Roast

What Roast does

Roast BV is a Dutch specialty coffee subscription company headquartered and roasting in-house at a facility in Tilburg, Netherlands. The company sells 100% Arabica specialty coffee (SCA scored above 81) primarily through a direct-to-consumer e-commerce subscription model on its Shopify-based website roast.nl, delivering freshly roasted beans to customer mailboxes via PostNL within 48 hours of roasting. Its core products are the Roast Home Blend (Guatemala and Brazil arabica, available in 250g-3kg formats and a monthly subscription at €23.70), the Verrassingspakket (a monthly surprise package of three selections curated from partner micro-roasters Zwarte Roes, Locals Coffee, Giraffe, BackToBlack, and Brandhuys, priced €20.95-29.95), bulk Starter Packs for heavier users, and a B2B offering for office and professional environments. The company was founded in 2016 and acquired by current co-founders Rachel and Shenol in 2019.

The business operates on a product-led, self-serve subscription model targeting individual Dutch and Belgian coffee enthusiasts, with free domestic shipping, a 5% subscriber discount, flexible pause/cancel mechanics, and a localized payment stack (iDeal, Bancontact, Klarna, plus major card networks and Apple/Google Pay). Geographic reach is concentrated in the Netherlands with paid shipping to Belgium and Germany, and pricing spans €0.26-0.48 per cup across SKUs. Sourcing is positioned around Rainforest Alliance certification, direct trade with farmers in Guatemala and Brazil, and a €0.10-per-order donation to the Circular Coffee Fund. The company reports 10,000+ active customers and a 4.7/5 Trustpilot rating, is privately held with no disclosed institutional funding, and has no subsidiaries, patents, or award recognition in the available data.

Name

Roast

Legal name

Roast BV

Website

https://roast.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Roast BV is a Dutch specialty coffee subscription company based in Tilburg that roasts and delivers 100% Arabica coffee (SCA 81+) to consumer mailboxes in the Netherlands and Belgium via its roast.nl e-commerce platform, serving 10,000+ individual subscribers with monthly subscriptions, a multi-roastery surprise box, bulk packs, and a small B2B office channel.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

Keywords

• Specialty coffee beans
• Coffee subscription service
• Coffee roasting
• Direct trade coffee
• Mailbox delivery coffee

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Subscription Revenue: Monthly subscription model delivering fresh roasted specialty coffee beans directly to customers' mailboxes. Two main products: Roast Home Blend (house blend from Guatemala and Brazil) and Roast Verrassingspakket (surprise package with 3 different micro-roaster selections). Revenue generated through recurring monthly charges with options for one-time purchases.
2. One-time Coffee Purchases: Customers can purchase coffee products as one-time orders without subscribing, including the Home Blend and surprise packages in various sizes
3. B2B Coffee Supply: Business-to-business sales of specialty coffee for professional environments, with custom pricing based on volume and requirements
4. Circular Coffee Fund Donation: €0.10 per order donated to Circular Coffee Fund, supporting coffee farmer education and sustainable practices. This is a cost rather than revenue stream but represents a key business commitment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Roast is a Dutch specialty coffee roaster and subscription company that roasts 100% arabica specialty coffee beans in Tilburg, Netherlands and delivers freshly roasted coffee directly to customers' mailboxes through subscription and one-time purchase models. Core offerings include the Roast Home Blend (house blend from Guatemala and Brazil), the Verrassingspakket surprise subscription featuring three micro-roaster selections monthly, and a bulk Starter Pack for regular home users, with a separate B2B channel for professional environments.

Product overview

Roast is a specialty coffee subscription company offering two main products: the Roast Home Blend (a house blend of 100% arabica specialty coffee beans from Guatemala and Brazil) and the Roast verrassingspakket (a monthly surprise subscription box featuring 3 different specialty coffees from Dutch and Belgian micro-roasters). The company also offers a Starter Package in bulk sizes (1kg, 2kg, 3kg) for regular home users, a flexible coffee subscription service with automatic monthly delivery, and a B2B offering for professional environments. All products emphasize direct trade, Rainforest Alliance certification, and sustainable packaging delivered directly to customers' mailboxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Roast Home Blend

Quantifiable outcome

• Fresh coffee shipped within 48 hours of roasting
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core.

• Circular Coffee FundcoreStrategic or Co-development PartnerRoast donates €0.10 per order to the Circular Coffee Fund, which invests in projects improving sustainability and living conditions in the coffee industry. The fund supports farmer education, sustainable farming methods, reforestation projects, and community improvements including healthcare, education, and infrastructure.
• Rainforest AlliancecoreStrategic or Co-development PartnerRainforest Alliance certification for coffee beans ensuring protection of rainforests and biodiversity, better working conditions for farmers, fair wages, sustainable water use, and reduced pesticide use.
• Zwarte RoescoreChannel Partner/ Reseller/ DistributorMicro-roastery partner providing specialty coffee selections for the monthly Verrassingspakket subscription box.
• Locals CoffeecoreChannel Partner/ Reseller/ DistributorMicro-roastery partner providing specialty coffee selections for the monthly Verrassingspakket subscription box.
• Giraffe Coffee RoasterscoreChannel Partner/ Reseller/ DistributorMicro-roastery partner providing specialty coffee selections for the monthly Verrassingspakket subscription box.
• BackToBlack CoffeecoreChannel Partner/ Reseller/ DistributorMicro-roastery partner providing specialty coffee selections for the monthly Verrassingspakket subscription box.
• BrandhuyscoreChannel Partner/ Reseller/ DistributorMicro-roastery partner providing specialty coffee selections for the monthly Verrassingspakket subscription box.
• South American Coffee Farmers (Guatemala, Brazil)coreStrategic or Co-development PartnerDirect trade relationships with coffee farmers in Guatemala (Huehuetenango) and Brazil (Espirito Santo). No intermediaries, ensuring fair prices and sustainable cooperation with communities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MistoBox: Specialty coffee subscription service partnering with regional micro-roasters to deliver curated beans. Direct overlap on multi-roaster curation, subscription mechanics, and specialty positioning.
• Atlas Coffee Club: Subscription coffee brand delivering single-origin beans with origin storytelling and freshness focus. Comparable subscription structure, freshness claims, and discovery-oriented positioning.
• Bean Box: Gift and subscription specialty coffee company curating beans from top US roasters. Overlapping subscription/gift model, micro-roaster sourcing, and freshness-focused packaging.
• Trade Coffee: US-based specialty coffee subscription service that curates beans from a network of small roasters. Closely matches Roast's multi-roaster curation model and product-led subscription GTM, differing mainly in geography.
• Driftaway Coffee: Subscription-focused specialty coffee company curating single-origin coffees from partner roasters. Highly comparable on subscription mechanics, multi-roaster sourcing, and direct-to-consumer focus.

Regional players

• Simon Lévelt: Established Dutch specialty coffee roaster with retail cafes and packaged coffee sales. Comparable as a Netherlands-based specialty roaster with brand recognition, but distributed more through retail than subscription.
• Peeze Koffie: Dutch specialty coffee roastery with a strong B2B and foodservice footprint. Comparable as a Dutch-origin specialty roaster, but operates more heavily in B2B/office channels than direct subscription.

Broad incumbents

• Nespresso: Global coffee capsule and subscription brand. Comparable as a major incumbent in coffee subscription/recurring delivery, but with a fundamentally different product format and broader mass-market positioning.
• Blue Bottle Coffee: US-founded specialty coffee subscription and cafe operator owned by Nestle. Directly comparable on DTC subscription model and freshly-roasted positioning, but operates at far greater scale across multiple geographies.
• Lavazza: Major Italian coffee brand with broad retail and subscription operations across Europe. Comparable as a large incumbent in coffee distribution and consumer-facing subscription, though at much lower specialty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roast

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roast