WestPoint Home LLC
WestPoint Home LLC is a US home textile manufacturer and multi-brand operator selling bedding, bath, and table linens through DTC e-commerce, Amazon, and wholesale channels, serving individual consumers and retail buyers across 15+ heritage and contemporary sub-brands.
- Company typePrivate
- Founded1820
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What WestPoint Home LLC does
WestPoint Home LLC is a privately-held US home textile manufacturer and brand operator, headquartered in New York, operating with a workforce of 1,001-5,000 employees. The company sells bedding, bath, blankets, pillows, mattress pads, and table linens through a portfolio of more than 15 sub-brands — including heritage names such as Martex (since 1914), Vellux (1968), Utica (1848), and Lady Pepperell (1926), alongside contemporary collections like Southern Tide, Lemon Tree, and Gryphon. Its operating geography is currently USA-domestic, with international shipping explicitly excluded. The company traces its heritage back to roughly 1820 and emphasizes a 200+ year brand lineage originating from American textile manufacturing roots, though the current LLC entity was formed in 2013.
The company runs a vertically integrated manufacturing platform spanning fiber sourcing, spinning, weaving, processing, and cutting/stitching, which it uses to produce 210+ SKUs across a pricing spectrum from under-$10 entry-level sheets to $250 premium duvet sets. Technology and sustainability positioning are central to the value proposition: products carry multiple certifications (OEKO-TEX, GOTS, GRS, BCI, Egyptian Cotton Gold Seal, CDP, Sedex, UNGC, Textile Exchange), and the EcoPure line addresses the organic and recycled-fibers segment. Vertical integration is described as the core differentiator alongside generations of textile craftsmanship, with no disclosed AI/ML capabilities, patents, or proprietary software systems.
The business model is a hybrid B2C/B2B unit-pricing model with no subscription or recurring component. Revenue is generated through (1) direct-to-consumer e-commerce at westpointhome.com with email-driven promotional discounting (20% first-order incentive, broader 20-80% discounts) and active social media presence, (2) Amazon marketplace distribution, and (3) wholesale through specialty retail partners and department stores. Customer segments are individual consumers (primary) and retail/wholesale buyers (secondary), with a horizontal segmentation approach across price tiers. Revenue is not publicly disclosed, and there is no parent company, funding history, M&A activity, or partnership pipeline disclosed in the available data.
WestPoint Home LLC firmographics
Firmographics- Name
- WestPoint Home LLC
- Legal name
- WestPoint Home
- Website
- https://westpointhome.com
- Company type
- Private
- Founded year
- 1820
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- WestPoint Home LLC is a US home textile manufacturer and multi-brand operator selling bedding, bath, and table linens through DTC e-commerce, Amazon, and wholesale channels, serving individual consumers and retail buyers across 15+ heritage and contemporary sub-brands.
- Ownership category
- akta.pro rank
WestPoint Home LLC industry classification
Industry- Product category
- Home Textiles
- NAICS
- Textile Furnishings Mills (3141), Home Furnishings Retailers (44912)
- SIC
- Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)
- akta.pro secondary industries
- Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)
Keywords
Where WestPoint Home LLC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WestPoint Home LLC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: B2C sales through owned e-commerce website (westpointhome.com) offering full product catalog including bedding, bath, blankets, pillows, and table linens across 15+ brands. Revenue generated through one-time product purchases with standard pricing.
- Wholesale Distribution: B2B sales through retail partners, department stores, and specialty stores. Products distributed through Amazon marketplace and other retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level bedding and bath products |
| Unit Pricing | Pay-as-you-go | Mid-range comforters and sheet sets |
| Unit Pricing | Pay-as-you-go | Premium and luxury products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
WestPoint Home LLC product offering
Product offeringCore offering
WestPoint Home LLC manufactures and distributes home textile products including comforters, sheets, blankets, pillows, towels, mattress pads, and table linens through a portfolio of 15+ owned sub-brands. The company operates vertically integrated manufacturing from fiber sourcing to finished product and sells primarily through its direct-to-consumer e-commerce site and wholesale retail partners.
Product overview
WestPoint Home LLC is a home textiles manufacturer with a portfolio of 15 sub-brands including Martex (established 1914), Vellux (1968), Southern Tide (2006), and others spanning heritage luxury to modern casual living. The company operates a unified e-commerce platform selling bedding, bath, blankets, pillows, and table linens across multiple brands. Products range from budget-friendly essentials under Martex Easy Living to premium offerings like Grand Patrician luxury collection. The core portfolio includes comforters, sheets (225-700 thread count), towels, blankets, pillows, mattress pads, and table linens, all distributed through direct-to-consumer online sales and specialty retail channels.
Differentiator
Problem solved
Functional benefit
Brands
- Martex: Home essentials brand rooted in comfort, reliability, and everyday ease, originating in 1914.
- Vellux
- Lemon Tree
- Utica
- Martex Easy Living
- Southern Tide
- Modern Living
- Lady Pepperell
- Nostalgia
- Atelier Martex
- Tablevogue
- Flatiron
- Luxor
- Grand Patrician
- Gryphon
Products and services
- Martex Martex is a WestPoint Home sub-brand offering dependable, functional home essentials rooted in comfort and reliability for everyday use, targeting individual consumers seeking quality home textiles.
- Vellux Vellux is a WestPoint Home sub-brand best known for its signature Original All-Season Blanket, marketed for softness, lightweight warmth, and a calming home environment for individual consumers.
- Lemon Tree Lemon Tree is a WestPoint Home sub-brand offering bright, uplifting home textile styling for consumers seeking cheerful, relaxed living aesthetics.
- Southern Tide Southern Tide is a WestPoint Home sub-brand providing coastal-inspired home textiles that blend classic style with a modern, easygoing attitude for lifestyle-focused consumers.
- Tablevogue Tablevogue is a WestPoint Home sub-brand producing table linens for elevated tabletop entertaining, including various sizes suitable for events and hospitality use by both consumers and small businesses.
- Utica Utica is a WestPoint Home heritage sub-brand delivering bold color, clean design, and expressive styling in home textiles for modern consumers.
- Lady Pepperell Lady Pepperell is a WestPoint Home sub-brand offering vintage-inspired home textiles with playful prints that blend nostalgic charm with modern style for consumers.
- Atelier Martex Atelier Martex is a WestPoint Home sub-brand delivering refined, sophisticated home textiles blending modern design with thoughtful craftsmanship for style-conscious consumers.
- Grand Patrician Grand Patrician is a WestPoint Home sub-brand offering luxury home textiles with timeless sophistication and premium materials for high-end consumers.
- Luxor Luxor is a WestPoint Home sub-brand offering refined home textiles emphasizing understated elegance, serenity, and elevated simplicity for design-focused consumers.
- Comforters WestPoint Home comforters are soft layered bedding products sold across multiple brands including Martex, Vellux, and Southern Tide, providing cozy nighttime comfort for consumers in mid-range to premium price tiers ($30–$200).
- Sheets & Pillowcases Sheets and pillowcases sold by WestPoint Home span 225 to 700 thread counts in cotton, Supima cotton, and Tencel blends, offering smooth, breathable everyday rest bedding for individual consumers ($12.99–$80.00).
- Blankets & Throws WestPoint Home blankets and throws include the Vellux Original All-Season Blanket, weighted blankets, fleece blankets, and mohair throws designed for everyday warmth across brands and price points ($9.00–$24.99+).
- Pillows WestPoint Home pillows include bed and decorative throw pillows such as Martex Sweet Dreams, cooling pillows, and anti-allergen pillows ($11.99–$29.99).
- Bath Products WestPoint Home bath products include plush towels, towel sets, bath rugs, shower curtains, and bath robes in cotton and Supima cotton for everyday plush comfort ($15.00–$24.99).
- Mattress Pads & Protectors WestPoint Home mattress pads and protectors include quilted mattress pads, cooling mattress pads, allergen-barrier protectors, and pillow protectors sold across the brand portfolio.
- Table Linens WestPoint Home table linens, sold primarily under the Tablevogue brand, cover multiple sizes suitable for events, hospitality, and everyday entertaining use.
- Quilts & Coverlets WestPoint Home quilts and coverlets offer lightweight quilt sets and reversible coverlets for layered bedding options across multiple sub-brands ($24.25–$74.99).
Companies that use WestPoint Home LLC
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
WestPoint Home LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WestPoint Home LLC partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
WestPoint Home LLC competitors and assessment
Company assessmentDirect peers
- Frette: Frette manufactures high-end bed linens, bath, and home textiles with a 160+ year heritage, sold through luxury hospitality and retail. Comparable to WestPoint Home on heritage positioning, vertical production, and hospitality channel exposure via Tablevogue.
- Sferra: Sferra is a luxury Italian-American home textile manufacturer specializing in bed linens, bath towels, and table linens sold through DTC and upscale retail channels — directly comparable to WestPoint Home's premium sub-brands (Grand Patrician, Atelier Martex) and luxury product tier.
- Standard Textile: Standard Textile manufactures and supplies home and institutional textiles including bedding, towels, and uniforms for the hospitality and healthcare industries. Comparable to WestPoint Home's institutional/hospitality channel exposure, especially Tablevogue.
- American Textile Company: American Textile Company manufactures bedding, mattress protectors, pillows, and related home textiles sold under private label and proprietary brands — directly comparable to WestPoint Home's product mix and wholesale/B2B distribution model.
- Springs Global: Springs Global is a vertically integrated home textile manufacturer producing bedding, bath, and table linens under multiple heritage brands. Its multi-brand, fiber-to-finished platform mirrors WestPoint Home's structure and category coverage.
Emerging players
- Brooklinen: Brooklinen is a digitally-native premium DTC brand selling sheets, comforters, bath, and loungewear directly to consumers. Comparable on bedding and bath category, and represents the DTC challenger model WestPoint Home is competing against.
- Snowe Home: Snowe is a DTC home goods brand offering premium bedding, bath, and table linens with a minimalist design aesthetic. Comparable on category mix (bedding, bath, table) and on the DTC go-to-market model.
- Parachute Home: Parachute Home is a DTC home brand selling bedding, bath, rugs, and home goods with a premium-lifestyle positioning. Comparable on category overlap (bedding, bath) and represents a younger, design-forward brand model competing for the same consumer.
- Boll & Branch: Boll & Branch is a DTC premium bedding and home textile brand emphasizing organic and ethically sourced materials. Comparable on sustainability certifications (GOTS, Fair Trade) that overlap with WestPoint Home's certification stack, and on premium sheets category overlap.
Regional players
- Trident Group: Trident Group is one of the largest vertically integrated home textile manufacturers in India, producing bed linens, towels, and yarn for global markets. Comparable on vertical integration and home textile manufacturing scale, though it primarily serves international markets rather than U.S. DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WestPoint Home LLC social profiles
Digital presenceWestPoint Home LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
WestPoint Home LLC leadership team
Management profileNumber of profiles
Profiles1 record
WestPoint Home LLC subsidiaries and ownership
Company hierarchySubsidiaries15 records
WestPoint Home LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WestPoint Home LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WestPoint Home LLC
What does WestPoint Home LLC do?
WestPoint Home LLC manufactures and distributes home textile products including comforters, sheets, blankets, pillows, towels, mattress pads, and table linens through a portfolio of 15+ owned sub-brands. The company operates vertically integrated manufacturing from fiber sourcing to finished product and sells primarily through its direct-to-consumer e-commerce site and wholesale retail partners.
Is WestPoint Home LLC a public or private company?
WestPoint Home LLC is a private company. It is classified as private equity controlled and is currently operating.
When was WestPoint Home LLC founded?
WestPoint Home LLC was founded in 1820. It employs 1,001 to 5,000 people.
Where is WestPoint Home LLC based?
WestPoint Home LLC is headquartered in New York, United States, in the North America region.
How does WestPoint Home LLC make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are WestPoint Home LLC's main competitors?
Direct peers on record are Frette, Sferra, Standard Textile, American Textile Company and Springs Global. Emerging players are Brooklinen, Snowe Home, Parachute Home and Boll & Branch. Trident Group is listed as a regional player.
Does WestPoint Home LLC have an API?
No public API is recorded for WestPoint Home LLC.
What industry is WestPoint Home LLC in?
WestPoint Home LLC's product category is Home Textiles. Its primary akta.pro industry code is IMAOAKAA, Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets), with a secondary code of IMAOAKAG, Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts). Its NAICS code is 3141 and its SIC code is 2221.