QEII National Trust
QEII National Trust is a New Zealand statutory non-profit that partners with private landowners to protect natural and cultural heritage sites through perpetual open space covenants registered on land titles. Founded in 1977, it manages over 5,382 covenants covering 180,000 hectares via 31 regional representatives.
- Company typePrivate
- Founded1977
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What QEII National Trust does
Queen Elizabeth II National Trust (QEII) is a New Zealand statutory non-profit organisation established under the Queen Elizabeth the Second National Trust Act 1977 to partner with private landowners in protecting natural and cultural heritage sites. The Trust registers Open Space Covenants on private land titles, binding the protected area in perpetuity regardless of subsequent ownership changes, while the landowner retains fee-simple ownership and management control. As of 2025, QEII has registered more than 5,382 covenants covering approximately 180,000 hectares, delivered through a national network of 31 regional representatives supported by a Wellington head office of approximately 30 staff covering legal, ecological, policy, finance, communications, and philanthropy functions.
The Trust's core product surface is the Open Space Covenant, supplemented by the Restoration Agreement (an intermediate protection mechanism for sites building toward covenant status), and supported by an expanding GIS platform. This includes the publicly accessible QEII-Protected Areas Map (launched June 2026) and the ArcGIS Hub-based Open Data Portal (launched March 2026), which together replace the prior quarterly downloadable file approach with continuously updated covenant boundary data. QEII also owns and stewards Remarkables Station, a 900-hectare property near Queenstown gifted in 2022, and publishes Open Space magazine, guides and handbooks, and a video library. The underlying technology stack consists of conventional geospatial and operational systems (ArcGIS Map Hub, QUIC, Little Green Light, Exonet, WordPress, Mailchimp) rather than AI/ML-driven infrastructure.
QEII's revenue model is diversified across six streams: (1) individual, family, life, and corporate memberships (annual subscriptions, not tax-deductible); (2) donations and bequests (tax-credit eligible over NZD $5), including the annual "Inspiring Protection – Kaitiaki" giving programme; (3) government grants, primarily through the Department of Conservation's Jobs for Nature "Protecting the Gains" project (approximately NZD $8M over four years) and a separate covenant deer eradication project (approximately NZD $2M over three years); (4) the Stephenson Fund, a national contestable grant programme providing NZD $1,000-$15,000 per covenantor with 50% co-funding; (5) the Auckland Council Fund, a regional partnership providing NZD $2,000-$23,000 with one-third co-funding; and (6) overseas purchaser processing fees of NZD $7,000 plus GST for the first covenant and NZD $1,000 plus GST for additional covenants, supporting Overseas Investment Office applications. The University of Waikato estimates that landowners spend approximately NZD $25M annually of their own money on covenant maintenance, implying a $1:$14 leverage ratio on every government dollar QEII receives.
QEII National Trust firmographics
Firmographics- Name
- QEII National Trust
- Legal name
- Queen Elizabeth the Second National Trust
- Website
- https://qeiinationaltrust.org.nz
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- QEII National Trust is a New Zealand statutory non-profit that partners with private landowners to protect natural and cultural heritage sites through perpetual open space covenants registered on land titles. Founded in 1977, it manages over 5,382 covenants covering 180,000 hectares via 31 regional representatives.
- Ownership category
- akta.pro rank
QEII National Trust industry classification
Industry- Product category
- Land Conservation Services
- NAICS
- Nature Parks and Other Similar Institutions (71219)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Land Trusts & Protected Areas (BPAGAGAC)
- akta.pro secondary industry
- Conservation Easements & Land Trust Services (AFAMAMAH)
Keywords
Where QEII National Trust is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
QEII National Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Membership Fees: Annual memberships (Individual, Family, Life, Corporate) provide recurring revenue. Membership includes Open Space magazine subscription, event invitations, eligibility to vote for Board Directors, and access to partner property discounts. Memberships are registered charitable entity - not donations and not eligible for tax credit.
- Donations and Fundraising: Donations support conservation work with private landowners. Donations over $5 NZD are eligible for tax credit. Includes 'Inspiring Protection - Kaitiaki' annual donation program for day-to-day activities support.
- Government Grants and Funding: Jobs for Nature funding through Department of Conservation - $8 million over four years for 'Protecting the Gains' project. Additional government funding supports operations. QEII is a statutory organization independent from Government.
- Stephenson Fund Grants: Contestable fund for covenant enhancement established 2017, providing grants of $1,000-$15,000 (incl GST) for pest plant control, predator control, revegetation, and track maintenance. Requires 50% financial or in-kind contribution.
- Auckland Council Fund: Partnership with Auckland Council for covenantors in Auckland region, providing grants of $2,000-$23,000 (incl GST) for biodiversity protection projects. Requires minimum one-third contribution.
- Overseas Investment Processing Fees: Processing fees for overseas purchasers seeking to protect land as part of OIO applications: $7k + GST for first covenant, $1k + GST for additional covenants, plus fencing and survey costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership |
| Subscription | Annual | Family membership |
| Subscription | One time/ perpetual license | Life membership |
| Subscription | Annual | Corporate membership |
| Other | Multi-year contract | Stephenson Fund grants |
| Other | Multi-year contract | Auckland Council Fund grants |
| Other | Multi-year contract | Overseas purchaser covenant processing |
Distribution channels5 records
Marketing channels10 records
QEII National Trust product offering
Product offeringCore offering
QEII National Trust partners with private landowners in New Zealand to register perpetual Open Space Covenants on land titles, protecting natural and cultural heritage sites in perpetuity while landowners retain ownership and management control. The organization also manages Restoration Agreements for sites developing toward full covenant protection, runs a public Protected Areas Map and Open Data Portal, administers grant programs (Stephenson Fund and Auckland Council Fund), and stewards gifted properties including Remarkables Station (900 hectares near Queenstown).
Product overview
QEII National Trust operates a platform of land protection and covenant management services for private landowners in New Zealand. The core product is the Open Space Covenant — a perpetual legal agreement registered on land titles — supplemented by the Restoration Agreement for sites developing toward full covenant status. Supporting products include the Protected Areas Map (public interactive map) and Open Data Portal (ArcGIS-hosted GIS data service). The organisation also owns and manages Remarkables Station. Financial support products include the Stephenson Fund (national contestable grant, $1k–$15k) and the Auckland Council Fund (regional grant, $2k–$23k). Supplementary offerings encompass publications (Open Space Magazine, Guides and Handbooks), a Covenant Document Template, and video content covering restoration and species management.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5,382 covenants registered protecting 180,000 hectares since 1977
- +3 more outcomes
Companies that use QEII National Trust
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
QEII National Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
QEII National Trust partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Auckland CouncilcoreEstablished a fund for covenantors in Auckland region undertaking projects to protect and enhance indigenous biodiversity on registered covenants. The Auckland Council Fund provides grants of $2,000-$23,000 for eligible projects including pest control, track work, kauri disease deterrence, and fencing upgrades.
- Department of Conservation (DOC)coreQEII works closely with DOC on conservation initiatives. DOC appoints four directors to QEII's Board. QEII receives Jobs for Nature funding ($8M over 4 years) through DOC for 'Protecting the Gains' project to provide legal protection for Jobs for Nature-funded projects on private land. DOC also administers QEII's ArcGIS Map Hub data.
- Regional CouncilsminorQEII works with regional and district councils around the country to provide financial support, advice, and training for landowners managing protected land. Councils are also referred to QEII for potential covenanting of conservation projects.
- WeedbustersminorInteragency weeds awareness and education programme encouraging communities and landowners to work together to stop weedy plants. QEII strongly supports Weedbusters and refers covenantors to participate.
- Southern Lakes SanctuaryminorPartner organization working on Remarkables Station property, taking 'boots on the ground' approach to predator control. Key to supporting biodiversity in Southern Corridor area.
- Whakatipu Wildlife TrustminorPartner organization working on Remarkables Station property for wildlife conservation and predator control initiatives.
- Remarkables Trails TrustminorNewly formed group working collaboratively with QEII to open walking trails and access on Remarkables Station property. Developing trail along Remarkables foothills.
- Remarkables Station TrustcoreTrust established to support QEII's stewardship of the gifted 900-hectare Remarkables Station property. Collaborating on community engagement and future planning for the property.
- Land Information New Zealand (LINZ)coreLINZ receives covenant documents from QEII for registration on land titles. QEII accesses LINZ property ownership information and address data for covenant management. LINZ also provides publicly available property title boundary data for QEII's public map.
- International National TrustsminorQEII members receive free or discounted entry to properties owned/administered by National Trust (UK), National Trust of Fiji, National Trust for Scotland, Georgia Trust for Historic Preservation, National Trust of Australia (all states), Gibraltar Heritage Trust, Barbados National Trust, Japan National Trust, Bermuda National Trust, and National Trust for Zimbabwe.
- Ngā Whenua RāhuiminorAlternative provider of protection for biodiversity sites on Māori-owned land using Kawenata. QEII refers landowners to Ngā Whenua Rāhui where appropriate for their protection needs.
- Conservation VolunteersminorCommunity conservation organization QEII works alongside for volunteer engagement and conservation activities.
- Million Metres Streams ProjectminorQEII works alongside this organization which supports riparian margin protection - aligned with QEII's covenanting work.
- Queen Elizabeth II National TrustcoreQEII is the only organization in New Zealand providing statutory open space covenant protection under the QEII National Trust Act 1977. The protection mechanism is unique and has legal standing in perpetuity.
Scale indicators13 records
Recent moves7 records
Expansion highlights7 records
QEII National Trust competitors and assessment
Company assessmentBroad incumbents
- The Nature Conservancy (TNC): Global conservation organization using conservation easements (US), debt-for-nature swaps, and direct property acquisition. Comparable in mission and data infrastructure approach; broadly comparable in funding model mix (grants, donations, government).
- National Trust (UK): Historic UK conservation charity holding heritage properties and offering reciprocal access to QEII members. Comparable mission and international peer network membership, though operating model is property ownership rather than covenanting.
- Department of Conservation (DOC): New Zealand government agency managing public conservation land. Complementary rather than competitive—DOC administers Jobs for Nature funding flowing to QEII, appoints four QEII board directors, and partners on covenant enforcement on private land.
- Land Trust Alliance (US): US umbrella organization for 1,000+ regional land trusts using conservation easements. Comparable sectoral role to QEII's national covenanting function; useful benchmark for monitoring standards, accreditation, and national-scale coordination.
Direct peers
- Bush Heritage Australia: Australian non-profit that acquires and manages conservation properties to protect biodiversity. Comparable in mission and scale though uses acquisition model rather than easement/covenant model; useful benchmark for property-gift programs like Remarkables Station.
- Trust for Nature (Victoria): Australian (Victoria) statutory conservation covenant provider operating a near-identical model: perpetual legal covenants on private land title, partnership with landowners, ongoing monitoring. Most direct international structural peer to QEII.
- Open Space Institute: US non-profit acquiring and protecting open spaces and working landscapes; comparable in mission and approach to permanent land protection. Less directly comparable on covenant/easement model but shares philanthropic-gift and conservation-finance toolkit.
- Ngā Whenua Rāhui: New Zealand government-funded entity providing Kawenata (covenants) for biodiversity protection on Māori-owned land. Directly comparable as alternative covenanting mechanism; QEII refers Māori landowners to Ngā Whenua Rāhui when Māori-specific protections are more appropriate.
Regional players
- Forest & Bird (Royal Society for the Protection of Birds NZ): New Zealand's largest independent conservation NGO covering advocacy, habitat protection, and member-supported conservation. Complementary peer—QEII partners with Forest & Bird for referrals and on overlapping conservation priorities.
- Predator Free 2050 Limited: New Zealand government-backed initiative coordinating predator eradication. QEII is a key delivery partner via its $2M Jobs for Nature deer eradication project and Stephenson Fund grants for pest control.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
QEII National Trust social profiles
Digital presenceQEII National Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
QEII National Trust leadership team
Management profileNumber of profiles
Profiles11 records
QEII National Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QEII National Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QEII National Trust
What does QEII National Trust do?
QEII National Trust partners with private landowners in New Zealand to register perpetual Open Space Covenants on land titles, protecting natural and cultural heritage sites in perpetuity while landowners retain ownership and management control. The organization also manages Restoration Agreements for sites developing toward full covenant protection, runs a public Protected Areas Map and Open Data Portal, administers grant programs (Stephenson Fund and Auckland Council Fund), and stewards gifted properties including Remarkables Station (900 hectares near Queenstown).
Is QEII National Trust a public or private company?
QEII National Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was QEII National Trust founded?
QEII National Trust was founded in 1977. It employs 11 to 50 people.
Where is QEII National Trust based?
QEII National Trust is headquartered in Wellington, New Zealand, in the Oceania region.
How does QEII National Trust make money?
Six revenue lines are on record. Membership Fees are the primary driver. The others are donations and Fundraising, government Grants and Funding, stephenson Fund Grants, auckland Council Fund and overseas Investment Processing Fees.
Who are QEII National Trust's main competitors?
Broad incumbents on record are The Nature Conservancy (TNC), National Trust (UK), Department of Conservation (DOC) and Land Trust Alliance (US). Direct peers are Bush Heritage Australia, Trust for Nature (Victoria), Open Space Institute and Ngā Whenua Rāhui. Regional players are Forest & Bird (Royal Society for the Protection of Birds NZ) and Predator Free 2050 Limited.
Does QEII National Trust have an API?
No public API is recorded for QEII National Trust.
What industry is QEII National Trust in?
QEII National Trust's product category is Land Conservation Services. Its primary akta.pro industry code is BPAGAGAC, Land Trusts & Protected Areas, with a secondary code of AFAMAMAH, Conservation Easements & Land Trust Services. Its NAICS code is 71219 and its SIC code is 6532.