Studio Pie Design
Studio Pie Design is a boutique, founder-led interior design studio in Jakarta and Surabaya, Indonesia, founded in 2016 by Edelyn Putri to deliver personalized residential and commercial workplace design through a standardized six-phase process.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Studio Pie Design does
Studio Pie Design (legal name STUDIO PIE Interior Design) is a privately held, founder-owned boutique interior design studio founded in 2016 and headquartered in Jakarta, Indonesia, with a secondary studio in Surabaya. The firm delivers end-to-end interior design services for affluent residential clients and commercial/workplace clients, structured around a six-phase process (Consultation, Exploration, Look + Feel, Design, Revision, Documentation) that culminates in construction-ready documentation. Founder and Principal Designer Edelyn Putri — a University of Texas at Austin MID graduate and LEED Green Associate with prior stints at Perkins+Will and Graypants — personally oversees each project, and the studio explicitly describes itself as "intentionally small" (1-10 employees) to preserve close client collaboration.
Underlying technology is conventional for the industry: design software is used for mood-board composition, space planning, and construction documentation, with no proprietary platform, no published API, and no disclosed AI/ML capability. The marketing stack is similarly lean, relying on organic Instagram (@studiopie_interiors) and a Wix-hosted website (studio-pie.com) with an enquiry/pricing request form, plus direct email ([email protected]) with a stated 24-hour response SLA.
The revenue model is professional services on a project basis: pricing is custom and not publicly disclosed, leads arrive through the website enquiry flow, and revenue is generated per engagement rather than via subscription or retainer. The customer mix is dominated by high-end Indonesian residential projects (St. Regis Residence, Pantai Indah Kapuk, South Hills, Newton Hill, Puri Botanical, BGI Citraland, BGV Residence, Pluit Residence, 36 Residence, Azalea Residence in Makassar) with at least one enterprise workplace client (McEasy HQ in Surabaya). The company is bootstrapped, with no disclosed funding rounds, parent entity, subsidiaries, or M&A activity.
Studio Pie Design firmographics
Firmographics- Name
- Studio Pie Design
- Legal name
- STUDIO PIE Interior Design
- Website
- https://studio-pie.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Studio Pie Design is a boutique, founder-led interior design studio in Jakarta and Surabaya, Indonesia, founded in 2016 by Edelyn Putri to deliver personalized residential and commercial workplace design through a standardized six-phase process.
- Ownership category
- akta.pro rank
Studio Pie Design industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410), Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Studio Pie Design is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Studio Pie Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Interior Design Services: Studio Pie generates revenue through professional interior design services for residential and commercial clients. Services include design consultation, space planning, mood board creation, personalized design deliverables, revision rounds, and construction documentation. Revenue appears project-based rather than subscription-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom interior design services with quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Studio Pie Design product offering
Product offeringCore offering
Studio Pie Design provides comprehensive interior design services for residential and commercial spaces, including design consultation, space planning, mood board creation, personalized design development, revision rounds, and construction documentation. The studio delivers services through a standardized six-phase process (Consultation, Exploration, Look + Feel, Design, Revision, and Documentation), with the principal designer personally overseeing each project from initial enquiry through to final documentation.
Product overview
Studio Pie Design operates as a single unified interior design service offering rather than a software platform or modular product suite. Founded in 2016, the studio provides end-to-end residential and commercial interior design services, personally handling each project from initial consultation through final design documentation. Their service portfolio encompasses space planning, mood board creation, personalized design deliverables, revision rounds, and construction-ready documentation for clients across Indonesia, with featured projects spanning residential properties in Jakarta, Surabaya, Makasar, and commercial workplaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services Comprehensive interior design services delivered personally by the principal designer to residential and commercial clients across Indonesia. The offering encompasses consultation, space planning, mood board creation, design concept development, one included revision round, and construction-ready documentation, executed through a standardized six-phase process (Consultation, Exploration, Look + Feel, Design, Revision, Documentation). Featured projects include high-end residences across Jakarta, Surabaya, and Makassar, and workplace interiors such as McEasy HQ in Surabaya.
Companies that use Studio Pie Design
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Studio Pie Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Studio Pie Design partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Studio Pie Design competitors and assessment
Company assessmentDirect peers
- Andra Matin Studio: Indonesian architecture and interiors firm known for residential and hospitality projects blending local context with modern design. Directly comparable to Studio Pie as an Indonesian boutique design studio serving premium residential and commercial clients.
Regional players
- Mia Design Studio: Boutique architecture and interior design studio based in Vietnam with strong contemporary residential portfolio. Comparable to Studio Pie in boutique scale, contemporary aesthetic, and Asia-based luxury residential focus, though serving a different geography.
- WOW Architects: Singapore-based boutique architecture and interior design firm with luxury hospitality and residential portfolio. Comparable to Studio Pie in boutique scale and design-led approach, though primarily serving Singapore and broader Asia markets.
- Peter Tay Studio: Singapore-based interior design firm known for luxury residential and high-end hospitality interiors. Comparable to Studio Pie in boutique luxury positioning and personalized design service, but Singapore-based rather than Indonesian.
- Design Intervention: Indonesia- and Singapore-based interior design firm specializing in luxury residential and hospitality projects. Comparable to Studio Pie in luxury interior design and Southeast Asian market focus, but operates at a larger scale with regional presence.
- Stu/D/O Architects: Bangkok-based architecture and interiors studio with strong boutique hospitality and residential portfolio. Comparable to Studio Pie in boutique design studio model and Southeast Asian positioning.
- Eugene Lin Architectural Design: Singapore-based boutique interior design firm specializing in residential and commercial interiors. Comparable to Studio Pie in boutique, owner-led service model and Southeast Asian market presence.
Broad incumbents
- Yabu Pushelberg: Globally recognized luxury interior design firm founded in Toronto with significant hospitality and residential portfolio. Comparable to Studio Pie in luxury residential and high-end client focus, but operates at much larger scale with offices globally.
- Hirsch Bedner Associates (HBA): One of the world's largest interior design firms specializing in luxury hospitality and residential. Comparable to Studio Pie's luxury residential and hospitality design positioning, but operates at a global scale with broader service lines.
- Wilson Associates: Global luxury interior design firm with strong presence in hospitality and high-end residential. Comparable to Studio Pie in luxury interior design and major developer relationships, but operates at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Studio Pie Design social profiles
Digital presenceStudio Pie Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Pie Design leadership team
Management profileNumber of profiles
Profiles1 record
Studio Pie Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Pie Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Pie Design
What does Studio Pie Design do?
Studio Pie Design provides comprehensive interior design services for residential and commercial spaces, including design consultation, space planning, mood board creation, personalized design development, revision rounds, and construction documentation. The studio delivers services through a standardized six-phase process (Consultation, Exploration, Look + Feel, Design, Revision, and Documentation), with the principal designer personally overseeing each project from initial enquiry through to final documentation.
Is Studio Pie Design a public or private company?
Studio Pie Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio Pie Design founded?
Studio Pie Design was founded in 2016. It employs 1 to 10 people.
Where is Studio Pie Design based?
Studio Pie Design is headquartered in Jakarta, Indonesia, in the Asia region.
How does Studio Pie Design make money?
One revenue line is on record: interior Design Services.
Who are Studio Pie Design's main competitors?
Andra Matin Studio is listed as a direct peer. Regional players are Mia Design Studio, WOW Architects, Peter Tay Studio, Design Intervention, Stu/D/O Architects and Eugene Lin Architectural Design. Broad incumbents are Yabu Pushelberg, Hirsch Bedner Associates (HBA) and Wilson Associates.
Does Studio Pie Design have an API?
No public API is recorded for Studio Pie Design.
What industry is Studio Pie Design in?
Studio Pie Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 541410.