My Auto Shop

What My Auto Shop does

My Auto Shop is a New Zealand-based automotive services marketplace and booking platform founded in January 2020 and headquartered in Auckland. The company operates a two-sided platform connecting individual car owners with a network of 300+ MTA (Motor Trade Association)-approved mechanics across New Zealand, enabling online booking, vehicle-specific price comparison, and quote generation. Its underlying technology comprises a vehicle-specific pricing engine that calculates quotes based on make, model, engine size, and origin, paired with an automated quoting workflow that validates costs and dispatches quotes via email. The company supplements this software layer with a proprietary mobile mechanic service (My Auto Shop Remote Technician) operating company-owned service vans in Auckland, Wellington, and Christchurch.

The business model is hybrid and commission-driven. Revenue is generated through (1) commission on bookings completed at partner garages, with no fixed fees charged to workshops; (2) service fees from company-operated mobile mechanics; (3) referral and bundling revenue from the Autosure Mechanical Breakdown Insurance partnership, including a $169 PPI refund incentive for bundled purchases; (4) Pre-Purchase Inspection fees delivered through a VTNZ partnership covering five cities; and (5) emerging B2B fleet management contracts for commercial operators. Distribution is primarily self-serve via the myautoshop.co.nz booking site, with secondary acquisition channels including Trade Me marketplace listing, Trustpilot review presence, content marketing, and SEO. The company is privately held, has 1–10 employees, and has received only grant-level funding (Callaghan Innovation, totaling approximately NZ$19,900 across 2020–2022), with no disclosed institutional venture investment.

The customer base is predominantly long-tail individual consumers, augmented by a smaller B2B fleet segment. Strategic leadership is led by CEO & Founder Andy Bowie (with co-founder Richard Wafer as COO), supported by dedicated heads of Operations & Supply, Data Analytics & Operations, Digital & Technology, and Community. The company has pursued a multi-product platform strategy around the full vehicle ownership lifecycle, expanding from core garage booking into mobile service, insurance distribution, pre-purchase inspections, fleet management, and car selling (via Turners Cars).

Name

My Auto Shop

Legal name

My Auto Shop Limited

Website

https://myautoshop.co.nz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

My Auto Shop is a New Zealand automotive services marketplace connecting car owners with 300+ MTA-approved mechanics through online booking, complemented by company-operated mobile mechanics in three cities and partnerships for insurance, inspections, and fleet services.

Ownership category

akta.pro rank

Product category

Automotive Repair Marketplace

NAICS

Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industry

Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

Keywords

• Automotive repair booking
• Car service marketplace
• Mobile mechanic services
• Vehicle inspection services
• Mechanical breakdown insurance

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commission on Garage Bookings: Platform takes commission on work booked through the My Auto Shop system. No fixed fees for garages - only pay commission on completed work.
2. Mobile Mechanic Services: Company-operated mobile mechanics provide on-site services in Auckland, Wellington, and Christchurch, generating revenue from service fees.
3. Insurance Partner Referral Fees: Partnership with Autosure for Mechanical Breakdown Insurance. Customers purchasing MBI receive $169 refund on Pre-purchase Inspection, generating referral revenue.
4. Pre-Purchase Inspections: Comprehensive vehicle inspections offered in partnership with VTNZ, providing revenue from inspection fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

My Auto Shop operates an online booking platform that connects car owners across New Zealand with 300+ MTA-approved mechanics for repairs, servicing, WoF inspections, and pre-purchase vehicle checks. The company also runs its own mobile mechanic service (My Auto Shop Remote Technician) that dispatches fully-equipped service vans to customers in Auckland, Wellington, and Christchurch. Supplementary offerings include Mechanical Breakdown Insurance underwritten by Autosure, VTNZ-backed pre-purchase inspections, fleet maintenance for commercial operators, and a car-selling channel via Turners Cars.

Product overview

My Auto Shop is a New Zealand automotive repair booking platform that operates as a marketplace connecting car owners with a network of 300+ MTA-approved mechanics. The platform offers two service delivery models: fixed-location garage bookings through its marketplace and mobile mechanics (My Auto Shop Remote Technician) serving Auckland, Wellington, and Christchurch. Supplementary services include Pre-Purchase Inspections via VTNZ partnership, Mechanical Breakdown Insurance through Autosure, fleet management for business customers, and vehicle selling through Turners Cars partnership. The core product enables transparent upfront pricing, online booking, and a 6-month/10,000km warranty on all work.

Differentiator

Problem solved

Functional benefit

Brands

• My Auto Shop Remote Technician: Mobile mechanic service that comes to the customer's location.

Products and services

• Car Repair & Servicing Marketplace Online marketplace platform enabling car owners throughout New Zealand to enter vehicle details, compare prices, and book repair, servicing, and WoF appointments with 300+ vetted MTA-approved partner garages. Targets consumers seeking transparent, convenient car maintenance.
• Mobile Mechanics (My Auto Shop Remote Technician) Company-operated mobile mechanic service dispatching fully-equipped service vans to customer locations (home or workplace) in Auckland, Wellington, and Christchurch for on-site repairs and servicing. Targets individual car owners and business fleet operators who cannot easily visit a workshop.
• Mechanical Breakdown Insurance (MBI) Mechanical Breakdown Insurance product covering mechanical and electrical part failures, offered in Advantage and Advantage Plus tiers for petrol, diesel, hybrid, and electric vehicles. Claim limits range from $5,000 (Advantage) to $10,000-$15,000 (Advantage Plus) per claim, with EV battery cover of $2,500-$5,000. Customers bundling MBI with a Pre-Purchase Inspection receive a $169 PPI refund.
• Pre-Purchase Inspection (Car Confidence Check) Mobile vehicle inspection service delivered in partnership with VTNZ, available in Auckland, Hamilton, Tauranga, Wellington, and Christchurch. Includes 8-point checks, optional diagnostic scans (+$49.99), relative compression tests (+$79.99), CO2 head gasket tests (+$49.99), and hybrid battery tests (+$99.99). Reports available within 1-2 hours of inspection; starting from $199. Targets used-car buyers seeking independent assessment.
• Fleet Management Service On-site preventative maintenance and repair service for commercial vehicle fleets, covering 200+ services. Includes dedicated account management, scheduled multi-point inspections, and mobile repairs at office or job sites. Targets electricians, plumbers, builders, logistics companies, rental car operators, and last-mile delivery businesses, with stated avoidance of $940/day/vehicle fleet downtime costs.
• Car Selling Service Vehicle appraisal and selling service delivered through a partnership with Turners Cars. Customers can book online at one of 22 Turners branches across New Zealand and obtain a 30-minute vehicle appraisal. Targets car owners looking to sell their vehicle quickly.

Quantifiable outcome

• 6 month / 10,000km warranty on all work done
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MTA (Motor Trade Association)coreStrategic or Co-development Partner · 1 January 2020My Auto Shop works exclusively with MTA-approved garages. All partner workshops must be current MTA members, vetted for latest equipment, use quality parts, and have proven customer track records. The MTA approval provides quality assurance for all service providers on the platform.
• Trade MeminorGTM or Marketing PartnerTrade Me partnership provides marketplace visibility and customer acquisition. Trade Me logo appears on the My Auto Shop website indicating a commercial partnership for automotive services promotion.
• TrustpilotminorGTM or Marketing PartnerTrustpilot review platform partnership for reputation management and social proof. Customer reviews displayed on Trustpilot provide credibility and trust signals for prospective customers.
• AfterpayminorGTM or Marketing PartnerAfterpay payment integration allows customers to pay for services in four interest-free fortnightly payments, making car maintenance more affordable and accessible.
• Autosure InsurancecoreStrategic or Co-development PartnerMechanical Breakdown Insurance partnership with Autosure, a leading provider of automotive-owner protection policies in NZ for over 30 years. Autosure underwrites all MBI policies offered through My Auto Shop. Autosure has B++ (Good) financial strength rating from A.M. Best.
• Turners CarsminorGTM or Marketing PartnerTurners Cars partnership for car selling service. 22 Turners branches throughout NZ offer car appraisals in 30 minutes. Turners Service & Repairs brand appears on footer indicating corporate relationship.
• VTNZcoreStrategic or Co-development PartnerStrategic partnership with VTNZ (Vehicle Testing New Zealand) for mobile vehicle inspections. VTNZ provides inspection services backed by NZ's most trusted WOF inspectors. Inspections available in Auckland, Hamilton, Tauranga, Wellington, and Christchurch.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• AutoGuru: Australia's leading online marketplace for comparing and booking car servicing, repairs, and inspections across a network of verified workshops. Closest comparable in business model and product (online booking, transparent pricing, vetted partner network) but operates in Australia rather than New Zealand.
• Fixico: European digital platform managing car fleet repairs end-to-end, connecting drivers and fleet operators with a vetted repair network. Comparable B2B fleet repair orchestration focus alongside consumer marketplace, but operating across Europe rather than NZ.

Direct peers

• BookMyGarage: UK-based online marketplace allowing motorists to compare prices, read reviews, and book servicing, MOTs, and repairs with local garages. Directly comparable in marketplace mechanics, price comparison feature, and trust/vetting layer over a partner garage network.
• YourMechanic: US-based platform that sends certified mobile mechanics to customers' homes or offices for car repair and maintenance. Directly comparable to My Auto Shop's Remote Technician mobile service and overall marketplace-plus-mobile hybrid model.
• Openbay: North American online marketplace that connects vehicle owners with local auto service professionals via instant quotes and online booking. Comparable in the marketplace-plus-quote-engine approach My Auto Shop uses for its 300+ partner workshops.
• Wrench: US-based mobile auto repair service bringing certified mechanics to the customer's location for maintenance and repair. Closely comparable to My Auto Shop's company-operated Remote Technician mobile van offering.
• Spiffy: US on-demand mobile car care platform offering wash, detail, oil change, and minor maintenance services at customer locations. Comparable mobile-first service model and convenience positioning.

Broad incumbents

• AutoLeap: Shop management SaaS for auto repair businesses, offering digital inspections, workflow, and customer communication tools. Adjacent in the auto-services software category — competing for the same garage partner software budget rather than directly for end customers.
• Repco NZ: Major NZ automotive parts and accessories retailer with a workshop servicing arm and brand reach among Kiwi motorists. Comparable as a large-scale incumbent competing for the same customer service spend, though its model is parts-led rather than marketplace-led.

Emerging players

• CarAdvise: North American automotive services platform that helps car owners book maintenance and repairs at discounted rates through partner shops. Comparable in consumer-facing booking and pricing transparency, though at an earlier scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/my-auto-shop-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Auto Shop