Kruba

What Kruba does

Kruba B.V. is a privately held Dutch distributor, integrator, and service provider of industrial processing machines for the aluminium, wood, plastic, and steel profile-fabrication industries, headquartered in Baarn, Netherlands. Tracing its origins to 1906 when Kees Raven began supplying cutting tools and woodworking machines, the business was rebranded from Raven en Kruimer to Kruba in 1955 and over 65+ years evolved from wood-only processing into a multi-vertical machinery specialist serving Dutch and Benelux window/door manufacturers and metal fabricators. Kruba distributes machines from at least nine European manufacturers — Urban, Thorwesten Maschinenbau, Pertici Industries, Graule, Rapid Maschinenbau, Behringer Eisele (core partners), plus Tigerstop, Huvema, and Eder+Müller (minor partners) — and complements these with its own house-brand product line, most notably the HVL (Hout-Verbindings-Look / Wood-Joint-Look) CNC machining centers and end-milling machines for which Kruba claims first-to-market status in the PVC window segment.

The company's core technology stack is mechanical, pneumatic, and CNC-based rather than software-driven: flagship Kruba HVL-CNC machining centers (type 6024/2 and 4024/2) provide simultaneous processing of up to four profiles with automatic tool-change magazines of 10-26 positions, while AKF-6/250 HVL and AKF-6/300 HVL end-milling machines handle recesses and profile shaping with four-disc milling aggregates and pneumatic height adjustment. The business is run by a compact team of 15 employees led by director Cees van Essen (with Niels van Essen in sales and Mark van de Hoef managing parts/service) — a high-touch operating ratio of roughly 13 customers per employee across the 200+ customer base.

Kruba monetizes through six revenue streams: new machine sales (hardware), used/refurbished machine sales (hardware), service/maintenance/repairs (professional services, including remote online diagnostics and field service), spare parts supply from an in-house warehouse with rapid sourcing from German and Italian manufacturers, installation and commissioning, and operator training. Pricing is exclusively quote-based with no public list prices, and all sales flow through a small direct sales team (Cees van Essen, Niels van Essen, an inside sales desk) plus a website inquiry and quote-request channel. Marketing is limited to a kruba.nl product catalog and organic social media presence on LinkedIn, YouTube, and Instagram — there is no paid advertising, no dealer network, and no e-commerce storefront. Ownership is private under the Kruimer family with no disclosed institutional investors, and there are no funding rounds, M&A activity, or public-market events in the record.

Name

Kruba

Legal name

Kruba B.V.

Website

https://kruba.nl

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Kruba B.V. is a privately held Dutch distributor and service provider of industrial processing machines for aluminium, wood, plastic, and steel profile fabrication, headquartered in Baarn, Netherlands. The 15-employee firm serves 200+ Dutch customers with a portfolio of European machinery brands plus its own HVL CNC house brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Baarn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Inventory

Revenue model

1. New Machine Sales: Sale of new industrial processing machines including CNC machining centers, sawing machines, milling machines, corner joining machines, and assembly equipment from brand partners Urban, Thorwesten, Pertici, Tigerstop, Graule, Rapid, Huvema, Behringer Eisele, Eder + Müller, and the Kruba house brand.
2. Used Machine Sales: Sale of second-hand/refurbished processing machines including used URBAN, PERTICI, THORWESTEN, and Kruba machines.
3. Service, Maintenance and Repairs: Full service, maintenance and repair services including inside service desk, field service with permanent service engineers, preventive maintenance and overhaul services. Binnendienst (inside service) with online remote diagnostics and buitendienst (field service) with on-site support.
4. Spare Parts Supply: Supply of essential spare parts from in-house warehouse inventory, with ability to quickly source parts from manufacturers in Germany and Italy (Duitsland en Italië).
5. Installation and Commissioning: Machine installation and commissioning services including on-site installation by own mechanics for simple machines and team assembly for larger production lines.
6. Training: Training services for customer production staff on machine operation, provided during delivery and commissioning or separately for larger installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kruba B.V. distributes and integrates industrial processing machines for cutting, sawing, milling, drilling, grinding, bending, and welding of aluminum, wood, plastic, and steel. It also develops its own HVL brand machines and provides installation, training, maintenance, and spare parts for more than 200 industrial customers.

Product overview

Kruba is a professional machinery supplier with over 65 years of experience, specializing in processing machines for the aluminum, wood, plastic, and steel industries. The company offers a portfolio that includes both its own house brand products (such as HVL-CNC machining centers, end milling machines, glass bead sawing machines, assembly tables, and profile transport equipment) and distributes machines from top European brands including Urban, Thorwesten, Pertici, Rapid, Graule, TigerStop, Behringer Eisele, Huvema, and Eder + Müller. The product range spans from simple standard machines to complex, high-quality CNC-controlled production lines, covering categories for Kunststof (plastic), Hout-Verbindings-Look (HVL), Hout (wood), Aluminium, and Staal (steel). Additionally, Kruba provides comprehensive service offerings including installation, maintenance, spare parts, commissioning, and operator training. The company also sells used machines and maintains an extensive inventory of spare parts for rapid repair response.

Differentiator

Problem solved

Functional benefit

Brands

• Kruba House Brand: Kruba sells machines under its own house brand (eigen huismerk) in addition to top brands such as Urban, Thorwesten, Pertici, Tigerstop, Maka, Eder + Müller, Graule, and Rapid.

Products and services

• Industrial cutting, sawing, milling, drilling, grinding, bending, and welding machines Industrial processing machines for cutting, sawing, milling, drilling, grinding, bending, and welding aluminum, wood, plastic, and steel, sourced from leading European manufacturers and supplied to industrial workshops and manufacturers.
• HVL house-brand machines Kruba's own line of engineered processing machines for aluminum, wood, plastic, and steel, offered alongside distributed third-party brands.
• Machine installation, training, and commissioning services On-site installation, operator training, and technical commissioning of supplied industrial machinery for industrial buyers.
• Maintenance, repair, and 24/7 service contracts 24/7 maintenance, troubleshooting, and repair services for installed Kruba and third-party industrial machinery to minimize production downtime.
• Spare parts supply Supply of spare parts for installed machines to support continued operation and reduce downtime for industrial customers.

Quantifiable outcome

• More than 65 years of industry experience
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UrbancoreChannel Partner/ Reseller/ DistributorUrban (German manufacturer) supplies industrial processing machines including hoekbewerkingsmachines (corner processing machines), lasmachines (welding machines), beslagautomaten (hardware automatons), montagetafels (assembly tables), rollenbanen (roller conveyors), booreenheden (drilling units), and staalcirkelzagen (steel circular saws). Kruba distributes Urban machines as a key brand partner in the Netherlands.
• Thorwesten MaschinenbaucoreChannel Partner/ Reseller/ DistributorThorwesten Maschinenbau (German manufacturer) supplies CNC kunststof bewerkingscentra (CNC plastic machining centers) including the PBZ-4.2 model, zaagcentra (saw centers) including the ASZ model, and staalzaagmachines (steel sawing machines). Kruba is the Dutch distributor for Thorwesten products.
• Pertici IndustriescoreChannel Partner/ Reseller/ DistributorPertici Industries (Italian manufacturer) supplies double mitre saws, single and double end-milling machines, copy milling machines, corner joining machines, profile trolleys, assembly tables, and glass bead sawing machines. Kruba distributes Pertici products in the Netherlands as a key brand partner.
• TigerstopminorChannel Partner/ Reseller/ DistributorTigerstop (US-based manufacturer) supplies automatische opduwer en lengte-aanslag (automatic pushers and length stops) for plastic, aluminium, wood and steel profiles. Kruba distributes Tigerstop products in the Dutch market.
• GraulecoreChannel Partner/ Reseller/ DistributorGraule (German manufacturer) supplies afkort- en verstekzaagmachines (crosscut and mitre sawing machines), kopsfreesmachines (end-milling machines), and rollenbanen (roller conveyors). Kruba distributes Graule products in the Netherlands.
• Rapid MaschinenbaucoreChannel Partner/ Reseller/ DistributorRapid Maschinenbau (German manufacturer) supplies CNC zaag- en bewerkingscentra (CNC sawing and machining centers) including the MFC Evolution and OPTIMA VIA, dubbele verstekzaagmachines (double mitre sawing machines), stansmachines (punching machines), hoekverbindingsmachines (corner joining machines), glaslijstenzaagmachines (glass bead sawing machines), aanslagrollenbanen (stop roller conveyors), and assembly equipment. Kruba distributes Rapid products in the Netherlands.
• Behringer EiselecoreChannel Partner/ Reseller/ DistributorBehringer Eisele (German manufacturer) supplies cirkelzaagmachines (circular sawing machines) for steel profiles including the VMS 350, VMS 350 PV, VMS 370, and VMS 370 PV models. Kruba distributes Behringer Eisele products in the Netherlands.
• Eder + MüllerminorChannel Partner/ Reseller/ DistributorEder + Müller supplies montage hef-kiep-tafels (assembly lift-tip tables) and profielwagens (profile trolleys). Kruba distributes Eder + Müller products in the Dutch market.
• HuvemaminorChannel Partner/ Reseller/ DistributorHuvema supplies metaalafkortzagen (metal cutoff saws) including the CS 250 CS-4 and draagbare zaagmachines (portable sawing machines) including the TL 302. Kruba distributes Huvema products in the Netherlands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Weinig Group: German-based global leader in solid wood and panel processing machinery; tangential overlap with Kruba's wood-processing segment, serving an overlapping customer base at much greater scale.
• HOMAG Group: Global leader in woodworking machinery and integrated production lines for the furniture and wood-processing industry; overlaps with Kruba's wood-processing segment but at vastly larger scale and broader scope.
• Elumatec AG: Broader German incumbent offering a wide portfolio of aluminium, PVC and steel profile processing machinery with global reach; competes with Kruba's distributed brands but at significantly larger scale.
• Biesse Group: Italian multinational manufacturing machinery for processing wood, glass, stone, plastic and metal; competes with parts of Kruba's portfolio (wood, plastic, aluminium) but serves a much wider industrial base globally.

Direct peers

• Schirmer Maschinen GmbH: German manufacturer of saws, milling machines and special machinery for aluminium and PVC profile processing — overlaps directly with Kruba's aluminium and Kunststof product lines.
• Rotox GmbH: German manufacturer of profile processing machines (saws, welding, corner cleaning) for PVC windows and doors — competes with Kruba in the same niche with overlapping end customers.
• Wegoma GmbH: German specialist in machinery and tooling for PVC window and door fabrication, including saws, milling, welding and corner cleaning — direct peer in HVL-adjacent profile processing.
• Höller Maschinenbau GmbH: Austrian manufacturer of profile processing systems for aluminium, PVC and wood windows/doors — comparable DACH-region supplier with overlapping product categories and customer base.
• Stürtz Maschinenbau GmbH: German supplier of complete profile processing systems for PVC and aluminium windows and doors, including sawing, milling, welding and assembly lines — comparable product breadth and target customers to Kruba's Urban/Thorwesten/Rapid portfolio.
• Haffner Maschinenbau GmbH: German manufacturer and integrator of machines for PVC, aluminium and wood window/door profile processing — direct head-to-head competitor to Kruba across saws, milling, welding and CNC processing centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KrubaBaarn
• LinkedInlinkedin.com/company/kruba-b.v.
• Instagraminstagram.com/kruba_bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kruba