What Ultimate Driving Tours does

Ultimate Driving Tours, founded in 2008 and headquartered in South Melbourne, Australia, operates a luxury experiential travel business curating supercar driving tours, accommodation, dining, and motorsport event access for high-net-worth individuals. Its core product surface spans guided supercar tours through European (Dolomites, Tuscany, French wine regions, Swiss Alps), US (Napa, Hudson Valley, Utah, Asheville, Santa Ynez), and Australian landscapes, alongside self-guided driving tours, Formula 1 hospitality packages across multiple Grands Prix, corporate retreats, and bespoke tailor-made holidays and corporate travel. Pricing is quote-based and bespoke, with documented entry tiers at $7K–$15K per person and packages reaching $40K+, reflecting high per-transaction economics typical of luxury experiential travel.

The operating model is direct-to-consumer and concierge-led: clients reach the company via an enquiry form and dedicated phone concierge lines in Australia, the United States, and the United Kingdom, after which travel specialists scope routes, secure vehicles (Ferrari and other premium marques), book luxury accommodation, arrange dining, and procure exclusive access (superyacht events, Monaco F1 hospitality, European Delivery programs). The business carries no disclosed technology platform or proprietary software assets and functions as a high-touch service operator; ancillary digital properties including a journey planner, downloadable brochures, and social channels on Instagram, Facebook, and YouTube support lead generation and brand storytelling rather than automated delivery.

Revenue is generated through one-time, fully-packaged luxury tour sales with margins derived from the spread between quoted package price and underlying costs (vehicles, accommodation, dining, access). The customer base is concentrated in affluent individuals and couples — testimonial evidence spans Australian, New Zealand, and US travelers — supplemented by an emerging corporate retreats channel. The business holds luxury-industry recognition including a Condé Nast Traveler Readers' Choice Award, a World Travel Awards win, and Luxury Travel Advisor Provider of the Year, supporting premium positioning. The source data references a 'HunterMoss' brand at huntermoss.com with materially overlapping product set and 2025/2026-dated web content, indicating a closely related or rebrand-adjacent operating identity; the legal/structural relationship between the two brands is not clarified in the supplied material.

Name

Ultimate Driving Tours

Legal name

HunterMoss

Website

https://ultimatedrivingtours.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultimate Driving Tours is a South Melbourne-based luxury experiential travel operator founded in 2008 that curates guided supercar driving tours, F1 hospitality, corporate retreats, and bespoke holidays for high-net-worth travelers across Europe, the United States, and Australia, selling quote-based packages starting at $7,000 per person.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Luxury Self-Drive Touring Packages (THADAMAI)

akta.pro secondary industries

Exotic Supercar Rentals (THADAMAA), Sports & Grand Touring (GT) Car Rentals (THADAMAD)

Keywords

• Luxury supercar tours
• F1 hospitality packages
• Tailor-made travel
• Corporate retreat experiences
• Self-guided driving tours

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Tour Packages: The company generates revenue through curated, all-inclusive luxury tour packages that combine supercar experiences, accommodation, dining, and exclusive access. Pricing starts at $7K per person with higher tiers reaching $40K+, indicating substantial per-transaction value. The business operates on a bespoke quotation model where experiences are tailored to individual client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ultimate Driving Tours curates and delivers luxury supercar driving tours, F1 and motorsport hospitality packages, tailor-made holidays, corporate retreats, and bespoke corporate travel across Europe, the USA, and Australia. Each experience bundles exotic supercar driving routes, premium accommodations, fine dining, and exclusive access into a fully managed, end-to-end journey designed for affluent travelers. The company also offers self-guided driving tours and a European delivery program for clients who wish to use their own vehicles.

Product overview

HunterMoss is a luxury tour operator offering immersive travel experiences across three main product lines: Supercar Tours (guided and self-guided driving experiences in premium vehicles through European and USA destinations), F1 Hospitality Packages (exclusive access to Formula 1 events and motorsport experiences), and Corporate Retreats (curated incentive travel programs). The company also provides Tailor-Made Holidays and Corporate Travel services for personalized luxury experiences. The portfolio includes destinations in Europe (France, Italy, Switzerland, Germany, Spain, UK), USA (multiple states), and Australia, with experiences ranging from weekend getaways to multi-country odysseys.

Differentiator

Problem solved

Functional benefit

Products and services

• Supercar Tours Guided luxury driving experiences in premium supercars through iconic European and American destinations, including routes through the Dolomites, Tuscany, French wine regions, Swiss Alps, Napa Valley, Utah, and Asheville, designed for affluent travelers seeking bucket-list driving journeys with all logistics managed.
• Self-Guided Driving Tours Curated supercar tour experiences at the traveler's own pace, complete with planned routes, luxury accommodation, and on-demand support, allowing affluent clients to enjoy premium driving journeys with greater independence.
• F1 Hospitality Packages Luxury hospitality experiences at Formula 1 events including Australian Grand Prix, Goodwood Festival of Speed, Italian Grand Prix, Las Vegas Grand Prix, Monaco Grand Prix, and United States Grand Prix, bundled with premium accommodations and exclusive access for motorsport enthusiasts.
• Corporate Retreats All-inclusive curated corporate retreats across USA destinations (Asheville, Hudson Valley, Napa Wine Country, New Mexico, Santa Ynez Valley, Utah, and Virginia) designed for company incentive travel, leadership offsites, and team recognition events.
• Tailor-Made Holidays Fully managed, beyond-first-class holidays that are tailor-made to individual preferences, covering Europe, USA, and Australia destinations for affluent travelers seeking bespoke luxury experiences beyond standard offerings.
• Tailor-Made Corporate Travel Customized corporate travel solutions designed for business needs, providing seamless, considered, and individual travel arrangements for executives and teams requiring premium business travel experiences.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Black Tomato: Boutique luxury travel company known for unique, experience-led itineraries and 'Get Lost' adventures for HNW travelers. Direct peer in the curated experiential luxury space with similar concierge-led bespoke service approach and target demographic.
• Red Savannah: Luxury travel specialist offering tailor-made holidays and unique experiences including self-drive itineraries through Europe. Direct peer with overlapping self-guided European driving tour product, though broader destination portfolio.
• Original Travel: UK-based tailor-made luxury tour operator creating bespoke holidays for discerning travelers. Direct peer with comparable bespoke service model and HNW clientele, with similar multi-country concierge approach though broader experiential focus.
• Scott Dunn: Luxury tour operator specializing in bespoke holidays for affluent families and couples. Direct peer offering tailor-made, high-touch luxury travel with concierge service model similar to HunterMoss, though focused on family villas and ski/beach destinations rather than driving experiences.
• Abercrombie & Kent: Long-established luxury tour operator offering high-end guided and tailor-made travel experiences globally. Direct competitor in the luxury tour operator category, with comparable HNW clientele, multi-country itineraries, and bespoke service model — though A&K's portfolio skews more toward cultural/safari than driving-focused experiences.
• Quintessentially Travel: Ultra-luxury concierge and travel service for ultra-high-net-worth members worldwide. Comparable as a HNW bespoke travel service with similar concierge-led delivery and exclusive access to events (including motorsport experiences).

Broad incumbents

• Cox & Kings: Heritage luxury tour operator with a global portfolio of curated holidays, including driving and motorsport-themed itineraries. Comparable as an established luxury tour brand competing in similar upscale segments, though much larger scale and broader product mix.
• Belmond: Luxury hotel and experiential travel group operating iconic properties and curated journeys worldwide. Comparable as a high-end experiential travel brand competing for HNW traveler wallet share, though Belmond's primary model is owned hospitality rather than independent supercar tour curation.

Emerging players

• European Driving Tours: Specialist operator of self-drive European itineraries for enthusiasts of premium and exotic cars. Direct niche competitor offering overlapping self-guided European supercar tours, though more focused on enthusiast-driven experiences than fully-managed luxury journeys.
• Grand Tourist: Boutique luxury driving tour operator offering curated supercar and classic car road trips across Europe. Direct niche competitor in the luxury driving tour space with overlapping supercar experiences through iconic routes — though smaller scale and narrower geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVu6oajKrk7Rax71_LzZO5Q
• Facebookfacebook.com/HunterMossLuxuryJourneys
• Instagraminstagram.com/huntermoss_travel
• Xx.com/udt_travel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Driving Tours