Tab Gida
- Company typePublic
- Founded1994
- HeadquartersBesiktas
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Tab Gida does
TAB Gıda is Turkey's largest quick-service restaurant (QSR) operator, founded in 1994 and headquartered in Istanbul, functioning as master franchisee for five international QSR brands (Burger King since 1995, Sbarro 2006, Popeyes 2007, Arby's 2010, Subway 2022) and developer of two proprietary Turkish cuisine brands (Usta Dönerci 2013, Usta Pideci 2019). The company operates more than 2,000 restaurants across Turkey, the Turkish Republic of Northern Cyprus, Georgia, and North Macedonia, with a 2026 franchise agreement marking entry into China. Revenue is generated primarily through franchise fees, royalties, and company-operated restaurant income across this multi-brand portfolio, supported by a franchise development model that recruits local franchisees for both international and proprietary brands.
The company has built supporting digital and operational infrastructure to underpin the restaurant network, including the Tıkla Gelsin online ordering application, the Ne Yediğini Bil food transparency and traceability platform, and the TAB Academy e-learning system for franchise and employee training. TAB Gıda went public on Borsa Istanbul in October 2023 under the ticker TABGD, with TFI TAB Gıda Yatırımları A.Ş. as parent holding company. With 10,000+ employees and operations spanning seven brands and multiple countries, the business model relies on master franchise exclusivity, dense multi-brand distribution, and horizontal segmentation across burger, chicken, pizza, döner, pide, and sandwich categories to address Turkish mass-market consumers and franchise investors.
Tab Gida firmographics
Firmographics- Name
- Tab Gida
- Legal name
- TAB Gıda Sanayi ve Ticaret Anonim Şirketi
- Website
- https://tabgida.com.tr
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Tab Gida industry classification
Industry- Product category
- Quick Service Restaurants
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industries
- Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG), Pizza QSR (THAFAAAB), Chicken & Wings QSR (THAFAAAC)
Keywords
Where Tab Gida is headquartered
LocationHeadquarters
- HQ city
- Besiktas
Offices1 record
Markets served
Tab Gida business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Restaurant Operations Revenue: Revenue generated from company-owned and franchise-operated quick service restaurants under international brands (Burger King, Popeyes, Arby's, Sbarro, Subway) and domestic brands (Usta Dönerci, Usta Pideci).
- Franchise Fees and Royalties: Master franchise fee income from operating international QSR brands in Turkey and licensing fees from franchise development in Turkey, TRNC, Georgia, and North Macedonia.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Tab Gida product offering
Product offeringCore offering
TAB Gıda operates Turkey's leading quick service restaurant (QSR) network as the master franchisee for international brands including Burger King, Popeyes, Arby's, Sbarro, and Subway, while also developing and operating proprietary Turkish brands Usta Dönerci and Usta Pideci. The company runs a network of more than 2,000 restaurants across Turkey, the Turkish Republic of Northern Cyprus, Georgia, and North Macedonia, and supports its operations with digital platforms such as Ne Yediğini Bil (food transparency) and Tıkla Gelsin (online ordering) as part of its food and beverage digitalization leadership.
Product overview
TAB Gıda operates as a master franchisee and proprietary brand operator in Turkey's quick service restaurant sector. The company manages a portfolio of international brands (Burger King, Popeyes, Arby's, Sbarro, Subway) acquired through franchise agreements and two proprietary Turkish brands (Usta Dönerci, Usta Pideci). Supporting its restaurant network of 2000+ locations, TAB Gıda provides digital platforms including Ne Yediğini Bil (food transparency), Tıkla Gelsin (online ordering), and TAB Akademi (employee training). The company went public on Borsa Istanbul in October 2023 and operates across Turkey, Turkish Republic of Northern Cyprus, Georgia, and North Macedonia.
Differentiator
Problem solved
Functional benefit
Brands
- Burger King: Quick service restaurant chain - flame-grilled burgers. Over 800 restaurants in Turkey serving the 'king of the grill flame' concept.
- Popeyes
- Sbarro
- Arby's
- Subway
- Usta Dönerci
- Usta Pideci
- Ne Yediğini Bil
Products and services
- Burger King (Turkey operations) Flame-grilled burger QSR chain operated under TAB Gıda's master franchise rights in Turkey since 1995, serving customers at 800+ restaurants nationwide.
- Popeyes (Turkey operations) Louisiana-style fried chicken QSR chain operated under master franchise in Turkey since 2007, with 500+ restaurants serving bold-marinated chicken recipes.
- Arby's (Turkey operations) American QSR chain specializing in slow-roasted beef and deli-style sandwiches, operating at 160+ restaurants in Turkey since 2010.
- Sbarro (Turkey operations) Italian-style pizza QSR chain operated under master franchise since 2006 in Turkey, with 160 restaurants serving pizza, pasta, salads, and the Turka product line.
- Subway (Turkey operations) Global submarine sandwich QSR chain added to TAB Gıda's portfolio in 2022, operating at 145 locations in Turkey serving made-to-order sandwiches, wraps, and salads.
- Usta Dönerci Proprietary Turkish döner kebab QSR chain launched by TAB Gıda in 2013, operating nearly 200 locations serving döner from carefully sourced ingredients meeting international quality standards.
- Usta Pideci Proprietary Turkish pide (flatbread) restaurant chain established in 2019, offering generous 50 cm pide selections at nearly 65 restaurants across Turkey.
- Ne Yediğini Bil Platform Food transparency platform enabling customers to track product information, source materials, and supplier details across all TAB Gıda brands, ensuring food safety principles compliance from farm to table.
- Tıkla Gelsin Online ordering application enabling customers to place food delivery and takeout orders digitally across TAB Gıda's restaurant brands.
Companies that use Tab Gida
Customer profileSegments2 records
Ideal customer profiles2 records
Tab Gida technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tab Gida partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- China Franchise PartnerflagshipNew franchise agreement announced in China for international expansion. Shares rose 7.9% following the announcement as investors viewed the move as strategic expansion to increase market reach and revenue streams. Aligns with TAB Gıda's long-term international expansion strategy.
- Subway (Master Franchise)coreTAB Gıda added Subway to its global brand portfolio in 2022. Operates 145 Subway restaurants in Turkey, serving freshly made sandwiches, wraps, and salads.
- Arby's (Master Franchise)coreTAB Gıda holds master franchise rights for Arby's in Turkey since 2010. Operates 160+ Arby's restaurants specializing in slow-roasted beef and roast beef sandwiches.
- Popeyes (Master Franchise)coreTAB Gıda holds master franchise rights for Popeyes in Turkey since 2007. Operates 500+ Popeyes restaurants offering traditional Louisiana cuisine with bold marinated chicken recipes.
- Sbarro (Master Franchise)coreTAB Gıda holds master franchise rights for Sbarro in Turkey since 2006. Operates 160 Sbarro pizza restaurants across Turkey.
- Burger King (Master Franchise)coreTAB Gıda holds master franchise rights for Burger King in Turkey since 1995. Operates 800+ Burger King restaurants across Turkey. Burger King is described as the 'king of the grill flame' and is the leading brand in TAB Gıda's portfolio.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Tab Gida competitors and assessment
Company assessmentBroad incumbents
- Restaurant Brands International: RBI is the parent company of Burger King, Popeyes, and Tim Hortons — the franchisor counterpart to TAB Gıda's master franchise rights. Relevant as the controlling brand owner whose strategic decisions directly affect TAB Gıda's largest revenue streams.
- Subway: Subway is the global sandwich QSR brand and franchisor of the 145 Subway restaurants operated by TAB Gıda in Turkey. Relevant as a counterpart brand owner with similar franchise distribution model in the sandwich segment.
- Yum Brands: Yum Brands owns KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill. Relevant as a global QSR brand owner/franchisor with the same franchise-based growth model that TAB Gıda executes at the master franchisee level.
- Inspire Brands: Inspire Brands owns Arby's, Buffalo Wild Wings, Sonic, Dunkin', and Baskin-Robbins. Relevant as the franchisor of Arby's in TAB Gıda's portfolio and as a multi-brand QSR holding company with a comparable franchise-driven growth strategy.
Direct peers
- Devyani International: Devyani International is the largest KFC franchisee in India and also operates Pizza Hut and Costa Coffee. Comparable to TAB Gıda as a publicly listed emerging-market master franchisee of multiple global QSR brands with similar scale and multi-brand development strategy.
- Jubilant FoodWorks: Jubilant FoodWorks is the master franchisee for Domino's Pizza and Dunkin' in India, operating 2,000+ restaurants as a publicly listed multi-brand QSR operator. Directly comparable to TAB Gıda in master franchise structure, emerging-market focus, and multi-brand portfolio strategy.
- Americana Group: Americana Group operates KFC, Pizza Hut, Hardee's, and Krispy Kreme across the Middle East and North Africa. Comparable to TAB Gıda as a regional multi-brand QSR master franchisee with similar brand portfolio mix (chicken, pizza, burgers) and emerging-market operating expertise.
- Alsea: Alsea operates Domino's, Starbucks, Burger King, and other QSR brands across Latin America and Europe. Comparable to TAB Gıda as a large multi-brand master franchisee with international geographic diversification and a similar brand portfolio approach.
- Yum China: Yum China operates KFC and Pizza Hut restaurants in China under master franchise rights from Yum Brands. Highly comparable to TAB Gıda as a public, multi-brand master franchisee leveraging proprietary operating expertise in a single dominant geography, with growing international expansion potential.
- AmRest Holdings: AmRest operates KFC, Pizza Hut, Burger King, and Starbucks across Central and Eastern Europe. Comparable to TAB Gıda as a multi-brand, multi-country QSR franchise operator with overlapping brands (Burger King, Pizza Hut/Sbarro) and similar regional franchise strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tab Gida social profiles
Digital presenceTab Gida financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tab Gida leadership team
Management profileNumber of profiles
Tab Gida subsidiaries and ownership
Company hierarchySubsidiaries3 records
Tab Gida funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tab Gida M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tab Gida
What does Tab Gida do?
TAB Gıda operates Turkey's leading quick service restaurant (QSR) network as the master franchisee for international brands including Burger King, Popeyes, Arby's, Sbarro, and Subway, while also developing and operating proprietary Turkish brands Usta Dönerci and Usta Pideci. The company runs a network of more than 2,000 restaurants across Turkey, the Turkish Republic of Northern Cyprus, Georgia, and North Macedonia, and supports its operations with digital platforms such as Ne Yediğini Bil (food transparency) and Tıkla Gelsin (online ordering) as part of its food and beverage digitalization leadership.
Is Tab Gida a public or private company?
Tab Gida is a public company. It is classified as public and is currently operating.
When was Tab Gida founded?
Tab Gida was founded in 1994. It employs 5,001 to 10,000 people.
Where is Tab Gida based?
Tab Gida is headquartered in Besiktas.
How does Tab Gida make money?
Two revenue lines are on record. Restaurant Operations Revenue is the primary driver. The others are franchise Fees and Royalties.
Who are Tab Gida's main competitors?
Broad incumbents on record are Restaurant Brands International, Subway, Yum Brands and Inspire Brands. Direct peers are Devyani International, Jubilant FoodWorks, Americana Group, Alsea, Yum China and AmRest Holdings.
Does Tab Gida have an API?
No public API is recorded for Tab Gida.
What industry is Tab Gida in?
Tab Gida's product category is Quick Service Restaurants. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of THAFAAAG, Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel). Its NAICS code is 722513 and its SIC code is 5812.