Lake Nona Performance Club

What Lake Nona Performance Club does

Lake Nona Performance Club (legally Lake Nona H&W Operations, LLC) is a for-profit, privately held fitness, sports, and integrated wellness facility founded in 2015 and operating a single flagship location at 6775 Chopra Ter in the Lake Nona Town Center, Orlando, Florida. The club positions itself as a comprehensive whole-person health destination serving a broad demographic spread — families with children, individual fitness enthusiasts, youth-to-elite athletes, seniors (55+), health-conscious and medically-supervised adults, mind-body wellness seekers, and corporate/enterprise clients through workplace wellness programs.

The facility is built on a modular "base membership plus add-on" architecture. Base membership provides access to 150+ Technogym connected machines, 100+ (up to 120+) weekly group exercise classes including LES MILLS programs, three pools, two courts, a 440-foot indoor track and 60-yard performance turf, cold plunge, and steam/sauna facilities. Members customize via "UP IT" add-ons and partner services: ROX Climbing Gym, Mind-Body Zone (yoga/pilates/reformer), InClubGolf (TrackMan/Boditrak/Arccos simulation), EDGE Sports Performance, Precision Rx medical weight-loss and metabolic lab, Peak Living regenerative therapies (Ammortal Chamber, Aescape AI robotic massage), The Spa at LNPC, LNPC Academy (a multi-sport homeschool academy for 6th–12th graders), NESTRE neurostrength training, and on-site Hughston Clinic orthopaedics. Technology is largely vendor-supplied and integrated — notably the Technogym Mywellness cloud, which auto-tracks reps/miles/minutes across machines and adjusts programming — supplemented by InBody and Dari Motion assessments. A 35-physician Medical Advisory Council reviews medically-integrated ("Exercise is Medicine") programming.

The business model is predominantly subscription-recurring B2C membership dues with tiered and family pricing, layered with numerous recurring add-on subscriptions (e.g., personal training $380–$1,408/month, Mind-Body Zone $50–$90/month, spa $99–$199/month, Peak Living recovery $95–$375/month, cold plunge up to $119/month, LNPC Academy $1,800–$2,000/student/month) plus pay-as-you-go units (Learn to Swim $240/child, climbing classes) and B2B professional-services revenue from corporate workplace wellness. Go-to-market is community-led: in-person tours, membership consultations, the online PERFORM Profile Quiz lead tool, referral rewards, social media, and earned media, distributed almost entirely through the single Orlando site with day passes and drop-in access extending reach to non-members.

Name

Lake Nona Performance Club

Legal name

Lake Nona H&W Operations, LLC

Website

https://lakenonaperformanceclub.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Lake Nona Performance Club is an Orlando-based comprehensive fitness, sports, and integrated wellness facility offering a modular membership with add-on programs — from group classes, aquatics, and climbing to medical weight-loss, sports performance, spa, and recovery — serving families, athletes, seniors, and corporate clients.

Ownership category

akta.pro rank

Product category

Health and Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Small-Group Personal Training (Semi-Private) (HSADAAAN), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness club membership
• Personal training services
• Group exercise classes
• Wellness and recovery
• Youth athletic development

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Base gym memberships with tiered pricing including family plans, with add-ons for specialized programs like ROX Climbing Gym, Mind-Body Zone, InClubGolf, EDGE Sports Performance, and Precision Rx.
2. Personal Training Services: One-on-one, semi-private, and small group personal training sessions with certified fitness coaches. Programs include monthly subscriptions (1-4 sessions per week) with 3-month minimum commitment.
3. Spa Services: Massage therapy (classic circulatory, sports, maternity, deep tissue), facials, and spa membership options (Restore $99/month, Radiance $199/month). Services available to members and non-members.
4. Mind-Body Zone Add-on: Premium membership add-on for yoga, pilates, and meditation studio access. Basic (without Reformer): $50/month, Premium (with Reformer): $90/month. Class passes also available.
5. Peak Living Recovery: Regenerative therapies including Ammortal Chamber and Aescape AI-powered massage. Recovery Access at $95/month, Advanced Recovery at $175/month, Family Performance Plan up to 5 members at $375/month.
6. Youth Programs: Learn to Swim program at $240/child for 8-week course, swim team membership, and youth athletic development classes. LNPC Academy for 6th-12th graders at $2,000/student/month.
7. ROX Climbing Gym: Rock climbing facility with membership add-on options, drop-in rates, climbing classes, and special events. Birthday party packages available.
8. Precision RX Medical Services: Medical weight loss program supervised by board-certified obesity physician, metabolic testing, nutrition services, and human performance lab assessments.
9. InClubGolf: Golf simulation and training program with TrackMan launch monitors, private lessons with PGA Pro Rob Roylance, available as membership add-on.
10. Workplace Wellness: Corporate wellness programs including on-site fitness classes, biometric screenings, virtual wellness challenges, and team building experiences.
11. Cold Plunge Access: Recovery amenity available as drop-in ($25), 4-pack ($70), 8-pack ($109), or unlimited ($119/month). Included monthly for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Lake Nona Performance Club is a comprehensive fitness, sports, and integrated wellness facility that sells tiered gym memberships plus modular UP IT add-on programs. The base membership grants access to 150+ Technogym-connected machines, 100+ weekly group exercise classes, 3 pools, 2 courts, an indoor track & turf, cold plunge, sauna, and steam rooms. Members and non-members can separately purchase personal training, Mind-Body Zone yoga/pilates, ROX Climbing Gym, InClubGolf, EDGE Sports Performance, Precision Rx medical weight loss, The Spa at LNPC, Peak Living regenerative therapies, LNPC Academy, Workplace Wellness, and Exercise is Medicine programming.

Product overview

Lake Nona Performance Club is a comprehensive fitness, sports, and integrated wellness facility offering a modular membership architecture. Base membership provides core access to 150+ Technogym machines, 100+ group exercise classes (including LES MILLS programs), 3 pools, 2 courts, indoor track & turf, cold plunge, and steam/sauna facilities. Members can customize their experience by UP IT-ing to add specialized programs including ROX Climbing Gym (43-foot rock climbing tower), Mind-Body Zone (60+ yoga/pilates/meditation classes), InClubGolf (TrackMan-powered golf simulation), EDGE Sports Performance Training, Precision Rx metabolic health programs, Peak Living regenerative therapies (Ammortal, Aescape AI massage), and spa services. The facility also hosts partner services including Hughston Clinic orthopedics, NESTRE neurostrength training, and Nona Med Spa. Additional offerings include Youth Programs, LNPC Academy (multi-sport homeschool academy), Workplace Wellness corporate programs, and Exercise is Medicine medically-integrated programming reviewed by a 35-physician advisory council.

Differentiator

Problem solved

Functional benefit

Brands

• ROX: Orlando Rock Climbing Gym - featuring bouldering terrain, top-rope climbing, lead climbing, rappelling, and expert instruction
• Mind-Body Zone
• InClubGolf
• EDGE Sports Performance
• Precision Rx
• The Spa at LNPC
• LNPC Academy
• Peak Living
• NESTRE

Products and services

• Base Membership

Quantifiable outcome

• Member weight loss of 40lbs reported through Mind-Body Zone program
• +3 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LES MILLScoreTechnology or IntegrationLNPC provides LES MILLS group exercise classes as part of their group exercise schedule, including BodyAttack, BodyPump, BODYCOMBAT, CORE, BodyStep, and RPM Cycle. LES MILLS Master Trainers lead virtual workouts updated quarterly with new choreography and music.
• NESTRE (NEuro-STREngth)coreStrategic or Co-development PartnerNESTRE provides neuroplasticity-based mental and cognitive strength training at LNPC. Customized programs utilizing innovative technology for elite performers including NFL athletes, Olympians, medical professionals, and executives, now available to everyday individuals.
• Hughston Clinic OrthopaedicscoreStrategic or Co-development PartnerHughston Clinic provides elite orthopaedic care at LNPC with physicians specializing in adult and pediatric sports medicine, hip preservation, shoulder arthroscopy, knee reconstruction, cartilage reconstruction, and orthobiologics.
• Nona Med SpacoreStrategic or Co-development PartnerNona Med Spa, Lake Nona's first and premiere med spa founded over 10 years ago, provides injectable and advanced aesthetic treatments at LNPC on Tuesdays and Thursdays, including Botox, Filler, and Biostimulators.
• InClubGolfcoreGTM or Marketing PartnerMember-centric golf training program with PGA Pro Rob Roylance featuring TrackMan 4 launch monitors, Boditrak pressure mat analysis, Arccos game analysis, and Smart Start Golf learning program. Available as membership add-on.
• Breakthrough BasketballminorGTM or Marketing PartnerBasketball training partner providing programming at LNPC. Focuses on developing overall athleticism, fundamentals, resilience, and consistency in young athletes.
• X3 Performance & Physical TherapycoreStrategic or Co-development PartnerX3's third location inside LNPC, providing elite athletic performance programs including NFL Combine and Pre-draft training. Led by Coach Lawrence Barnett, serving pro, youth, high school, and collegiate athletes.
• TechnogymcoreOEM/ Whitelabel/ Licensing PartnerOfficially licensed Technogym facility with 150+ connected strength and cardio machines. Mywellness cloud platform provides cross-machine workout tracking, personalized programming, and global ecosystem integration.
• Peak LivingcoreTechnology or IntegrationPeak Living provides advanced regenerative therapies at LNPC including Ammortal Chamber for cellular regeneration and Aescape AI-powered robotic massage. Available as recovery add-on memberships for members.
• MywellnesscoreTechnology or IntegrationCloud-based fitness tracking platform integrated with Technogym equipment. Enables members to track every rep, mile, and minute automatically, set goals, and access personalized programming.
• Deepak ChopraminorStrategic or Co-development PartnerThe Spa at LNPC features signature meditation programming based on Deepak Chopra's principles, including mantra meditation techniques in community meditation sessions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Life Time Fitness: Life Time is the largest publicly-traded operator of premium comprehensive athletic clubs in the U.S., combining fitness, spa, recovery, family/childcare, group classes, and medically-informed programming under one membership. LNPC mirrors this comprehensive-club model at a single flagship site.
• Equinox Holdings: Equinox operates premium-tier fitness clubs with full-service amenities including group classes, personal training, spa services, and curated wellness programming in affluent markets. LNPC targets a comparable affluent whole-person-wellness customer with a similarly broad service menu and premium pricing.
• Bay Club: Bay Club operates upscale, multi-disciplinary athletic clubs on the West Coast with extensive amenities (fitness, aquatics, tennis, family programming, spa). It is structurally comparable to LNPC as a comprehensive, family-oriented premium club ecosystem rather than a single-purpose gym.
• EOS Fitness: EOS Fitness is a growth-stage premium-mid-market fitness chain with large-format clubs offering extensive group classes, pools, kid's clubs, and recovery amenities. LNPC's broad service stack and family positioning overlaps with EOS's value-premium club model.
• The Houstonian Club: The Houstonian is a flagship premium athletic and wellness club in Texas offering fitness, aquatics, racquet sports, family programming, and spa services at a single destination. LNPC mirrors this destination-club model with curated amenities plus integrated medical and performance services.

Broad incumbents

• Crunch Fitness: Crunch operates a large network of mid-to-premium fitness clubs across the U.S., including Orlando-area locations, with group classes, personal training, and recovery amenities. It competes for the same Orlando demographic, though at broader scale and lower price points.
• Gold's Gym: Gold's Gym is a globally-recognized fitness brand with multiple Orlando-area locations combining strength equipment, group classes, and personal training. It serves overlapping members at a lower price tier, providing a viable alternative for budget-conscious prospects.

Emerging players

• Orangetheory Fitness: Orangetheory is a boutique HIIT studio franchise with multiple Central Florida locations, focusing on heart-rate-based coached group training. It overlaps with LNPC's group exercise and personal training offerings for time-pressed premium-segment members.
• Club Pilates: Club Pilates is the largest boutique Reformer Pilates franchise in the U.S. with Central Florida studios. It competes directly with LNPC's Mind-Body Zone Reformer studio for the same mind-body-and-meditation-oriented segment.
• F45 Training: F45 Training is a global boutique functional-training franchise with multiple Orlando studios offering coached group circuit workouts. It competes for members seeking structured, time-efficient coached training within LNPC's broader group exercise and personal training stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LNPerformanceClub
• Instagraminstagram.com/lnperformanceclub
• Xx.com/ln_performance
• LinkedInlinkedin.com/company/lake-nona-performance-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Nona Performance Club