PM Society

What PM Society does

PM Society (legally The Pharmaceutical Marketing Society Limited, company no. 8120655) is a UK not-for-profit professional membership organization advancing standards in pharmaceutical marketing and healthcare communications. Founded in 1986 and headquartered in Redhill, Surrey, the society operates as a two-sided convening platform between UK pharmaceutical companies and healthcare communications agencies, delivering value through two flagship annual awards (the PM Awards, now in its 40th year and celebrating creativity, and the PMi Awards, rebranded in 2025 to emphasise impact and innovation across all channels), the industry-wide Pharmony initiative launched in February 2026, seven thematic interest groups, education courses and workshops, an annual summit, and the dedicated careers portal healthcomms.careers.

The PM Society portfolio centres on engagement rather than a scalable software product stack: the PM Awards (40th edition in March 2026, 850+ attendees at JW Marriott Grosvenor House London) and PMi Awards (formerly Digital Awards, rebranded in March 2025 with new categories including Independent Medical Education, Clinical Trial Recruitment and Retention, Impact in Pharma Technology, and Innovation in Marketing and Communications) compete for entry fees of £340-£400+VAT per submission and sponsor underwriting from headline sponsors Avalere Health and Doceree plus category sponsors. Pharmony, formally launched 6 February 2026 with a 2030 horizon, expands the society's remit beyond awards into systemic pharma-agency collaboration through working groups, surveys, an annual industry summit (planned June 2026), and a published library of guidance and blueprints covering partnership value measurement, technology and AI, HCP engagement, and agency partnership models. Underlying infrastructure is a web-based platform at pmsociety.org.uk handling membership registration, awards submissions, course enrollment, event ticketing, and content distribution, supplemented by email, LinkedIn, webinars, and industry partnerships with pharmaphorum, medcommsnetworking.com, and womeninpharma.network.

Revenue is diversified across five streams: individual and organisational membership subscriptions (annual, with member-only discounts on courses and events), one-time awards entry fees, training and course fees, headline and category event sponsorships, and ceremony ticket sales. The society is governed by a volunteer board including Chair (vacated by Dom Marchant in March 2026 after a three-year term), Director roles held by Rachel Farrow and Carwyn Jones (Data and Governance Lead), and dedicated Agency Partner (Frankie Everson) and Pharma Partner (Mark Wheeler) board seats newly filled in 2026. It is registered in England and Wales with 11-50 employees, a UK-only operating geography, and no disclosed parent company, subsidiaries, or external investment.

Name

PM Society

Legal name

The Pharmaceutical Marketing Society Limited

Website

https://pmsociety.org.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

PM Society is a UK not-for-profit professional membership organization convening pharmaceutical companies and healthcare agencies through flagship PM Awards and PMi Awards, the Pharmony initiative, seven thematic interest groups, training courses, and industry events.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Pharmaceutical marketing awards
• Healthcare communications training
• Professional membership society
• Pharma agency networking
• Industry recognition programs

Headquarters

HQ city

Horsham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership subscriptions: Individual and organizational membership providing access to interest groups, events, awards participation, and member discounts on educational courses and events.
2. Awards entry fees: Entry fees for PM Awards and PMi Awards competitions. Standard entries priced at £400 + VAT per entry with early bird discounts available. Free entry for charity organizations.
3. Training and courses: Educational courses and workshops developed for the industry by experts, available to members at discounted rates.
4. Sponsorships: Headline and category sponsorships for PM Awards and PMi Awards events. Includes headline sponsor Avalere Health for PM Awards 2026 and Doceree for PMi Awards 2025.
5. Event tickets and attendance: Ticket sales for award ceremonies including the PM Awards at JW Marriott Grosvenor House London. Tickets include entry, three-course meal with half bottle of wine. Member rates available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PM Society (The Pharmaceutical Marketing Society Limited) is a UK not-for-profit professional membership organization that promotes excellence in pharmaceutical marketing and healthcare communications. It delivers value through two flagship annual awards programs (PM Awards and PMi Awards), professional training courses and events, seven industry interest groups, and the Pharmony initiative focused on transforming pharma-agency collaboration.

Product overview

PM Society (Pharmaceutical Marketing Society) is a not-for-profit organization promoting excellence in healthcare communications, operating for over 40 years. Its portfolio comprises two flagship award programs: the PM Awards (celebrating creativity in pharmaceutical marketing, now in its 40th year) and the PMi Awards (formerly the PM Society Digital Awards, rebranded in 2025 to emphasize impact and innovation across all communications channels). The Pharmony initiative, launched in February 2026, is an industry-wide program focused on improving pharma-agency collaboration through working groups, surveys, events, and shared learning. Supporting offerings include professional training and events, seven interest groups (Digital, Diversity Equity & Inclusion, Industry Agency Relationships, Marketing Excellence, Patient Engagement, Sustainability, and Careers), insights and resources, and membership benefits. The organization is headquartered in the UK and serves pharmaceutical marketing, medical affairs, and healthcare communications professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• PM Awards Annual awards program (40th edition in 2026) celebrating creativity in pharmaceutical marketing and healthcare communications, recognizing best creative work across brand promotion, medical education, disease awareness, film craft, design craft, and related categories. Open to agencies, pharmaceutical companies, and related organizations.
• PMi Awards Annual awards (formerly Digital Awards, rebranded in 2025) celebrating impact and innovation in pharmaceutical marketing and healthcare communications. Recognizes campaigns and organizations across medical and commercial healthcare communications that demonstrate both innovation and impact.
• Pharmony Industry-wide initiative focused on transforming how pharmaceutical companies and agencies collaborate, providing platforms for collaboration through industry events, surveys, working groups, and shared learning across partnership value measurement, technology and AI, pharma-HCP engagement, and agency partnership models.
• Training Courses and Workshops Educational courses and workshops developed by PM Society with industry experts for pharmaceutical marketing and healthcare communications professionals. Includes bespoke in-house courses for teams and is available to members at discounted rates.
• Interest Groups Seven professional networking groups covering Digital, Diversity Equity & Inclusion, Industry Agency Relationships, Marketing Excellence, Patient Engagement, Sustainability, and Careers. Provides insight into the industry and networking opportunities for individuals from agencies and pharma companies.
• Membership Individual and organizational membership offering access to interest groups, awards submissions, member discounts on educational courses and events, and networking opportunities for professionals in pharmaceutical marketing and healthcare communications.
• PM Society Summit Annual industry summit focused on pharma-agency partnership and practical outputs, bringing together pharmaceutical companies, agencies, and healthcare communications professionals.

Quantifiable outcome

• 40 years of advancing industry standards in pharmaceutical marketing and healthcare communications
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Pharmony Leadership GroupcoreStrategic or Co-development Partner · 6 February 2026Core group of industry professionals working with PM Society on Pharmony initiative including Rachel Farrow (Director, PM Society), Stephen Page (Board Member, PM Society and Co-founder, Page & Page), Angie Wiles (Difference Collective), Amanda Smith (Versantra), Paul Hutchings (Fox & Cat), Patrick Kearns (Red Nucleus), Claire Duggan (Seven Stones), Lisa Parker (Emotive), Phil Blackmore (Create Health), and Tess Wulff (Bamboo Medical Communications).
• pharmaphorumminorGTM or Marketing PartnerIndustry media partner providing content distribution and promotional support for PM Society initiatives and events.
• medcommsnetworking.comminorGTM or Marketing PartnerMedical communications networking platform partner supporting membership promotion and industry collaboration.
• womeninpharma.networkminorGTM or Marketing PartnerNetwork partner focused on supporting women in the pharmaceutical industry, collaborating on diversity and inclusion initiatives.
• pfawards.co.ukminorGTM or Marketing PartnerPartnership with pharmaceutical awards platform for cross-promotion and industry recognition collaboration.
• beyondpr.comminorGTM or Marketing PartnerPR partner supporting preparation of branding and communications for Pharmony initiative.
• Avalere HealthcoreGTM or Marketing PartnerHeadline sponsor of the 40th PM Awards 2026, supporting the premier creative excellence awards ceremony in pharmaceutical marketing.
• DocereecoreGTM or Marketing PartnerHeadline sponsor of PMi Awards 2025, supporting the pharmaceutical marketing innovation and impact awards.
• Digitas HealthminorGTM or Marketing PartnerSponsor of finalist showcase screens and AI photobooth at PMi Awards 2025.
• You Okay, Doc?coreOthersCharity partner for 40th PM Awards Creativity for Good initiative, dedicated to supporting mental health and wellbeing of healthcare professionals. Raised over £40,000.
• Niemann-Pick UKminorOthersCharity partner for PMi Awards 2025 Creativity for Good initiative supporting those affected by Niemann-Pick diseases.
• IC DesignminorGTM or Marketing PartnerAlex Haddon from IC Design supported preparation of branding and communications for Pharmony initiative.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Drum Awards: Industry awards program covering marketing and creative categories including healthcare. Comparable to PM Awards as a UK-based creative awards franchise that includes healthcare/pharma categories.
• ISMPP (International Society for Medical Publication Professionals): Global not-for-profit membership organisation for medical publication professionals. Most direct functional peer: similar membership/awards/training model, focused on a sub-segment of healthcare communications.
• MAPS (Medical Affairs Professional Society): Global non-profit for medical affairs professionals, providing education, certification, and networking. Comparable as a healthcare-focused professional society with similar revenue mix of membership, events, and training.

Emerging players

• PMLive: UK trade publication and awards platform covering pharmaceutical marketing, with the PM Awards partnership and news coverage. Adjacent media/awards peer serving overlapping audience of pharma marketers.
• pharmaphorum: Digital media and events platform for the pharmaceutical industry, including content, webinars, and conferences. Comparable as a healthcare marketing content/events platform serving overlapping pharma and agency audiences.

Broad incumbents

• Reuters Events Pharma: Large commercial events and content business running pharma industry conferences and awards. Comparable in audience and awards/membership economics, but operates as a commercial entity with greater scale and capital base.
• PRCA (Public Relations and Communications Association): UK and global professional body for PR and communications agencies, with awards (PRCA Awards), training, and interest groups. Comparable operating model to PM Society as a UK-headquartered industry body running awards and CPD programs for agencies.
• IPA (Institute of Practitioners in Advertising): UK industry body for advertising agencies, providing training, qualifications, awards (IPA Effectiveness, IPA Media Owner Awards) and policy advocacy. Comparable as a UK not-for-profit membership organisation serving agencies, though broader than PM Society's healthcare focus.
• D&AD: UK-based global non-profit for creative and design excellence, running the D&AD Awards, professional development, and industry programmes. Comparable not-for-profit model running prestigious creative awards with industry training.
• Lions Health (Cannes Lions): Global health and pharma creative awards and festival run by Cannes Lions (Ascential). Compares to PM Society's PM Awards as a higher-profile, international creative excellence program serving pharma marketers and healthcare agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pmsociety
• Facebookfacebook.com/pmsociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PM Society