What Quality Feeds does

Quality Feeds Limited (QFL) is a Bangladesh-based animal feed manufacturer established in 1995, headquartered in Dhaka with manufacturing concentrated in Gazipur and Bogura districts. The company produces feed for poultry (broiler, layer, Sonali, duck), fish (multiple species across hatchery, nursery and grow-out stages), shrimp (bagda and golda), cattle (dairy and beef fattening), and ornamental aquarium fish, with a portfolio of roughly 40+ branded SKUs including Champion (broiler), Layer Premium/Performance/Classic, Koi Premium, Telapia Shulov, Pungush Floating Premium, Shrimp Shundori Plus, and Dairy Premium. QFL self-describes as the largest fish feed producer in Bangladesh, operating 19-20 independent manufacturing plants with combined installed capacity of 550,000 metric tons per year. Core production technology covers pelleted sinking feed, pelleted floating feed, and mash feed, supported by quality control laboratories in Gazipur and Bogura.

The business is structured as a vertically integrated group. Seven wholly-owned sister concerns extend the value chain upstream and downstream: Quality Breeders (poultry hatchery, 2007), Quality Aquabreeds (Tilapia/Pungus/Magur fish hatchery, 2009), Quality Integrated Agro (meat, poultry and egg processing, 2016), Quality Printing Packaging (PP woven bag packaging powered 70% by solar), Quality Livestock (cattle, goat, broiler and layer farming, 2021), Quality Hospitality (hotels and commercial complexes, 2023), and Q Renewable Power (11.2MW of rooftop and land-based solar). Distribution to smallholder farmers runs through 4 Sector Offices, 9 Zonal Offices, 31 Regional Offices, 25 Depots, 10 Poultry & Fish Disease Diagnostic Labs, and over 1,200 outlets nationwide. The company employs 4,000+ staff, holds an AAA credit rating, and is constructing a 20-floor Q-Center commercial complex on Purbachal Expressway expected to open in 2026 as the future group headquarters.

QFL's commercial model is sales-led and relationship-driven rather than digital. Marketing relies on the corporate website, a Bengali-language agricultural information portal (Krishikosh), social media, downloadable species-specific farming brochures, and a broad CSR program. Pricing is not publicly disclosed and is published through a dedicated Product Price page; revenue is generated through direct feed sales to smallholder and commercial farmers across Bangladesh, with no disclosed international footprint. No AI/ML capabilities, APIs, software platforms, or developer ecosystem are present in the public record; the company's competitive position rests on distribution depth, production scale, brand longevity, and vertical integration rather than software or data assets.

Name

Quality Feeds

Legal name

Quality Feeds Limited

Website

https://qfl.com.bd

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Quality Feeds Limited is a Bangladesh-based animal feed manufacturer producing poultry, fish, shrimp, cattle, and aquarium feeds through 20 plants with 550,000 metric tons of annual installed capacity, distributed via 1,200+ outlets and supported by seven vertically integrated sister concerns.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industry

Pelleted & Crumbled Feed Manufacturing (AFADAIAD)

Keywords

• Animal feed manufacturing
• Poultry feed production
• Aquaculture feed production
• Shrimp feed production
• Cattle feed production

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Animal Feed Manufacturing and Distribution: QFL manufactures and distributes high-quality, hygienic animal feed for poultry, fish, shrimp, and cattle across Bangladesh through its extensive distribution network. The company produces various feed types including pelleted sinking, pelleted floating, and mash feed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Quality Feeds Limited manufactures and distributes high-quality, hygienic animal feed for poultry (broiler, layer, Sonali, duck), fish (koi, tilapia, pabda, pungus, magur, carp), shrimp (bagda, golda) and cattle (dairy, beef fattening) across Bangladesh. Production runs on 19 independent plants in Gazipur and Bogura with 550,000 metric tons of annual capacity, including sinking, floating and mash feed formats. Products reach farmers through a nationwide network of 25 depots, 1,200+ outlets and 10 disease diagnostic labs.

Product overview

Quality Feeds Limited (QFL) operates as a comprehensive animal feed manufacturing company with a multi-product portfolio spanning poultry feed (Champion broiler feed, Sonali feed, Layer Premium/Performance/Classic), duck feed (Duck Layer), fish feed (extensive range including Koi, Telapia, Pabda Gulsha, Sing & Magur, Pungus, Misro Carp varieties across hatchery, nursery, and grower stages), shrimp feed (Special, Shundori Plus, Gold Plus), cattle feed (Dairy Premium/Performance, Beef Fattening Premium/Performance), and aquarium feed (Quality Aquarium Feed, Ornamental Fish). QFL also offers educational resources through Krishikosh agricultural guide platform and farming brochures. The company operates 19 manufacturing plants with 550,000 metric tons annual capacity, supported by 4 Sector Offices, 9 Zonal Offices, 31 Regional Offices, 25 Depots, and over 1,200 outlets. Six sister companies extend the value chain: Quality Breeders Limited (poultry hatchery), Quality Aquabreeds Limited (fish hatchery), Quality Integrated Agro Limited (meat/poultry processing), Quality Printing Packaging Limited (PP woven bags), Quality Livestock Limited (farming operations), Quality Hospitality Limited (hotels/commercial), and Q Renewable Power (solar energy with 11.2MW capacity). The company is constructing Q-Center, a 20-floor commercial complex at Purbachal Expressway expected to open in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Champion: Broiler feed brand
• Sonali
• Sonali Plus
• Layer Premium
• Layer Performance
• Layer Classic
• Duck Layer
• Koi Premium
• Telapia Shulov
• Pabda Gulsha Floating
• Floating Premium
• Shulov
• Premium
• Floating Performance
• Rupali
• Royal
• Royal Premix
• Carp Floating
• Carp Shulov
• Shrimp Special
• Shundori Plus
• Gold Plus
• Dairy Premium
• Dairy Performance
• Beef Fattening Premium
• Beef Fattening Performance
• Quality Aquatics

Products and services

• Poultry Feed Poultry feed lines for commercial broiler, layer, Sonali and duck farmers in Bangladesh, sold under brands Champion (broiler), Sonali/Sonali Plus (Sonali chicken), Layer Premium, Layer Performance, Layer Classic and Duck Layer. Formulated for competitive Feed Conversion Ratio in broilers and consistent egg production in layers.
• Fish Feed Comprehensive fish feed range covering hatchery, nursery, floating and sinking/grower feeds for koi, tilapia, pabda gulsha, sing (murrel), magur (catfish), pungus (pangasius) and misro carp. Available in floating and sinking pellet formats, sold under brand families including Koi Premium, Telapia Shulov/Premium/Floating Premium/Floating Performance, Pungush Floating Premium/Sonali/Rupali/Performance/Shurovi, Misro Carp Royal/Royal Premix/Carp Floating/Carp Shulov, and Sing & Magur Floating Premium. QFL positions itself as Bangladesh's largest fish feed producer and pioneer of floating feed in the country.
• Shrimp Feed Shrimp feed lines for commercial bagda (tiger) and golda (giant freshwater) prawn farmers in Bangladesh. Sold as Shrimp Special, Shrimp Shundori Plus and Shrimp Gold Plus, the range targets both major shrimp species cultivated in Bangladesh.
• Cattle Feed Cattle feed for dairy and beef fattening farmers in Bangladesh, sold in pellet and mash form. Dairy Premium and Dairy Performance target milk yield in dairy cows; Beef Fattening Premium and Beef Fattening Performance target weight gain in beef cattle.
• Quality Aquatics (Aquarium and Ornamental Fish Feed) High-nutrition, protein-enriched aquarium feed and ornamental fish products under the Quality Aquatics sub-brand. Targeted at aquarium hobbyists and ornamental fish retailers for the health, growth and color enhancement of ornamental fish. QFL describes itself as the pioneer of aquarium feed in Bangladesh.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor.

• Subarta TrustminorOthersCSR partner since 2010, runs residential care centers for elderly in Dhaka, Savar and Netrokona. QFL owns a cottage at Swapnolok peace valley and donated an ambulance.
• Jalalabad Blind Welfare AssociationminorOthersCSR partner since 2012, runs eye hospital in Sylhet. QFL provides donations for medicine costs, operation costs, and procurement of operation tables.
• Centre for Rehabilitation of the Paralyzed (CRP)minorOthersCSR partner since 2010, focuses on holistic rehabilitation for spinal injury patients. QFL donates computers, printers, monitors and training equipment.
• Shishu polli Plus (SPP)minorOthersCSR partner since 2008, works with destitute mothers and children in Sreepur. Supports over 130 mothers and 540 children. QFL sponsors cultural events and provides funds for meals and operating costs.
• Center for Zakat Management (CZM)minorOthersFaith-based social enterprise for Zakat mobilization. QFL provides Zakat funds for primary education, nutrition projects, and primary healthcare.
• Charity Right BangladeshminorOthersOrganization providing support to orphans, needy children, autistic children, disabled families and destitute families. QFL contributes to fight poverty and hunger.
• We FoundationminorOthersCommunity-based volunteer organization since 2009, focusing on education for poor children with outreach of 400 children in Gazipur, Dhaka and Pabna. QFL helps construct schools and educational infrastructure.
• UKBET (UK-Bangladesh Education Trust)minorOthersUK registered charity and international NGO working in English language training since 1993. QFL provides funds for smooth operations.
• Bidyanondo FoundationminorOthersLeading volunteer organization providing food assistance to rural families during COVID-19 pandemic. QFL associated in fight against coronavirus.

Scale indicators7 records

Recent moves20 records

Expansion highlights6 records

Broad incumbents

• De Heus Animal Nutrition: Netherlands-headquartered global animal feed manufacturer with significant operations across Asia including Vietnam, Indonesia, and other emerging markets. Comparable in fish and poultry feed manufacturing technology and emerging-market go-to-market approach.
• New Hope Liuhe Co., Ltd. China-based leading animal feed manufacturer with broad poultry, swine, and aquaculture feed portfolio across Asia. Comparable in feed milling scale, integrated operations, and emerging-market distribution strategy.
• Haid Group (Guangdong Haid): China's largest aqua feed producer and one of Asia's largest animal feed manufacturers. Direct competitor in floating fish feed technology and aquaculture species-specific formulations, and a relevant benchmark for the trajectory of aquaculture feed leadership.
• BioMar Group: Global aquaculture feed manufacturer with operations across multiple continents, specializing in fish and shrimp feed. Comparable in floating feed technology, species-specific formulations, and premium aquaculture positioning that mirrors QFL's fish feed leadership.
• Charoen Pokphand Foods (CP Group): Thailand-based CP Group is the largest animal feed and aquaculture conglomerate in Asia, operating integrated feed, poultry, and shrimp businesses across multiple emerging markets including Bangladesh. Directly comparable in feed manufacturing scale, product breadth (poultry, fish, shrimp), and integrated value chain model.

Regional players

• Suguna Foods Private Limited: India-based integrated poultry company with feed manufacturing operations, primarily serving South Indian market. Comparable integrated poultry-feed model and small-farmer distribution approach, though geographically focused on India rather than Bangladesh.

Direct peers

• Avanti Feeds Limited: India's largest shrimp feed manufacturer with integrated aquaculture value chain. Highly comparable to QFL's shrimp feed division (Bagda and Golda varieties) and aquaculture-specific product specialization in South Asian market.
• Kazi Farms Limited: One of the largest vertically integrated poultry producers in Bangladesh, operating feed mills, breeder farms, hatcheries, and processing. Directly competes with QFL in poultry feed manufacturing and shares similar integrated business model within Bangladesh.
• Paragon Group: Bangladesh-based feed manufacturer and poultry producer competing directly with QFL in poultry and fish feed markets. Comparable in domestic distribution scale, product portfolio, and target farmer customers.
• Godrej Agrovet Limited: India-based diversified agribusiness with a major animal feed business across poultry, cattle, and aquaculture segments. Comparable in product portfolio breadth, South Asian market exposure, and integrated agri-value chain operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qualityfeedslimited.bd
• LinkedInlinkedin.com/company/quality-feeds-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Feeds