What SMARTLINEN does

SMARTLINEN, operated by William Serbin, Inc. and headquartered in Miami, Florida, provides an RFID-based linen tracking and inventory intelligence solution for the hospitality industry. The company's core offering pairs proprietary UHF RFID transponders embedded in branded linen products (towels, sheets, bathrobes, spa linen, and pool/beach items) with the SMART Cloud Application, which automatically scans items as they move through hotel and laundry systems and delivers daily email inventory reports. The technology targets hotels and resorts spending a minimum of $75,000 per year on linen, claiming to reduce monthly linen loss from an industry-typical 10%-20% to 5% and cut linen purchases by 20%.

The business model is primarily a hardware sale of RFID-tagged linen products to hotel properties, with the cloud software, hardware readers, and monitoring services bundled in at no additional cost. Distribution runs through enterprise field sales (contact form and direct email), an e-commerce storefront at getsmartlinen.com, and iOS/Android mobile apps for property staff. Customer logos span major luxury and upper-upscale hotel brands including Waldorf Astoria, Ritz Carlton, Hilton, Marriott, Hyatt, Fairmont, and Wyndham, alongside resort and theme-park properties. The company has begun expanding into healthcare (antimicrobial face masks, healthcare sheets and towels) and has extended its product portfolio into pool/beach categories and lounge chair covers. A partnership with WestPoint Home supplies proprietary fabric technologies (EcoPure, DryFast, Staybright, Fresh&READY) layered onto the RFID substrate. The company is privately held with no disclosed venture funding.

Name

SMARTLINEN

Legal name

William Serbin, Inc.

Website

https://smartlinen.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SMARTLINEN provides an RFID-based linen tracking and inventory intelligence platform for hotels and resorts, embedding proprietary transponders in branded towels, sheets, and linens paired with a cloud application that delivers daily inventory reports and reduces linen loss.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. RFID-Enabled Linen Products: Hotels purchase SMARTLINEN branded towels, sheets, bathrobes, and spa linen embedded with proprietary RFID transponders. Once products are purchased, hardware and software services are provided as added value with no additional cost.
2. Software Services (Included): Cloud-based software platform, daily inventory reports, hardware, software, and monitoring are provided as included services with purchased linen products. No separate software subscription fee mentioned.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SMARTLINEN provides hotels with RFID-enabled linen products (towels, sheets, bathrobes, and spa linens) embedded with proprietary UHF RFID transponders, paired with a cloud-based SMART Cloud Application that automates linen inventory tracking. As products move through hotel and laundry systems they are automatically scanned and registered, and daily inventory reports are delivered by email to managers. The hardware, software, and monitoring services are bundled into the linen purchase at no additional cost.

Product overview

SMARTLINEN is an RFID-based linen tracking and inventory intelligence solution for the hospitality industry. The system consists of the SMART Cloud Application (a cloud-based linen management platform) combined with a portfolio of RFID-enabled linen products including bedding (T250 Percale, T250MS Stripe, T300 Percale, T300C Sateen, T400C Sateen sheets), pool and beach towels (Signature Stripe, Two Tone Stripe, Captain Stripe, Solid, and Lounge Chair Covers), room towels (Signature, Executive, and Classic Collections), and healthcare linens (antimicrobial face masks, microfiber sheets, T250 sheets, and Signature towels). Properties purchase SMARTLINEN-branded linens with embedded UHF RFID transponders, which are automatically scanned as products move through the hotel and laundry systems. The cloud platform provides daily email inventory reports, tracks items not seen in 30+ days, monitors operational efficiency, and enables properties to reduce linen loss from 10%-20% down to 5% while cutting linen purchases by 20%.

Differentiator

Problem solved

Functional benefit

Products and services

• SMART Cloud Application

Quantifiable outcome

• Monthly linen loss reduced from 10-20% to 5%
• +4 more outcomes

Named customers36 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• WestPoint HomecoreTechnology or IntegrationSMARTLINEN partners with WestPoint Home for technology and product innovation. WestPoint Home creates technologies for bleach-friendly and fade-resistant sheets and towels, products that are softer, faster drying, and more environmentally friendly. The partnership provides complete linen management solutions combining SMARTLINEN RFID technology with WestPoint Home's proprietary fabric technologies.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mission Linen Supply: Commercial linen and uniform supplier serving hotels, restaurants, and healthcare facilities on the West Coast and Southwest — directly comparable in customer verticals and managed linen service model.
• Alsco: Commercial linen and uniform rental provider serving hotels, restaurants, and industrial customers with route-based inventory management — comparable business model targeting the same hospitality linen-spend category.
• Standard Textile: Largest U.S. hospitality textile manufacturer offering branded sheets, towels, and uniforms to hotels and resorts, with its own Reusable Laundry Programs and inventory-management services — a directly comparable B2B linen + programs model to SMARTLINEN.
• Angelica: Provider of linen management services to hospitals and hotels, operating managed linen programs with inventory accountability — directly comparable in customer base (healthcare + hospitality) and program-based service model.
• ImageFIRST: Healthcare and hospitality linen rental and laundry services provider with technology-enabled tracking and route-based delivery — competes for the same linen-supply budget and operational accountability outcomes SMARTLINEN addresses.

Broad incumbents

• Cintas: Large uniform and linen services provider with hospitality, healthcare, and restaurant exposure — broader portfolio with established route-based inventory programs that overlap SMARTLINEN's hotel linen category.
• Ecolab: Global leader in commercial hygiene and water/energy services with hospitality linen and laundry programs (e.g., Ecolab Textile Care) — broad incumbent providing inventory-and-process management to hotels at scale.
• UniFirst: Publicly traded uniform and linen services company with a hospitality segment; broader portfolio across uniforms, restroom, and first-aid supplies but overlapping core linen-rental economics with SMARTLINEN.
• Vestis: Uniform and linen services company spun off from Aramark, serving hospitality and industrial customers with managed linen programs — broad incumbent in the same linen-supply category SMARTLINEN addresses.

Others

• WestPoint Home: U.S. textile manufacturer of sheets, towels, and hospitality products with proprietary fabric technologies; currently SMARTLINEN's strategic fabric/technology partner and an adjacent enabler in the supply chain rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smartlinen
• Facebookfacebook.com/getsmartlinen
• LinkedInlinkedin.com/company/smartlinen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMARTLINEN