Reware
Reware Metering Specialists is a South African prepaid utility metering company, subsidiary of Blue Label Telecoms (JSE: BLU), that supplies STS-compliant electricity and water meters and sub-metering services to landlords, body corporates, large power users, and tenants across South Africa and English-speaking Africa.
- Company typePrivate
- Founded2015
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reware does
Reware Metering Specialists is a South African prepaid utility metering company headquartered in Lethabong, Johannesburg, founded in 2015 and operating as a subsidiary of Blue Label Telecoms Limited (JSE: BLU). The company designs, distributes, and manages prepaid sub-metering solutions that enable landlords, body corporates, and large power users to allocate and recover electricity and water costs from tenants and end users. Its product portfolio spans single-phase and three-phase STS-compliant prepayment electricity meters (Hexing HXE115-KP, Cashpower Gem Lite and 3-Phase, Landis+Gyr E460 series), industrial/commercial metering platforms (Landis+Gyr E650 Series 4 with E65C GSM/UMTS modems), and prepaid water meters, all using established utility protocols including G3-PLC power line communication and GSM/UMTS telemetry.
The company's underlying technology stack is built on the Standard Transfer Specification (STS) prepayment metering standard, Automated Meter Reading (AMR), and a proprietary Plug 'n Play SCADA platform that provides real-time online monitoring of utility usage, time-of-use, demand, revenue protection, and billing. Its meters are TID (Token Identifier) rollover ready with a full proof key change process, allowing it to onboard legacy installed meters onto the Reware vending ecosystem. The company also offers a bill reconstruction service that uses smart meter consumption data to identify and recover historical overcharges from electricity suppliers, typically over a three-year lookback period.
Reware operates a multi-channel go-to-market model. It sells prepaid meters directly to property owners, body corporates, and large power users via phone, WhatsApp, and website contact forms, while prepaid electricity token distribution is achieved through a nationwide retail network spanning major supermarkets (Checkers, Spar, Pick n Pay), banks (FNB, Absa, Nedbank, Standard Bank), and petrol station chains (Shell, Sasol, Caltex, Engen, BP), supplemented by a digital UniPin voucher platform with USSD-based redemption. Revenue is generated through a 12% commission (excluding VAT) on utility service collections, hardware resale, large power/bulk metering professional services, bill reconstruction fees (percentage of recovered credit or hourly), and value-added services including energy efficiency consulting, power factor correction, and solar viability assessments. The company also acts as the EMH Metering service agent for English-speaking African countries and holds B-BBEE Level 1 certification issued under its Blue Label parent.
Reware firmographics
Firmographics- Name
- Reware
- Legal name
- Reware Metering Specialists
- Website
- https://reware.co.za
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reware Metering Specialists is a South African prepaid utility metering company, subsidiary of Blue Label Telecoms (JSE: BLU), that supplies STS-compliant electricity and water meters and sub-metering services to landlords, body corporates, large power users, and tenants across South Africa and English-speaking Africa.
- Ownership category
- akta.pro rank
Reware industry classification
Industry- Product category
- Prepaid Utility Metering
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Custom Computer Programming Services (541511), Collection Agencies (56144)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Prepay Metering & Customer Payment Solutions (EUADAFAL)
- akta.pro secondary industries
- Payments, Collections & Credit/Delinquency Management (payment channels, dunning, write-offs) (EUANAIAE), Switching, Tagging & Safety Procedures (Work Clearance) Software (EUADAEAK)
Keywords
Where Reware is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Reware business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sub-Metering Commission: Reware charges a commission of 12% excluding VAT for utility services. The system collects payments from tenants, deducts administrative costs, and deposits the remainder to the property owner's account to settle municipal utility bills.
- Prepaid Meter Sales: Sale of prepaid electricity and water meters including Hexing, Cashpower, and E460 series meters for residential, commercial, and industrial applications.
- Large Power/Bulk Metering Services: Monitoring, verifying, and managing consumption with real-time online solutions, utility bill comparison/verification, maintenance and guidance services for bulk metering clients.
- Bill Reconstruction Services: Specialized team manages end-to-end bill reconstruction process for overcharged customers, charging either a percentage of the credit received or an hourly rate.
- Value Added Services: Energy efficiency consulting, power factor correction, solar viability assessments, and technical expertise services for utility optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Utility Service Commission |
| Outcome Based/ Performance | Pay-as-you-go | Bill Reconstruction Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Reware product offering
Product offeringCore offering
Reware is a prepaid utility metering solutions provider that supplies STS-compliant prepaid electricity and water meters and operates a prepaid sub-metering platform enabling property owners and body corporates to allocate and collect utility payments from tenants. The company complements its hardware portfolio with large power/bulk metering services for industrial and commercial customers, real-time SCADA-based consumption monitoring, bill reconstruction services for overcharged customers, and energy efficiency consulting. Its offering is TID rollover ready with a full proof key change process to onboard existing meters to the Reware platform.
Product overview
Reware is a prepaid utility metering solutions provider offering a comprehensive portfolio of hardware products and managed services. The product portfolio includes single-phase and three-phase prepaid electricity meters (Hexing HXE115-KP, Cashpower Gem Lite, Cashpower 3-Phase Meter, and the E460 smart meter family), industrial/commercial metering solutions (Landis+Gyr E650 Series 4 with E65C modem), and prepaid water meters (Wall Mounted and Above Ground variants). These hardware products are complemented by a suite of services including Large Power/Bulk Metering for consumption monitoring, Prepaid Sub-Metering for tenant utility management, Value Added Services featuring Plug 'n Play Scada software for real-time monitoring and reporting, Prepaid Voucher services via UniPin for convenient token purchasing, and Prepaid Meter Registration. The offering is TID rollover ready with a full proof key change process to onboard existing meters to Reware.
Differentiator
Problem solved
Functional benefit
Products and services
- Hexing HXE115-KP Single-Phase Prepayment Meter
Quantifiable outcome
- Prepaid vouchers valid for 12 months from date of purchase
- +2 more outcomes
Companies that use Reware
Customer profileSegments4 records
Ideal customer profiles3 records
Reware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Reware partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- EMH MeteringcoreReware is an EMH service agent for all English-speaking African countries. They are also a supplier of all MTE meter test equipment. EMH is a manufacturer of metering technology solutions.
- HexingcoreSupplier of Hexing (HXE115-KP) single phase 80 Amp prepayment meters that are STS and British Standard compliant with enhanced tamper protection.
- Cashpower (Conlog)coreSupplier of Cashpower Gem Lite (single phase) and Cashpower 3-Phase prepayment meters in compact British Standard housing.
- Landis+GyrcoreSupplier of E650 Series 4 industrial meters and E65C communication units (GSM/UMTS) for commercial and large industrial metering applications.
- E650/E850 Meter SeriescoreIndustrial and commercial metering platforms from Landis+Gyr providing sophisticated data acquisition and flexible tariff control for large industrial customers.
- UniPincorePrepaid voucher platform enabling customers to purchase electricity credits via counter sales with 9-digit PIN for redemption via USSD code *120*41589*.
- Blue Label Telecoms GroupflagshipReware is a subsidiary of Blue Label Telecoms Limited (JSE: BLU). Blue Label is a leading distributor of prepaid airtime and electronic vouchers in South Africa.
- Retail Distribution PartnerscoreNational retail distribution network including Checkers, Spar, Pick n Pay, FNB, Absa, Nedbank, Standard Bank, Shell, Sasol, Caltex, Engen, and BP for prepaid electricity token sales.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Reware competitors and assessment
Company assessmentEmerging players
- EDMI: Asia-Pacific headquartered smart metering manufacturer with strong African presence in prepaid electricity and AMI. Overlaps Reware's STS prepayment sub-metering target market and competes on meter hardware for body corporates.
Broad incumbents
- Itron: Global metering and AMI vendor with significant electricity and water metering deployments in Africa. Offers prepaid and smart metering solutions overlapping Reware's product portfolio but at much broader scale across utilities.
- Kamstrup: Danish manufacturer of smart metering solutions for electricity, heat, water and gas with growing presence in Africa. Comparable to Reware's metering and AMR/SCADA integration capabilities, but at global scale across utilities.
- Honeywell Elster: Global metering solutions provider (formerly Elster Group) covering electricity, gas and water metering for utilities and large commercial customers. Competes with Reware's industrial/commercial metering offerings through broader utility-grade portfolios.
Direct peers
- Landis+Gyr: Global leader in electricity metering and AMI/grid management. Reware resells Landis+Gyr E650/E850 industrial meters, competes head-to-head in South African sub-metering and industrial metering, and uses overlapping SCADA and AMR technology.
- Conlog (Cashpower): South African prepaid meter manufacturer behind the Cashpower brand that Reware resells. Competes with Reware in the same STS prepayment sub-metering segment for residential and commercial properties in Southern Africa.
- Hexing: China-based STS prepayment meter manufacturer whose HXE115-KP product Reware distributes. Operates in the same prepaid/sub-metering market across Africa and competes with Reware on hardware supply to property owners.
- CBI-electric: South African manufacturer and supplier of STS-compliant prepaid electricity meters and sub-metering solutions. Directly comparable to Reware in target market (SA property owners, body corporates) and product (prepaid meters, vending infrastructure).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Reware social profiles
Digital presenceReware compliance and trust
Trust signalCompliance1 record
Reware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reware leadership team
Management profileNumber of profiles
Reware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reware
What does Reware do?
Reware is a prepaid utility metering solutions provider that supplies STS-compliant prepaid electricity and water meters and operates a prepaid sub-metering platform enabling property owners and body corporates to allocate and collect utility payments from tenants. The company complements its hardware portfolio with large power/bulk metering services for industrial and commercial customers, real-time SCADA-based consumption monitoring, bill reconstruction services for overcharged customers, and energy efficiency consulting. Its offering is TID rollover ready with a full proof key change process to onboard existing meters to the Reware platform.
Is Reware a public or private company?
Reware is a private company. It is classified as corporate owned and is currently operating.
When was Reware founded?
Reware was founded in 2015. It employs 11 to 50 people.
Where is Reware based?
Reware is headquartered in Johannesburg, South Africa, in the Africa region.
How does Reware make money?
Five revenue lines are on record. Sub-Metering Commission is the primary driver. The others are prepaid Meter Sales, large Power/Bulk Metering Services, bill Reconstruction Services and value Added Services.
Who are Reware's main competitors?
EDMI is listed as an emerging player. Broad incumbents are Itron, Kamstrup and Honeywell Elster. Direct peers are Landis+Gyr, Conlog (Cashpower), Hexing and CBI-electric.
Does Reware have an API?
No public API is recorded for Reware.
What industry is Reware in?
Reware's product category is Prepaid Utility Metering. Its primary akta.pro industry code is EUADAFAL, Prepay Metering & Customer Payment Solutions, with a secondary code of EUANAIAE, Payments, Collections & Credit/Delinquency Management (payment channels, dunning, write-offs). Its NAICS code is 334514 and its SIC code is 3825.