James Hopkins

What James Hopkins does

James Hopkins is a Dutch specialty coffee micro-roastery and direct-to-consumer e-commerce brand founded on August 21, 2015 by Martyn James Hopkins. The company sources single-origin and blended specialty coffee beans and outsources roasting to a partner Dutch micro-roastery rather than operating its own roaster. Its webshop has been live since November 2, 2015, selling 500g bags priced between EUR 14.93 and EUR 19.11 to both individual consumers (B2C) and business clients (B2B) in the Netherlands. The company is headquartered in Amersfoort, having relocated from Zeewolde, and operates with 1-10 employees as a bootstrapped, founder-owned private company.

The business model is a straightforward DTC e-commerce proposition with three revenue streams: online coffee bean sales (B2C and B2B), "Slow Coffee Workshops" as an experiential offering, and indirect exposure to a social mission through its partnership with Stichting Amuria, a foundation supporting education projects in Uganda. The Amuria tie-in functions as a brand and sourcing-narrative layer rather than a separate revenue line, and there are no disclosed wholesale partnerships, retail footprint, or subscription program visible in the available data. Pricing is positioned in the mid-premium specialty range, consistent with Dutch specialty coffee benchmarks rather than mass-market or ultra-premium tiers.

Operationally, the company presents as a small lifestyle/specialty business with no disclosed external funding, no M&A activity, no geographic expansion beyond the Netherlands, and no technology or platform development beyond its webshop. The competitive positioning relies on founder branding, the Uganda social mission narrative, and workshop-driven customer engagement rather than scale, proprietary technology, or distribution breadth. Limited public data precludes any deeper assessment of unit economics, retention, or growth momentum.

Name

James Hopkins

Legal name

James Hopkins

Website

https://jameshopkins.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

James Hopkins is a Dutch specialty coffee micro-roastery and DTC e-commerce brand selling single-origin and blended 500g coffee bags to Dutch consumers and businesses, supplemented by Slow Coffee Workshops and a Uganda education partnership via Stichting Amuria.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee beans
• Single origin coffee
• Espresso blends
• Coffee roasting services
• Office coffee supply

Headquarters

HQ city

Zeewolde

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Coffee Bean Sales (E-commerce): James Hopkins sells freshly roasted specialty coffee beans online directly to consumers (B2C) and businesses (B2B) through its own webshop. Customers can order single-origin coffees and blended coffees in 500g or 1kg packs. Optional services include grinding the beans before shipping. This is the primary revenue stream.
2. Slow Coffee Workshop: James Hopkins offers Slow Coffee Workshops suitable for corporate outings, family gatherings, or social events with friends. The workshop includes theory, hands-on slow coffee brewing practice, and a coffee tasting. This generates revenue through workshop fees.
3. Corporate/B2B Coffee Supply: James Hopkins supplies businesses and offices with coffee on a recurring basis, with deliveries tailored to the company's coffee consumption needs. This provides recurring B2B revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

James Hopkins is a Dutch specialty coffee brand that sources single-origin and blended coffee beans and partners with a Dutch micro-roastery to roast them on demand using a slow roast method. The company sells freshly roasted beans in 500g or 1kg packs (with optional grinding) directly to home consumers and businesses through its own webshop, and offers a Slow Coffee Workshop service for groups. A portion of every sale supports children's education in Uganda via Stichting Amuria.

Product overview

James Hopkins is a Dutch specialty coffee company offering a portfolio of espresso blends and single origin coffees. The espresso line includes six named blends (Olungura, Little Apostles, Olila, Gweri, Amuria, and Emiacu) featuring beans sourced from Brasil, Colombia, Ethiopia, Guatemala, India, and Nicaragua. The single origin selection includes coffees from Colombia, Peru, Costa Rica, and Brasil, all light to medium roasted and suitable for filter coffee methods. The company also offers a Slow Coffee Workshop service for groups and a tasting package (Proefpakket) for retail customers. Business customers can order coffee in bulk for offices. All products emphasize freshness (roasted on demand), fair trade practices, and sustainability, with a portion of proceeds supporting education projects in Uganda via Stichting Amuria.

Differentiator

Problem solved

Functional benefit

Products and services

• Olungura Blend

Quantifiable outcome

• Delivery within 3 days of ordering
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Stichting AmuriacoreStrategic or Co-development PartnerJames Hopkins partners with Stichting Amuria, a Dutch foundation that supports education projects in Uganda. A portion of every James Hopkins coffee sale is invested in scholarships for children in Oeganda (Uganda), providing them with schooling, daily meals, school supplies, and uniforms. The partnership is mission-driven: it enables customers to contribute to a social cause through their coffee purchases.
• Dutch Micro-roasterycoreStrategic or Co-development PartnerJames Hopkins collaborates with a Dutch micro-roastery to select the best coffee beans and roast them optimally for the best possible flavor experience. This partnership is central to James Hopkins' product quality, as the micro-roastery handles the roasting process using the slow roast method, and together they curate unique specialty coffee flavors.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Boot Coffee Roasters: Dutch specialty coffee roaster with a webshop offering single-origin and blended coffees; similar in craft positioning, freshness emphasis, and small-batch D2C sales channel.
• Wakuli: Dutch specialty coffee D2C brand operating a subscription-based webshop model with direct trade sourcing; comparable to James Hopkins in target customer (premium Dutch home consumers), single-origin focus, and online-only distribution.
• Peeze Koffie: Established Dutch specialty coffee roaster with webshop, B2B office supply, and fair-trade positioning; overlaps with James Hopkins across single-origin espresso/filter offerings, corporate customers, and ethical sourcing narrative.
• Blue Bottle Coffee: US-based specialty coffee roaster known for freshness dating, single-origin transparency, and direct-to-consumer webshop; comparable in craft positioning, freshness-as-differentiator messaging, and D2C-first go-to-market.
• Simon Lévelt: Long-standing Dutch specialty coffee and tea retailer with both webshop and physical stores; comparable in single-origin and blend portfolio, B2B office supply, and educational content marketing in the Dutch market.
• Roast Factory: Dutch specialty coffee roaster with online sales and B2B focus; competes in the same Dutch specialty segment with single-origin and blend offerings aimed at home and office customers.

Broad incumbents

• Illy: Global Italian coffee brand with espresso and ground/whole bean products sold via retail and foodservice; comparable as a premium coffee incumbent but with vastly broader distribution and portfolio.
• Nespresso: Global single-serve coffee brand owned by Nestlé; competes for the same premium at-home coffee occasion that James Hopkins targets, but through a proprietary capsule system and far broader distribution.
• Lavazza: Major Italian coffee manufacturer and brand with broad retail, foodservice, and at-home presence; a broader incumbent whose espresso/filter ranges overlap with James Hopkins but at scale across multiple geographies.

Regional players

• Caffenation: Belgian specialty micro-roastery with strong direct-trade sourcing and webshop; comparable in craft positioning, single-origin transparency, and small-batch ethos, but primarily serves Belgium rather than the Netherlands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JamesHopkinsCoffee
• Xx.com/JamesHopkins_NL
• LinkedInlinkedin.com/company/james-hopkins-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about James Hopkins