What Shizuoka Asahi Television does

Shizuoka Asahi Television (株式会社静岡朝日テレビ, 'SATV') is a private regional broadcast television station headquartered in Aoi-ku, Shizuoka City, Japan, and the sole TV Asahi-affiliated station within the ANN (All-Nippon News Network) operating in Shizuoka Prefecture. The station serves end-consumer viewers in Shizuoka who seek localized news, sports, and lifestyle content not available on national broadcasts, and monetizes that audience reach by selling television advertising to local and regional businesses and to national brands distributed via the parent TV Asahi network. The legal entity is a Kabushiki Kaisha under Japanese corporate law, is part of the broader TV Asahi group of regional stations, and is operating actively with no announced M&A, closure, or listing events.

The programming slate is anchored by the とびっきり！しずおか (Tobikkiri Shizuoka) franchise, which runs in weekday, Saturday, and Sunday variants and includes the food-review segment とびっきり食堂 and the street-cycling segment ぶらチャリ. Other productions include the Friday late-night sports program スポーツパラダイス covering local J-League clubs (Shimizu S-Pulse and Jubilo Iwata), the street-browsing variety show ロバート秋山＆富士彦のオレ達商店GUY, and the monthly food-ingredient program 食彩県 しずおか旬便り. Technology infrastructure spans traditional over-the-air broadcasting, internet-connected TV data collection, OTT distribution via the TVer streaming platform, the proprietary LOOK digital news portal (look.satv.co.jp), and the みんながカメラマン viewer-submitted content platform. No AI/ML capabilities, APIs, SDKs, or proprietary software products are referenced in available materials.

Revenue is generated primarily through television advertising sales — spot and time-based CM (commercial) airtime sold by a dedicated sales department via customized proposals on multi-year contracts — and secondarily through e-commerce activity on the official website shopping section and through cultural and educational courses operated by the SATV Culture subsidiary. Pricing is not publicly disclosed. Distribution extends beyond the prefecture through TVer's national OTT footprint, and the company is participating in a 2026 joint viewing-data verification experiment with ABC Television and other Kansai affiliates, signaling strategic interest in cross-regional audience measurement.

Name

Shizuoka Asahi Television

Legal name

株式会社静岡朝日テレビ

Website

https://satv.co.jp

Company type

Private

Operating status

Operating

Short description

Shizuoka Asahi Television is a private regional broadcast station and the sole TV Asahi ANN affiliate in Shizuoka Prefecture, Japan. It produces local news, food, and sports programming and earns revenue from CM advertising sales and TVer streaming.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Regional television broadcasting
• Local television advertising
• Commercial airtime sales
• Local news programming
• Prefectoral broadcast network

Headquarters

HQ city

Shizuoka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising (CM Sales): Primary revenue stream from selling commercial airtime to local and national advertisers on the Shizuoka Asahi Television broadcast network. The station offers both spot and time-based advertising formats.
2. E-commerce / Shopping: Operates a shopping section on the official website selling products promoted through programs. Related subsidiary SATV Culture also offers educational and cultural courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shizuoka Asahi Television is a prefectural broadcasting station that produces and broadcasts locally-focused television programming for Shizuoka Prefecture viewers through the TV Asahi ANN network. The company sells television commercial (CM) airtime to local and national advertisers, produces flagship local programs including news, food, and sports content, and operates supporting digital platforms including the LOOK online news portal and the みんながカメラマン citizen journalism platform. Related subsidiary SATV Culture offers educational and cultural courses as a complementary service.

Product overview

Shizuoka Asahi Television operates as a regional television broadcaster within the TV Asahi network (ANN), offering a portfolio of locally-produced programs centered around the flagship evening program とびっきり！しずおか (weekday, Saturday, and Sunday variants), food-focused segment とびっきり食堂, sports program スポーツパラダイス, and comedy variety shows. The station provides television advertising services for businesses, maintains a citizen journalism platform (みんなカメラマン) for viewer-submitted video content, and operates the LOOK digital news platform. The product architecture functions as a traditional broadcast media operation with ancillary digital services rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Television CM Advertising Service (テレビCM放映サービス) Television commercial production and broadcasting services for local businesses in Shizuoka Prefecture, including creative production, scheduling, and audience targeting based on Shizuoka viewership data. CM airtime is sold to local and national advertisers in both spot and time-based advertising formats.
• LOOK Digital News Platform (LOOK ニュースサイト) Online news platform providing local Shizuoka news coverage with categories including incidents, disasters, politics, and current events, serving as the station's primary digital news distribution channel.
• Minnano Cameraman (みんながカメラマン) User-generated content platform where viewers submit video footage for potential broadcast on the station's news programming, enabling citizen journalism contributions from Shizuoka Prefecture residents.

Quantifiable outcome

• #1 ratings in Shizuoka for all dayparts in 2025 (Video Research)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• 朝日放送テレビ株式会社 (ABC Television)minorStrategic or Co-development Partner · 1 January 2026Joint verification experiment with ABC Television and other Kansai regional stations (毎日放送, テレビ大阪, 関西テレビ放送, 讀賣テレビ放送) for shared viewing data analysis purposes.
• TV Asahi (テレビ朝日)coreStrategic or Co-development PartnerSATV is a local affiliate station of TV Asahi, part of the ANN (All-Nippon News Network). This affiliation provides access to TV Asahi's national programming including '報道ステーション' and 'アメトーーク！', while SATV produces local Shizuoka content.
• TV Asahi Group stations (系列局)coreTechnology or IntegrationJoint data collection and viewing data analysis across TV Asahi group stations. Shared use of viewing data for program improvement, advertising, and audience measurement purposes.
• ANN (All-Nippon News Network) member stationscoreChannel Partner/ Reseller/ DistributorNetwork of 24 TV Asahi affiliated stations across Japan, collaborating on news gathering, sports events (including 童謡こどもの歌コンクール), and joint programming initiatives.
• Asahi Media Brain (株式会社朝日メディアブレーン)minorOthersRelated media company within the Asahi broadcast group, providing media services and content support.
• Shizuoka Asahi Television Culture (株式会社静岡朝日テレビカルチャー)minorOthersSubsidiary company offering cultural and educational courses, complementing the main station's programming with lifestyle and learning content.
• Five Partners (ファイブパートナーズ株式会社)minorOthersRelated partner company within the SATV group ecosystem.
• 清水エスパルス (Shimizu S-Pulse)minorStrategic or Co-development PartnerLocal J-League football club. SATV covers and collaborates on local football content, providing sports programming through 'スポーツパラダイス' and supporting club events.
• ジュビロ磐田 (Jubilo Iwata)minorStrategic or Co-development PartnerLocal J-League football club based in Iwata, Shizuoka. Covered through SATV's sports programming initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hiroshima Home Television: ANN affiliate serving Hiroshima Prefecture. Another directly comparable network-affiliated regional broadcaster with the same content portfolio structure and advertising-driven business model.
• Shizuoka Broadcasting System (SBS): Direct competitor within Shizuoka Prefecture. SBS is a TBS-affiliated commercial TV station serving the same Shizuoka audience and competing for the same local advertising budgets, making it the closest head-to-head competitor to SATV.
• Niigata Television 21 (UX): ANN affiliate serving Niigata Prefecture. Comparable regional broadcaster within the same TV Asahi network, similar scale, and similar content/advertising business structure.
• TV Shizuoka (SUT): Direct competitor within Shizuoka Prefecture. SUT is a Fuji TV-affiliated commercial broadcaster serving the same Shizuoka market, competing for local CM revenue and audience share against SATV.
• KBC Kyushu Asahi Broadcasting: ANN affiliate serving Fukuoka Prefecture. Same network-affiliated local TV station model as SATV, providing a directly comparable regional broadcaster benchmark for ratings, advertising revenue, and operational efficiency.
• Nagoya Television (メ〜テレ): Sister ANN affiliate station serving Aichi Prefecture with the same network-affiliated local broadcast business model. Directly comparable in structure, content mix, and revenue model to SATV.
• Asahi Broadcasting TV (ABC Television): ANN affiliate serving Kansai region and a major TV Asahi group station. Larger scale than SATV but operating the same ANN-affiliated local broadcast model; SATV participates in joint data verification with ABC.

Emerging players

• TVer: Major Japanese OTT streaming platform that distributes SATV's programs on-demand. It is both a partner (technology integration) and a structural threat that could re-intermediate SATV's audience relationship and ad inventory.

Broad incumbents

• NHK Shizuoka: Public broadcaster serving Shizuoka Prefecture. NHK competes for local audience share via license-fee-funded, ad-free programming and is a structural alternative to SATV's local news and community coverage.
• TV Asahi: Parent/network key station providing national programming, branding, and data collaboration. While not a direct competitor, TV Asahi is the structural incumbent that anchors SATV's affiliate positioning and content pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCo6AsxTxLogE9hIA5_B--MA
• Facebookfacebook.com/SATV.sportsparadise
• Instagraminstagram.com/shokusaikenshizuoka

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shizuoka Asahi Television