Turners Automotive Group
Turners Automotive Group is a New Zealand-listed integrated automotive services company operating auto retail (Turners Cars, Trucks & Machinery), finance (Oxford Finance), insurance (Autosure, Greenwich Life), and credit control (EC Credit Control) divisions, serving consumers, SMEs, and fleets across NZ and Australia.
- Company typePublic
- Founded2014
- HeadquartersAuckland, New Zealand
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Turners Automotive Group does
Turners Automotive Group Limited is a New Zealand-based, NZX/ASX-listed (ticker: TRA) integrated automotive services company formed in 2014 through the merger of Turners Auctions and Dorchester Pacific. The group operates four core divisions: Turners Auto Retail (sales of new and used cars, trucks, machinery, and damaged/end-of-life vehicles, plus a subscription service with 100+ vehicles of which 40%+ are EVs or hybrids), Oxford Finance (consumer and business lending including vehicle finance, plant and equipment loans, working capital, secured personal loans, debt consolidation, and property loans — operating in New Zealand for over 30 years), Autosure Insurance and Greenwich Life Insurance (motor vehicle and life insurance distributed through licensed car dealers, insurance advisers, and online), and EC Credit Control (debt management and recovery including Terms and Conditions documentation, invoice chasing, and PPSR security interest registration, serving 80,000+ businesses across New Zealand and Australia for over 30 years).
The underlying operating model combines transactional vehicle sales (one-time), subscription/leasing, lending interest income, recurring insurance premiums, and professional credit control fees. Distribution is multi-channel: licensed car dealers and insurance advisers for insurance products, direct-to-consumer and online channels for finance, physical branches and online for retail, and a field network across New Zealand and Australia for credit control. The September 2024 acquisition of 50% of My Auto Shop added a digital automotive retail capability to the ecosystem.
For the 12 months to 31 March 2026, Turners reported revenue of $451.2M NZD (up from $414.2M in FY25), total comprehensive income of $40.5M (up from $33.0M), and total assets of $1.07B (up from $917.8M). The company states an FY28 underlying NPBT target of $65M, with FY26 underlying NPBT exceeding $62M. Operations are headquartered in Auckland and primarily domestic-focused, with the group positioned as New Zealand's largest used car business and a multi-decade operator across finance, insurance, and credit services.
Turners Automotive Group firmographics
Firmographics- Name
- Turners Automotive Group
- Legal name
- Turners Automotive Group
- Website
- https://turnersautogroup.co.nz
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Turners Automotive Group is a New Zealand-listed integrated automotive services company operating auto retail (Turners Cars, Trucks & Machinery), finance (Oxford Finance), insurance (Autosure, Greenwich Life), and credit control (EC Credit Control) divisions, serving consumers, SMEs, and fleets across NZ and Australia.
- Ownership category
- akta.pro rank
Turners Automotive Group industry classification
Industry- Product category
- Diversified Automotive Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Insurance Agencies and Brokerages (524210)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA)
- akta.pro secondary industries
- Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI), Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)
Keywords
Where Turners Automotive Group is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Turners Automotive Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Auto Retail: Sale of vehicles including cars, trucks, machinery, and damaged/end of life vehicles. Also includes Turners Subscription service for vehicle leasing with over 100 vehicles.
- Vehicle, Business & Personal Finance (Oxford Finance): Consumer and business lending including vehicle finance, plant and equipment loans, working capital, secured personal loans, debt consolidation, and property loans. 100% New Zealand owned and operated, lending for over 30 years.
- Insurance (Autosure): Motor vehicle insurance and life insurance solutions distributed online, through licensed car dealers and insurance advisers under Autosure and Greenwich Life Insurance brands.
- Credit Control (EC Credit Control): Debt management and recovery services including Terms and Conditions documentation, invoice chasing, and PPSR security interest registration. Services 80,000+ businesses in New Zealand and Australia for over 30 years.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Turners Automotive Group product offering
Product offeringCore offering
Turners Automotive Group is a New Zealand-based integrated automotive services company operating across four divisions: Auto Retail (selling new and used cars, trucks, machinery, and managing damaged/end-of-life vehicles), Finance (vehicle, business, and personal lending through Oxford Finance), Insurance (motor vehicle and life insurance via Autosure and Greenwich Life Insurance), and Credit Control (debt management and recovery services via EC Credit Control). The group also operates Turners Subscription, a vehicle subscription service with over 100 vehicles including EVs and hybrids.
Product overview
Turners Automotive Group operates as a diversified automotive services company with four main business divisions: Turners Auto Retail (core automotive sales of cars, trucks, and machinery plus damaged/end-of-life vehicle services), Oxford Finance (vehicle, business, and personal lending), EC Credit Control (debt management and credit services), and Autosure Insurance (motor vehicle and life insurance under Autosure and Greenwich Life Insurance brands). The group also offers Turners Subscription as a vehicle subscription service for customers wanting flexible access to vehicles including EVs and hybrids. The company targets New Zealand consumers and businesses seeking integrated automotive retail, finance, insurance, and debt management services.
Differentiator
Problem solved
Functional benefit
Brands
- Oxford Finance: 100% New Zealand owned and operated loan company offering vehicle, business and personal finance solutions, lending to Kiwis for over 30 years.
- Autosure
- EC Credit Control
- Greenwich Life Insurance
- Turners Cars
- Turners Trucks & Machinery
Products and services
- Turners Auto Retail
Quantifiable outcome
- Revenue growth from $414.2 million (FY25) to $451.2 million (FY26)
- +4 more outcomes
Companies that use Turners Automotive Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Turners Automotive Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Turners Automotive Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- My Auto ShopcoreTurners acquired 50% of My Auto Shop, expanding their automotive retail ecosystem and digital capabilities.
- EECA (Energy Efficiency and Conservation Authority)corePartnership with EECA to expand Turners' subscription EV fleet. EECA is a New Zealand government agency promoting energy efficiency and renewable energy. This partnership supports the transition of New Zealand's vehicle fleet to cleaner, lower emission vehicles.
- Insurance CompaniesminorTurners works with vehicle vendors including insurance companies to ensure end of life vehicles are responsibly managed out of the New Zealand fleet.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Turners Automotive Group competitors and assessment
Company assessmentDirect peers
- Credit Corp Group: Australia and NZ-focused debt buyer and credit management services group. Direct comparable to EC Credit Control for revenue model, customer concentration, and exposure to ANZ receivables management demand.
- Eclipx Group (FleetPartners): Australia's largest fleet leasing and management company (rebranded FleetPartners). Direct comparable to Turners' subscription and fleet management activities, with overlapping corporate/government fleet customer base and EV transition roadmap.
- Heartland Group Holdings: NZ-listed consumer and asset finance specialist (vehicle, rural, reverse mortgage). Direct NZ peer to Oxford Finance, sharing the same listed-NZX regulatory and economic environment and a similar multi-product lending franchise.
- SG Fleet: Australia and NZ corporate fleet management and leasing specialist. Comparable to Turners' subscription/fleet management activities, particularly on EV transition advisory for corporates and government clients in the same regulatory region.
- Carsales.com: Australia and NZ's leading automotive marketplace platform. Comparable to Turners' automotive retail and dealer ecosystem across the Tasman, with overlapping dealer-software, finance referral and insurance adjacencies that mirror Turners' integrated model.
- Carvana: US-based pure-play online used car retailer with integrated financing. Closest Western Hemisphere analogue to Turners' used car retail + finance bundle, providing a benchmark for online used car unit economics and capital intensity.
Broad incumbents
- Auto Trader Group: UK's leading automotive marketplace with finance and insurance adjacencies. Broad incumbent comparable to the dealer-software, finance referral and insurance distribution flywheel that underpins Turners' integrated automotive ecosystem.
- Cox Automotive: Global used vehicle services group (Manheim auctions, Autotrader, Kelley Blue Book). Comparable end-of-life vehicle remarketing, dealer auction and finance services; relevant as the global blueprint for an integrated automotive services platform at much larger scale.
- Insurance Australia Group (IAG): Largest general insurer in Australia and NZ (NRMA, AMI, NZI). Comparable to Autosure/Greenwich Life on motor vehicle and life insurance underwriting, distribution economics and NZ regulatory exposure, though at materially larger scale.
Emerging players
- Splend: Australia-focused subscription and rental platform purpose-built for ride-share and EV drivers. Comparable to Turners Subscription on the recurring-revenue, EV-skewed vehicle subscription model, though concentrated in the rideshare use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Turners Automotive Group social profiles
Digital presenceTurners Automotive Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turners Automotive Group leadership team
Management profileNumber of profiles
Profiles14 records
Turners Automotive Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Turners Automotive Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turners Automotive Group M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turners Automotive Group
What does Turners Automotive Group do?
Turners Automotive Group is a New Zealand-based integrated automotive services company operating across four divisions: Auto Retail (selling new and used cars, trucks, machinery, and managing damaged/end-of-life vehicles), Finance (vehicle, business, and personal lending through Oxford Finance), Insurance (motor vehicle and life insurance via Autosure and Greenwich Life Insurance), and Credit Control (debt management and recovery services via EC Credit Control). The group also operates Turners Subscription, a vehicle subscription service with over 100 vehicles including EVs and hybrids.
Is Turners Automotive Group a public or private company?
Turners Automotive Group is a public company. It is classified as public and is currently operating.
When was Turners Automotive Group founded?
Turners Automotive Group was founded in 2014. It employs 501 to 1,000 people.
Where is Turners Automotive Group based?
Turners Automotive Group is headquartered in Auckland, New Zealand, in the Oceania region.
How does Turners Automotive Group make money?
Four revenue lines are on record. Auto Retail is the primary driver. The others are vehicle, Business & Personal Finance (Oxford Finance), insurance (Autosure) and credit Control (EC Credit Control).
Who are Turners Automotive Group's main competitors?
Direct peers on record are Credit Corp Group, Eclipx Group (FleetPartners), Heartland Group Holdings, SG Fleet, Carsales.com and Carvana. Broad incumbents are Auto Trader Group, Cox Automotive and Insurance Australia Group (IAG). Splend is listed as an emerging player.
Does Turners Automotive Group have an API?
No public API is recorded for Turners Automotive Group.
What industry is Turners Automotive Group in?
Turners Automotive Group's product category is Diversified Automotive Services. Its primary akta.pro industry code is TLABAHAA, Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs), with a secondary code of TLABAHAJ, Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs). Its NAICS code is 5321 and its SIC code is 7510.