Vimmerby Sparbank

What Vimmerby Sparbank does

Vimmerby Sparbank is a privately held Swedish savings bank (sparbank), founded in 1941 and headquartered in Vimmerby in Kalmar County, southeastern Sweden. The bank serves retail customers, small and medium enterprises, agricultural and forestry businesses, and local associations within Vimmerby municipality (Vimmerby kommun) through a single physical branch, a named-advisor phone-based service, and a full digital banking stack consisting of the Sparbanken Privat mobile app, Internetbanken, Mobilt BankID authentication, and Swish mobile payments.

The product portfolio centers on mortgages (standard Bolån and the proprietary Bolån Ung product for customers aged 18-30 at 3.19% fixed for 1-5 years), personal and business loans, Mastercard credit cards in Standard, Gold, and Platinum tiers, debit and business cards, savings accounts and fixed-rate deposits, ISK investment accounts, mutual funds and equities, pension products, and a bundle of insurance offerings. Credit cards are issued through Entercard Group AB with Swedbank and Sparbankerna acting as credit intermediaries, and card-linked insurance is underwritten by Trygg Hansa Försäkring. Business customers access the Företagspaket (1,200 SEK/year) which bundles accounts, payment services, Bankgiro, the corporate card, and integration partners including Speedledger (e-accounting), Dicom Expense, Swedbank Pay, and Lowell (debt collection).

Revenue is generated primarily through net interest income on the lending book and deposits, fee and commission income from card annual fees (195-1,700 SEK), account packages, FX margins (1.65%), payment services, and insurance distribution commissions. The bank has no disclosed financials, operates with 11-50 employees, and runs no acquisition, funding, or geographic-expansion strategy beyond its defined municipal footprint. Its competitive position rests on local presence, the Sparbankerna network's six-year customer-care recognition, the FöreningsHjärtat community program, and bundled product relationships rather than on technology differentiation.

Name

Vimmerby Sparbank

Legal name

Vimmerby Sparbank

Website

https://vimmerbysparbank.se

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Vimmerby Sparbank is a privately held Swedish savings bank founded in 1941, serving retail customers, SMEs, agricultural businesses, and local associations within Vimmerby municipality through one branch, digital channels, and Swedbank/Sparbankerna network infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Vimmerby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: As a savings bank, Vimmerby Sparbank primarily earns revenue through the spread between interest received on loans (mortgages, personal loans, business loans) and interest paid on deposits. Key lending products include Bolån (mortgages) with variable and fixed rates, Bolån Ung for 18-30 year olds at 3.19% fixed, personal loans, credit cards via Entercard, and business loans. Deposits earn interest at various savings account rates.
2. Fee and Commission Income: The bank generates fees from account management, card transactions, credit card annual fees (195 SEK standard, 495 SEK Gold, 1,700 SEK Platinum), payment services, FX conversions on international card use (1.65% spread), and corporate banking services. Business services include Företagspaket at 1,200 SEK/year for companies and 600 SEK/year for associations.
3. Credit Card Revolving Interest: When credit card holders choose to pay only a minimum portion of their monthly balance (minimum 3% of total), interest is charged on the outstanding amount from the day after the due date. Current standard interest rate is 13.55% (variable as of 2025-10-01), with Nyckelkund (key customer) receiving preferential rates of 11.43% standard / 12.32% Gold / 13.97% Platinum.
4. Insurance Distribution: Vimmerby Sparbank offers insurance products including home, vehicle, and personal insurance through the bank, earning commission on placements. Card-linked insurance benefits are included with credit cards (Trygg Hansa). Business insurance products including occupational pension and corporate insurance are also offered.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Vimmerby Sparbank is a local Swedish savings bank providing retail and business banking services within Vimmerby municipality. Its core offering includes mortgages (standard Bolån and the specialized Bolån Ung for customers aged 18-30), personal and business loans, credit and debit cards, savings and investment accounts (including ISK), insurance products, and pension planning. Digital banking is delivered through the Sparbanken Privat mobile app and internet bank, supported by BankID authentication and Swish payments, while complex advisory services are provided at the physical branch.

Product overview

Vimmerby Sparbank is a regional Swedish savings bank (sparbank) offering a comprehensive suite of banking products for private customers, businesses, and associations. The bank's product portfolio centers on core banking services including mortgages (Bolån, Bolån Ung), personal and business loans, credit cards (Mastercard in Standard, Gold, and Platinum tiers), debit cards, savings and investment products (sparkonton, ISK, fonder, aktier), and insurance offerings. Digital banking services are delivered through the Sparbanken Privat-appen and internet bank, with Mobilt BankID for secure authentication. The bank partners with Swedbank for technology infrastructure and with Entercard for credit card issuance. Business customers are served through dedicated business accounts, the Företagspaket package, corporate cards (Bankkort Business, Betalkort Företag), and integration with ERP/accounting systems like Speedledger. The bank emphasizes digital accessibility and has implemented EU accessibility directive requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolån Ung (Young Mortgage)

Quantifiable outcome

• Bolån Ung loan example: 1,000,000 SEK at 3.19% over 50 years results in total repayment of 1,798,831 SEK (effective rate 3.24%)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• SwedbankcoreStrategic or Co-development PartnerVimmerby Sparbank is a savings bank within the Swedbank and Sparbankerna network. The partnership provides Vimmerby Sparbank with core banking infrastructure including the internet bank platform, mobile app (Sparbanken Privat), BankID integration, Swish mobile payments, and the broader Sparbankerna product ecosystem. Swedbank AB acts as credit intermediary/broker for credit cards issued by Entercard. The Sparbankerna brand and national customer satisfaction rankings benefit all member banks.
• Entercard Group ABcoreTechnology or IntegrationEntercard Group AB is the card issuer and credit provider for all betal- och kreditkort Mastercard products (standard, Gold, Platinum) and Betalkort Företag offered by Vimmerby Sparbank. Entercard handles credit assessment, card issuance, monthly billing, payment processing, and customer service for card holders. Swedbank and Sparbankerna act as credit intermediaries/brokers. Trygg Hansa Försäkring provides the complementary card insurance included with these products.
• Trygg Hansa FörsäkringsupportingOthersTrygg Hansa Försäkring is the insurance provider for the complementary card insurance (kompletterande kortförsäkring) included with Bankkort Business and Betalkort Företag credit cards. The insurance covers travel and accident protection for card holders who pay for their trip with the card.
• MastercardsupportingTechnology or IntegrationMastercard is the payment network/card scheme for all credit and debit cards offered by Vimmerby Sparbank, including consumer Mastercard (standard, Gold, Platinum) and business cards. Mastercard provides the global payment infrastructure enabling card acceptance worldwide.
• Preem & OKQ8 (Fuel Partners)minorGTM or Marketing PartnerBetalkort Företag holders receive automatic fuel discounts at Preem (up to 47 öre/liter diesel, 30 öre/liter gasoline, 30 öre/liter ethanol) and OKQ8 (up to 40 öre/liter diesel, 24 öre/liter gasoline, 40 öre/liter HVO100, 15 öre/kg biogas, and discounts on EV charging). These are value-added benefits included with the corporate card product.
• Tallink Silja LineminorGTM or Marketing PartnerBetalkort Företag holders receive up to 20% discount on Tallink Silja Line cruises and ferries. The discount is accessible using code 5491 when booking travel. This is a co-marketing partnership that adds value to the corporate card product.
• LowellminorOthersLowell is an external debt collection agency that Vimmerby Sparbank (via the Swedbank network) recommends to business customers who experience non-payment from their own customers. Customers receive preferential pricing and terms with Lowell compared to standard market rates.
• Swedbank PaysupportingTechnology or IntegrationSwedbank Pay provides payment acceptance solutions for business customers, including point-of-sale (POS) payments for physical stores and e-commerce. The service enables Vimmerby Sparbank business customers to accept card and Swish payments from their own customers. Part of the Swedbank and Sparbankerna network offering.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SEB: Major Swedish bank offering retail, SME, and corporate banking plus wealth management. Comparable in providing mortgages, personal loans, cards, savings, and pensions to Swedish households and businesses, but at significantly larger national scale.
• Swedbank: Sister bank and network partner within the Sparbankerna framework; provides shared core banking, internet bank, mobile app, BankID, and Swish infrastructure that Vimmerby Sparbank leverages. Operates as a broad national retail, SME, and corporate bank.
• Handelsbanken: Major Swedish bank known for branch-based relationship banking and decentralized local decision-making. Comparable to Vimmerby Sparbank in emphasizing personal advisory and local market presence, though at much larger scale across Sweden.
• Nordea: Major Nordic bank with full Swedish retail, SME, and corporate banking operations. Provides the same product suite (mortgages, loans, cards, savings, pensions, insurance) at national scale, representing the broad incumbent competitive context.

Emerging players

• Avanza: Swedish digital investment bank serving retail customers with savings, ISK, funds, and pensions. Competes with Vimmerby Sparbank for retail investment and pension business with a digital-first, low-cost model.
• Klarna: Swedish fintech with a banking license targeting retail consumers with payments, installment credit, and increasingly banking-adjacent products. Competes for the same retail customer base as Vimmerby Sparbank with a digital-first, low-fee model.

Direct peers

• Marginalen Bank: Smaller Swedish challenger bank offering savings accounts, loans, and cards to retail customers. Comparable in scale and positioning as a niche Swedish bank competing for retail deposits and lending, though with a national digital footprint rather than local branch presence.
• ICA Banken: Swedish retail-focused bank serving private customers with savings, loans, mortgages, and cards. Comparable target customer segment (Swedish retail) and similar bundled product approach, though distributed through ICA's grocery network rather than branches.
• Länsförsäkringar Bank: Regional Swedish bank closely tied to a local insurance and banking distribution model. Highly comparable to Vimmerby Sparbank in combining local presence, retail and SME banking, insurance distribution, and a community-rooted franchise structure.
• Nordnet: Swedish investment-focused bank serving retail customers with savings, ISK, funds, stocks, and pensions. Comparable in offering savings/investment products to Swedish retail customers, with a particularly strong overlap in the investment savings account (ISK) product category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vimmerby Sparbank