Val'prim

Name

Val'prim

Legal name

VAL'PRIM

Website

https://valprim.fr

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Packaged Condiments

NAICS

Specialty Canning (311422)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Packaged condiments
• Fresh produce packaging
• Organic food products
• Specialty food distribution
• Agricultural food production

Headquarters

HQ city

Longué

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Condiment product sales: Val'Prim generates revenue through the sale of packaged garlic, onion, and shallot products across multiple product lines including conventional, organic, and specialty ranges. Products are sold through retail distribution channels (GMS/hypermarkets) and directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Val'Prim packages and distributes garlic, onions, and shallots under the "Cuisinez..." brand portfolio from its Longué-Jumelles, France facility. The company operates multiple product ranges — conventional (Cuisinez... C'est bon pour vous!), basic essentials (Tout simplement!), regional terroir specialties (La saveur des terroirs), organic (Bio), convenience (Pratique), and sustainability-focused (Engagés) — sold primarily through French hypermarkets and supermarkets.

Product overview

Val'prim is an agricultural food company specializing in the packaging and distribution of garlic, onions, and shallots under the 'Cuisinez...' brand portfolio. The offering consists of multiple sub-brands addressing different consumer needs: 'Cuisinez... Tout simplement!' for basic essentials in large formats; 'Cuisinez... C'est bon pour vous!' as the core premium condiment range; 'Cuisinez... La saveur des terroirs' for regional specialty products; 'Cuisinez... Bio' for organic certified products; 'Cuisinez... Pratique' for convenience items including confits, chutneys, and dry vegetables; 'Cuisinez... Engagés' for sustainability-focused products; and 'Les aides culinaires' for culinary aid products. The company operates from Longué-Jumelles, France, with 40 years of experience since founding in 1977.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuisinez... Tout simplement! Entry-level product line targeting consumers seeking essential kitchen staples in large formats, featuring yellow onions in d-pack packaging (1kg, 1.5kg) including soup onion special format.
• Cuisinez... C'est bon pour vous! Core product range offering superior quality condiments with extensive variety including traditional shallots, yellow/sweet/red/white/pink onions, AOP Cévennes sweet onions, and white/purple/pink garlic in various sizes and seasonal formats.
• Cuisinez... La saveur des terroirs Specialty range for cooking enthusiasts seeking new flavors. Includes garlic, shallots, echalions, and onions from specific regional origins such as Loire Valley and Brittany, plus black garlic (ail noir) added in 2018.
• Cuisinez... Bio Organic product line featuring condiments from certified organic agriculture. Products packaged in sachets or nets to preserve organic character. Includes yellow onion, red onion, pink onion, white garlic, and shallots.
• Cuisinez... Pratique Convenience-focused range including punnets/trays with seasonal recipes, confits (shallot, Cévennes sweet onion, red onion), fig chutney with spices, and dry vegetables in resealable sachets (quinoa, red lentils).
• Cuisinez... Engagés Sustainability-focused product line developed with long-standing producers to promote agroecology through new agricultural practices and tools provided by Val'Prim.
• Les aides culinaires Culinary aid products complementing the main condiment offerings. Includes fresh herbs and specialty ingredients that enhance cooking.
• Ail noir (Black Garlic) Black garlic added to the 'La saveur des terroirs' range, providing a unique umami flavor profile for gourmet cooking.
• Oignon doux (Tear-reducing Sweet Onion) 100% natural sweet onion with properties that reduce tearing when peeling. Features subtly sweet taste and gentle eye-care characteristics due to intrinsic properties that reduce the release of sulfur gas when cut.
• Confits and Chutneys Specialty accompaniments including shallot confit (74%), Cévennes sweet onion confit (75%), red onion confit (67%), and fig chutney (47%). Made in France using open-pot method with low sugar content.

Quantifiable outcome

• Reduced plastic consumption by 1.5 tonnes per year through cellulose mesh packaging

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• AuchancoreChannel Partner/ Reseller/ Distributor · 24 February 2021Partnership with Auchan retail chain for in-store animations and promotional activities. Despite the cancellation of the Salon de l'Agriculture due to the pandemic, Val'Prim and Auchan conducted exceptional in-store theatrical displays showcasing producer know-how and regional products across numerous Auchan stores.
• CiteominorOthersVal'Prim works with Citeo, a French eco-organization, for annual declarations related to packaging recycling primes and penalties under the AGEC law. Citeo supports companies in improving packaging recyclability and environmental performance.
• Long-standing agricultural producerscoreStrategic or Co-development PartnerVal'Prim collaborates with long-standing producer partners to develop new agricultural practices through tools provided by Val'Prim. These partnerships support the 'Cuisinez... engagés' range focused on agroecology and sustainable farming methods.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Prince de Bretagne: Prince de Bretagne is a French growers' cooperative specializing in fresh, packaged vegetables (onions, shallots, aromatic herbs) sold under regional/AOP labels. Direct peer because it serves the same French retail shelf with terroir-branded vegetable SKUs, including AOP Cevennes onions that overlap with Val'Prim's terroir range.
• Priméale: Priméale is a French fresh-produce specialist brand (linked to the Les Maraîchers group) supplying packaged vegetables, salads, and aromatics to French supermarkets. Directly comparable to Val'Prim on the fresh-packaged aromatic vegetable category and GMS distribution.
• Sabarot: Sabarot is a French family-owned producer/packager of pulses, grains, mushrooms, and dried vegetables sold in French retail. Comparable to Val'Prim as a specialty French CPG player turning regional/specialty produce into branded packaged SKUs for the GMS channel.
• Percheron (Maison Percheron): Maison Percheron is a long-established French packager specializing in shallots and onions, including organic and terroir variants. Closely comparable to Val'Prim's core product focus on shallots, garlic and onions sold through French retail.

Broad incumbents

• D'Aucy: D'Aucy is a major French vegetable cooperative producing canned and frozen vegetables, distributed through French retail (GMS). Comparable to Val'Prim through its focus on French-sourced vegetable packagings sold in hypermarkets, with overlapping distribution channels and category positioning.
• Bonduelle: Bonduelle is the largest French/European player in packaged and processed vegetables (canned, frozen, fresh). It is broadly comparable to Val'Prim because both package and distribute vegetable-based products to French retail and food-service channels, though Bonduelle operates at much larger scale and broader product scope.
• Lesieur: Lesieur is the leading French condiment and oils brand (mustard, vinegars, oils, sauces). Adjacent peer because it operates in the same condiment shelf set in French GMS where Val'Prim places its garlic/onion/shallot SKUs and competes for category-management attention.
• McCain Foods: McCain is a global leader in frozen processed potatoes and vegetables with established French retail presence. Broadly comparable as a packaged-vegetable CPG competitor in the same French retail aisles, though Val'Prim is far smaller and focused on fresh/ambient aromatics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Val'prim