Ducreux Group

What Ducreux Group does

Groupe Ducreux is a privately-held French automotive dealership group headquartered in Saint-denis-lès-sens, founded in 2013 by Thierry Ducreux, operating a multi-brand retail and service network across the Grand Est and Bourgogne-Franche-Comté regions. The company is an authorized dealer for Renault, Dacia, Nissan, and Ligier, with seven-plus physical locations concentrated in Chaumont, Sens, Langres, Châtillon-sur-Seine, Bar-sur-Aube, and Auxerre. Its core product is the sale of new vehicles from its OEM partners, supported by a certified used-vehicle program that includes a 90-point inspection and a minimum six-month warranty with 24/7 roadside assistance.

The business model spans the full vehicle ownership lifecycle. Revenue streams include new vehicle sales (often financed through Diac/Mobilize Financial Services via LLD and lease-to-own arrangements), certified used vehicle sales, a workshop and bodywork service business (maintenance, collision repair, windshield replacement, tire services, technical inspection), a Mobilize-branded short-term rental service, and accessories/parts sales through dedicated e-boutiques. Pricing is publicly disclosed across the lineup, with entry-level Dacia leases starting at €129/month and premium Renault models reaching €410/month; after-sales services include fixed-price maintenance packages from €75 (Dacia revision) and percentage-based discounts for vehicles over four years old.

The company serves individual consumers as the primary segment, supplemented by professional/small business customers and corporate fleet accounts (up to 15 vehicles). Go-to-market is direct-to-consumer through the physical dealership network, supported by a sales-led advisory model and digitized touchpoints including online test-drive booking, trade-in valuation, and parts/accessories e-commerce. The entity operates without disclosed parent company, private equity backing, or public listing, and runs on a non-proprietary technology stack typical of franchised auto retail.

Name

Ducreux Group

Legal name

Groupe Ducreux

Website

https://groupe-ducreux.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Ducreux is a privately-held French multi-brand automotive dealership group operating seven-plus showrooms across Grand Est and Bourgogne-Franche-Comté, selling new and certified used Renault, Dacia, Nissan, and Ligier vehicles to individual consumers, professionals, and small fleets, with integrated workshop, rental, and accessories services.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-denis-lès-sens

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new vehicles from Renault, Dacia, and Nissan brands. Revenue generated from vehicle purchases with various financing options including lease-to-own and long-term rental arrangements through Diac/Mobilize Financial Services.
2. Used Vehicle Sales: Sale of certified pre-owned vehicles with warranty, including trade-in and repurchase services. Vehicles undergo 90-point inspection and come with minimum 6-month parts and labor guarantee.
3. Short-term Vehicle Rental: Mobilize-branded short-term vehicle rental service offering daily to monthly rentals with up to 3 drivers included. Vehicles sourced from dealership inventory.
4. After-sales Service and Parts: Workshop services including maintenance, repairs, bodywork, windshield replacement, tire changes, air conditioning, technical inspection, and sale of genuine manufacturer parts and accessories.
5. Accessories Sales: Sale of vehicle accessories including roof boxes, bike racks, floor mats, interior organizers, and outdoor equipment through dedicated e-boutiques.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Groupe Ducreux operates a multi-brand automotive dealership network across the Grand Est region of France, selling new Renault, Dacia, Nissan, and Ligier vehicles alongside certified pre-owned cars. The group also provides comprehensive after-sales services including workshop maintenance, bodywork, tire and windshield services, maintenance contracts, and Mobilize-branded short-term vehicle rentals, plus e-commerce platforms for accessories and tires.

Product overview

Ducreux Group operates as a multi-brand automotive dealership network (Groupe Ducreux) offering new and certified used vehicles from Renault, Dacia, and Nissan brands, along with comprehensive after-sales services. The core product portfolio consists of three new vehicle lines (Renault, Dacia, and Nissan vehicles) complemented by certified pre-owned vehicles. The service ecosystem includes workshop maintenance and repair services (offering body work, tire services, windshield repair, and general maintenance), short-term rental through Mobilize, vehicle trade-in/buyback programs, maintenance contracts (such as Dacia Privilège and Renault Garantie programs), and e-commerce platforms for accessories and tires. The company also provides dedicated business fleet sales for professional customers. The products operate as an integrated dealership ecosystem where vehicle sales, maintenance services, and ancillary offerings support the complete vehicle ownership lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• New Renault Vehicles

Quantifiable outcome

• Used vehicle certification with 90-point inspection ensures quality consistency
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• RenaultcoreChannel Partner/ Reseller/ DistributorAuthorized Renault dealership network member selling new Renault vehicles, spare parts, and providing manufacturer-branded after-sales services. Groupe Ducreux operates multiple Renault-branded locations offering the full range of Renault models including electric, hybrid, and combustion vehicles.
• DaciacoreChannel Partner/ Reseller/ DistributorAuthorized Dacia dealership network member selling new Dacia vehicles and providing Dacia after-sales services. Offers full range of Dacia models from entry-level Spring electric vehicle to Duster SUV.
• NissancoreChannel Partner/ Reseller/ DistributorAuthorized Nissan dealership network member selling new Nissan vehicles including electric (Leaf, Ariya), hybrid (Qashqai e-Power, X-Trail), and commercial vehicles (Townstar, Primastar).
• LigierminorChannel Partner/ Reseller/ DistributorAuthorized Ligier dealer offering Ligier microcars and light vehicles at the Auxerre location.
• Mobilize (Renault Group)coreChannel Partner/ Reseller/ DistributorGroupe Ducreux operates as a Mobilize rental partner offering short-term vehicle rental services under the Mobilize brand. The Mobilize service provides flexible daily to monthly vehicle rental with vehicles sourced from the dealership network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Groupe Bodemer: Major Renault and Dacia dealer network in western France (Brittany/Normandy) with multi-location authorized showrooms, used vehicle programs, and after-sales services. Closely comparable authorized dealer model and full-service ecosystem.
• Groupe Parot: French multi-brand automotive dealer group operating authorized showrooms across multiple regions with new/used vehicle sales, after-sales, and financing. Comparable business model of regional multi-brand authorized retail with workshop integration.
• Groupe Bernard: Large multi-brand automotive dealer group headquartered in eastern France (Rhône-Alpes/Auvergne) selling Renault, Dacia, and other brands with full after-sales. Comparable geographic footprint and brand mix, especially given proximity to Ducreux's Grand Est region.
• Mary Automobiles: Multi-brand French automotive dealer group operating authorized showrooms for several OEMs including Renault/Dacia. Comparable multi-location, multi-brand authorized dealership model with integrated service operations.
• Renault Retail Group (RRG): Renault Group's own authorized dealer network in France selling Renault and Dacia new and used vehicles with full after-sales services. Closest direct competitor as both operate multi-location authorized Renault/Dacia dealerships with similar workshop and financing offerings.

Emerging players

• Carvana: US online used car retailer with car vending machines and home delivery, disrupting traditional dealership economics. While US-focused, Carvana represents the broader digital disintermediation model threatening traditional franchised dealer economics globally.
• Aramisauto: French online-first used car retailer (owned by Stellantis) offering certified pre-owned vehicles with home delivery. Comparable used-vehicle retail focus but with a pure-play digital model that bypasses physical dealerships — a competitive threat to Ducreux's certified used vehicle program.

Broad incumbents

• Arnold Clark: UK's largest independent car retailer operating multi-brand new and used vehicle showrooms with integrated service, parts, and financing. Comparable large-scale multi-location automotive retail model with full lifecycle services.
• Inchcape plc: Global automotive distributor and retailer operating authorized dealerships across multiple markets for premium and volume OEMs. Comparable multi-brand authorized retail and distribution model though at materially larger scale.
• Stellantis &You (PSA Retail): Stellantis-owned authorized dealer network selling Peugeot, Citroën, Opel, DS across multiple European markets with full after-sales services. Operates the same authorized-dealer-with-workshop business model as Ducreux but for Stellantis brands rather than Renault/Nissan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sens_auto
• Facebookfacebook.com/DUCREUXSENSAUTO

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ducreux Group