What UniPin does

UniPin is a digital entertainment enabler and payment service provider (PSP) specializing in online games and digital products, headquartered in Tangerang, Indonesia, and operating as a subsidiary of Singapore-incorporated UniPay Holdings Pte. Ltd. The company runs a multi-product platform centered on game credit top-ups, virtual credits (UniPin Credits), and physical/digital vouchers (UniPin Vouchers with serial/PIN codes) distributed across hundreds of mobile, PC and console game titles including Genshin Impact, Honkai: Star Rail, PUBG Mobile, Mobile Legends, Free Fire, Valorant, and Roblox. Supporting sub-brands include UP Points (a stored-value loyalty currency), UP Station Media (a gaming content hub), SEACA eSports & Community, and a recently launched FolaPlay streaming integration for live sports content. The platform is built and maintained by Mobile Arts Sdn. Bhd., the core operating subsidiary in Malaysia.

The company's core technology is a real-time top-up processing gateway that integrates directly with game publishers and platform storefronts (Steam, Google Play, PlayStation, Xbox, Riot Games) on the supply side and with a broad set of payment channels on the demand side, including e-wallets (DANA, OVO, GoPay, ShopeePay, LinkAja), bank transfers, carrier billing (Telkomsel), credit/debit cards, and physical voucher redemption at convenience stores (Indomaret, Alfamart, Alfa Group). The platform supports both instant digital top-up 24/7 and physical voucher distribution, with API-style integrations into publisher back-ends enabling immediate credit delivery. The architecture spans data centers in Singapore and New Delhi, with regional operational offices across Indonesia, Malaysia, Philippines, Thailand, India, the United States, and Turkey.

UniPin operates a dual revenue model: it purchases game credits at wholesale rates from publishers and resells at retail to end consumers (capturing the margin spread), and it earns transaction-processing fees for aggregating payments through its integrated wallet, bank, and retail channels. Go-to-market is omnichannel: direct-to-consumer through the UniPin website and mobile app; retail through convenience store voucher distribution; channel partners including marketplace aggregators like StanShop and digital wallet integrations; and product-led growth via the UP Station Media content platform. Customer segments are predominantly B2C, with mobile gamers as the primary segment, supplemented by PC/console gamers and a wholesale reseller/aggregator tier. The company operates in 35+ countries across Southeast Asia, North America, Latin America, the Middle East, Africa, Asia, Europe, and Oceania, with Indonesia as the largest single market. The company is privately held with no disclosed external funding or institutional investors, and is led by co-founder and CEO Ashadi Ang.

Name

UniPin

Legal name

UniPay Holdings Pte. Ltd.

Website

https://unipin.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

UniPin is a Southeast Asia-based payment service provider that enables instant game credit top-ups and digital voucher distribution across 35+ countries. It connects gamers with publishers via e-wallets, bank transfers, carrier billing, and physical retail, while generating revenue through wholesale-retail voucher margins and transaction fees.

Ownership category

akta.pro rank

Product category

Gaming Top-Up Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Software Publishers (513210)

SIC

Finance Services (6199)

akta.pro primary industry

Payment Processing & PSPs (Card, Wallets, Carrier Billing) (MPAFAJAA)

akta.pro secondary industry

In-Game Wallets, Stored Value & Virtual Currency Issuance (MPAFAJAB)

Keywords

• Digital gaming payments
• Gaming top-up platform
• Online game vouchers
• Payment service provider
• Digital entertainment payments

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Digital Voucher and Credit Sales: UniPin generates revenue by selling game vouchers and credits to end consumers. The company purchases credits at wholesale rates from game publishers and sells to consumers at retail prices, capturing the margin difference. Transaction fees may also be applied per successful top-up.
2. Payment Processing Services: UniPin earns fees for processing digital payments through its integrated payment channels including digital wallets, bank transfers, and retail voucher redemption. The platform acts as an aggregator connecting consumers with game publishers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Core offering

UniPin is a Digital Entertainment Enabler and Payment Service Provider (PSP) that lets consumers instantly top up game credits and purchase digital vouchers for mobile, PC, and console games, as well as streaming subscriptions. The platform aggregates hundreds of game publishers (PUBG Mobile, Genshin Impact, Mobile Legends, Free Fire, etc.) and dozens of payment channels — digital wallets, bank transfers, carrier billing, and convenience-store cash payments — across 35+ countries. Supporting offerings include UniPin Credits (virtual credits), physical/digital UniPin Vouchers with serial/PIN codes, an affiliate/reseller program, and an eSports community platform (SEACA).

Product overview

UniPin is a Digital Entertainment Enabler and Payment Service Provider (PSP) focused on online games and digital products across the globe. The company operates a multi-product portfolio centered on its core game top-up and voucher infrastructure, complemented by reward programs, esports community initiatives, and streaming integrations. The core offerings include Game Top-Up services for hundreds of mobile and PC games, UniPin Voucher (physical and digital vouchers with serial/PIN codes), UniPin Credits (virtual credit balance), and UP Points (stored-value reward currency). Supporting services include the SEACA eSports & Community platform, the recently launched FolaPlay streaming integration for FIFA World Cup 2026, an Affiliate Program, a Reseller Program, and a Reward Program. UniPin distributes digital content across major gaming platforms including Steam, Google Play Store, PlayStation, Xbox, and Riot Games, and supports over 35 countries with localized payment channels including e-wallets, virtual bank accounts, carrier billing, and retail outlets.

Differentiator

Problem solved

Functional benefit

Brands

• UniPin Credits: Virtual credits allowing users to reload and spend on online and mobile games available on the platform
• UniPin Voucher
• UP Points
• UP Station Media
• SEACA eSports & Community

Products and services

• Game Top-Up Core service that lets users instantly top up in-game credits, currencies, and items across hundreds of online and mobile games including PUBG Mobile, Mobile Legends, Free Fire, Honor of Kings, and Roblox. Targeted at individual gamers who need instant credit delivery.
• UniPin Voucher Physical and digital game voucher carrying UniPin Credits in the form of serial numbers and PIN codes, enabling users to reload accounts or perform flash top-ups across supported games and partner platforms. Distributed via UniPin's own channels and convenience-store retail partners.
• UniPin Credits Virtual credits system that lets users reload and spend on any online and mobile games available on the UniPin platform and with content partners' payment platforms. Used as the universal top-up balance across UniPin services.
• Steam Wallet Code Digital Steam Wallet codes redeemable on the Steam platform for purchasing PC games and in-game content, available in denominations from IDR 6,000 to IDR 600,000. Targeted at PC gamers in UniPin-served regions.
• Google Play Voucher Google Play Store voucher codes for purchasing apps, games, and in-app content on the Google Play platform, usable across Android devices. UniPin serves as an official distributor with region-specific availability, including Indonesia.
• PlayStation Store Gift Card Digital gift cards redeemable on the PlayStation Store for purchasing games, subscriptions, and add-on content on PlayStation platforms. Distributed for accounts registered in Indonesia.
• PS Plus Subscription PlayStation Plus subscription cards available in the Extra tier for 1, 3, or 12 month periods, providing online multiplayer access, monthly games, and exclusive store discounts on the PlayStation Store.
• Xbox Live Gift Cards Xbox Live and Gold Membership gift cards redeemable for US-region accounts, available in denominations from $5 to $59.99. Targeted at Xbox gamers in supported regions.
• Riot Cash Points Riot Games gift cards and prepaid codes for adding Riot Points to accounts for Valorant and other Riot Games titles. Targeted at Riot Games players.
• TikTok LIVE Gift Card Digital gift cards for purchasing TikTok Coins to send gifts during LIVE streams, with coins redeemable for 12 months after activation. Targeted at TikTok LIVE viewers and content creators.
• Twitch Gift Cards Amazon-owned Twitch gift cards for purchasing subscriptions, bits, and content on the Twitch streaming platform. Targeted at Twitch viewers and streamers.
• Viu Premium Voucher Video streaming subscription vouchers for the Viu platform offering Asian entertainment content including dramas, movies, and variety shows.
• WeTV VIP Voucher Video streaming subscription vouchers for the WeTV platform offering Asian drama, movies, anime, and variety shows with Indonesian subtitles across multiple devices.
• Sushiroll Voucher Indonesian anime streaming service subscription vouchers for accessing anime content with Indonesian subtitles across multiple devices.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Mobile Arts Sdn. Bhd.coreTechnology or IntegrationMobile Arts Sdn. Bhd. is the platform developer for UniPin, responsible for building and maintaining the digital payment infrastructure that powers the UniPin gaming top-up platform.
• DANAcoreTechnology or IntegrationDANA is a popular digital wallet in Indonesia integrated into UniPin's payment system, allowing users to pay for game credits using their DANA balance.
• OVOcoreTechnology or IntegrationOVO digital wallet is integrated as a payment channel on UniPin, enabling users to complete transactions using OVO payment method for game top-ups.
• GoPaycoreTechnology or IntegrationGoPay (Gojek's digital payment service) is integrated as a payment option on UniPin for Indonesian users to purchase game credits and vouchers.
• IndomaretcoreChannel Partner/ Reseller/ DistributorIndomaret is one of the largest convenience store chains in Indonesia where UniPin physical vouchers are distributed and sold for redemption on the digital platform.
• Alfamart and Alfa GroupcoreChannel Partner/ Reseller/ DistributorAlfamart and Alfa Group convenience stores serve as retail distribution partners for UniPin physical vouchers across Indonesia.
• HoYoversecoreTechnology or IntegrationHoYoverse is a game publisher partner whose titles (Genshin Impact, Honkai: Star Rail) are supported on the UniPin platform for game credit top-ups.
• GarenacoreTechnology or IntegrationGarena is a game publisher partner whose titles (Free Fire) are supported on UniPin platform for game credit purchases and top-ups.
• Moonton (ByteDance)coreTechnology or IntegrationMoonton (subsidiary of ByteDance) is a game publisher partner whose title Mobile Legends: Bang Bang is supported on UniPin for in-game currency purchases.
• Tencent GamescoreTechnology or IntegrationTencent Games is a publisher partner supporting titles like PUBG Mobile and Valorant on the UniPin platform for game credit top-ups.
• SEACA eSports & CommunityminorGTM or Marketing PartnerSEACA eSports & Community is listed as a partner program on UniPin's website, representing community and esports engagement initiatives.
• StanShopminorChannel Partner/ Reseller/ DistributorStanShop is an aggregated marketplace hub that resells UniPin vouchers and game credits to end consumers through its platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• G2A Pay: G2A operates a digital gaming marketplace and payment platform for game keys, gift cards, and in-game items. Comparable business model focused on game-related digital commerce, though more marketplace-oriented than top-up focused.
• Codashop: Codashop is a leading direct competitor in Southeast Asia, offering gaming top-ups across multiple game titles with similar e-wallet and retail payment integrations. Operates in overlapping geographies (Indonesia, Philippines, Thailand, etc.) with nearly identical target customers.
• Razer Gold: Razer Gold is a global gaming payment service provider owned by Razer, offering game credits and virtual currency top-ups across multiple regions. Direct competitor with global ambitions and strong brand recognition in the gaming community.
• Midasbuy: Midasbuy is the official top-up platform for PUBG Mobile, operated by Tencent's Krafton/Bluehole ecosystem. UniPin even integrates with Midasbuy for certain regions, demonstrating how publisher-affiliated platforms compete in the same space.
• Xsolla: Xsolla is a global commerce company serving the video game industry with payment, distribution, and marketing solutions. Targets game publishers and offers payment infrastructure that competes with UniPin's aggregator model.
• MyCard: MyCard is a Taiwanese gaming payment platform offering prepaid cards and online payment services across Asia. Directly comparable as a gaming-specialized PSP with similar virtual currency and voucher products.

Emerging players

• DANA: DANA is one of Indonesia's leading e-wallets and is also integrated as a payment channel on UniPin. While a partner, DANA's parent EMTEK has been building its own digital content distribution, creating potential overlap and competitive dynamics in the Indonesian market.

Broad incumbents

• Paytm: Paytm is India's largest digital payments platform with gaming and digital content top-up services. Comparable as a regional payments giant with overlapping product categories, though operating in a different geography than UniPin's core market.
• Adyen: Adyen is a global payment processing platform serving enterprise merchants including digital entertainment companies. Broader and more enterprise-focused than UniPin, but competes for the same payment processing relationships with publishers.

Others

• Telkomsel: Telkomsel is Indonesia's largest mobile carrier and a UniPin payment channel partner via carrier billing. While not a direct competitor, Telkomsel's mobile billing capabilities represent both a partnership opportunity and a potential competitive vector in digital content distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VoucherUniPin
• LinkedInlinkedin.com/company/pt-24-jam-online

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UniPin