Home Instead

What Home Instead does

Home Instead is a UK-based home care provider for older adults, operating since 2005 through a franchise network of more than 255 locally owned offices across all four UK nations. The network employs 10,000 trained Care Professionals and currently serves 18,000+ older people, delivering domiciliary care (companionship, home help, personal care, overnight, daytime, and respite), specialist care (dementia, cancer, Parkinson's, neurological, palliative, arthritis and mobility), health and complex clinical care (catheter, stoma, wound, vital signs, diabetes, nail care), and live-in care, alongside enhanced care products such as personal alarms. Each Care Professional visit is at least one hour, and clients are matched to carers based on personality and interests to support continuity of relationship.

The company is registered in England and Wales as Home Instead Limited and operates as part of Honor Inc, a US-based care technology platform that provides operational infrastructure, including a care management platform with GP Connect integration for NHS patient data access. Home Instead is regulated across all four UK home nations by the Care Quality Commission (England), Care Inspectorate (Scotland), Care Inspectorate Wales, and RQIA (Northern Ireland), and has been named the most recommended home care company on homecare.co.uk for 11 consecutive years with a 9.6/10 rating and a 95% client recommendation rate (PEAQ 2025). A separately registered charitable arm, Home Instead Charities, focuses on reducing loneliness and isolation among older adults and has raised £410,000 supporting more than 50,000 isolated older adults.

The business model combines recurring fee-for-service home care delivery at the franchise office level with franchise licensing and royalties flowing to Home Instead Limited as the master franchisor. Pricing is quote-based and billed monthly, with no surcharge for specialist healthcare services on top of the base rate. Distribution is exclusively through the franchise channel targeting individual consumers (older adults and their families), supported by national brand marketing, digital content, community engagement (Memory Cafes, Singing for the Brain), and referrals from GPs, district nurses, and palliative teams. A non-profit subsidiary (Home Instead Charities) operates alongside the commercial network.

Name

Home Instead

Legal name

Home Instead Limited

Website

https://homeinstead.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Home Instead is a UK franchise network of 255+ locally owned home care offices, employing 10,000 trained Care Professionals to deliver personalised domiciliary, specialist, and live-in care to 18,000+ older adults across all four UK nations.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

Keywords

• Home care services
• Domiciliary care
• Dementia care
• Live-in care
• Elderly care

Headquarters

HQ city

Northwich

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Care Services: Fee-for-service home care delivered by franchise offices to individual clients and families requiring care services
2. Franchise Licensing: Franchise fees from network of 255+ independently owned offices operating under the Home Instead brand

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Home Instead is a UK franchise-based home care network providing personalised care services for older adults through 255+ locally owned offices. Core offerings include domiciliary care (companionship, personal care, home help, overnight and respite care), specialist care (dementia, Parkinson's, cancer, neurological, palliative), health and complex clinical care (vital signs monitoring, catheter, stoma, wound, diabetes care), and 24-hour live-in care delivered by 10,000 trained Care Professionals.

Product overview

Home Instead is a franchise-based home care network offering personalised care services for older adults. The core offering consists of domiciliary care (companionship, home help, personal care, overnight, daytime, and respite care), specialist care (dementia, cancer, Parkinson's, neurological, palliative, arthritis/mobility), health and complex care (vital signs monitoring, catheter/stoma/nail/diabetes/wound care), and live-in care. The company also provides enhanced care through personal alarms. Services are delivered by locally-owned franchise offices staffed by trained Care Professionals, with a minimum one-hour visit policy. The company is regulated by CQC, CIW, Care Inspectorate Wales, and RQIA.

Differentiator

Problem solved

Functional benefit

Products and services

• Domiciliary Care Core home care service covering companionship, home help and housekeeping, personal care, overnight care, daytime care, and respite care visits delivered to older adults in their own homes.
• Specialist Care Specialist care for clients with dementia, cancer, Parkinson's, neurological conditions, palliative needs, and arthritis and mobility issues.
• Health & Complex Care Clinical home care services including nail care, catheter care, stoma care, simple wound care, vital signs monitoring, and diabetes monitoring delivered by trained Care Professionals.
• Live-In Care 24-hour live-in care service that allows older adults to remain independent and comfortable in their own home with a matched Care Professional.
• Personal Alarms

Quantifiable outcome

• 18,000+ older people cared for
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dementia UKcoreStrategic or Co-development Partner · 1 May 2026Sector-first Admiral Nurse partnership to provide specialist dementia support for families through the network.
• Alzheimer's SocietycoreStrategic or Co-development PartnerNational partnership supporting dementia care and awareness. Home Instead works with Alzheimer's Society for training, resources and community support for families affected by dementia.
• Parkinson's UKcoreStrategic or Co-development PartnerPartnership providing specialist support and training for Care Professionals caring for clients with Parkinson's disease.
• Homecare AssociationcoreStrategic or Co-development PartnerIndustry body partnership ensuring compliance with care standards and best practices across the franchise network.
• British Franchise AssociationcoreStrategic or Co-development PartnerMembership ensures franchise standards and ethical business practices for the franchise network.
• HonorcoreOthersPart of Honor, the leading care technology platform. Honor provides technology infrastructure supporting the Home Instead franchise network's operations and care delivery.
• Action for EldersminorStrategic or Co-development PartnerSwansea Social Walk partnership promoting physical activity and community engagement for older adults.
• Marie CurieminorStrategic or Co-development PartnerNeuro Café partnership in Penarth supporting people with neurological conditions.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Audley Care: UK provider of premium home care services including live-in care, dementia support, and companionship for older adults; comparable service model focused on higher-end private-pay clients.

Broad incumbents

• HC-One: UK's largest care home operator also providing home care services; broader incumbent in the elderly care space with adjacent service offerings to Home Instead's community-based model.
• Bupa Home Healthcare: Large UK private healthcare group offering home healthcare and personal care services as part of a wider health insurance and care portfolio; broader incumbent with overlapping home care capability.

Direct peers

• Right at Home UK: UK and international home care franchise providing personal care, dementia care, and live-in services to older adults in their own homes; directly comparable franchise-led operating model.
• Caremark: UK home care franchise with 100+ offices offering personal care, dementia support, and companionship services for older adults; comparable franchise model targeting the same end customers.
• Bluebird Care: UK home care franchise network with 200+ offices providing personal care, dementia support, and live-in care to older adults; the closest direct franchise competitor to Home Instead in scale and service mix.
• The Good Care Group: UK specialist in 24/7 live-in care for older adults including dementia and complex needs; comparable live-in care offering and target customer segment.
• Comfort Keepers UK: UK arm of the international Comfort Keepers franchise network providing in-home personal care and companionship for older adults; directly comparable franchise structure and service offering.
• Visiting Angels UK: UK home care franchise providing companionship, personal care, dementia, and live-in care services to older adults in their own homes; a directly comparable franchise-led competitor.
• Helping Hands Home Care: One of the UK's largest directly-operated home care providers, specializing in live-in and visiting care for older adults; comparable in service mix and end customer though not franchise-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HIcharitiesUK
• Instagraminstagram.com/homeinsteadcharitiesuk
• LinkedInlinkedin.com/company/home-instead-senior-care-uk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Instead