Medicom

What Medicom does

Medicom d.o.o. is a Zagreb-based, privately held Croatian limited liability company founded in 1990 that operates as an authorized distributor and service provider for international medical equipment brands. The company equips hospitals, clinics, and medical practices in Croatia with diagnostic imaging (GE Healthcare ultrasound across Voluson, Vivid, LOGIQ, Venue, Versana, and Vscan lines; Konica Minolta AeroDR wireless flat panel detectors and REGIUS CR digitizers), cardiology diagnostic systems (MAC ECG, SEER Holter, CASE stress testing, CardioSoft, ergometers), surgical and interventional ultrasound (BK Medical bkActiv, bk5000, bkSpecto, bk3000, bkFusion), 3D anatomy and clinical education platforms (Anatomage Table, Table Clinical, Table Vet, Lessons, Tablet, Science), contrast injectors (Nemoto kyorindo SONIC SHOT 7, DUAL SHOT alpha 7), and hospital and laboratory furniture (Givas, Kottermann). Distributed products integrate with hospital PACS via DICOM, with GE MUSE cardiology systems, with EMR via HL7 through GE's EMR Gateway Pro, and with Brainlab for neurosurgical navigation.

Medicom does not develop proprietary technology; its value proposition is built on authorized principal relationships, certified service technician training at principal technical centers, and integration capabilities spanning DICOM/HL7 protocols, PACS, EMR, and surgical navigation platforms. The company's certifications include CE marking for distributed medical devices, FDA 510(k) clearance coverage for distributed products such as Anatomage Table Clinical, and compliance with IEC 60601-2-47 (ambulatory ECG), BIHS/ESH blood pressure standards, and MIL-STD-810G/IP durability ratings for select distributed imaging hardware.

Medicom's business model combines capital equipment sales with recurring authorized service revenue (warranty maintenance, post-warranty repairs, technical support, and original spare parts) across all distributed product lines. The go-to-market is enterprise field sales with quote-based pricing via email/phone ([email protected], [email protected]) and a product-catalog website, supplemented by a newsletter subscription channel. Ownership rests with founder Tomislav Krsnik (prokurist) and Director Nino Gotal; the company has 11–50 employees, registered share capital of EUR 1,549,340, and no disclosed external investors, M&A activity, or expansion outside Croatia.

Name

Medicom

Legal name

MEDICOM d.o.o.

Website

https://medicom.hr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Medicom d.o.o. is a Zagreb-based authorized distributor and service provider of diagnostic imaging, cardiology, surgical ultrasound, and clinical education equipment from GE Healthcare, BK Medical, Anatomage, Konica Minolta, and Nemoto kyorindo for healthcare institutions in Croatia.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Specialty Pharmacy & Biologics Distribution (CRAOAHAD)

akta.pro secondary industry

Medical Devices & Diagnostics (TLAIALAD)

Keywords

• Medical equipment distribution
• Diagnostic imaging systems
• Ultrasound equipment sales
• Cardiology diagnostic devices
• Medical device servicing

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment Sales: Medicom generates revenue through the sale of medical equipment including ultrasound devices, radiological equipment, cardiology diagnostic systems, contrast injectors, anatomical education platforms, and hospital furniture. The company serves as an authorized distributor for multiple international medical technology brands in the Croatian market.
2. Technical Service and Maintenance: The company provides maintenance and repair services for medical devices both within and outside warranty periods. This includes scheduled maintenance, technical support, user education, and supply of original spare parts for all products in their sales program.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Medicom is an authorized Croatian distributor and service provider of medical equipment from international manufacturers including GE Healthcare, BK Medical, Anatomage, Konica Minolta, Nemoto kyorindo, Givas, and Kottermann. It sells diagnostic ultrasound, cardiology, digital radiography, surgical imaging, anatomical education platforms, contrast injectors, and hospital/laboratory furniture to healthcare institutions, and provides authorized installation, warranty maintenance, repair, and spare-parts services for the products it distributes.

Product overview

Medicom is a Croatian medical equipment distributor and service provider established in 1990, offering a comprehensive portfolio of diagnostic and surgical medical equipment. The portfolio includes GE Healthcare ultrasound (Voluson, Vivid, LOGIQ, Venue, Versana, Vscan) and cardiology systems (MAC ECG, SEER Holter, CASE, CardioSoft, ergometers); BK Medical surgical ultrasound systems (bkActiv, bk5000, bkSpecto, bk3000, bkFusion) for urology, HPB, neurosurgery, and colorectal applications; Anatomage anatomical education platforms (Table, Table Clinical, Table Vet, Lessons, Tablet, Science) for medical simulation; Konica Minolta digital radiography (AeroDR panels, REGIUS CR digitizers); Nemoto contrast injectors (SONIC SHOT, DUAL SHOT) for MRI and CT; and Givas/Kottermann medical and laboratory furniture. Medicom provides authorized service for all distributed products.

Differentiator

Problem solved

Functional benefit

Products and services

• GE Healthcare Ultrasound Systems Complete portfolio of diagnostic ultrasound systems distributed in Croatia including Voluson (women's health/obstetrics), Vivid (cardiovascular), LOGIQ (general radiology), Venue (point-of-care), Versana (primary care), and Vscan (handheld) lines for varied clinical applications.
• GE Healthcare Cardiology Diagnostic Systems Cardiology diagnostic product line including MAC resting ECG systems (MAC 7, MAC 5, MAC 2000), SEER 1000 Holter recorder, CASE exercise stress testing system, CardioSoft cardiac testing software, GE ergometers (T2100-ST2 treadmill, eBike, eBike L/EL), TONOPORT VI ambulatory blood pressure monitor, and Spiro-SP TrueFlow spirometer for Croatian healthcare providers.
• Konica Minolta AeroDR Digital Radiography Panels Wireless flat panel digital radiography detectors (AeroDR 3 HL, AeroDR 3 1417SL, AeroDR 3 HD2, AeroDR2 1417S, AeroDR NS1417) distributed in Croatia for high-quality digital X-ray imaging.
• Konica Minolta REGIUS ΣⅡ CR Digitizer Lightweight, compact desktop CR reader with selectable processing capacity (25/45/60 plates/hour) and resolution (87.5/175 μm) for small facilities and specific departments in Croatia.
• BK Medical Surgical Ultrasound Portfolio BK Medical surgical ultrasound systems and probes distributed in Croatia, including bkActiv, bk5000, bkSpecto, and bk3000 for urology, HPB surgery, neurosurgery, colorectal, and robotic-assisted procedures.
• BK Medical bkFusion MRI-Ultrasound Fusion Biopsy Platform MRI-ultrasound fusion biopsy solution with Predictive Fusion software for reliable registration and targeting during transperineal and transrectal prostate biopsies, distributed to Croatian urology departments.
• Anatomage Table Medical Education Platform Anatomage Table platform (including Table Clinical, Table Classic, Table Convertible, and Table Vet) based on real human cadavers offering 3D anatomy visualization, physiology simulation, and pathology for medical, veterinary, and science education, distributed to Croatian institutions.
• Nemoto Contrast Injectors Nemoto kyorindo contrast injectors including SONIC SHOT 7 for MRI and DUAL SHOT alpha 7 for CT imaging procedures, distributed in Croatia for contrast-enhanced diagnostic imaging.
• Givas Hospital Furniture Italian hospital and medical furniture distributed in Croatia including electrical and mechanical beds, stretchers, treatment chairs, examination furniture, carts, night tables, cabinets, and bariatric equipment for hospitals, clinics, and resorts.
• Kottermann Laboratory Furniture Modular laboratory furniture distributed in Croatia including fume hoods, workbenches, storage cabinets, safety cabinets for chemicals and gases, and service systems for laboratory environments.
• Authorized Medical Equipment Service and Maintenance Authorized service for GE Healthcare, Arcom, Technix, Konica Minolta, Covidien, Givas, and Lippolis medical devices in Croatia, including warranty and post-warranty maintenance, repairs, technical support, user education, and supply of original spare parts performed by manufacturer-trained technicians.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• GE HealthcarecoreChannel Partner/ Reseller/ DistributorMedicom is an authorized distributor for GE Healthcare products including ultrasound diagnostic devices (Voluson, Vivid, LOGIQ, Venue series), cardiology diagnostic equipment (MAC, CASE, CardioSoft, ergometers), and related medical imaging technology for the Croatian market.
• BK MedicalcoreChannel Partner/ Reseller/ DistributorMedicom distributes BK Medical surgical ultrasound systems and probes. BK Medical specializes in real-time visualization and guidance technology for urology, HPB surgery, neurosurgery, and robotic-assisted procedures.
• AnatomagecoreChannel Partner/ Reseller/ DistributorMedicom is an authorized distributor for Anatomage products including Anatomage Table (anatomical education platform), Table Clinical, Table Vet, Anatomage Lessons, Anatomage Tablet, and Science Table for medical and science education.
• Konica MinoltacoreChannel Partner/ Reseller/ DistributorMedicom distributes Konica Minolta digital radiography products including AeroDR flat panel detectors (AeroDR 3 HL, AeroDR 3 1417SL, AeroDR 3 HD2, AeroDR2 1417S, AeroDR NS1417) and CR digitizers (REGIUS ΣⅡ).
• Nemoto kyorindocoreChannel Partner/ Reseller/ DistributorMedicom distributes Nemoto kyorindo contrast injectors including SONIC SHOT 7 for MRI and DUAL SHOT alpha 7 for CT imaging procedures.
• GivassupportingChannel Partner/ Reseller/ DistributorMedicom distributes Givas hospital furniture including beds (electrical, mechanical), stretchers, treatment chairs, examination beds, carts, night tables, and cabinets for hospitals, clinics, and resorts.
• KottermannsupportingChannel Partner/ Reseller/ DistributorMedicom distributes Kottermann laboratory furniture and equipment including fume hoods, laboratory cabinets, worktops, service systems, and safety storage cabinets for laboratory environments.
• GE Healthcare Service PartnerssupportingImplementation/ SI/ Consulting PartnerAuthorized service provider for GE Healthcare equipment including ultrasound devices, radiological equipment, and cardiology diagnostic equipment. Regular training at principal technical centers ensures expert maintenance capability.
• ArcomsupportingChannel Partner/ Reseller/ DistributorMedicom services Arcom radiological equipment as part of their authorized service program for medical devices.
• TechnixsupportingChannel Partner/ Reseller/ DistributorMedicom services Technix radiological equipment as part of their comprehensive service coverage for medical imaging equipment.
• CovidiensupportingChannel Partner/ Reseller/ DistributorMedicom services Covidien electrosurgical generators as part of their authorized service program for surgical equipment.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Owens & Minor: Medical products distribution and supply-chain services company serving hospitals and healthcare systems. Operates an authorized distribution model with med-surg products that overlaps with Medicom's wholesale channel function.
• Dräger: International manufacturer of medical and safety technology with sales and service across hospital, perioperative and critical-care segments. Comparable breadth of medical device categories plus after-sales service, but built on proprietary products rather than pure distribution.
• Cardinal Health Medical segment: Large diversified healthcare distributor with medical products and services supplying hospitals, ambulatory and at-home providers. Comparable channel-based model to Medicom, though the medical segment is one part of a much broader pharmaceutical and medical portfolio.
• McKesson Medical-Surgical: One of the largest medical-surgical distribution businesses in the world, supplying medical equipment, supplies and services to healthcare providers. Comparable distribution-plus-services model to Medicom but operating as a broad incumbent across many product categories and geographies.
• Medline Industries: Large manufacturer and distributor of medical supplies and equipment with direct sales to hospitals, surgery centers and physician offices. Comparable combination of distribution and proprietary manufacturing, but at vastly larger scale than Medicom.

Direct peers

• Patterson Companies: US-based distributor of dental, animal health and medical consumables and equipment with value-added services. Closely comparable value-chain position to Medicom: authorized distribution of leading brands plus service/support, but focused on North America and larger scale.
• Henry Schein: Global authorized distributor of medical and dental equipment, supplies and services to healthcare providers. Operates a comparable authorized-distribution-plus-service model for premium OEMs, although at vastly greater scale and geographic reach than Medicom.

Emerging players

• Carestream Health: Medical imaging systems and IT solutions provider focused on digital radiography and X-ray, partially overlapping with Medicom's Konica Minolta and GE Healthcare imaging portfolio. Comparable imaging-focused positioning, but operates as an OEM plus channel rather than a pure authorized distributor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MedicomZagreb

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicom