Predator Free 2050 Limited
Predator Free 2050 Limited is a New Zealand government conservation initiative under the Department of Conservation, established in 2016 to eradicate introduced predators nationwide by 2050, coordinating 20 landscape projects, four iwi-led projects, and over 9,000 community trapping groups via the Trap.nz platform.
- Company typePrivate
- Founded2016
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Predator Free 2050 Limited does
Predator Free 2050 Limited is a New Zealand government conservation initiative established in 2016 and operating under the Department of Conservation (Te Papa Atawhai), with the stated goal of eradicating the most harmful introduced predators — rats, possums, and mustelids — from the entire country by 2050. The initiative coordinates 20 large-scale landscape projects covering 1,107,800 hectares, four iwi-led projects in traditional Māori territories (Predator Free Rakiura, Tū Mai Taonga, Poipoia te Kākano, Korehāhā Whakahau), and a community movement of more than 9,000 trapping projects reporting results through the Trap.nz digital platform. Its core constituents are New Zealand community volunteers, schools, iwi, and conservation trusts mobilized around native species protection.
The organization's technology and science stack centers on biological research and field innovation rather than commercial software. Scientists have mapped the genomes of six predators to support eradication efforts, trialed drone technology for predator detection and potential delivery of eradication tools, and invented long-lasting lures to improve trapping effectiveness. The primary customer-facing product is Trap.nz, an interactive platform where community groups upload trapping results, find projects, and coordinate predator control activities across New Zealand. A secondary product line is the Predator Free Shop, an e-commerce storefront selling traps and equipment, complemented by trapping guides, training courses (online and in-person), and educational resources for schools and community groups.
Predator Free 2050 operates as a government-funded non-profit rather than a commercial enterprise. Services such as training courses, community resources, and educational materials are provided free of charge, with funding flowing from continued government investment via the Department of Conservation. The Predator Free Shop generates modest direct-to-consumer hardware sales, but no commercial revenue model, pricing tiers, or enterprise contracts are disclosed. There is no venture funding, no stock symbol, and no M&A activity; ownership rests with the New Zealand government through DOC. Headquarters is in Wellington, New Zealand.
Predator Free 2050 Limited firmographics
Firmographics- Name
- Predator Free 2050 Limited
- Legal name
- Predator Free 2050 Limited
- Website
- https://pf2050.co.nz
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Predator Free 2050 Limited is a New Zealand government conservation initiative under the Department of Conservation, established in 2016 to eradicate introduced predators nationwide by 2050, coordinating 20 landscape projects, four iwi-led projects, and over 9,000 community trapping groups via the Trap.nz platform.
- Ownership category
- akta.pro rank
Predator Free 2050 Limited industry classification
Industry- Product category
- Conservation Services
- NAICS
- Fishing, Hunting and Trapping (114)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Mouse & Rat Control (Trapping/Baiting) (HSAMACAA)
- akta.pro secondary industries
- IPM Baiting Systems & Targeted Low-Impact Treatments (Gels, Stations, Dusts) (HSAMAJAD), Spay/Neuter & Population Control Programs (BPAGAIAE)
Keywords
Where Predator Free 2050 Limited is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Predator Free 2050 Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Predator Free 2050 Limited product offering
Product offeringCore offering
Predator Free 2050 Limited is a New Zealand government conservation initiative that coordinates nationwide efforts to eradicate harmful introduced predators (rats, possums, stoats) from the country by 2050. It supports community-led predator control through the Trap.nz digital platform for tracking trapping results, the Predator Free Shop for selling traps and equipment, online and in-person trapping training courses, and educational resources for schools and community groups.
Product overview
Predator Free 2050 is a national initiative operated by the Department of Conservation focused on eradicating harmful introduced predators from New Zealand by 2050. The programme operates as a coordinated movement rather than a unified software platform, providing community engagement tools (Trap.nz for tracking trapping results), an e-commerce store (Predator Free Shop) for purchasing traps and equipment, and educational resources including trapping guides. The offering centers on mobilizing communities through technology, science, and mātauranga Māori to achieve landscape-scale predator control across 1,107,800 hectares of New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Trap.nz Online platform where over 9,000 community trapping projects upload their trapping results, enabling community tracking and monitoring of predator control efforts across New Zealand. Used by community volunteers, groups, and trusts.
- Predator Free Shop Online store selling traps and equipment designed to control invasive predators such as rats and possums, for community and individual use across New Zealand.
- Predator-Free Trapping Courses Free online and in-person training courses suitable for community volunteers, groups and trusts, equipping participants with skills to carry out predator trapping.
- Trapping Guides and Resources Tools, guidance materials, photos, graphics, logos, and strategic documents made available to support community and large-scale trapping efforts.
Quantifiable outcome
- 1.5 million additional hectares under predator control since 2016
- +4 more outcomes
Companies that use Predator Free 2050 Limited
Customer profileSegments3 records
Ideal customer profiles3 records
Predator Free 2050 Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Predator Free 2050 Limited partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Predator Free WellingtoncoreFlagship urban predator-free project that has successfully eliminated predators from Te Motu Kairangi/Miramar Peninsula, demonstrating that predator-free cities are achievable.
- Capital KiwicoreProject that has brought a wild kiwi population back to Wellington's backyard, demonstrating urban kiwi conservation success.
- Predator Free RakiuracoreIwi-led predator control project, one of four iwi-led projects in the Predator Free 2050 programme.
- Tū Mai TaongacoreIwi-led project in the Predator Free 2050 programme, focused on predator eradication in traditional Māori territories.
- Poipoia te KākanocoreIwi-led project in the Predator Free 2050 programme focused on nurturing and growing native species through predator control.
- Korehāhā WhakahaucoreIwi-led project in the Predator Free 2050 programme.
- Trap.nzcoreDigital platform used by over 9,000 community projects to upload trapping results, track progress, and coordinate predator control efforts.
- Zealandia EcosanctuaryminorFenced sanctuary and pest-free island that is home to species that thrive when introduced predators are eliminated. Featured as a destination for those wanting to experience predator-free nature.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Predator Free 2050 Limited competitors and assessment
Company assessmentBroad incumbents
- BirdLife International: Global partnership of bird-conservation organisations running island restoration and invasive-species removal to protect seabirds and island endemics — directly comparable mission of predator removal for native bird protection.
- The Nature Conservancy (TNC): Global conservation organisation operating invasive-species control and large landscape projects. Compares on science-led landscape restoration and invasive-species management at scale.
- Island Conservation: Global NGO dedicated to preventing extinctions by removing invasive species from islands. Comparable in island-eradication heritage, science-led tool development and community partnership models.
- WWF-New Zealand: Local WWF office funding conservation projects in NZ including predator control on the mainland and offshore. Same funder ecosystem and conservation outcomes, broader portfolio scope.
- Royal Forest and Bird Protection Society of New Zealand: Largest New Zealand nature NGO, active in predator control advocacy, sanctuaries and community trapping — broader portfolio but directly overlapping mission and constituency.
Direct peers
- Zero Invasive Predators (ZIP): New Zealand charitable trust focused on developing breakthrough tools and large-scale predator suppression across mainland NZ. Direct peer in technology development, landscape-scale projects and predator-control innovation.
- Predator Free Rakiura: Iwi-led project aiming to make Stewart Island predator-free; closely aligned in mission, community engagement and predator-target approach.
- Predator Free Wellington: Flagship urban predator-free project that successfully eliminated predators from Te Motu Kairangi/Miramar Peninsula. Same mission, target predators, and community-led model in the same geography.
- Capital Kiwi: Wellington-based project restoring a wild kiwi population through community predator control in the same urban area. Directly comparable predator-control + native-species outcome model.
Emerging players
- San Diego Zoo Wildlife Alliance: Operates conservation breeding and reintroduction programmes with significant invasive-predator management components; comparable in integrating science, community and field predator control.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Predator Free 2050 Limited social profiles
Digital presencePredator Free 2050 Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Predator Free 2050 Limited leadership team
Management profileNumber of profiles
Profiles1 record
Predator Free 2050 Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Predator Free 2050 Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Predator Free 2050 Limited
What does Predator Free 2050 Limited do?
Predator Free 2050 Limited is a New Zealand government conservation initiative that coordinates nationwide efforts to eradicate harmful introduced predators (rats, possums, stoats) from the country by 2050. It supports community-led predator control through the Trap.nz digital platform for tracking trapping results, the Predator Free Shop for selling traps and equipment, online and in-person trapping training courses, and educational resources for schools and community groups.
Is Predator Free 2050 Limited a public or private company?
Predator Free 2050 Limited is a private company. It is classified as state government owned and is currently operating.
When was Predator Free 2050 Limited founded?
Predator Free 2050 Limited was founded in 2016. It employs 11 to 50 people.
Where is Predator Free 2050 Limited based?
Predator Free 2050 Limited is headquartered in Wellington, New Zealand, in the Oceania region.
Who are Predator Free 2050 Limited's main competitors?
Broad incumbents on record are BirdLife International, The Nature Conservancy (TNC), Island Conservation, WWF-New Zealand and Royal Forest and Bird Protection Society of New Zealand. Direct peers are Zero Invasive Predators (ZIP), Predator Free Rakiura, Predator Free Wellington and Capital Kiwi. San Diego Zoo Wildlife Alliance is listed as an emerging player.
Does Predator Free 2050 Limited have an API?
No public API is recorded for Predator Free 2050 Limited.
What industry is Predator Free 2050 Limited in?
Predator Free 2050 Limited's product category is Conservation Services. Its primary akta.pro industry code is HSAMACAA, Mouse & Rat Control (Trapping/Baiting), with a secondary code of HSAMAJAD, IPM Baiting Systems & Targeted Low-Impact Treatments (Gels, Stations, Dusts). Its NAICS code is 114 and its SIC code is 900.