Ogulo

What Ogulo does

Ogulo GmbH is a Cologne-based real estate technology company founded in 2012 that operates a 360-degree virtual tour platform purpose-built for property marketing. From a single 360-degree photo per room captured either via the proprietary vyu | Cam hardware or compatible cameras such as the Ricoh Theta Z1, the cloud software automatically assembles a virtual tour, generates a branded 2D floor plan (with measurements and a stated maximum 7% measurement deviation), produces an interactive 3D dollhouse view, and extracts high-resolution listing photos — typically delivered within ~48 hours. Additional modules include password-protected tours with built-in lead capture, visitor analytics for dynamic price negotiations, in-tour digital measurement, embedded infospots, and a Wohnflächenberechnung add-on service that delivers bank-compliant living space calculations by architects affiliated with the Architektenkammer.

Name

Ogulo

Legal name

Ogulo GmbH

Website

https://ogulo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ogulo is a German SaaS company founded in 2012 that provides an all-in-one 360° virtual tour, automatic floor plan, dollhouse view, and listing photo platform for real estate agents, property managers, developers, and financial institutions across the DACH region.

Ownership category

akta.pro rank

Product category

Real Estate Virtual Tour Software

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Occupancy, Space Utilization & Workplace Experience (HSAPAPAG)

Keywords

• Virtual tour software
• Real estate marketing
• 360 degree cameras
• Automated floor plans
• Property visualization

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Software): Recurring subscription revenue from software access. Three tiers: Basis (€69/month), Business (€129/month), Premium (€189/month) with annual billing. Includes virtual tour creation, floor plans, dollhouse views, analytics, and CRM integrations. Contract duration approximately 2 years, auto-renewing.
2. Hardware Sales (360° Cameras): Sale of 360-degree cameras and equipment. Recommended camera is Ricoh Theta Z1. Hardware packages include camera and tripod. Sold as one-time purchase or bundled with software subscription.
3. Wohnflächenberechnung (Living Space Calculation Service): Premium service for calculating living space according to WoFlV standards. Conducted by architects with chamber stamp. Priced at €1.50 per square meter. Includes usable living space and accessory areas (e.g., basement, garage) calculated separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ogulo GmbH sells an all-in-one cloud-based SaaS platform that enables real estate professionals to create 360° virtual property tours, automatic floor plans, 3D dollhouse views, and high-resolution listing photos from a single 360° photo per room. The offering combines the proprietary vyu | Cam 360° capture hardware with cloud software, visitor analytics, password-protected lead generation, and integrations to major German real estate portals (ImmoScout24, Immowelt, Kleinanzeigen) and CRMs (onOffice, Flowfact, Ammon, estatePro). A separate bank-compliant Wohnflächenberechnung (living space calculation) service is delivered by registered architects at €1.50 per square meter.

Product overview

Ogulo is a German real estate technology company offering an all-in-one virtual property marketing platform. The core offering combines the proprietary vyu | Cam 360° hardware with cloud software for creating immersive virtual tours. From a single 360° photo per room, the platform automatically generates virtual tours, 2D floor plans with measurements, 3D dollhouse views, and high-resolution property photos—eliminating the need for separate photography or manual floor plan services. Additional features include visitor analytics for lead qualification, password-protected tours for privacy, digital measurement tools, and CRM integrations for seamless workflow. The platform integrates with major German real estate portals (Immobilienscout24, Immowelt, Kleinanzeigen) and CRM systems (onOffice, Flowfact, Ammon, estatePro/estateOffice, Propstack). Pricing tiers (Basis at €69/month for 1 user/5 properties, Business at €129/month for 3 users/15 properties, Premium at €189/month for 5 users/25 properties) include hardware/software bundles with optional living space calculations (€1.50/sqm) by registered architects.

Differentiator

Problem solved

Functional benefit

Brands

• vyu | Cam: Proprietary 360° camera hardware developed by Ogulo for capturing virtual tours.

Products and services

• Ogulo Virtual Tour Platform (SaaS) Cloud-based subscription platform for creating and managing immersive 360° virtual property tours with automatic tour assembly, automatic floor plan generation, 3D dollhouse views, listing photo extraction, visitor analytics, and CRM/portal integrations. Sold in three tiers — Basis (€69/month, 1 user, 5 property slots), Business (€129/month, 3 users, 15 slots), Premium (€189/month, 5 users, 25 slots) — on annual billing for real estate agents, brokerages, developers, and property managers.
• vyu | Cam (360° Hardware) Proprietary 360-degree camera hardware developed by Ogulo to capture property interiors. One click per room captures the imagery used by the Ogulo platform to automatically generate a 3D tour, 2D floor plan, exposé photos, and video trailer. Sold as one-time purchase, often bundled with a software subscription and tripod. Awarded the Deutscher Immobilienpreis as an industry pioneer.
• Wohnflächenberechnung (Living Space Calculation Service) Bank-compliant living space calculation per WoFlV standards, executed by architects registered with the Chamber of Architects (Architektenkammer), delivered with the architect's stamp. Priced at €1.50 per square meter. Includes usable living space and accessory areas (e.g., basement, garage) calculated separately. Liability-protected and immediately ready for marketing use.
• Virtual Staging and Renovation Services (Schönwetterfunktion, Virtuelle Entrümpelung, Virtuelle Renovierung) Three add-on virtual staging services marketed to property sellers and agents: Schönwetterfunktion renders properties under favorable weather conditions; Virtuelle Entrümpelung digitally declutters rooms; Virtuelle Renovierung visualizes potential renovations such as updated bathrooms or ceilings to help buyers envision the property's potential. Sold as add-ons alongside the Ogulo platform.

Quantifiable outcome

• 16.5% of virtual visitors spend over 1 hour with Ogulo tours - this engaged audience is more willing to pay higher prices
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• onOfficecoreTechnology or IntegrationAPI integration enabling onOffice users to create and manage Ogulo virtual tours directly within the onOffice CRM platform. Users can create tours, link them to properties, and automatically publish to real estate portals. Supports both Marketplace integration and FTP portal connection methods.
• FlowfactcoreTechnology or IntegrationIntegration with Flowfact real estate software (both ESSENTIAL and Performer versions). Enables automatic tour creation from Flowfact objects, seamless publishing to portals, and personalized email sending of interactive exposés with tour links. New users can log in with their Ogulo credentials.
• AmmoncoreTechnology or IntegrationCRM integration allowing virtual tour email distribution directly from Ammon. Interessents receive authenticated access to tours without registration while maintaining analytics tracking. Available from Business package level.
• estatePro & estateOfficecoreTechnology or IntegrationIntegration enabling API key-based connection between Ogulo and estatePro/estateOffice. Allows sending authenticated tour links to prospects through email templates, with automatic xml-based prospect attribution and continued behavioral analytics.
• ImmoScout24coreTechnology or IntegrationPrimary German real estate portal integration. Ogulo tours are seamlessly embedded in ImmoScout24 listings, expanding reach to Germany's largest property search audience.
• ImmoweltcoreTechnology or IntegrationMajor German real estate portal integration for automatic tour publishing alongside property listings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matterport: Global leader in 3D capture and virtual tour software for real estate and beyond. Direct competitor on the core 360°/3D tour product but with a much broader international footprint and more enterprise-focused go-to-market.
• Kuula: Virtual tour platform widely used by real estate photographers and agents. Competes on tour creation, hosting, and sharing — overlapping with Ogulo's tour core, though without Ogulo's proprietary camera or German portal/CRM integration depth.
• EyeSpy360: Virtual tour and 3D platform with real estate focus. Overlaps on tour creation, floor plans, and property marketing features — comparable product surface, smaller scale than Ogulo but international.
• RICOH360 Tours: Cloud-based virtual tour platform from Ricoh built around its Theta 360° cameras (the same hardware recommended by Ogulo). Competes on tour creation and hosting with a hardware-led approach similar to Ogulo's vyu | Cam strategy.

Regional players

• Casafari: European real estate data and analytics platform with adjacent agent workflow tools. Comparable in serving European real estate professionals, though primarily data/analytics rather than capture and tours.

Broad incumbents

• Flowfact: Established German real estate CRM (ESSENTIAL and Performer editions) integrated with Ogulo. Provides competitive CRM-side workflow and is both a channel and an adjacent competitor.
• onOffice: Leading German real estate CRM with a deep Ogulo integration. Competes indirectly by offering its own marketing and workflow tooling, while remaining a critical distribution partner.
• Immowelt: Major German real estate portal and Ogulo integration partner. Operates a broader property marketplace and could expand native tour capabilities, making it both a channel and a strategic risk.
• ImmoScout24: Germany's largest real estate portal and a critical integration/distribution partner. Functions as both an indirect competitor (could natively embed tour tools) and a key channel for Ogulo's listings.

Emerging players

• Asteroom: AI-powered 3D tour and floor plan platform targeted at real estate agents. Competes with Ogulo on automatic floor-plan generation and capture simplicity, focused primarily on the U.S. market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Ogulo3DRundgang
• Facebookfacebook.com/ogulo.de
• LinkedInlinkedin.com/company/ogulo-gmbh
• Instagraminstagram.com/ogulo_
• Xx.com/ogulo_de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogulo