Sahaja Yoga Mats

What Sahaja Yoga Mats does

Sahaja Yoga Mats (legal name: Sahaja Yoga Mats That Give Back) is an Australian social enterprise founded in 2017 by Judes Yang and headquartered on the Gold Coast, Queensland. The company designs and sells premium eco-friendly printed yoga mats priced between $107 and $178, alongside a complementary range of apparel ($35-$49) and accessories ($23-$356). Each design is released as a limited edition capped at 108 units, and the catalog is built around original artwork including sacred geometry motifs.

The company's business model is built on a direct-to-consumer e-commerce storefront (Shopify-based), supplemented by a curated network of stockists in Australia, New Zealand and the United States. A distinctive revenue mechanic routes $2 from every purchase to the i=Change platform, which directs donations to solar light distribution through a partnership with Illumination Solar — embedding a "Light Giver" social impact narrative into the core transaction. Beyond product, Sahaja operates an affiliated yoga studio (State of Sahaja Yoga) and runs destination retreats, including India in 2024. The company was B Corp certified in 2019, re-certified in December 2023 (the first yoga-related business to reach this milestone), and publicly dropped B Corp membership in May 2024.

Sahaja Yoga Mats is privately held and founder-owned, with a headcount band of 11-50 employees and no external funding rounds disclosed. Its target customers are conscious-consumer yoga practitioners willing to pay a premium for sustainability-aligned, design-led products, with adjacent segment pushes into veterans and yoga teachers. No revenue, GMV or unit volume figures are publicly disclosed.

Name

Sahaja Yoga Mats

Legal name

Sahaja Yoga Mats That Give Back

Website

https://sahajayogamats.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sahaja Yoga Mats is an Australian social enterprise designing premium eco-friendly printed yoga mats, apparel and accessories, routing $2 per purchase through i=Change to fund solar lights for off-grid communities via Illumination Solar.

Ownership category

akta.pro rank

Product category

Yoga Mats and Wellness Accessories

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

akta.pro secondary industries

Yoga, Pilates & Studio Wear Retail (CRAMACAE), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

Keywords

• Eco-friendly yoga mats
• Printed yoga mats
• Yoga accessories
• Yoga apparel
• Social enterprise products

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Yoga Mat Sales: One-time purchase of luxury printed yoga mats available in multiple sizes (Travel 1-1.5mm, Resident 4.5mm, Extra Wide 26in) and collections (Chakra, Fibonacci, MerKaBa, Moroccan Door, Sri Yantra, Yin & Yang, Golden Ratio, Cosmos, TalaHridaya). Prices range from $107-$178 for mats.
2. Apparel Sales: Yoga-inspired apparel including Unisex Tanks, Women's Tanks, and Sri Yantra Tee shirts. Prices range from $35-$49.
3. Yoga Accessories: Accessories including Sri Yantra Eco Cork Blocks ($32-$56), Yoga Straps ($23-$40), Yoga Bag ($23), Malas ($59-$356), Incense ($25-$35), and Om Namah Shivaya Cuff ($26).
4. Lifestyle Products: Lifestyle items including Vedic astrology services, books, malas, scarves, and ceremonial items like Fullmoon Fire Ceremony (Yagya) at $41 and Group ceremonies at $139.
5. i=Change Donation Integration: $2 donated per purchase to customer-selected charitable projects through i=Change platform, enabling customers to direct donations to causes including Foodbank, Australian Literacy and Numeracy Foundation, and The Hunger Project.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sahaja Yoga Mats manufactures and sells luxury eco-friendly printed yoga mats as its core product, complemented by related yoga apparel, accessories, and lifestyle items. The company operates as a social enterprise, tying product sales to a giving-back mission. Customers purchase through a direct-to-consumer online store.

Product overview

Sahaja Yoga Mats is a social enterprise offering luxury eco-friendly printed yoga mats and related products. The core product line consists of yoga mats made from natural tree rubber with microfibre towel tops (recycled plastics), available in multiple design collections (Chakra, Fibonacci, Sri Yantra, MerKaBa, Moroccan Door, Golden Ratio, Sahaja Moon, TalaHridaya/Hamsa Hand, Yin & Yang, Cosmos) and three size categories (Resident 4.5mm, Travel 1.5mm, Extra Wide 26in). The portfolio also includes Super Grip mat variants (eco-PU material), yoga accessories (Eco Cork Blocks, Yoga Straps, Yoga Bag, Malas, Incense, Scarves, Om Namah Shivaya Cuff), apparel (unisex tanks, t-shirts), lifestyle products (books, Vedic astrology services), and ceremonial services (Fullmoon Yagya, Pujas). The company integrates charitable giving through the i=Change platform, donating $2 per purchase to customer-selected causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Eco-Friendly Printed Yoga Mats

Quantifiable outcome

• For every yoga mat sold, one solar light is donated to families in need
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• i=ChangecoreGTM or Marketing Partneri=Change is a donation platform that allows Sahaja to donate $2 from every purchase to charitable projects selected by customers. Customers choose from Foodbank, Australian Literacy and Numeracy Foundation, The Hunger Project, and other causes. 100% of donations are forwarded to chosen projects.
• Illumination SolarcoreStrategic or Co-development PartnerAustralian company that manufactures the Mandarin 2 solar lights that Sahaja donates with every yoga mat sale. Their vision is to help improve health, wealth and education of people who live without power. Initially used for Mozambique donations before shifting to i=Change model.
• Mega Marine Fauna FoundationcoreStrategic or Co-development PartnerNon-profit founded in 2009 that researches, protects and conserves marine megafauna along the Mozambican coastline. Distributed solar lights to families through their Nemos Pequenos (Little Nemos) education program. Original distribution partner for solar light donations.
• FoodbankminorOthersFoodbank restores hope to people struggling by rescuing food from farmers, manufacturers and retailers and making it available to charities. Provides food for breakfasts to 2,890 schools nationally and disaster relief across Australia.
• Global SistersminorOthersMakes business possible for women who are unemployed or in precarious employment. Has supported over 5,500 women across Australia. Each woman represents a new business, new job or pathway to employment.
• UN Women AustraliaminorOthersRegistered charity that raises funds for and awareness of UN Women's work across the Pacific and around the world. Focuses on expanding women's leadership, ending violence against women, economic empowerment, and disaster response.
• Gaia One YogaminorChannel Partner/ Reseller/ DistributorYoga studio stockist in Christchurch, New Zealand. Physical retail location for Sahaja Yoga Mats products.
• E84 Yoga / Esak GarciaminorChannel Partner/ Reseller/ DistributorYoga studio stockist based in Colorado, USA. Physical retail location for Sahaja Yoga Mats products.
• Australian Literacy and Numeracy Foundation (ALNF)minorOthersTransforms lives through community-driven literacy programs working in English and Indigenous First Languages. Addresses functional illiteracy affecting up to 70% of Aboriginal adults in remote areas.
• The Hunger ProjectminorOthersWorks with adolescent girls in India to exercise voice and agency, increasing their ability to change their futures and end their own hunger. Addresses child marriage crisis where 2 in 5 marriages in India involve children.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting Sahaja Yoga Mats' online store. Provides payment processing through Shopify Payments with Visa, Mastercard, and American Express. PCI-DSS compliant payment handling.
• Mayella OrganicsminorStrategic or Co-development PartnerPartnered with Sahaja Yoga Mats for December giveaway campaign with meaning and depth, asking participants to tag someone they'd like to give winnings to and share importance of acts of giving.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lululemon: Lululemon is the dominant global yoga and athleisure brand with its own line of yoga mats. While not a direct yoga-mat specialist, it competes broadly for the same yoga practitioner customer and sets premium benchmarks.
• Gaiam: Gaiam is an established yoga and wellness lifestyle brand offering mats, apparel, and accessories at accessible price points. Broader incumbent in the same eco/yoga category with wider product portfolio and retail distribution.
• Alo Yoga: Alo Yoga is a premium yoga and athleisure brand with a growing yoga accessories line. Comparable as a premium lifestyle brand targeting the same yoga practitioner demographic, though primarily apparel-focused.

Direct peers

• B Yoga: B Yoga is a Canadian premium yoga mat brand offering natural rubber mats with alignment-inspired designs. Comparable in eco-materials positioning, design-led aesthetic, and premium DTC pricing.
• Liforme: Liforme is a UK-based premium eco yoga mat brand known for its patented alignment guide system and natural rubber construction. Highly comparable to Sahaja's positioning around alignment cues, eco-materials, and premium DTC pricing.
• Manduka: Manduka is a leading premium yoga mat brand with globally recognized PRO and eKO series. Comparable to Sahaja in premium positioning, eco-friendly material focus, and DTC + studio distribution model.
• Jade Yoga: Jade Yoga makes natural rubber yoga mats with a tree-planting sustainability program. Directly comparable to Sahaja's eco-friendly materials positioning and one-for-one social/environmental impact model.
• Sugarmat: Sugarmat is a Canadian premium yoga mat brand known for printed, designer microfiber-top mats. Closely comparable to Sahaja's microfiber+towel top technology and design-led aesthetic.
• Yoga Design Lab: Yoga Design Lab produces eco-friendly printed yoga mats using natural rubber and recycled materials. Direct peer in design-led, eco-friendly, premium yoga mat category.

Emerging players

• Cork Yoga: Cork Yoga focuses on cork-based yoga mats and accessories. Emerging player in the eco-friendly yoga equipment space with overlapping sustainability positioning, though narrower product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sahajayogamats
• Facebookfacebook.com/sahajayogamats
• LinkedInlinkedin.com/company/sahaja-yoga-mats-that-give-back

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sahaja Yoga Mats