Clipsal Australia
- Company typePrivate
- Founded1920
- HeadquartersAdelaide, Australia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Clipsal Australia firmographics
Firmographics- Name
- Clipsal Australia
- Legal name
- Schneider Electric (Australia) Pty Ltd
- Website
- https://clipsal.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Clipsal Australia industry classification
Industry- Product category
- Electrical Accessories and Solutions
- NAICS
- Electrical Equipment Manufacturing (33531), Electrical Equipment, Appliance, and Component Manufacturing (335), Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (423610)
- SIC
- Miscellaneous Electrical Machinery, Equipment & Supplies (3690), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)
- akta.pro secondary industries
- Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), General Home Improvement & Hardware Stores (CRAIADAA)
Keywords
Where Clipsal Australia is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Clipsal Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electrical Hardware Products: Sale of electrical switches, power points, wiring accessories, and associated hardware through wholesale distributors to licensed electricians and directly to consumers
- Smart Home Systems: Integrated automation systems including C-Bus and Wiser smart home solutions for residential and commercial applications
- Industrial Electrical Equipment: Industrial-grade electrical components including circuit protection, cable management, and industrial enclosures
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Switches and Power Points |
| Unit Pricing | Multi-year contract | Commercial/Industrial Products |
| Other | Multi-year contract | Smart Home Solutions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Clipsal Australia product offering
Product offeringCore offering
Clipsal Australia manufactures, supplies, and exports a comprehensive portfolio of electrical accessories and solutions spanning residential switches and power points, smart home automation platforms (C-Bus and Wiser), commercial and industrial electrical equipment (circuit protection, cable management, industrial automation), and electric vehicle charging infrastructure. Products are sold under multiple branded ranges including Iconic, Saturn, Solis, Pro Series and Metal Plate, targeting homeowners, licensed electricians, builders, commercial contractors and industrial clients. The offering also includes dedicated lines for healthcare (Medilec) and aged care (Prestige P2000).
Product overview
Clipsal Australia is a leading electrical products manufacturer and brand under Schneider Electric, offering a comprehensive portfolio of residential, commercial, and industrial electrical solutions. The product portfolio spans multiple categories including: (1) Smart Home Platforms: C-Bus automation system and Wiser Smart Home platform for connected home control; (2) Switches and Power Points: Multiple series including Iconic (with Essence and Styl variants), Iconic Outdoor, Solis Collection, Solis T Series, Saturn Series, Saturn Zen, Saturn Horizon, Pro Series, Metal Plate Series, Classic C2000 Series, 2000 Series, Prestige P2000 Series, Standard Series, and Weathershield weather-protected products; (3) Electric Vehicle Chargers: Schneider Charge, Schneider Charge Pro, EVlink Pro DC (high power), and EVlink Pro AC for home and commercial applications; (4) Industrial Solutions: Modicon PLCs, TeSys motor control, Altivar variable speed drives, and various industrial enclosures and switches; (5) Circuit Protection: Acti9, ComPact, MAX9, Multi9 circuit breakers and PowerTag energy monitoring; (6) Lighting: DaliControl for lighting management; (7) Air Movement: Airflow ceiling fans and exhaust fans; (8) Network Connectivity: Actassi structured cabling solutions; (9) Health Solutions: Medilec products for healthcare environments. The product ecosystem is unified through common design languages (especially in the Iconic range), shared mounting systems, and smart home integration via Wiser and C-Bus platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Iconic: Award-winning range of versatile switches and power points with changeable skins, available in Vivid White, Cool Grey, Anthracite and Black.
- Iconic Essence
- Iconic Styl
- Solis
- Solis T Series
- Saturn
- Saturn Zen
- Saturn Horizon
- C-Bus
- Wiser Smart Home
- Pro Series
- Classic C2000 Series
- 2000 Series
- Prestige Series
- Metal Plate Series
- Club Clipsal
- Iconic Outdoor
- Schneider Charge
- Medilec
Products and services
- C-Bus Control and Management System
- Wiser Smart Home Solutions
- Schneider Charge and Schneider Charge Pro
- EVlink Pro DC
- EVlink Pro AC
- Iconic Range
Quantifiable outcome
- Products comply with all relevant Australian and International Standards and NABERS where applicable
- +1 more outcomes
Companies that use Clipsal Australia
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Clipsal Australia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Clipsal Australia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Schneider ElectriccoreAt the close of 2003, Clipsal was acquired by Schneider Electric, forming a formidable partnership. Through Clipsal, Schneider Electric secured market leadership in Australia and the Asia Pacific electrical accessories market. Conversely, Clipsal gained a major stronghold on the growing integrated control and data communications markets.
Scale indicators2 records
Recent moves6 records
Clipsal Australia competitors and assessment
Company assessmentDirect peers
- Hager Group: German-headquartered manufacturer of electrical installation systems, circuit protection, and building automation. Directly competes with Clipsal in switchgear, distribution boards, and KNX-based building control across residential and commercial segments.
- Hubbell: US-based manufacturer of electrical and electronic products for commercial, industrial, and utility markets. Comparable product breadth in wiring devices, lighting, and electrical enclosures.
- Leviton: US manufacturer of wiring devices, lighting controls, and networking solutions. Closely comparable product portfolio (switches, receptacles, dimmers, smart lighting) with similar trade-channel distribution model.
- Legrand: Global specialist in electrical and digital building infrastructure with the most directly comparable product portfolio (switches, power points, wiring devices, cable management). Competes head-to-head with Clipsal globally and in Australia via the HPM brand.
- HPM (Legrand Australia): Legrand's Australian electrical accessories brand and Clipsal's primary domestic competitor in the Australian switch/power point market. Closest head-to-head rival for residential and trade electrician channels in Australia.
Broad incumbents
- ABB: Swiss-Swedish multinational offering electrification, motion, and process automation solutions. Competes with Clipsal in industrial automation, circuit protection, and increasingly in EV charging infrastructure.
- Eaton: US-based power management company with overlapping portfolios in circuit protection, wiring devices, and industrial controls. Competes via residential and commercial electrical product lines and has growing EV charging exposure.
- Schneider Electric: Clipsal's parent company and the broader incumbent in energy management and automation. Overlaps extensively through Wiser, C-Bus, Acti9, TeSys, Modicon, and EVlink product families that Clipsal distributes in Australia.
- Siemens: Global technology company with a Smart Infrastructure division covering building automation, electrical products, and energy management. Competes with Clipsal in commercial/industrial automation and smart building platforms.
Emerging players
- Lutron Electronics: Specialist in lighting controls and shading systems. Overlaps with Clipsal's C-Bus and Wiser smart home positioning and competes in premium residential lighting control, particularly for architect/designer-specified projects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clipsal Australia social profiles
Digital presenceClipsal Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clipsal Australia leadership team
Management profileNumber of profiles
Clipsal Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clipsal Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clipsal Australia
What does Clipsal Australia do?
Clipsal Australia manufactures, supplies, and exports a comprehensive portfolio of electrical accessories and solutions spanning residential switches and power points, smart home automation platforms (C-Bus and Wiser), commercial and industrial electrical equipment (circuit protection, cable management, industrial automation), and electric vehicle charging infrastructure. Products are sold under multiple branded ranges including Iconic, Saturn, Solis, Pro Series and Metal Plate, targeting homeowners, licensed electricians, builders, commercial contractors and industrial clients. The offering also includes dedicated lines for healthcare (Medilec) and aged care (Prestige P2000).
Is Clipsal Australia a public or private company?
Clipsal Australia is a private company. It is classified as corporate owned and is currently operating.
When was Clipsal Australia founded?
Clipsal Australia was founded in 1920. It employs 5,001 to 10,000 people.
Where is Clipsal Australia based?
Clipsal Australia is headquartered in Adelaide, Australia, in the Oceania region.
How does Clipsal Australia make money?
Three revenue lines are on record. Electrical Hardware Products are the primary driver. The others are smart Home Systems and industrial Electrical Equipment.
Who are Clipsal Australia's main competitors?
Direct peers on record are Hager Group, Hubbell, Leviton, Legrand and HPM (Legrand Australia). Broad incumbents are ABB, Eaton, Schneider Electric and Siemens. Lutron Electronics is listed as an emerging player.
Does Clipsal Australia have an API?
No public API is recorded for Clipsal Australia.
What industry is Clipsal Australia in?
Clipsal Australia's product category is Electrical Accessories and Solutions. Its primary akta.pro industry code is IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve), with a secondary code of IMAGAHAH, Charging Infrastructure Components (connectors, cables, dispensers, payment/controls). Its NAICS code is 33531 and its SIC code is 3690.