mudmasky
- Company typePrivate
- Founded2015
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
mudmasky firmographics
Firmographics- Name
- mudmasky
- Legal name
- Mudmasky USA
- Website
- https://mudmasky.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
mudmasky industry classification
Industry- Product category
- Consumer Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Conditioners & Hair Masks (CRABABAB), Eye & Lip Skincare (CRABAAAC)
Keywords
Where mudmasky is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
mudmasky business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: One-time product purchases through the e-commerce storefront. Customers purchase individual products or gift sets at listed prices.
- Subscription Service: Subscribe & Save program offering 28.8% savings on subscription orders with free shipping. Subscribers can adjust order frequency (Every 4, 6, or 8 weeks) and can pause or cancel easily (minimum 3 delivery cycles).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - One-Time Purchase |
| Subscription | Monthly | Subscription Plan - Subscribe & Save |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
mudmasky product offering
Product offeringCore offering
MUDMASKY designs, formulates, and sells pH-balanced (pH 5.5) skincare, haircare, body care, and lip care products directly to consumers through its e-commerce storefront at mudmasky.com. The brand offers an extensive product line of clay masks, cleansers, moisturizers, serums, hair treatments, makeup-skincare hybrids under the GlamCare® sub-brand, accessories, and curated gift sets, with formulations crafted at laboratories in France and manufacturing facilities in Amsterdam and Varese, Italy.
Product overview
MUDMASKY® is a pH-balanced skincare, haircare, and bodycare brand founded in 2015, specializing in products with a pH value of 5.5. The company offers a diverse portfolio organized into several product categories: face masks (including clay masks, detox masks, and overnight masks), cleansers (daily cleansers and melting mud cleansing masks), moisturizers (serum-infused moisturizers and seasonal leave-on masks), serums (facial, eye, and hair serums), haircare (hair masks, scalp treatments, and styling balms), body and lip care (hand masks, body scrubs, and lip balms), makeup/skincare hybrids under the GlamCare® sub-brand (primers and blush drops), and accessories (brushes, toiletry bags, and spa essentials). The brand's core philosophy centers on five-in-one multitasking benefits, with each product designed to address multiple skin concerns simultaneously. All formulas are crafted in France, with facilities also in Amsterdam and Varese. Key hero products include the Facial Detox Purifying Recovery Mask (the iconic product since 2015), the Leave-Me-On Winter Mask (National Eczema Association certified in 2025), and the Serum-Infused Moisturizer. The company also offers curated gift sets and bundles for various occasions including birthdays, travel, and mentors.
Differentiator
Problem solved
Functional benefit
Brands
- GlamCare®: A sub-brand featured in the company's product lineup, marketed as a specific product line.
Products and services
- Serum-Infused Moisturizer
Quantifiable outcome
- National Eczema Association Seal earned on September 12, 2025 for Leave-Me-On Winter Mask after four years of independent testing.
- +3 more outcomes
Companies that use mudmasky
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
mudmasky technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
mudmasky partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Laboratories in FrancecoreMUDMASKY partners with the best laboratories in France where all formulas are crafted, adhering to the highest European standards for safety and quality. Paris facility handles Ingredients & Filling & Packaging operations.
- Factory in Amsterdam, NetherlandsminorSelected factory in Amsterdam handles Ingredients & Filling operations for the European market.
- Factory in Varese, ItalyminorSelected factory in Varese handles packaging operations for the European market.
- Dermatologist Lloyd DiamondminorDermatologist who explained the importance of pH balance in skincare during a chance airport meeting with founder Majid Mousavi in 2015. His insights became the foundation of MUDMASKY's philosophy.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
mudmasky competitors and assessment
Company assessmentDirect peers
- Dr. Barbara Sturm: Dermatologist-founded premium skincare brand with a medical-grade positioning and visible scientific claims. Comparable to MUDMASKY's dermatologist origin story and clinical-formulation positioning.
- Tatcha: Premium skincare DTC brand founded on a Japanese-inspired formulation heritage. Comparable to MUDMASKY in positioning clean, ingredient-led skincare at premium prices via owned e-commerce.
- The Ordinary (DECIEM): DTC skincare brand built on ingredient transparency, simplified routines, and accessible pricing. Comparable to MUDMASKY in emphasizing a small set of active ingredients and multi-benefit formulations.
- Glossier: DTC-first beauty brand spanning skincare and color cosmetics. Comparable to MUDMASKY in being DTC-native, content-driven on Instagram/TikTok, and bundling skincare with hybrid makeup products (GlamCare®).
- Youth To The People: DTC skincare and haircare brand built around plant-derived 'superfood' ingredients. Closely comparable to MUDMASKY's natural-ingredient, skin-and-scalp philosophy and premium positioning.
- Augustinus Bader: Science-led premium skincare brand with patented cellular-renewal technology. Comparable to MUDMASKY in centering a proprietary scientific claim (pH balance / TFC8) to justify premium pricing and brand storytelling.
- Drunk Elephant: Premium clean-beauty skincare DTC brand built on a proprietary ingredient philosophy (biocompatible formulations). Closely comparable to MUDMASKY's pH-balanced, free-from-harmful-chemicals positioning, though larger and now Shiseido-owned.
- Tata Harper: Premium natural skincare brand with proprietary farm-to-face formulation process. Comparable to MUDMASKY in emphasizing artisanal, ingredient-driven skincare with a strong educational content engine.
- Herbivore Botanicals: Clean, natural-ingredient skincare brand with strong DTC presence and Instagram-first marketing. Comparable to MUDMASKY in targeting ingredient-conscious consumers via owned e-commerce.
Broad incumbents
- Kiehl's: Established apothecary-style premium skincare brand (L'Oréal-owned) with broad skincare, haircare, and body care assortments. Comparable to MUDMASKY as a broader incumbent in the same premium skincare category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
mudmasky social profiles
Digital presencemudmasky financial estimates
Financial estimateRevenue estimate
Valuation estimate
mudmasky leadership team
Management profileNumber of profiles
Profiles1 record
mudmasky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mudmasky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mudmasky
What does mudmasky do?
MUDMASKY designs, formulates, and sells pH-balanced (pH 5.5) skincare, haircare, body care, and lip care products directly to consumers through its e-commerce storefront at mudmasky.com. The brand offers an extensive product line of clay masks, cleansers, moisturizers, serums, hair treatments, makeup-skincare hybrids under the GlamCare® sub-brand, accessories, and curated gift sets, with formulations crafted at laboratories in France and manufacturing facilities in Amsterdam and Varese, Italy.
Is mudmasky a public or private company?
mudmasky is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mudmasky founded?
mudmasky was founded in 2015. It employs 11 to 50 people.
Where is mudmasky based?
mudmasky is headquartered in Rotterdam, Netherlands, in the Europe region.
How does mudmasky make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Service.
Who are mudmasky's main competitors?
Direct peers on record are Dr. Barbara Sturm, Tatcha, The Ordinary (DECIEM), Glossier, Youth To The People, Augustinus Bader, Drunk Elephant, Tata Harper and Herbivore Botanicals. Kiehl's is listed as a broad incumbent.
Does mudmasky have an API?
No public API is recorded for mudmasky.
What industry is mudmasky in?
mudmasky's product category is Consumer Skincare. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAD, Body Skincare (Lotions, Creams, Body Oils). Its NAICS code is 456120 and its SIC code is 2844.