Goodloading

What Goodloading does

Goodloading is a web-based 3D load planning SaaS operated by Trans.eu Group S.A. from Wrocław, Poland, founded in 2014 and serving logistics, freight forwarding, manufacturing, and palletizing customers in over 100 countries. The platform combines a freemium self-serve web application with a paid PRO subscription tier, a three-endpoint REST API suite (Cargo Area Calculation, Recommended Area Selection, and User Authorization), an EDU version for schools and universities, and forthcoming rail transport support alongside existing road, maritime, and air modules. Its core asset is a proprietary optimization algorithm — developed with PLN 1.24M of EU co-financing between March 2021 and January 2023 — that distributes cubic and cylindrical loads (including non-90-degree rotations) while enforcing axle load, center-of-gravity, multistop LIFO sequencing, and stacking constraints, returning animated 3D visualizations and shareable loading plans.

Revenue mechanics rest on four streams: a free Freemium tier limited to default loads and cargo spaces; PRO subscriptions billed across 7-day, monthly, quarterly, semi-annual, and annual cadences with pricing determined by settlement period and user count; paid API Product Keys priced by settlement period and monthly request volume (with a free Test Key for evaluation); and individually negotiated EDU pricing for educational institutions. Distribution is multi-channel — direct self-serve web signup, API/OEM integrations with TMS/WMS/ERP/SAP/route-planner vendors, and a dedicated education sales motion — supported by a 9-language UI and a small (1-10) employee team. The business is privately held, has not raised outside equity capital, and reports no disclosed revenue.

Name

Goodloading

Legal name

Trans.eu Group S.A.

Website

https://goodloading.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodloading is a Wrocław-based SaaS that provides web and API-based 3D cargo load planning and optimization software for road, maritime, air, and (forthcoming) rail transport, serving logistics, freight forwarding, manufacturing, and palletizing customers in 100+ countries via Trans.eu Group S.A.

Ownership category

akta.pro rank

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. PRO Subscription: Subscription-based access to PRO version of the application with advanced features including custom load dimensions, non-standard loads, palletizing, oval loads, and axle load calculations. Subscription variants include annual, semi-annual, quarterly, monthly, and 7-day trial periods. Pricing varies by subscription length and number of users.
2. Freemium Model: Free basic version (Freemium) allows use of default load dimensions and cargo spaces only. Palletizing functions, oval loads, and axle load calculations excluded. Users can upgrade to PRO for additional capabilities.
3. API Access - Product Key: Paid API access (Product Key) with full functionality including ability to add PRO Users. Fee depends on settlement period (annual, semi-annual, quarterly) and number of requests per month. Number of queries impacts maximum PRO Users allowed.
4. API Test Access: Free test access (Test Key) allowing 100 queries per day and 300 queries per month. Active for 30 days. Does not allow adding PRO Users. Provided after verification process for evaluation purposes.
5. Education Institution Pricing: Custom pricing negotiated individually with schools and universities based on their needs. Basic version free for educational institutions. PRO pricing determined per establishment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Goodloading provides a web-based 3D cargo load planning and optimization application that lets logistics professionals pack pallets, boxes, cargo, and vehicles efficiently and visualize loading of intermediate spaces. The offering includes a freemium browser app, a paid PRO subscription, an EDU version for schools, and REST APIs for cargo area calculation, recommended area selection, and user authorization that integrate with TMS/WMS/ERP systems.

Product overview

Goodloading is a web-based 3D cargo load planning and optimization platform for the logistics, freight forwarding, and transport industry, provided by Trans.eu Group S.A. of Wrocław, Poland. The platform comprises the core Goodloading Application (offered in a free Freemium version and a paid PRO subscription version), three distinct REST API products (Cargo Area Calculation API, Recommended Area Selection API, and User Authorization and Access Provision API) each available via Test Key or paid Product Key, plus specialized transport modules (road, maritime, air, and forthcoming railway) and an EDU version for educational institutions. The platform works as a SaaS in a web browser with no installation required, and supports login via Google, Facebook, or Trans.eu accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodloading (Freemium web application) Browser-based 3D load-planning app with freemium tier, enabling logistics professionals to plan and visualize pallet, cargo, vehicle, container, and ship-hold loading plans with multi-language support.
• Goodloading PRO (paid subscription) Paid subscription version of the Goodloading app offering year (annual), semi-annual, quarterly, and monthly billing options for professional load planning.
• Goodloading for Schools (EDU version) Free version of the Goodloading app provided to schools, universities, and students for educational use in transport/logistics courses.
• Cargo Area Calculation API REST API endpoint that calculates the cargo area / space available for loading, exposed by Goodloading for integration into third-party logistics systems.
• Recommended Area Selection API REST API endpoint that recommends the optimal loading area for cargo within available space, exposed by Goodloading for third-party platforms.
• User Authorization and Access Provision API REST API endpoint for provisioning users and managing access (Test Key / Product Key) to Goodloading's load-planning APIs from third-party platforms.

Quantifiable outcome

• Space utilization optimization leading to reduced transportation costs and fewer vehicle trips
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• Trans.eu Group S.A.coreOthersParent company and service provider for Goodloading.com application. Registered in Wrocław, Poland (ul. Racławicka 2-4, 53-146). KRS: 0000720763, NIP: 8942764658, REGON: 932920615. Operates the Trans.eu Platform (online information and service platform for TSL industry) and provides infrastructure, legal, and operational support for Goodloading.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Peers

• Descartes Systems Group:

Broad incumbents

• CargoWise (WiseTech Global): CargoWise is a leading global TMS platform serving freight forwarders and logistics providers with broad workflow capabilities including load and container optimization. It competes with Goodloading both directly (as a comprehensive alternative) and indirectly as a potential API partner embedding Goodloading's engine.

Direct peers

• LoadPlanner: LoadPlanner is a dedicated load planning and 3D container loading optimization software for truck, container, and pallet planning. It directly competes with Goodloading on the same core use case (maximizing space utilization with constraint handling) for similar freight forwarder and 3PL customers.
• Cube-IQ (MagicLogic): Cube-IQ by MagicLogic is a container and truck load optimization engine offered as both standalone software and an embeddable SDK/API. It competes with Goodloading's core application and is particularly relevant as a competing API-embeddable optimization engine for TMS/WMS integrators.
• EasyCargo: EasyCargo is a 3D load planning SaaS for trucks, containers, and pallets with weight distribution and step-by-step loading plans. It targets the same SMB and mid-market freight/logistics buyers as Goodloading's freemium and PRO tiers and is the closest like-for-like competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodloading
• Facebookfacebook.com/goodloadingcom
• LinkedInlinkedin.com/company/goodloading
• Instagraminstagram.com/goodloading

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodloading