Volkswagen Latvija
Volkswagen Latvija, operated by Møller Baltic Import SE, distributes Volkswagen passenger and commercial vehicles, parts, and after-sales services across Latvia and the broader Baltic region, serving individual consumers, fleet operators, and commercial buyers through authorized dealers and digital channels.
- Company typePrivate
- Founded1997
- HeadquartersRiga, Latvia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Volkswagen Latvija does
Volkswagen Latvija is the Latvian market presence of Volkswagen AG, operated through Møller Baltic Import SE, a private limited company that serves as the official importer for the Baltic states (Latvia, Lithuania, and Estonia). The company distributes Volkswagen passenger vehicles (Tiguan, T-Roc, Tayron) and commercial vehicles (Crafter), alongside the ID. family of electric vehicles (ID.3, ID.4, ID.4 GTX, ID.5, ID.5 GTX, ID. Buzz, ID. Polo). Its parent is the Møller Mobility Group, Norway's largest automobile importer, and ultimate parent is Volkswagen AG in Wolfsburg, Germany. The Latvian entity was founded in 1997 and is headquartered in Mārupe, Latvia, employing 51–100 people.
The company's product offering rests on Volkswagen AG's platform technology, including the MEB-based ID. electric vehicle architecture, over-the-air software update capability, the VW Connect/We Connect connected car platform, App-Connect smartphone integration, We Charge EV charging infrastructure, Car2X vehicle-to-infrastructure communication, and adaptive driver assistance systems (ACC, Front Assist). Supporting its customer offering are a digital service infrastructure including a VIN-based Digital Manual, Fleet Interface Data for commercial operators, myVolkswagen customer portal, and a network of authorized dealers and service partners across Latvia. Volkswagen was the best-selling new car brand in Latvia in 2017, demonstrating the strength of the brand position the importer builds on.
Volkswagen Latvija generates revenue primarily through new vehicle sales via the authorized dealer network and online stock platform (stock.volkswagenbaltic.eu), supplemented by service and maintenance, parts and accessories, financial services through Volkswagen Baltic Leasing (offering rates from 0.99% + 3-month Euribor), and recurring digital services including VW Connect subscriptions and OTA updates. Customer segments span individual consumers (primary), fleet and corporate customers, EV buyers (supported by Latvian EKII government subsidies), and commercial vehicle operators. Distribution combines physical dealers, a factory configurator for custom orders, an online auto store, and a regional leasing partner, all coordinated by Møller Baltic Import SE across the Baltic region.
Volkswagen Latvija firmographics
Firmographics- Name
- Volkswagen Latvija
- Legal name
- Møller Baltic Import SE
- Website
- https://volkswagen.lv
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Volkswagen Latvija, operated by Møller Baltic Import SE, distributes Volkswagen passenger and commercial vehicles, parts, and after-sales services across Latvia and the broader Baltic region, serving individual consumers, fleet operators, and commercial buyers through authorized dealers and digital channels.
- Ownership category
- akta.pro rank
Volkswagen Latvija industry classification
Industry- Product category
- Automotive Retail
- NAICS
- Other Motor Vehicle Dealers (4412)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where Volkswagen Latvija is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Volkswagen Latvija business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new Volkswagen vehicles including passenger cars (Tiguan, T-Roc, Tayron, ID. family) and commercial vehicles (Crafter). Revenue generated from direct sales through dealer network and stock/inventory vehicles.
- Service and Maintenance: Authorized service operations providing vehicle maintenance, repairs, inspections, and parts replacement through certified service partners.
- Parts and Accessories: Sale of genuine Volkswagen parts, accessories including interior/exterior protection, transport solutions, entertainment electronics, and charging equipment.
- Financial Services: Volkswagen leasing offerings through partnership with Volkswagen Baltic, including financing options for vehicle purchases with competitive rates (0.99% + 3-month Euribor).
- Digital Services and Software: Connected car services, software updates, and digital solutions including VW Connect subscriptions and over-the-air update capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ID.4 electric SUV starting price |
| One time/ perpetual license | Pay-as-you-go | T-Roc compact SUV starting price |
| One time/ perpetual license | Pay-as-you-go | Tiguan SUV starting price |
| One time/ perpetual license | Pay-as-you-go | Crafter commercial van special offer |
| Unit Pricing | Pay-as-you-go | Service maintenance for vehicles over 4 years |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Volkswagen Latvija product offering
Product offeringCore offering
Volkswagen Latvija, operated by Møller Baltic Import SE, serves as the official Volkswagen importer and dealer network operator in Latvia. The company sells new Volkswagen passenger and commercial vehicles—including the Tiguan, T-Roc, Tayron, Crafter, and the ID. family of electric vehicles—through authorized dealers, an online vehicle store, and a factory configurator. It also provides authorized after-sales service, genuine parts and accessories, connected-car services (VW Connect, We Charge, App-Connect), and vehicle financing through Volkswagen Baltic Leasing.
Product overview
Volkswagen Latvija operates as the Latvian market presence of Volkswagen AG, offering a comprehensive automotive portfolio spanning both conventional combustion-engine vehicles and electric vehicles under the ID. family sub-brand. The core product line includes passenger vehicles (Tiguan, T-Roc, Tayron, Crafter) and the ID. electric family (ID.3, ID.4, ID.4 GTX, ID.5, ID.5 GTX, ID. Buzz, ID. Polo). Supporting services include We Charge for EV charging infrastructure, VW Connect/We Connect for connected vehicle services, App-Connect for smartphone integration, myVolkswagen customer portal, Volkswagen Leasing for financing, and a nationwide service network. Digital services encompass Over-the-Air software updates, Car-Net connectivity, Fleet Interface Data for fleet operators, Upgrade Functions for post-purchase feature activation, and the Digital Manual. The ecosystem also includes trade-in programs and warranty services.
Differentiator
Problem solved
Functional benefit
Products and services
- Volkswagen Tiguan Mid-size SUV offered with combustion and plug-in hybrid powertrains. Available with anniversary promotion offering savings up to 10,800 EUR and 0.99% + 3-month Euribor financing. Starting price from 36,900 EUR.
- Volkswagen T-Roc Compact SUV positioned as Volkswagen's entry-level crossover. Launched in 2024 with updated design and features. Available with 0.99% + 3-month Euribor financing offer.
- Volkswagen Tayron Large SUV available with combustion and plug-in hybrid powertrains. Launched in 2024. Eligible for 0.99% + 3-month Euribor promotional financing.
- Volkswagen Crafter Commercial van for transport, delivery, and operational business use. Available with special warehouse offer providing savings up to 13,800 EUR.
- Volkswagen ID. Polo Battery-electric vehicle positioned as Volkswagen's electric entry into the small-car segment. Part of the ID. family lineup. Launched in 2024 as part of the brand's electrification strategy.
- Volkswagen ID.4 All-electric SUV positioned as Volkswagen's mass-market electric crossover. Available from 34,500 EUR. Zero local emissions during operation, supported by We Charge infrastructure.
- Volkswagen Authorized Service and Maintenance Authorized service network across Latvia providing maintenance, repairs, inspections, oil changes (e.g., 175 EUR for vehicles older than 4 years), parts replacement, and recall campaign handling using genuine Volkswagen parts.
- Volkswagen Leasing and Financing Vehicle financing service offered through Volkswagen Baltic Leasing partnership. Provides competitive leasing rates including promotional 0.99% + 3-month Euribor financing on Tiguan, Tayron, and T-Roc models.
- We Charge (EV Charging Service) Volkswagen's electric vehicle charging solution providing access to public charging stations, route planning with charging stops considering WLTP consumption phases, and home wall-charging station options.
- Trade-In Vehicle Exchange Program Auto maiņa (vehicle exchange) program enabling customers to trade their existing vehicle when purchasing a new Volkswagen, applied as credit toward the new purchase.
- Volkswagen Auto E-Shop (Online Vehicle Store) Online inventory platform at stock.volkswagenbaltic.eu/lv showing available Volkswagen stock vehicles with pricing and specifications for immediate purchase or order, complementing the physical dealer network.
Quantifiable outcome
- 5-year warranty on all new vehicles
- +3 more outcomes
Companies that use Volkswagen Latvija
Customer profileSegments4 records
Ideal customer profiles3 records
Volkswagen Latvija technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature6 records
Volkswagen Latvija partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Møller Baltic Import SEcoreMøller Baltic Import SE is the official Volkswagen importer for Baltic states (Estonia, Latvia, Lithuania), representing Norway's largest automobile importer Møller Mobility Group. They manage wholesale distribution, dealer network coordination, and strategic operations across the Baltic region.
- Volkswagen AGcoreVolkswagen AG, based in Wolfsburg, Germany (Berliner Ring 2, 38440 Wolfsburg), is the parent manufacturer providing vehicles, technology, branding, and corporate governance. They supply the ID. family electric vehicles, connected car technologies (VW Connect, Car2X), and software platforms.
- Authorized Volkswagen Dealers and Service PartnerscoreNetwork of authorized dealers and service partners across Latvia providing vehicle sales, maintenance, repairs, and parts. Partners follow Volkswagen standards and can become authorized service partners by application (2,000 EUR information package) and completing audits.
- Volkswagen Baltic Leasing PartnerscoreVolkswagen Baltic offers leasing and financing solutions (leasing.volkswagenbaltic.eu/lv) enabling vehicle purchases with competitive rates including 0.99% + 3-month Euribor financing options.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Volkswagen Latvija competitors and assessment
Company assessmentRegional players
- AutoCanada: Canadian automotive dealership group operating franchises across Canada and US. Comparable as a multi-brand dealer group with parts, service, and finance operations, though serving a North American market rather than European.
Broad incumbents
- Penske Automotive Group: International automotive retailer operating dealerships across the US, UK, Germany, and other markets. Comparable as a premium-brand automotive retailer with significant service and parts operations, though at much larger scale.
- Inchcape plc: Global automotive distributor with operations across multiple markets, representing premium brands. Comparable to VW Latvija as a multi-country vehicle importer and distributor, though at vastly larger scale across Europe, Asia, and Africa.
- D'Ieteren Group: Belgian automotive group and exclusive importer/distributor of multiple brands across Europe. Highly comparable business model of importing and distributing vehicles through dealer networks, with growing exposure to electric vehicles.
- Asbury Automotive Group: US-based automotive retailer with dealership and parts/service operations, including clicklane digital platform. Comparable multi-channel GTM including digital sales and configurator tools, similar new and used vehicle sales model.
- Emil Frey Group: One of Europe's largest automotive retail and distribution groups, headquartered in Switzerland. Operates authorized dealer networks across multiple European countries, directly comparable as a multi-brand automotive distribution and retail business.
- Møller Mobility Group: Møller Mobility Group is the parent company of Møller Baltic Import SE and is Norway's largest automotive importer. Operates a similar multi-brand franchise distribution model across Norway and the Baltics, making it the most direct strategic peer in terms of business model and ownership structure.
Direct peers
- BMW Group Baltics (BMW, MINI importers): Direct competitor in the Baltic premium vehicle market, operating as BMW Group's regional importer for Latvian, Lithuanian, and Estonian markets. Comparable as a regional automotive importer with EV portfolio (BMW iX, i4) competing against VW's ID. family.
- Stellantis Baltics (Opel, Peugeot, Citroën, Fiat importers): Direct competitor in the Baltic passenger vehicle market, distributing multiple Stellantis brands (Peugeot, Citroën, Opel, Fiat) through authorized dealer networks. Comparable market position and customer base competing for the same consumer segments.
- Toyota Baltic (Toyota Motor Europe regional distribution): Direct competitor in the Baltic vehicle market, distributing Toyota and Lexus vehicles through a similar dealer network model. Competes head-to-head with Volkswagen for market share in Latvia, Lithuania, and Estonia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Volkswagen Latvija social profiles
Digital presenceVolkswagen Latvija compliance and trust
Trust signalCompliance3 records
Volkswagen Latvija financial estimates
Financial estimateRevenue estimate
Valuation estimate
Volkswagen Latvija leadership team
Management profileNumber of profiles
Volkswagen Latvija funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Volkswagen Latvija M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Volkswagen Latvija
What does Volkswagen Latvija do?
Volkswagen Latvija, operated by Møller Baltic Import SE, serves as the official Volkswagen importer and dealer network operator in Latvia. The company sells new Volkswagen passenger and commercial vehicles—including the Tiguan, T-Roc, Tayron, Crafter, and the ID. family of electric vehicles—through authorized dealers, an online vehicle store, and a factory configurator. It also provides authorized after-sales service, genuine parts and accessories, connected-car services (VW Connect, We Charge, App-Connect), and vehicle financing through Volkswagen Baltic Leasing.
Is Volkswagen Latvija a public or private company?
Volkswagen Latvija is a private company. It is classified as corporate owned and is currently operating.
When was Volkswagen Latvija founded?
Volkswagen Latvija was founded in 1997. It employs 51 to 100 people.
Where is Volkswagen Latvija based?
Volkswagen Latvija is headquartered in Riga, Latvia, in the Europe region.
How does Volkswagen Latvija make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are service and Maintenance, parts and Accessories, financial Services and digital Services and Software.
Who are Volkswagen Latvija's main competitors?
AutoCanada is listed as a regional player. Broad incumbents are Penske Automotive Group, Inchcape plc, D'Ieteren Group, Asbury Automotive Group, Emil Frey Group and Møller Mobility Group. Direct peers are BMW Group Baltics (BMW, MINI importers), Stellantis Baltics (Opel, Peugeot, Citroën, Fiat importers) and Toyota Baltic (Toyota Motor Europe regional distribution).
Does Volkswagen Latvija have an API?
No public API is recorded for Volkswagen Latvija.
What industry is Volkswagen Latvija in?
Volkswagen Latvija's product category is Automotive Retail. Its primary akta.pro industry code is CRAOANAD, Tires, wheels & related supplies distribution. Its NAICS code is 4412 and its SIC code is 5010.