CDL Carpet & Floor

What CDL Carpet & Floor does

CDL Carpet & Floor Centre Ltd is a privately held, family-owned flooring retailer founded in 1993 and headquartered in Calgary, Alberta. The company sells carpet, hardwood, luxury vinyl, laminate, tile, cork and area rugs from a roster of leading manufacturer brands (including Mohawk, Shaw Floors, Karastan, COREtec, Torlys and Fuzion) through a South Calgary showroom/warehouse of approximately 10,000 square feet and a second showroom in Invermere, British Columbia. It serves four explicitly named customer segments — homeowners, contractors, interior designers and builders — with dedicated residential and commercial service lines.

The core technology layer is thin: a Squarespace-hosted marketing site with a Design Room booking form and an online 'Request an Estimate' workflow sits on top of a traditional showroom-and-warehouse retail operation. There is no proprietary software platform, no e-commerce transaction flow, no AI/ML capability and no API or mobile app disclosed. Value is delivered through physical product display, three in-house interior designers operating a private Design Room, and an in-house installation crew that handles pick-up, delivery and installation of any product purchased in-store, backed by an installation warranty.

Revenue is generated through two streams: one-time sale of flooring products sourced from third-party manufacturers (hardware sales) and bundled professional services including installation and interior design consultation (professional services). Pricing is custom-quoted per project and is not publicly disclosed; customers are directed to request an estimate or visit the walk-in showroom. The company is self-funded with no external equity, no debt instruments disclosed, and no subsidiaries or M&A activity in the record.

Name

CDL Carpet & Floor

Legal name

CDL Carpet & Floor Centre Ltd

Website

https://cdlcarpetflooring.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

CDL Carpet & Floor Centre is a family-owned Calgary-based flooring retailer founded in 1993, selling carpet, hardwood, vinyl, laminate, tile, cork and area rugs from leading brands through two showrooms (Calgary and Invermere, BC) with in-house interior design and installation services for homeowners, contractors, builders and designers.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (23833)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

akta.pro secondary industries

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Residential flooring retail
• Commercial flooring supply
• Flooring installation services
• Interior design consultation
• Carpet and hardwood store

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Flooring product sales: Direct sale of carpet, hardwood, luxury vinyl, laminate, tile, cork and area rugs sourced from leading brands; products may be in-stock (2-day delivery), short-order (2 weeks), or custom (2 months). One-time transactional revenue tied to project size.
2. Professional installation services: In-house installation crews handle pick-up, delivery and installation of any product purchased at the showroom. Services include residential and commercial installation backed by CDL installation warranty.
3. Interior design consultation: Three in-house interior designers and a private Design Room at the South Calgary showroom providing paid design consultation and product selection guidance.

Pricing tiers

Go-to-market motion1 record

Core offering

CDL Carpet & Floor operates a multi-category flooring retail platform centered on a 10,000 sq ft South Calgary showroom and warehouse (with a second location in Invermere, BC), stocking carpet, hardwood, luxury vinyl, laminate, tile, cork and area rugs from leading manufacturer brands. The product catalogue is bundled with in-house interior design consultation through the Design Centre, professional installation services backed by an installation warranty, and dedicated commercial flooring supply for contractors and builders. Customers select products at the walk-in showroom (or via online estimate requests), then proceed through design, quoting, delivery and installation within one integrated retail workflow.

Product overview

CDL Carpet & Floor operates a multi-category flooring retail platform rather than a single unified product. The core offering is organized around seven distinct flooring product lines — Carpet, Hardwood, Luxury Vinyl, Laminate (Hydro Laminate), Tile, Cork, and Area Rugs — each stocked from multiple leading manufacturer brands at their South Calgary showroom and warehouse (and Invermere, BC location). Layered on top of the product catalogue are three service offerings that tie the portfolio together: the Design Centre / Interior Design Services (with three in-house interior designers supporting selection), professional Installation Services (with pick-up, delivery, and an installation warranty), and dedicated Commercial Flooring Services for builders and contractors. Customers can browse the in-stock catalogue (Carpet, Hardwood, Hydro Laminate, Luxury Vinyl stock pages), book the private Design Room, request an estimate, and proceed from selection through installation within one integrated retail workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Empire Today: US direct-to-consumer flooring retailer that sells and installs carpet, hardwood, LVP, and tile in the home. Closely comparable model to CDL's bundled product-plus-installation offering, including in-home consultation, though operating at national scale.
• The Tile Shop: US specialty retailer of tile, natural stone, and related flooring with showroom-based selling and design assistance. Comparable showroom-and-design-led retail model targeting residential remodel and pros, though heavier tile category mix.
• Floor & Decor Holdings: Largest US specialty flooring retailer operating warehouse-format showrooms across hard flooring, LVP, tile, and installation services. Most directly comparable multi-category specialty flooring retail model with pro/contractor focus, though at vastly greater scale.
• LL Flooring: US specialty flooring retailer focused on hardwood, LVP, and laminate with showroom + e-commerce. Closely comparable specialty hard-surface flooring retailer, though historically weaker on installation services than CDL.
• Carpet One Floor & Home: Cooperative flooring retailer network of independently owned local stores selling carpet, hardwood, LVP, and tile with installation. Direct peer given similar local-owner multi-category flooring retail format with member marketing and buying power.

Broad incumbents

• Lowe's: Second-largest US home improvement retailer with comparable flooring, installation, and pro services. Overlaps on products, pro contractor programs, and installation warranties but is a broad-line home improvement incumbent rather than a flooring specialist.
• Home Depot: Largest US home improvement retailer carrying flooring, installation services, and design appointments across all of CDL's product categories. Overlaps significantly on product and installation, but operates as broad home improvement rather than a flooring specialist.

Regional players

• End of the Roll: Canadian franchised flooring retailer primarily based in Quebec and Ontario, selling carpet, hardwood, LVP, and tile. Comparable Canadian multi-category flooring retailer with franchise structure rather than family-owned corporate.
• Centura Floors: Canadian commercial and residential flooring distributor and retailer with showrooms across multiple provinces. Comparable Canadian flooring retailer/distributor with stronger commercial trade channel exposure.

Others

• Shaw Industries: Largest US carpet and flooring manufacturer supplying brands such as Shaw Floors, Anderson Tuftex, and Karastan — all of which CDL resells. Adjacent ecosystem participant rather than competitor; relevant for understanding supply and category trends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CDLCarpetandFlooring
• LinkedInlinkedin.com/company/cdlcarpetandflooring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDL Carpet & Floor