Sunvim Group

What Sunvim Group does

Sunvim Group is a Chinese publicly listed home textile manufacturer and exporter headquartered in Gaomi, Shandong, founded in 1987 and listed on the Shenzhen Stock Exchange (ticker 002083) in 2006. The company operates what it describes as the world's largest towel production base at approximately 11 billion towels per year and has held the #1 rank in Chinese home textile exports for 23 consecutive years. Core products include towels and bedding under the Sunvim (孚日) and Jieyu (洁玉) brands, built on a vertically integrated platform spanning spinning, weaving, dyeing, and finishing, supported by in-house subsidiaries for thermal power, chemicals, and motors. The company has formalized proprietary 6A Quality Towel Standards and holds National Green Factory certification (2018).

The business operates a dual-channel model: a B2B export/OEM business serving Fortune 500 retailers including Target, IKEA, Decathlon, Uniqlo, Ito Yokado, and Bandai across 80+ countries, alongside a domestic B2C brand business distributed through more than 20,000 retail points and supported by celebrity ambassadorships. Two Olympic supply contracts (Beijing 2008, Tokyo 2020) anchor premium positioning. Sunvim is pursuing diversification into new energy materials via its subsidiary 孚日新能源, with R&D centers in Shanghai, Japan, and Europe supporting product and brand development.

The most recent disclosed fiscal data shows a multi-year revenue trend that bottomed and began recovering, alongside a major headcount restructuring (approximately 22,000 reduced to 13,000) that delivered a 30% output increase, indicating aggressive operational efficiency and automation. Brand value reached RMB 62.64 billion in 2024, up from RMB 57.08 billion in 2021.

Name

Sunvim Group

Legal name

孚日集团股份有限公司

Website

https://sunvim.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sunvim Group is a Chinese publicly listed home textile manufacturer and exporter operating the world's largest towel production base. It produces towels and bedding under Sunvim and Jieyu brands, serving global Fortune 500 retailers across 80+ countries and 20,000+ domestic retail points, with diversified operations in chemicals, thermal power, and new energy materials.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Textile Furnishings Mills (3141), Broadwoven Fabric Mills (313210)

SIC

Textile Mill Products (2200), Broadwoven Fabric Mills, Cotton (2211)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industries

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA), Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI)

Keywords

• Home textile manufacturing
• Towel production
• OEM ODM manufacturing
• Bedding products
• Textile export

Headquarters

HQ city

Gaomi

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Export/OEM Manufacturing: B2B manufacturing for global brands and retailers, serving as OEM/ODM partner for international home textile brands. Products exported to Japan, USA, EU, Australia, Middle East and Russia markets. Export revenue exceeded USD 500 million, maintaining #1 position in China's home textile export for 23 consecutive years.
2. Domestic Brand Sales (孚日/洁玉): B2C sales of proprietary brands through retail stores, department store counters, and e-commerce platforms. 20000+ domestic sales points with brands valued at RMB 6.264 billion. Two main brands: 孚日 (home textiles) and 洁玉 (towels).
3. New Energy Materials: Battery materials business through subsidiary 孚日新能源, participating in CIBF battery exhibitions
4. Thermal Power: Power generation through subsidiary 高密万仁热电有限公司 for internal use and external supply
5. Chemical Products: Chemical products through 高源化工 subsidiary

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Sunvim Group is a vertically integrated home textile manufacturer producing towels, bedding sets, bathrobes, and decorative fabrics. The company operates two main consumer brands—洁玉 (Jieyu) for towels and 孚日 (Sunvim Home Textiles) for full-range home textiles—and also provides OEM/ODM manufacturing services to global retailers such as Target, IKEA, Decathlon, Uniqlo, and Ito Yokado. Annual towel production capacity reaches 11 billion pieces, with products exported to more than 80 countries.

Product overview

Sunvim Group (孚日集团股份有限公司) is a diversified home textile conglomerate with a comprehensive vertical integration model. The company operates multiple business divisions including home textiles (家纺), chemicals (化工), thermal power (热电), motors (电机), and water utilities (水业). Its core product portfolio centers on two main brands: 洁玉 (Jieyu) for towels and bathroom textiles, and 孚日家纺 (Sunvim Home Textiles) for bedding and full home décor. The home textile business features integrated manufacturing from cotton spinning through weaving, dyeing, and finishing, producing towels, bedding sets, decorative fabrics, and bathrobes. Products are sold under multiple brand names including SUNVIM for international markets, with distribution through retail stores, e-commerce platforms (Tmall, JD.com), and global export channels to over 80 countries. The company also operates upstream/downstream businesses in energy, chemicals, and water utilities that support its manufacturing operations.

Differentiator

Problem solved

Functional benefit

Brands

• 洁玉: 国内毛巾行业一线品牌，畅销全球30年，以6A品质著称（A级臻材、A级致密、A级安全、A级亲肤、A级柔软、A级瞬吸）。品牌代言人：成毅（全球品牌代言人）、李卿（品牌挚友）。
• 孚日
• 洁玉6A好毛巾

Products and services

• 洁玉 (Jieyu/Jeyu) Towels Towel and bathroom textile brand featuring 6A quality standards. Product range includes towels, bathrobes, washcloths, bedding, and specialized series (Master series, bamboo fiber line). Sold through retail stores, department store counters, Tmall (furijieyu.tmall.com), and JD.com, serving Chinese household consumers.
• 孚日家纺 (Sunvim Home Textiles) Full-range home textile brand providing one-stop 'big home textiles' overall home living and healthy sleep experience. Covers living room, bedroom, kitchen and bathroom categories with mixed, simple, European, pastoral, and high-end series. Sold through retail stores, department store counters, and Tmall (sunvim.tmall.com).
• SUNVIM International Brand Products International market brand for European, American, Middle Eastern, Russian, and Asian markets. Features hotel series, jacquard products, printed products, solid-color products, and embroidery items, sold as OEM/ODM to global retailers.
• Battery Materials (孚日新能源) Battery materials business through subsidiary 山东孚日新能源材料有限公司, exhibited at CIBF battery exhibitions. Represents the company's diversification into new energy materials.
• Chemical Products (高源化工) Chemical products manufactured through subsidiary 高源化工公司, supporting the textile manufacturing process and serving external customers.
• Thermal Power (热电) Thermal power generation through subsidiary 高密万仁热电有限公司 (Gaomi Wanren Thermal Power Co., Ltd.), including Chengnan and Chengbei power plants, serving both internal industrial needs and external supply.

Quantifiable outcome

• Output increased 30% while headcount was reduced from 22,000 to 13,000 through automation
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Trident Group: India-based, vertically integrated home textile and towel manufacturer with global export footprint serving major retailers; directly comparable in towels, bed linen, and yarn-forward supply chain.
• Himatsingka Seide: Indian home textile furnishings manufacturer producing bed linen, towels, drapery, and upholstery fabrics for global brands; comparable on vertical integration and export-led B2B model.
• Springs Global: Brazil's largest home textile manufacturer producing towels, bedding, and bath rugs under own and licensed brands; competes with Sunvim in towels and home textile OEM/ODM across the Americas and EMEA.
• Welspun India Ltd: World's largest vertically integrated home textile manufacturer and towel producer, headquartered in India; competes directly with Sunvim in towels, bedding, and rugs across global retail/OEM channels including Target and IKEA.

Broad incumbents

• WestPoint Home LLC: Long-established US home textile (towels, sheets, bedding) manufacturer with broad portfolio; competes across shared categories but is regionally anchored to North American mass retailers.
• Standard Textile Co. US-based global textile manufacturer specializing in hospitality/hotel linens, towels, and reusable healthcare textiles; overlaps with Sunvim's hotel/hospitality segment and institutional end markets.

Regional players

• Pacific Brands (Hanes Australasia): Australia's leading apparel and home textile company producing towels and bedding under Bonds, Sheridan, and Tontine brands; comparable in consumer-towel/home textile category but primarily serving Australia/NZ.

Others

• Lenzing AG: Global leader in specialty cellulose fibers (Tencel, Modal, Viscose) widely used in towels and home textiles; an upstream material supplier and adjacent ecosystem participant to textile manufacturers like Sunvim.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sunvim-group-co-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunvim Group