NBAS - Norwegian Business Association Singapore

What NBAS - Norwegian Business Association Singapore does

NBAS (Norwegian Business Association Singapore) is a non-profit, membership-based business association founded in 1993 to serve Norwegian companies, executives, and professionals in Singapore. Operating as part of the Team Norway ecosystem alongside the Royal Norwegian Embassy and Innovation Norway, NBAS provides a forum for networking, trade promotion, and knowledge exchange between Norway and Singapore. The association serves 150+ member companies across five membership tiers (Norwegian Company, Associate Company, Start-Up, Overseas, Individual Norwegian) with annual fees ranging from S$150 to S$1,000, and claims one of the highest concentrations of Norwegian business interests outside Norway, with close to 200 Norwegian companies established in Singapore.

NBAS's core offerings are events and content, not technology products. Flagship programs include the annual Norwegian Seafood Dinner (up to 1,000 guests), the Singapore-Norway Innovation Conference (SNIC, 250+ delegates), and the NBAS Cycling community (130+ members). The association also operates the NBAS TALKS podcast, #WomenMeanBusiness initiative, member focus articles, and a member directory. Revenue is generated through annual membership dues, event registration and ticketing (e.g., SNIC passes at S$180 for members, S$230 for guests), corporate sponsorships, and partnership contributions from Team Norway and Singapore government agencies including Enterprise Singapore and the Maritime and Port Authority of Singapore. The organization is governed by an elected board of directors representing major Norwegian corporates (DNV, Kongsberg Maritime, DNB, Equinor, Wilhelmsen, Telenor, Nordic Semiconductor, Wilhelmsen Ship Management) and is operated by a small secretariat of 1-10 staff.

Name

NBAS - Norwegian Business Association Singapore

Legal name

Norwegian Business Association (Singapore)

Website

https://nbas.org.sg

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

NBAS is a non-profit business association founded in 1993 that connects 150+ Norwegian companies and professionals in Singapore through flagship events, conferences, cycling and networking programs, operating within the Team Norway ecosystem with the Royal Norwegian Embassy and Innovation Norway.

Ownership category

akta.pro rank

Product category

Business Association Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Business association services
• Networking events
• Trade promotion services
• Member organizations
• Business conferences

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: NBAS generates revenue through annual membership fees from five categories: Norwegian Company (S$800), Associate Company (S$1,000), Start-Up (S$400), Overseas (S$400), and Individual Norwegian (S$150). All employees of member companies receive NBAS membership benefits.
2. Event Revenue: Revenue generated from event registrations including conference passes (SNIC: S$180 for members, S$230 for guests, S$50 for students) and cycling membership fees (S$50 for members, S$100 for non-members).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

NBAS is a non-profit business association founded in 1993 that provides a forum and meeting place for Norwegian companies, executives, and professionals in Singapore. It sells annual memberships across five tiers and organizes networking events, conferences (SNIC), and social gatherings (Norwegian Seafood Dinner) to strengthen Norway-Singapore business relations.

Product overview

NBAS (Norwegian Business Association Singapore) operates as a business networking and events organization rather than a technology product company. Its core offerings include the annual Norwegian Seafood Dinner flagship event, the Singapore-Norway Innovation Conference (SNIC), and the NBAS Cycling community program. The association also provides a member directory and resources platform featuring insights, podcasts, and member focus articles. All offerings are centered on connecting Norwegian companies and professionals in Singapore and strengthening Norway-Singapore business relations.

Differentiator

Problem solved

Functional benefit

Brands

• Norwegian Seafood Dinner: Annual flagship event bringing together Norwegian and international business community for an evening celebrating Norway's world-class seafood, hosted by NBAS in collaboration with the Royal Norwegian Embassy and Innovation Norway.
• SNIC - Singapore-Norway Innovation Conference
• NBAS Cycling
• NBAS TALKS
• #WomenMeanBusiness
• NBAS Resources

Products and services

• Norwegian Seafood Dinner Annual flagship event bringing together the Norwegian and international business community for an evening celebrating Norway's world-class seafood, featuring world-renowned chefs and premium Norwegian seafood flown in directly from Norway.
• Singapore-Norway Innovation Conference (SNIC) Annual flagship business conference organized by NBAS together with the Royal Norwegian Embassy, Innovation Norway and key partners, exploring innovation in maritime, energy, and ocean industries with technology and collaboration at its core.
• NBAS Cycling A vibrant and expanding community that unites individuals through a shared love for cycling, promoting fitness, goal-setting, and friendly competition while encouraging an active and engaging lifestyle with over 130 members and more than 100 group rides.
• NBAS Membership Program Five annual membership tiers (Norwegian Company S$800, Associate Company S$1,000, Start-Up S$400, Overseas S$400, Individual Norwegian S$150) providing companies and individuals with access to networking events, conferences, member directory, and exclusive member rates.
• NBAS Resources & NBAS TALKS Podcast Resource hub featuring Member Focus articles, Featured Artists, Insights, #WomenMeanBusiness content, and NBAS TALKS podcast covering topics on maritime, energy, sustainability, and business trends for Norwegian business community in Singapore.

Quantifiable outcome

• Over 150 member companies and connections to Norwegian Business Associations globally
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, strategic and minor.

• Royal Norwegian Embassy in SingaporecoreStrategic or Co-development PartnerLong-standing partnership as part of Team Norway. The Embassy collaborates on events including the Norwegian Seafood Dinner and SNIC conference. Building on history with Norwegian Consulate established in 1906 and formal diplomatic relations established in 1969.
• Innovation NorwaycoreStrategic or Co-development PartnerKey Team Norway partner that assists Norwegian businesses in finding new markets. Co-organizer of flagship events including Norwegian Seafood Dinner and SNIC. Hosts Norwegian Pavilion during Singapore Maritime Week.
• Enterprise SingaporecoreStrategic or Co-development PartnerCo-host of SNIC Innovation Awards alongside NBAS and Innovation Norway. Government agency supporting Singapore companies in internationalization and Norwegian companies in Singapore market access.
• Maritime and Port Authority of Singapore (MPA)coreStrategic or Co-development PartnerRenewed MOU with DNV at SNIC 2025 to advance smart, sustainable, and future-ready maritime sector. Previous agreements in 2019 and 2022. Collaboration on maritime sustainability, digitalization, innovation and talent development.
• Team Europe Chambers (EuroCham, BLCC Singapore, DutchCham, Irish Chamber, Italian Chamber, SpanishCham, SwissCham)strategicGTM or Marketing PartnerCross-chamber collaboration for joint networking events including Team Europe Networking for International Women's Day and Summer Social Networking events.
• Nordic Chambers (MFBC, DanCham, SwedCham, MNBC)strategicGTM or Marketing PartnerNordic Chambers collaboration for joint business missions and events. Nordic Chambers Johor Business Mission to explore Johor-Singapore Special Economic Zone opportunities.
• Singapore Maritime Institute (SMI)strategicStrategic or Co-development PartnerPartners with NBAS for SNIC conference content and maritime industry discussions. SMI Deputy Executive Director moderates SNIC panel sessions.
• Singapore Shipping Association (SSA)strategicStrategic or Co-development PartnerPartner for SNIC conference and maritime industry events. SSA Vice-Chair serves on SNIC panels regarding digitalization and maritime operations.
• Singapore Maritime Foundation (SMF)strategicStrategic or Co-development PartnerPartner for SNIC conference supporting maritime innovation and industry collaboration between Norway and Singapore.
• PIER71 (Port, Innovation, Entrepreneurship, Resources for Startups)strategicStrategic or Co-development PartnerPartner for SNIC supporting maritime startup ecosystem and innovation initiatives in Singapore.
• Norwegian Seamen's MissionstrategicGTM or Marketing PartnerCollaboration on 'New in Singapore' events welcoming new Norwegian expats to the community. Hosts Norwegian Constitution Day celebrations.
• FutureBoardsstrategicGTM or Marketing PartnerCo-host of FutureBoards Cross-Border Dialogue on Board Diversity and AI ethics. Seventh Singapore edition hosted at Royal Norwegian Embassy with NBAS co-hosting.
• YoungShip SingaporeminorGTM or Marketing PartnerPartner for Maritime Networking Evening events. Collaboration brings together maritime professionals for cross-industry networking.
• PrimeTime Business and Professional Women's AssociationminorGTM or Marketing PartnerPartner for 'The Path to the Boardroom' event focusing on corporate governance and board composition for female executives.
• Singapore Institute of Directors (SID)minorGTM or Marketing PartnerPartner for FutureBoards Cross-Border Dialogue and board governance events.
• Nordic Innovation HousestrategicStrategic or Co-development PartnerCo-organizer of 'Advancing Sustainability in Asia' breakfast seminar bringing together stakeholders from Asia and Nordics to explore circular economy solutions.
• Norwegian Energy PartnersstrategicStrategic or Co-development PartnerPartner for SNIC conference and energy sector events. Supports offshore wind and energy transition discussions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DutchCham Singapore: Bilateral European chamber explicitly named in NBAS's Team Europe partner list. Direct peer in operating model — small bilateral chamber running executive networking and business-development events.
• Italian Chamber of Commerce Singapore: Named Team Europe partner of NBAS running comparable bilateral business-association programming. Comparable in size, event-led value proposition, and target audience of Italian-affiliated corporate executives in Singapore.
• BLCC Singapore (Belgian-Luxembourg Chamber of Commerce): Bilateral European business chamber in Singapore listed as an NBAS Team Europe partner. Direct peer in size, tier-based membership, and networking-event-led value proposition targeting mid-sized multinationals.
• DanCham Singapore (Danish Business Association): Nordic sister chamber in Singapore, explicitly mentioned as a cross-chamber partner. Closest comparable in terms of bilateral Nordic-DNA, small-country chamber operating model, maritime-industry ties, and joint Nordic Johor business missions.
• SwissCham Singapore: Bilateral European chamber listed as an NBAS cross-chamber partner. Direct peer in country-focused membership model, executive-networking events, and SME-plus-multinational member mix in Singapore.
• British Chamber of Commerce Singapore (BritCham): One of the largest and longest-running bilateral business associations in Singapore, serving British companies and professionals. Directly comparable as a fellow country-focused chamber offering tiered memberships, flagship events, and cross-chamber networking in the same geography.
• EuroCham Singapore: Pan-European chamber in Singapore that NBAS explicitly collaborates with on Team Europe networking events. Direct peer in structure (membership-based association running executive forums, social events, and bilateral business promotion) and overlapping membership base.
• French Chamber of Commerce Singapore (FCCS): Bilateral European chamber offering tiered memberships, flagship events, and business-development services to French companies in Singapore. Closely mirrors NBAS's operating model and is a named cross-chamber counterpart.

Broad incumbents

• American Chamber of Commerce in Singapore (AmCham): The largest foreign business chamber in Singapore, offering tiered memberships and an extensive events calendar. Comparable business model but operates at much greater scale, scope, and resourcing than NBAS.
• German Chamber of Commerce Singapore (AHK): Larger, established European bilateral chamber with deeper corporate base and more extensive programming. Comparable as a high-membership business-promotion chamber in Singapore, but operates at significantly greater scale and resourcing than NBAS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nbassg
• LinkedInlinkedin.com/company/nbassg
• Instagraminstagram.com/nbas_sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBAS - Norwegian Business Association Singapore