germany, while providing urban planning and sustainability consulting services to municipalities. Its integrated portfolio covers the full real estate lifecycle: land acquisition and project development, construction and sale of new-build apartments and row houses, rental and WEG property management for third-party owners, urban development concepts and citizen participation processes for public-sector clients, and ESG strategy and DGNB building certification services.

Product overview

Wüstenrot Haus- und Städtebau (WHS) is a full-service real estate development and urban planning company operating since 1949. It offers an integrated portfolio of services spanning the entire real estate lifecycle — from land development and building construction to property management and urban planning advisory. The core offering is organized into five interconnected business divisions: (1) Develop, Finance and Build (Entwickeln, Steuern und Bauen) covering residential projects, healthcare real estate, and senior living; (2) Buy and Rent (Kaufen und Mieten) for existing and new-build property transactions; (3) Rent and Manage (Vermieten und Verwalten) for rental and WEG property management; (4) Urban Planning Advisory (Städtebaulich Beraten) including city development concepts, urban renewal, land development, and citizen participation; and (5) Certification and Sustainability (Zertifizieren und Nachhaltigkeit) covering ESG strategy consulting, certification systems, and sustainability expert services. Key residential projects include Zollern12 (Ludwigsburg), im glückswinkel (Bietigheim-Bissingen), SEESEITEN (Friedrichshafen), Grüne Gärten (Ostfildern-Scharnhausen), Oberursel (completed), and Leipzig-Wahren and Eva-Büttner-Carré (Dresden) in planning. Digital customer-facing platforms include the WHS Interest Portal (onOffice), Rental Interest Portal (Immomio), 360° virtual tours (Ogulo), and an interactive location map (AreaButler).

Differentiator

Problem solved

Functional benefit

Brands

• Leicht Leben (Oberursel): A residential quarter in Oberursel (Taunus) offering owner-occupied apartments and townhouses for purchase, available for immediate occupancy or as rented investment properties.

Products and services

• Residential Property Development (Wohnbauprojekte) Development and construction of new-build apartments and row houses in German cities for sale to private buyers and investors. Projects include Zollern12 (Ludwigsburg), im glückswinkel (Bietigheim-Bissingen), Grüne Gärten (Ostfildern), SEESEITEN (Friedrichshafen), and developments in Oberursel, Leipzig-Wahren, and Dresden.
• Healthcare Real Estate (Gesundheitsimmobilien) Development and realization of healthcare-focused real estate projects as part of the integrated property portfolio, serving operators and investors in the German healthcare property market.
• Senior Living Real Estate Development of senior living residential projects designed for elderly residents, delivered as part of the company's specialized property development offerings.
• New-Build and Existing Property Sales (Kaufen und Wohnen) Direct, commission-free sale of new-build and existing residential properties to end-buyers for personal occupation or investment. Includes personal consultation, financing support, contract review, notarization, and handover.
• Rental of WHS Properties (Immobilie mieten) Rental of apartments owned by WHS to private tenants, with inquiry and application processing through the dedicated rental interest portal.
• Rental Property Management (Mietverwaltung) Professional rental management services for third-party property owners, covering tenant administration, rent collection, and operational property management.
• WEG Homeowners Association Management (WEG-Verwaltung) Management of German homeowners' associations (Wohnungseigentümergemeinschaften), providing administrative and operational oversight for shared residential properties.
• Third-Party Rental Management (Mietfremdverwaltung) External rental management services for properties not owned by WHS, including tenant matching and ongoing tenancy administration.
• Technical Portfolio Management (Technisches Portfoliomanagement) Technical management and consulting for real estate portfolios, including building condition assessment, modernization planning, and energy consulting for existing property holdings.
• Urban Planning Advisory (Städtebauliche Beratung) Consulting services for German municipalities covering city development concepts (Stadtentwicklungskonzepte), urban renewal (Stadterneuerung), land development (Baulandentwicklung), project development, urban planning competitions, citizen participation processes, and EU program management.
• ESG Strategy and Building Certification Services ESG strategy consulting, sustainability expert services, and building certification systems (including DGNB) for real estate projects and portfolios, including EU Taxonomy compliance and decarbonization roadmaps.
• Building Modernization and Energy Consulting Energy consulting and building modernization advisory for property owners, municipalities, and developers, delivered as part of the urban planning and sustainability service portfolio.
• Real Estate Project Management Project management services for real estate developments, covering planning, coordination, and oversight of construction and development projects.

Quantifiable outcome

• 5-year warranty on newly constructed properties
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Wüstenrot & Württembergische AG (W&W Group)coreStrategic or Co-development PartnerParent company of Wüstenrot Haus- und Städtebau. WHS is part of the W&W Group, a major German financial services company. The Group includes Wüstenrot Bausparkasse AG, Württembergische Versicherung AG, and other financial services companies. WHS benefits from the Group's financial strength and brand recognition.
• Wüstenrot Energieberatung GmbH (WEB)coreStrategic or Co-development PartnerSubsidiary company specializing in energy consulting. WHS collaborates with WEB for seminars and training on urban development funding and sustainable building.
• Gesellschaft für Markt- und Absatzforschung mbH (GMA)minorStrategic or Co-development PartnerSubsidiary providing market and sales research. Contributes expertise to WHS seminars on urban development and real estate topics.
• Architektenkammer Baden-WürttembergcoreOthersChamber of Architects for Baden-Württemberg. Recognizes WHS seminars on 'Städtebauförderung und Stadterneuerung' as official continuing education for architects.
• Hochschule für Wirtschaft und Umwelt Nürtingen-GeislingenminorOthersProfessor Dr. Alexander Kukk from this university spoke at WHS seminars on the topic of 'Sanierungssatzung' (redevelopment statute).
• Energieagentur Rems-Murr GmbHminorStrategic or Co-development PartnerEnergy agency for Rems-Murr region. Collaborated with WHS and City of Winnenden for Tag der Städtebauförderung 2026 information event.
• onOffice GmbHcoreTechnology or IntegrationData processor for WHS customer inquiry portal. Provides CRM and inquiry management functionality for the property sales process.
• Immomio GmbHcoreTechnology or IntegrationData processor for WHS rental customer portal (Mietinteressentenportal). Manages rental property inquiries and tenant applications.
• Ogulo GmbHcoreTechnology or IntegrationProvides 360° virtual property tours for selected real estate listings. Enables immersive remote property viewing as part of the digital customer journey.
• Web Inclusion GmbH (Eye-Able)coreTechnology or IntegrationProvides Eye-Able® accessibility software for barrier-free website access. Ensures WCAG 2.2 Level AA compliance for users with disabilities.
• Sendinblue GmbH (Brevo)coreTechnology or IntegrationNewsletter and email marketing service provider for WHS promotional communications about projects, offers, and events.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Bonava: German/Nordic-listed residential homebuilder developing apartments and townhouses for sale. Directly comparable as a residential developer selling new-build housing to private buyers, with Germany as one of its core markets alongside Sweden, Denmark, Finland, and the Baltics.
• Instone Real Estate: German-listed residential developer developing new apartments and townhouses across major German metropolitan areas. Directly comparable in product offering (new-build for-sale apartments and townhouses) and target market (private buyers and investors), with overlapping geographic footprint in Baden-Württemberg, Hesse, and Saxony.
• Becken Holding: Independent German real estate developer active in residential, commercial, and hotel projects. Comparable as a mid-sized German developer with a long operating history, integrated project development capability, and German-only geographic focus.
• BPD Immobilienentwicklung: German subsidiary of Dutch Rabobank developing urban infill residential projects (apartments and townhouses) for sale to private buyers. Comparable in product category and focus on urban residential development, with overlapping presence in German metropolitan markets.
• Helma Eigenheimbau: German-listed residential homebuilder developing single-family homes, row houses, and apartments for sale to private buyers. Closely comparable in product mix (townhouses, row houses, apartments) and target customer (owner-occupiers and investors), though smaller and more single-family focused.
• Wilma Wohnen: German residential developer building apartments and townhouses in major German cities. Directly comparable as a project developer of for-sale new-build residential properties, with similar geographic focus on western German metropolitan areas.

Broad incumbents

• Vonovia: Europe's largest residential property company, owning and managing ~550k apartments across Germany, Austria, and Sweden. Operates broadly in the same space as WHS (residential rental management, new-build development) but at vastly larger scale and as a publicly listed company rather than a private subsidiary.
• TAG Immobilien: German-listed residential property company with ~85k units across multiple German regions. Comparable in residential property management and development activity, though geographically focused on Northern Germany and operating at broader scale than WHS.
• LEG Immobilien: Major German-listed residential property company owning and managing ~166k apartments, primarily in North Rhine-Westphalia. Overlaps with WHS in residential rental management and WEG administration but operates at much greater scale and as a broad incumbent.

Regional players

• SAGA Siedlungs-Aktiengesellschaft Hamburg: Municipal housing company of the City of Hamburg, owning and managing ~140k residential units plus development activity. Comparable as a non-listed German residential manager/developer with municipal ties, though serving a single metropolitan geography (Hamburg) rather than WHS's multi-state footprint.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wuestenrot-haus-und-staedtebau
• Facebookfacebook.com/wuestenrot.haus.und.staedtebau
• Instagraminstagram.com/whs_wuestenrot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wustenrot House and Town Building