Wallink
Wallink AB is a Swedish B2B e-commerce supplier based in Mölndal that sells shipping labels, packaging materials, label printers, hygiene products, and office supplies to Swedish businesses through its proprietary webshop, with added third-party logistics services.
- Company typePrivate
- Founded-
- HeadquartersMölndal, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Wallink firmographics
Firmographics- Name
- Wallink
- Legal name
- Wallink AB
- Website
- https://wallink.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wallink AB is a Swedish B2B e-commerce supplier based in Mölndal that sells shipping labels, packaging materials, label printers, hygiene products, and office supplies to Swedish businesses through its proprietary webshop, with added third-party logistics services.
- Ownership category
- akta.pro rank
Wallink industry classification
Industry- Product category
- Shipping and Packaging Supplies
- NAICS
- Stationery and Office Supplies Merchant Wholesalers (42412), Packaging and Labeling Services (56191)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Calendars, Planners & Organization Supplies Retail (CRALABAJ)
- akta.pro secondary industry
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
Keywords
Where Wallink is headquartered
LocationHeadquarters
- HQ city
- Mölndal
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Wallink business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Direct sales of packaging materials, shipping labels, label printers, office supplies, hygiene products, and third-party logistics services through e-commerce webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Wallink product offering
Product offeringCore offering
Wallink sells shipping labels (Fraktetikett), packaging materials (Emballage including tape, tape holders, marker pens, knives and blades), label printers (Etikettskrivare such as Zebra), hygiene products, and office supplies through a B2B e-commerce webshop. The company also offers third-party logistics (Tredjepartslogistik) services for order fulfillment and warehouse management, with customer accounts automatically created on first order.
Product overview
Wallink is a Swedish e-commerce company offering an integrated product portfolio centered on logistics and warehouse operations. The core offerings include shipping labels (Fraktetikett), packaging materials (Emballage), and label printers (Etikettskrivare), supported by supplementary products like hygiene supplies, office materials, and third-party logistics services. Products are sold through a webstore platform where customers can browse and purchase items, with new customer accounts created automatically upon first order. The company integrates with major shipping carriers (Bring, PostNord, Schenker, DHL) for label printing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Fraktetikett (Shipping Labels) Shipping labels and transport labels for logistics and parcel delivery operations, including continuous fanfold labels and transport labels without receipt stub. Sold to Swedish businesses with logistics and shipping needs.
- Emballage (Packaging Materials) Warehouse and storage packaging materials including tape, tape holders, knives, and blades for packaging operations. Sold to Swedish businesses running warehouse and shipping operations.
- Etikettskrivare (Label Printers) Label printers (including Zebra brand) for producing shipping labels, transport labels, and warehouse identification labels. Sold to Swedish businesses that print their own shipping labels in-house.
- Hygien (Hygiene Products) Hygiene supplies for warehouse and logistics operations. Sold to Swedish businesses alongside other warehouse consumables.
- Webshop Kontorsmaterial (Office Supplies Webshop) Online shop platform for office and business supplies offered to Swedish businesses as part of Wallink's broader catalog.
- Tredjepartslogistik (Third-Party Logistics) Third-party logistics services for order fulfillment and warehouse management, offered to Swedish businesses alongside Wallink's product catalog.
- Tape and Tape Holders Packaging tape and tape dispensers for warehouse sealing and packaging operations, sold to Swedish businesses.
- Knivar och Märkpennor (Knives and Marker Pens) Cutting knives, replacement blades, and marking pens for labeling and identification in warehouse, packaging, and logistics environments. Sold to Swedish businesses.
Companies that use Wallink
Customer profileSegments1 record
Ideal customer profiles1 record
Wallink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Wallink partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- BringminorBrand logo displayed on website indicating integration with Bring shipping services.
- PostNordminorBrand logo displayed on website indicating integration with PostNord shipping services.
- SchenkerminorBrand logo displayed on website indicating integration with Schenker shipping services.
- DHLminorBrand logo displayed on website indicating integration with DHL shipping services.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Wallink competitors and assessment
Company assessmentEmerging players
- Packhelp: European online packaging platform focused on custom-branded boxes and shipping materials for SMBs and e-commerce sellers. Overlaps with Wallink's packaging offering but differentiates on custom/printed packaging rather than generic consumables.
Broad incumbents
- Office Depot: Large office supplies and workplace solutions distributor offering labels, shipping, and packaging products to SMB and enterprise customers. Broader scale and category set than Wallink, with overlap on shipping-label consumables.
- Staples: Global office supplies retailer with a deep catalog including labels, printers, packaging, and breakroom supplies. Competes with Wallink in office/shipping consumables but serves a much broader customer base and geography.
- Quadient: Provider of shipping, label printing, and mailing automation solutions for SMBs and enterprises. Comparable to Wallink on the label-printing and shipping-supply side, though typically serving customers with more automated / higher-volume needs.
- Amazon Business: B2B marketplace selling labels, packaging, printers, and office supplies with fast delivery. Represents the most significant competitive ceiling for a small Swedish specialist like Wallink in terms of price and convenience.
Direct peers
- Lyreco: One of Europe's largest B2B distributors of office supplies, packaging, and workplace consumables via catalogs and e-commerce. Highly comparable to Wallink's one-stop-shop model for SMB shipping and office needs, but operating pan-European rather than Sweden-only.
- Rajapack: European e-commerce-first distributor of packaging materials, shipping boxes, tape, and warehouse consumables. Directly mirrors Wallink's packaging + shipping supplies proposition and SMB target customer, with broader geographic reach.
- Online-Etikett: Swedish e-commerce specialist in labels and labeling solutions. Direct Swedish competitor to Wallink on shipping labels, with a narrower focus (labels only) compared to Wallink's broader packaging and office supply bundle.
- Viking (Office Depot Europe): B2B office supplies and workplace solutions retailer in Europe, selling stationery, packaging, and breakroom supplies via e-commerce. Closely matches Wallink's mix of office + warehouse consumables for SMB buyers.
Regional players
- PostNord Strålfors: Swedish/Nordic communications and document services arm of PostNord offering labels, printing, and shipping-related supplies. Comparable product overlap to Wallink and uniquely positioned in the Swedish market; also a current integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Wallink social profiles
Digital presenceWallink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallink leadership team
Management profileNumber of profiles
Wallink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallink
What does Wallink do?
Wallink sells shipping labels (Fraktetikett), packaging materials (Emballage including tape, tape holders, marker pens, knives and blades), label printers (Etikettskrivare such as Zebra), hygiene products, and office supplies through a B2B e-commerce webshop. The company also offers third-party logistics (Tredjepartslogistik) services for order fulfillment and warehouse management, with customer accounts automatically created on first order.
Is Wallink a public or private company?
Wallink is a private company. It is classified as unknown and is currently operating.
When was Wallink founded?
Wallink was founded in -1. It employs 11 to 50 people.
Where is Wallink based?
Wallink is headquartered in Mölndal, Sweden, in the Europe region.
How does Wallink make money?
One revenue line is on record: product Sales.
Who are Wallink's main competitors?
Packhelp is listed as an emerging player. Broad incumbents are Office Depot, Staples, Quadient and Amazon Business. Direct peers are Lyreco, Rajapack, Online-Etikett and Viking (Office Depot Europe). PostNord Strålfors is listed as a regional player.
Does Wallink have an API?
No public API is recorded for Wallink.
What industry is Wallink in?
Wallink's product category is Shipping and Packaging Supplies. Its primary akta.pro industry code is CRALABAJ, Calendars, Planners & Organization Supplies Retail, with a secondary code of IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms). Its NAICS code is 42412 and its SIC code is 5110.