USTA Mid-Atlantic Foundation
USTA Mid-Atlantic Foundation is a 501(c)(3) nonprofit that promotes tennis across the Mid-Atlantic region through community programs, tournaments, and adaptive, military, and youth initiatives, currently building a 20-acre, 190,000+ sq ft tennis campus in Loudoun County, Virginia.
- Company typePrivate
- Founded1923
- HeadquartersHerndon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What USTA Mid-Atlantic Foundation does
USTA Mid-Atlantic Foundation is a 501(c)(3) nonprofit organization (EIN 54-1472806) headquartered in Arlington, Virginia, that promotes tennis across the Mid-Atlantic region. Its mission is to make tennis accessible to all people, and it serves a market of approximately 2.7 million active and interested tennis players in the region. The organization delivers a broad program portfolio spanning youth outreach and afterschool classes, junior team competition, adult and junior tournaments, USTA League tennis, cardio tennis, social tennis, high-performance and early-development training, college showcase events, adaptive and wheelchair tennis, veteran and military programs, and tennis-and-education initiatives for underserved communities.
The foundation's core product is in development: a 20-acre, 190,000+ square foot USTA Mid-Atlantic Tennis Campus in Loudoun County, Virginia, planned to serve as its new headquarters. The campus is designed to include 17 outdoor courts, 10 indoor courts, 6 outdoor clay courts, 6 padel courts, a championship stadium court, and approximately 30,000 square feet of activity space, along with a pro-shop, stringing station, fitness area, player lounge, and event spaces. USTA Mid-Atlantic operates as part of the broader USTA network and is supported by endorsements from tennis figures including Billie Jean King, Donald Dell, and Pam Shriver.
The business model is donation-driven, with contributions processed through the Charity Engine platform and the foundation listed as a public charity under Section 501(c)(3). Revenue is supplemented by program fees, tournament registrations, and future facility-based services (lessons, clinics, league play, retail), but pricing is not publicly disclosed. The go-to-market motion is community-led and event-driven, using social media channels (LinkedIn, Instagram, Facebook, YouTube) and the "ON THE LINE" email newsletter to engage donors, players, and partners around the campus project and ongoing community programming.
USTA Mid-Atlantic Foundation firmographics
Firmographics- Name
- USTA Mid-Atlantic Foundation
- Legal name
- USTA/Mid-Atlantic Foundation
- Website
- https://ustamidatlantictenniscampus.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- USTA Mid-Atlantic Foundation is a 501(c)(3) nonprofit that promotes tennis across the Mid-Atlantic region through community programs, tournaments, and adaptive, military, and youth initiatives, currently building a 20-acre, 190,000+ sq ft tennis campus in Loudoun County, Virginia.
- Ownership category
- akta.pro rank
USTA Mid-Atlantic Foundation industry classification
Industry- Product category
- Community Sports Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Tennis & Racquet Sports Facilities (MPAKAEAE)
- akta.pro secondary industries
- Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Tennis Leagues & Team Competitions (MPAKAAAJ)
Keywords
Where USTA Mid-Atlantic Foundation is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
USTA Mid-Atlantic Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) tax-exempt organization (EIN 54-1472806), USTA Mid-Atlantic Foundation relies on donations from individuals, corporations, and foundations to fund facility development and community tennis programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Donation-based funding model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
USTA Mid-Atlantic Foundation product offering
Product offeringCore offering
USTA Mid-Atlantic Foundation is a 501(c)(3) nonprofit organization that promotes tennis in the Mid-Atlantic region by delivering community tennis programs, leagues, tournaments, and youth/adult/adaptive tennis development. It is currently building a 20-acre, 190,000+ square foot tennis campus in Loudoun County, Virginia that will serve as its headquarters, featuring 17 outdoor courts, 10 indoor courts, 6 clay courts, 6 padel courts, a championship stadium court, and 30,000 sq ft of activity space.
Product overview
USTA Mid-Atlantic Foundation operates as a nonprofit organization offering the USTA Mid-Atlantic Tennis Campus — a single unified facility with multiple programs and services. The campus spans 20 acres with over 190,000 square feet of tennis infrastructure including 17 outdoor courts, 10 indoor courts, 6 clay courts, 6 padel courts, and a championship stadium court. The organization provides a comprehensive suite of tennis programs including Adaptive & Wheelchair Tennis, Youth Outreach Programs, USTA League Tennis, Adult & Junior Tournaments, Cardio Tennis Classes, High Performance Training, College Showcase Events, Veteran & Military Programs, Tennis & Education Programs, Afterschool Tennis Classes, and Social Tennis. The campus serves as both a community hub and headquarters for the foundation's mission to promote tennis for healthier lives and communities.
Differentiator
Problem solved
Functional benefit
Products and services
- USTA Mid-Atlantic Tennis Campus
Quantifiable outcome
- 2.7 million active and interested tennis players served in the Mid-Atlantic region
Companies that use USTA Mid-Atlantic Foundation
Customer profileSegments5 records
Ideal customer profiles5 records
USTA Mid-Atlantic Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
USTA Mid-Atlantic Foundation partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Billie Jean KingflagshipTennis legend and social activist endorses the USTA Mid-Atlantic Tennis Campus project, providing high-profile support and credibility. Described as 'one of the greatest tennis players and champions of all time, social activist and equality champion, and International Tennis Hall of Famer.'
- Donald DellcoreFormer professional tennis player, co-founder of the Association of Tennis Professionals, founder of one of the nation's first sports marketing firms, and first sports agent in professional tennis. Provides endorsement and industry credibility.
- Pam ShrivercoreFormer professional tennis player, ESPN commentator, and International Tennis Hall of Famer. Endorses the grassroots tennis initiative and facility development project.
- Raymond S. BentonminorFormer CEO of the Junior Tennis Champions Center. Endorses the vision for world-class tennis facility in the region, emphasizing need for additional indoor and outdoor courts.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
USTA Mid-Atlantic Foundation competitors and assessment
Company assessmentBroad incumbents
- Life Time Fitness: Large national chain of fitness and recreation centers offering tennis alongside many other sports and wellness services. Comparable as an operator of recreational sports facilities serving adults and families, though as a broader multi-sport portfolio player.
- United States Tennis Association (USTA): National governing body for tennis in the United States and the parent network of which USTA Mid-Atlantic is a section. Operates at a national scope across programs, facilities, and competitive events.
- USTA Billie Jean King National Tennis Center: Premier large-scale tennis venue in Flushing, NY, hosting the US Open and a wide range of national tournaments. Comparable as a major dedicated tennis facility and event host within the same broader USTA ecosystem.
Direct peers
- Midtown Tennis Club: Membership-based urban tennis club offering leagues, lessons, social play, and tournaments. Highly comparable as a facility-driven tennis club with multi-segment programming and fee-based access.
- Junior Tennis Champions Center (JTCC): Nonprofit tennis training center in the Mid-Atlantic region focused on junior high-performance player development. Most directly comparable to USTA Mid-Atlantic's youth and high-performance programming in the same geography.
- West Side Tennis Club (Forest Hills): Historic tennis club and former US Open venue offering memberships, lessons, and tournaments. Comparable as a legacy tennis venue with a club-based membership model and competitive programming.
Regional players
- YMCA of Metropolitan Washington: Regional nonprofit community organization offering sports facilities, youth programs, and wellness activities in the Mid-Atlantic. Comparable as a nonprofit, multi-program community sports operator addressing similar demographics.
Emerging players
- Padel Maison: Specialized padel club operator with a growing US footprint. Comparable as it adds padel courts to the USTA Mid-Atlantic campus, intersecting with the same racquet-sports market and new-player audience.
- Lake Nona Performance Club: Newer, large-scale sports and wellness facility with racquet-sports programming. Comparable as a modern, multi-court racquet-sports venue emphasizing community, programming, and high-performance training.
- Nexus Clubs (Racquet Sports): Multi-racquet sports club concept combining tennis, padel, and pickleball with hospitality and community programming. Comparable as a multi-racquet facility operator targeting the same recreational and community engagement use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
USTA Mid-Atlantic Foundation social profiles
Digital presenceUSTA Mid-Atlantic Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
USTA Mid-Atlantic Foundation leadership team
Management profileNumber of profiles
USTA Mid-Atlantic Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USTA Mid-Atlantic Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USTA Mid-Atlantic Foundation
What does USTA Mid-Atlantic Foundation do?
USTA Mid-Atlantic Foundation is a 501(c)(3) nonprofit organization that promotes tennis in the Mid-Atlantic region by delivering community tennis programs, leagues, tournaments, and youth/adult/adaptive tennis development. It is currently building a 20-acre, 190,000+ square foot tennis campus in Loudoun County, Virginia that will serve as its headquarters, featuring 17 outdoor courts, 10 indoor courts, 6 clay courts, 6 padel courts, a championship stadium court, and 30,000 sq ft of activity space.
Is USTA Mid-Atlantic Foundation a public or private company?
USTA Mid-Atlantic Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was USTA Mid-Atlantic Foundation founded?
USTA Mid-Atlantic Foundation was founded in 1923. It employs 11 to 50 people.
Where is USTA Mid-Atlantic Foundation based?
USTA Mid-Atlantic Foundation is headquartered in Herndon, United States, in the North America region.
How does USTA Mid-Atlantic Foundation make money?
One revenue line is on record: donations and Charitable Contributions.
Who are USTA Mid-Atlantic Foundation's main competitors?
Broad incumbents on record are Life Time Fitness, United States Tennis Association (USTA) and USTA Billie Jean King National Tennis Center. Direct peers are Midtown Tennis Club, Junior Tennis Champions Center (JTCC) and West Side Tennis Club (Forest Hills). YMCA of Metropolitan Washington is listed as a regional player. Emerging players are Padel Maison, Lake Nona Performance Club and Nexus Clubs (Racquet Sports).
Does USTA Mid-Atlantic Foundation have an API?
No public API is recorded for USTA Mid-Atlantic Foundation.
What industry is USTA Mid-Atlantic Foundation in?
USTA Mid-Atlantic Foundation's product category is Community Sports Services. Its primary akta.pro industry code is MPAKAEAE, Tennis & Racquet Sports Facilities, with a secondary code of MPAKABAF, Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash). Its NAICS code is 713940 and its SIC code is 7997.