What Site-craft does

Site-craft is a privately held custom manufacturer of outdoor site furnishings, headquartered at 43-02 Ditmars Blvd., 2nd Floor, Astoria, NY, and operating as a subsidiary of the Rosenwach Group conglomerate. The company designs and produces benches (across 12+ named series including Y, B, T, Bridge, Script, Kobe, Parker, Lanier, Contour, Victorian, Saratoga, and York), planters and planter benches, outdoor tables, fencing, planter fences, decking, pergolas, and trash receptacles. Core manufacturing capabilities span premium solid woods (Ipe, Mahogany, Purple Heart, Red Cedar, Red Oak, Redwood, Yellow Cedar), powder-coated metal, and +Greenwood, a proprietary recycled high-density polyethylene (HDPE) material positioned as a maintenance-free wood substitute. The defining technical capability is five-generation mastery in cutting curves from solid wood, supplemented by full custom design services for architect-specified projects.

The company's customer base consists primarily of architects, designers, real estate developers, municipalities, educational institutions, and corporate clients, with documented installations at marquee sites including the World Trade Center, Google Campus (CA), MIT Hayden Library, 1700 Pennsylvania Ave (DC), Albany Medical Center, and numerous parks across multiple US states and Canada. Site-craft employs a quote-based, relationship-driven sales model with direct engagement via phone (800.937.0203) and email ([email protected]), supported by a downloadable PDF catalog and an Instagram presence; no public pricing, e-commerce channel, or self-service digital ordering is in evidence. Revenue is generated through one-time project sales of both standard catalog products and bespoke designs.

Operating under the Rosenwach Group umbrella (consolidated 1995), Site-craft shares corporate ownership with Herbert Rose Building Restoration, United Tower Maintenance, AMR Mechanical, and Cool Water Technologies (CWT), positioning it within a diversified building-services conglomerate pursuing a "one stop shop" cross-sell strategy. The lineage traces back to the 1894 Rosenwach Tank Company, with Site-craft specifically spun out from the premium wood inventory accumulated through wooden water tank manufacturing. No external funding rounds, public listing, or AI/ML technology investments are evidenced in available source materials.

Name

Site-craft

Legal name

Site-craft

Website

https://site-craft.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

1–10 employees

Short description

Site-craft is a privately held custom manufacturer of outdoor site furnishings (benches, planters, tables, fencing, decking, pergolas, trash receptacles) made from premium wood, metal, and recycled HDPE, serving architects, real estate developers, municipalities, and institutions via quote-based direct sales as a subsidiary of Rosenwach Group.

Ownership category

akta.pro rank

Product category

Outdoor Site Furnishings

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Product Manufacturing (321)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

akta.pro secondary industries

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ), Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH)

Keywords

• Outdoor site furnishings
• Custom wood furniture
• Architectural site amenities
• Commercial outdoor benches
• Recycled HDPE materials

Headquarters

HQ city

Astoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Outdoor Site Furnishings Sales: Site-craft manufactures and sells outdoor furniture including benches, planters, tables, fencing, decking, pergolas, and trash receptacles. Products are sold directly to architects, designers, and enterprise customers with custom design capabilities available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Site-craft manufactures and sells custom outdoor site furnishings including benches, planters, planter benches, tables, fencing, decking, pergolas, and trash receptacles. Products are crafted from premium woods (Ipe, Mahogany, Purple Heart, Cedar, Oak, Redwood), +Greenwood recycled HDPE material, and powder-coated metal finishes, and are sold directly to architects, designers, real estate developers, municipalities, and institutions. The company offers custom design capabilities developed over five generations of craftsmanship.

Product overview

Site-craft is a manufacturer of custom outdoor site furnishings for architects, offering a portfolio of complementary products. The core offerings include Benches (with 12 distinct series: Y, B, T, Bridge, Script, Kobe, Parker, Lanier, Contour, Victorian, Saratoga, and York), Planters & Planter Benches (standard shapes plus combination seating planters in circular, square, rectangular, and suspended configurations), Tables (Columbus Circle, Madison Square, The Regency, The Texas Table), Site Garden products (Fencing, Planter Fences, Decking, Pergolas), and Site Accents (Standard Trash Series). Custom Design services enable fully customized solutions for unique architectural requirements. Products are crafted in premium woods (Ipe, Mahogany, Cedar, Oak, Redwood), +Greenwood recycled HDPE material, and powder-coated metal finishes. The company operates as part of the Rosenwach Group and has served architects for five generations.

Differentiator

Problem solved

Functional benefit

Products and services

• Benches Outdoor site benches in twelve distinct series offering circular, straight, with/without back, and various mounting configurations for architects and designers specifying outdoor seating for projects such as rooftops, plazas, parks, and atriums.
• Planters & Planter Benches Outdoor planters and combination planter benches in standard shapes (round, half round, quarter round, square/rectangular) plus circular, square, rectangular, and suspended configurations for indoor, outdoor, and atrium use, providing integrated seating and planting for architectural projects.
• Tables Outdoor site tables in multiple styles including Columbus Circle (circular, custom sizes), Madison Square (restaurant/plaza), The Regency (rectangular centerpiece), and The Texas Table (Mission Style inspired) for restaurants, plazas, and other outdoor settings.
• Site Garden Furnishings Outdoor site amenities including Fencing (privacy/space separation for high-rise buildings), Planter Fences (combination space dividers), Decking (2' or 4' square panels), and Pergolas (trellis structures) for rooftop gardens, poolsides, atriums, plazas, and parks.
• Site Accents (Trash Receptacles) Wooden trash receptacles in the Standard Trash Series (RT-CP2, RT-CP3, ST-1, ST-2) with various opening styles and 28 or 32 gallon capacity options, designed to complete park and plaza rest areas.
• Custom Design Services Fully customized site furniture design services and photo gallery for unique architectural requirements, allowing architects and developers to specify site furnishings tailored to project-specific designs in wood, metal, and recycled plastic.
• +Greenwood Recycled HDPE Material High-density polyethylene (HDPE) recycled material wood substitute offered as an alternative material option across the product catalog; maintenance-free, resistant to corrosive substances, oil, fuels, insects, fungi, and salt spray, and will not rot, splinter, or crack.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rosenwach GroupcoreStrategic or Co-development PartnerSite-craft is part of the Rosenwach Group umbrella organization which includes Herbert Rose Building Restoration, United Tower Maintenance, AMR Mechanical, and Cool Water Technologies (CWT). The group shares a vision of expanding to provide 'one stop shop' services for new water technologies, historic building preservation, outdoor site furnishings, and more under a single entity.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Landscape Forms: Kalamazoo, MI-based premium manufacturer of outdoor site furnishings for architects, landscape architects, and planners. Closest direct competitor to Site-craft, with comparable product categories (benches, planters, tables, lighting), enterprise sales motion, and emphasis on design partnerships with industrial designers.
• Streetlife: Amsterdam-based designer and manufacturer of premium outdoor street furniture, including benches, planters, and tree products. Comparable custom design approach serving architects and developers of public/commercial spaces.
• Forms+Surfaces: Irwin, PA-based manufacturer of architectural site furnishings, including custom benches, planters, lighting, and surface products. Comparable premium positioning, custom design capability, and direct sales to architects and developers.
• Wabash Valley Manufacturing: Silver Lake, IN manufacturer of commercial outdoor site furnishings (benches, tables, receptacles, bike racks, planters). Overlaps with Site-craft on product categories but competes primarily on price/standardization rather than premium custom craftsmanship.
• Maglin Site Furniture: Ontario, Canada manufacturer of commercial outdoor site furniture — benches, tables, litter/recycling receptacles, planters, and bollards. Comparable product breadth, B2B specification-selling model, and architectural customer base.
• Columbia Cascade (TimberForm): Portland, OR-based manufacturer specializing in wood and metal outdoor site furniture for parks, recreation, and streetscapes. TimberForm line directly overlaps Site-craft's wood outdoor furniture focus for institutional customers.
• DuMor: Lititz, PA manufacturer of outdoor benches, tables, trash receptacles, and planters serving parks, streetscapes, and commercial sites. Comparable product line and B2B specification-driven sales to municipalities and developers.
• Victor Stanley: Dunkirk, MD manufacturer of outdoor site furniture since 1965, offering benches, tables, receptacles, planters, and bike racks. Closely comparable heritage custom manufacturer serving municipalities, parks, universities, and commercial developers with a similar direct B2B sales model.

Broad incumbents

• MillerKnoll (Knoll): Major diversified contract furniture company (Herman Miller, Knoll, etc.) that, through acquisitions and collections, sells a portion of outdoor/commercial furnishings. Overlaps architect specification channel but is not specialized in outdoor site furnishings like Site-craft.

Regional players

• Ipe Woods USA: Specializes in tropical hardwood outdoor furniture (Ipe, Cumaru, Tigerwood), closer to Site-craft's premium wood materials than to its finished custom site furnishings. More of a materials/specialty furniture supplier than a full site-furnishings competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/site_craft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Site-craft