USTA Mid-Atlantic Foundation

What USTA Mid-Atlantic Foundation does

USTA Mid-Atlantic Foundation is a 501(c)(3) nonprofit organization (EIN 54-1472806) headquartered in Arlington, Virginia, that promotes tennis across the Mid-Atlantic region. Its mission is to make tennis accessible to all people, and it serves a market of approximately 2.7 million active and interested tennis players in the region. The organization delivers a broad program portfolio spanning youth outreach and afterschool classes, junior team competition, adult and junior tournaments, USTA League tennis, cardio tennis, social tennis, high-performance and early-development training, college showcase events, adaptive and wheelchair tennis, veteran and military programs, and tennis-and-education initiatives for underserved communities.

The foundation's core product is in development: a 20-acre, 190,000+ square foot USTA Mid-Atlantic Tennis Campus in Loudoun County, Virginia, planned to serve as its new headquarters. The campus is designed to include 17 outdoor courts, 10 indoor courts, 6 outdoor clay courts, 6 padel courts, a championship stadium court, and approximately 30,000 square feet of activity space, along with a pro-shop, stringing station, fitness area, player lounge, and event spaces. USTA Mid-Atlantic operates as part of the broader USTA network and is supported by endorsements from tennis figures including Billie Jean King, Donald Dell, and Pam Shriver.

The business model is donation-driven, with contributions processed through the Charity Engine platform and the foundation listed as a public charity under Section 501(c)(3). Revenue is supplemented by program fees, tournament registrations, and future facility-based services (lessons, clinics, league play, retail), but pricing is not publicly disclosed. The go-to-market motion is community-led and event-driven, using social media channels (LinkedIn, Instagram, Facebook, YouTube) and the "ON THE LINE" email newsletter to engage donors, players, and partners around the campus project and ongoing community programming.

Name

USTA Mid-Atlantic Foundation

Legal name

USTA/Mid-Atlantic Foundation

Website

https://ustamidatlantictenniscampus.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

USTA Mid-Atlantic Foundation is a 501(c)(3) nonprofit that promotes tennis across the Mid-Atlantic region through community programs, tournaments, and adaptive, military, and youth initiatives, currently building a 20-acre, 190,000+ sq ft tennis campus in Loudoun County, Virginia.

Ownership category

akta.pro rank

Product category

Community Sports Services

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Tennis Leagues & Team Competitions (MPAKAAAJ)

Keywords

• Community tennis programs
• Tennis facility development
• Youth tennis development
• Nonprofit sports foundation
• Tennis tournament hosting

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) tax-exempt organization (EIN 54-1472806), USTA Mid-Atlantic Foundation relies on donations from individuals, corporations, and foundations to fund facility development and community tennis programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

USTA Mid-Atlantic Foundation is a 501(c)(3) nonprofit organization that promotes tennis in the Mid-Atlantic region by delivering community tennis programs, leagues, tournaments, and youth/adult/adaptive tennis development. It is currently building a 20-acre, 190,000+ square foot tennis campus in Loudoun County, Virginia that will serve as its headquarters, featuring 17 outdoor courts, 10 indoor courts, 6 clay courts, 6 padel courts, a championship stadium court, and 30,000 sq ft of activity space.

Product overview

USTA Mid-Atlantic Foundation operates as a nonprofit organization offering the USTA Mid-Atlantic Tennis Campus — a single unified facility with multiple programs and services. The campus spans 20 acres with over 190,000 square feet of tennis infrastructure including 17 outdoor courts, 10 indoor courts, 6 clay courts, 6 padel courts, and a championship stadium court. The organization provides a comprehensive suite of tennis programs including Adaptive & Wheelchair Tennis, Youth Outreach Programs, USTA League Tennis, Adult & Junior Tournaments, Cardio Tennis Classes, High Performance Training, College Showcase Events, Veteran & Military Programs, Tennis & Education Programs, Afterschool Tennis Classes, and Social Tennis. The campus serves as both a community hub and headquarters for the foundation's mission to promote tennis for healthier lives and communities.

Differentiator

Problem solved

Functional benefit

Products and services

• USTA Mid-Atlantic Tennis Campus

Quantifiable outcome

• 2.7 million active and interested tennis players served in the Mid-Atlantic region

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Billie Jean KingflagshipStrategic or Co-development PartnerTennis legend and social activist endorses the USTA Mid-Atlantic Tennis Campus project, providing high-profile support and credibility. Described as 'one of the greatest tennis players and champions of all time, social activist and equality champion, and International Tennis Hall of Famer.'
• Donald DellcoreStrategic or Co-development PartnerFormer professional tennis player, co-founder of the Association of Tennis Professionals, founder of one of the nation's first sports marketing firms, and first sports agent in professional tennis. Provides endorsement and industry credibility.
• Pam ShrivercoreStrategic or Co-development PartnerFormer professional tennis player, ESPN commentator, and International Tennis Hall of Famer. Endorses the grassroots tennis initiative and facility development project.
• Raymond S. BentonminorStrategic or Co-development PartnerFormer CEO of the Junior Tennis Champions Center. Endorses the vision for world-class tennis facility in the region, emphasizing need for additional indoor and outdoor courts.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: Large national chain of fitness and recreation centers offering tennis alongside many other sports and wellness services. Comparable as an operator of recreational sports facilities serving adults and families, though as a broader multi-sport portfolio player.
• United States Tennis Association (USTA): National governing body for tennis in the United States and the parent network of which USTA Mid-Atlantic is a section. Operates at a national scope across programs, facilities, and competitive events.
• USTA Billie Jean King National Tennis Center: Premier large-scale tennis venue in Flushing, NY, hosting the US Open and a wide range of national tournaments. Comparable as a major dedicated tennis facility and event host within the same broader USTA ecosystem.

Direct peers

• Midtown Tennis Club: Membership-based urban tennis club offering leagues, lessons, social play, and tournaments. Highly comparable as a facility-driven tennis club with multi-segment programming and fee-based access.
• Junior Tennis Champions Center (JTCC): Nonprofit tennis training center in the Mid-Atlantic region focused on junior high-performance player development. Most directly comparable to USTA Mid-Atlantic's youth and high-performance programming in the same geography.
• West Side Tennis Club (Forest Hills): Historic tennis club and former US Open venue offering memberships, lessons, and tournaments. Comparable as a legacy tennis venue with a club-based membership model and competitive programming.

Regional players

• YMCA of Metropolitan Washington: Regional nonprofit community organization offering sports facilities, youth programs, and wellness activities in the Mid-Atlantic. Comparable as a nonprofit, multi-program community sports operator addressing similar demographics.

Emerging players

• Padel Maison: Specialized padel club operator with a growing US footprint. Comparable as it adds padel courts to the USTA Mid-Atlantic campus, intersecting with the same racquet-sports market and new-player audience.
• Lake Nona Performance Club: Newer, large-scale sports and wellness facility with racquet-sports programming. Comparable as a modern, multi-court racquet-sports venue emphasizing community, programming, and high-performance training.
• Nexus Clubs (Racquet Sports): Multi-racquet sports club concept combining tennis, padel, and pickleball with hospitality and community programming. Comparable as a multi-racquet facility operator targeting the same recreational and community engagement use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnpJ9cVN9S4iaY44tpnUHcA
• Facebookfacebook.com/ustamidatlantic
• LinkedInlinkedin.com/company/usta-mid-atlantic
• Instagraminstagram.com/ustamidatlantic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USTA Mid-Atlantic Foundation