MM Group

What MM Group does

MM Group (Mayr-Melnhof Karton AG) is a publicly listed Austrian consumer packaging company and Europe's largest producer of cartonboard, operating two core divisions: MM Board & Paper, which manufactures virgin fibre and recycled cartonboard, kraft papers, uncoated fine papers, and pulp products across six European mills in Austria, Germany, Poland, Finland, Slovenia, and Norway; and MM Packaging, which produces folding cartons, litho-laminated microflute, fibre-based flexible packaging, labels, leaflets, moulded pulp, shaped cartons, and beverage multipacks from 60 packaging plants across Europe, the Americas, the Middle East, and Asia. The company also offers value-added services including smart packaging, serialization and authentication, and pharma supply chain solutions, alongside the proprietary MM digital platform enabling 24/7 ordering, inventory visibility, and delivery tracking for industrial customers.

The underlying technology base centres on fibre-based packaging solutions with proprietary barrier innovations including FOODBOARD (mineral oil migration protection with full traceability via a dedicated app), ALASKA Barrier Grease (virgin fibre cartonboard with grease and moisture barriers), and ALASKA Pure (uncoated hard-sized cartonboard for food service). The company employs approximately 13,000+ people across 60 locations in 30 countries, sells products in 130 countries, and serves over 4,000 industrial customers across food and beverage, pharmaceutical and healthcare, beauty and personal care, e-commerce and retail, and pet food verticals.

The business model is B2B enterprise sales with quote-based multi-year contracts, supplemented by the free MM digital self-service platform. Revenue is generated primarily through one-time sales of physical cartonboard and packaging products, with no subscription-based pricing on core physical goods. The company has been listed on the Vienna Stock Exchange since April 1994 in the ATX Prime index, with share capital of EUR 80 million, a stable shareholder structure where 58% is held by core shareholder families and 42% represents free float. Strategic positioning emphasizes sustainability leadership (CDP A List, TIME Most Sustainable Companies 2026, FT Europe's Climate Leaders 2026), EU PPWR regulatory compliance, and proactive innovation in plastic-replacing fibre-based packaging formats.

Name

MM Group

Legal name

Mayr-Melnhof Karton AG

Website

https://mm.group

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

MM Group (Mayr-Melnhof Karton AG) is Europe's largest cartonboard producer and global consumer packaging manufacturer, supplying fibre-based cartonboard, folding cartons, kraft papers, and packaging solutions to 4,000+ industrial customers in food, pharma, and consumer goods across 130 countries.

Ownership category

akta.pro rank

Product category

Consumer Packaging

NAICS

Folding Paperboard Box Manufacturing (322212), Paperboard Container Manufacturing (32221), Other Paperboard Container Manufacturing (322219)

SIC

Paperboard Containers & Boxes (2650), Paper Mills (2621)

akta.pro primary industry

Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)

akta.pro secondary industries

Folding Cartons (Folding Boxboard, SBS/SUS) (IMALACAB), Folding Carton Board (FBB) Manufacturing (IMAMAFAH)

Keywords

• Cartonboard production
• Folding cartons
• Fibre-based packaging
• Consumer packaging solutions
• Packaging kraft paper

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices52 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cartonboard & Paper Products: Sale of cartonboard (virgin fibre and recycled), liner, packaging kraft paper, saturating kraft paper, and uncoated fine paper to industrial customers. Products sold to 130 countries worldwide with European cartonboard mills serving global markets
2. Folding Cartons & Packaging Solutions: Production and sale of folding cartons, litho-laminated microflute, fibre-based flexible packaging, labels, leaflets, moulded pulp, and specialty packaging formats to food, pharma, beauty, and consumer goods industries
3. Pulp Products: Sale of (B)CTMP and NBSK pulp produced at MM FollaCell mill in Norway
4. Digital Services (MM digital): Free digital platform for order management and customer service, with TÜV certified operations supporting customer daily workflows

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

MM Group is a leading global producer of consumer packaging, manufacturing and selling fibre-based cartonboard (virgin fibre and recycled), folding cartons, kraft papers, uncoated fine papers, moulded pulp, and specialty papers. The company operates Europe's largest cartonboard production network across six European mills and 60 packaging plants globally, serving over 4,000 industrial customers in food, pharmaceutical, beauty, and consumer goods industries through direct enterprise sales and the proprietary MM digital platform.

Product overview

MM Group is a global leader in consumer packaging with two core divisions: MM Board & Paper (Europe's largest cartonboard producer) and MM Packaging. The Board & Paper division offers a comprehensive portfolio including Virgin Fibre Cartonboard (ALASKA® brand), Recycled Cartonboard (MCM® brand), White Top Coated Recycled Liner, Packaging Kraft Paper (MM POLAR®/Ipack), Saturating Kraft Paper (Absorbex), Uncoated Fine Paper, and pulp products (NBSK, BCTMP). The Packaging division provides folding cartons, litho-laminated microflute, fibre-based flexible packaging, labels, leaflets, moulded pulp, shaped cartons, two-piece cartons, beverage multipacks, and value-added services including smart packaging, security/authentication, serialisation, and pharma supply chain solutions. MM digital is a proprietary digital platform enabling online order management, inventory visibility, and real-time delivery tracking. The company also offers innovation services focused on sustainable packaging solutions, including barrier technologies (FOODBOARD®) and circular economy approaches.

Differentiator

Problem solved

Functional benefit

Brands

• MM Board & Paper: Europe's largest cartonboard producer offering cartonboard, liner, paper, and pulp products
• MM Packaging
• MM digital
• ALASKA
• FOODBOARD
• MCB
• MM POLAR

Products and services

• Virgin Fibre Cartonboard (Folding Boxboard) High-quality cartonboard made from virgin fibres for premium packaging applications, marketed under the ALASKA® brand family including ALASKA BRIGHT, ALASKA SMART, ALASKA WHITE, ALASKA PURE, and ALASKA BARRIER GREASE variants. Used by food, pharmaceutical, beauty, and consumer goods customers for premium packaging.
• Recycled Cartonboard Sustainably produced cartonboard from recycled fibres, including MCM® SMART and MCB® BROWN brand products. MCM® SMART is now produced across three European mills for enhanced supply security. Used for sustainable packaging applications across consumer goods.
• White Top Coated Recycled Liner Recycled liner products with white top coating for packaging and industrial applications. Sold to industrial customers globally for use in corrugated and packaging applications.
• Packaging Kraft Paper (MM POLAR®) High-strength kraft paper for packaging applications, branded MM POLAR® (formerly IPACK®). IPACK® STRONG PRO available in additional 50 g/m² weight for industrial packaging customers.
• Saturating Kraft Paper (Absorbex SKP) Specialty kraft paper designed for saturating applications in industrial laminates. Used by industrial customers in wood, flooring, and laminating applications.
• Uncoated Fine Paper Quality uncoated paper for commercial print, office use, and graphical applications. Sold to commercial print, office print, and graphical customers.
• NBSK (Northern Bleached Softwood Kraft) Pulp Premium bleached softwood kraft pulp produced at MM FollaCell mill in Norway for paper and board manufacturing customers.
• (B)CTMP Pulp High bulk and high brightness mechanical pulp from MM FollaCell for cartonboard production. Supplied to industrial paper and board manufacturing customers.
• FOODBOARD® Safe food cartonboard with barrier shields that protect packed food against migration of mineral oils and defined unintended substances. Includes full traceability via the FOODBOARD® app throughout the production process. Targeted at food industry customers requiring food-safe packaging.
• Folding Cartons Standard and premium folding carton solutions for various packaging applications. Manufactured at MM Packaging plants globally for food, pharmaceutical, beauty, and consumer goods brand owners.
• Litho-laminated Microflute Microflute packaging with litho lamination for enhanced print quality and structural performance. Supplied to brand owners requiring high-quality graphics and structural rigidity.
• Fibre-based Flexible Packaging Sustainable flexible packaging solutions made from fibre-based materials as plastic alternatives. Targeted at consumer goods brands seeking sustainable packaging replacements for plastic.
• Labels High-quality label solutions for various packaging and product identification needs across multiple industries including food, beverage, pharmaceutical, and consumer goods.
• Leaflets Informational and instructional leaflets for pharmaceutical, healthcare, and consumer product packaging. Used primarily by pharmaceutical and healthcare companies for regulatory-required patient information.
• MM Moulded Pulp Sustainable moulded pulp packaging solutions for product protection and sustainability. Targeted at consumer goods, electronics, and industrial customers seeking sustainable protective packaging.
• Beverage Multipack Multi-pack solutions for beverage packaging applications. Supplied to beverage brand owners and bottlers for retail-ready multi-pack presentations.
• Smart Packaging Intelligent packaging solutions incorporating security and authentication features for pharmaceutical and premium goods. Includes serialization and authentication for supply chain security.
• MM digital Platform Digital sales and service channel for MM Board & Paper providing online order management, inventory visibility, delivery tracking, and document access 24/7. Free to use, TÜV certified platform with real-time order status visibility; 81% of industrial customers report it covers all daily business needs.

Quantifiable outcome

• 81% of industrial customers report MM digital covers all their daily business needs
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• FoliminorStrategic or Co-development Partner · 29 October 2025Collaboration to optimize cartonboard sheeting and printing performance. Foli and MM Board & Paper work together to improve processing capabilities for customers.
• HenkelcoreStrategic or Co-development Partner · 1 September 2025Joint winner of German Packaging Award 2025 for innovative packaging solutions. Collaboration between Henkel and MM Board & Paper resulted in award-winning sustainable packaging.
• SigmaQminorStrategic or Co-development PartnerPartnership for precision in folding carton packaging performance. SigmaQ and MM Board & Paper collaborate to optimize packaging solutions.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mondi Group: Europe-anchored paper and packaging group offering cartonboard, kraft paper and flexible packaging; competes head-to-head with MM in European virgin and recycled cartonboard, kraft paper and fibre-based packaging.
• Smurfit Westrock: World's largest paper-based packaging group with global containerboard, corrugated and folding-carton capabilities; competes directly with MM Group's cartonboard and folding-carton businesses across the same consumer-goods customers.
• Graphic Packaging: US-headquartered specialist in folding cartons and paperboard for food, beverage and consumer-goods customers, with growing European presence; competes for the same branded FMCG carton business as MM Packaging.
• Pactiv Evergreen: Major North American producer of food-service and food-merchandising packaging including carton-based formats; directly comparable in the foodservice and consumer-packaging segments where MM's ALASKA Barrier Grease and ALASKA PURE compete.
• Heinzel Group: Austrian-headquartered industrial group with paper, pulp and packaging divisions including folding cartons and recycled board; especially comparable given its Central European mill footprint and integrated value chain.
• Billerud: Swedish/Baltic producer of virgin and recycled paperboard used for packaging, pharma and food applications; a direct competing board supplier to the same converters MM Packaging serves.
• Stora Enso: Nordic forest-products major with significant European consumer-board and packaging-board capacity; directly comparable upstream-board and downstream-packaging exposure to MM Group.

Broad incumbents

• Sappi: Global paper and packaging group with strong coated and speciality paper plus packaging-board operations; a broad incumbent competitor across multiple categories overlapping MM.
• International Paper: World's largest pulp and paper company with significant containerboard, corrugated and consumer-packaging positions; a broad incumbent whose scale and integration overlap with MM's fibre-based packaging business.

Emerging players

• Holmen: Swedish forest-industry group with growing paperboard and folding-carton capacity; a more focused challenger that increasingly competes with MM in European virgin-fibre and recycled folding-cartonboard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LeadingInConsumerPackaging
• Facebookfacebook.com/MayrMelnhofGroup
• LinkedInlinkedin.com/company/mm-group
• Instagraminstagram.com/mm_group_official

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MM Group