What Blueglass does

BlueGlass Interactive AG is a Zürich-based, full-service digital marketing agency operating as part of the communication group 'Team Farner'. Founded in 2007 and staffed by approximately 45 specialists at Helvetiaplatz, the agency serves primarily Swiss enterprises across healthcare, retail, finance, mobility, telecommunications, tourism, and government verticals. Its service portfolio spans digital strategy consulting, SEO, Generative Engine Optimization (GEO), search and programmatic advertising, content marketing with an in-house video studio, social media, data and web analytics, UX, and web design and development. Notable enterprise clients include Hirslanden, IKEA Switzerland, SBB, Mobility, Viseca, Phonak, Skyguide, and Medela, with multiple Best of Swiss Web awards and European Search Awards earned from 2014 through 2025.

The agency operates a project- and retainer-based professional services model with non-public pricing, acquiring clients through consultative direct sales supported by thought-leadership content (blog, case studies, podcast) and a partner ecosystem that includes Google, Meta, Microsoft Network, TikTok, Semrush, fusedeck, and the SEM International network. Technology differentiators are limited to partner integrations and a self-developed WordPress plugin ('Jobs for WordPress'); core delivery is human-led. Revenue, funding, and management team data are not disclosed in available sources.

Name

Blueglass

Legal name

BlueGlass Interactive AG

Website

https://blueglass.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueGlass is a Zürich-based full-service digital marketing agency with ~45 specialists, serving Swiss enterprises across SEO, SEA, content, social, analytics, UX, and web development since 2007.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: BlueGlass operates as a professional services agency offering a full-suite digital marketing engagement. Revenue is generated through project-based and retainer-based consulting and implementation engagements across SEO, SEA, programmatic, content marketing, social media, analytics, UX, and web development.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

BlueGlass is a full-service digital marketing agency offering consulting and implementation services across SEO, SEA (Search Engine Advertising), programmatic advertising, content marketing, social media marketing, data analytics, web analytics & tracking, user experience (UX), and web design & development. The agency also provides Generative Engine Optimization (GEO) for AI-driven search and operates an in-house video production studio (BlueStudio) in Zürich.

Product overview

BlueGlass is a full-service digital marketing agency headquartered in Zurich, Switzerland, operating as part of the Team Farner network. The agency offers an integrated portfolio of digital marketing services centered around strengthening clients' online presence through effective online content and campaigns. The core service offerings include Digital Strategy Consulting (with Digital Behavioural Design Training), SEO, Generative Engine Optimization, Digital Campaigns (SEA and Programmatic Advertising), Content Marketing (with in-house Videostudio Zürich), Social Media Marketing, Data Analytics, Web Analytics & Tracking, User Experience, and Web Design & Development. Additional specialized services include E-Sports & Video Production and Online Reputation Management. The agency differentiates through data-driven, integrated measures based on real-time data and genuine user needs, delivered by approximately 45 specialists with 17 years of industry expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Consulting Consulting service for developing and optimizing digital strategies, including Digital Behavioural Design Training to align digital assets with genuine user needs and behavioural patterns. Targeted at Swiss enterprises and SMEs seeking strategic digital direction.
• SEO (Suchmaschinenoptimierung) Search engine optimization services including SEO audits, Technical SEO, International SEO, Local SEO, and SEO Relaunch Beratung to improve Google rankings and organic visibility for Swiss businesses.
• Generative Engine Optimization (GEO) Optimization services for generative AI search engines, including GEO audits to improve visibility in AI-generated search results. A novel service offering tailored to the evolving AI-driven search landscape.
• Digital Campaigns (SEA & Programmatic) Online advertising campaign services including SEA (Search Engine Advertising), SEA audits, and Programmatic Advertising for targeted audience activation across Google, Meta, TikTok, and Microsoft platforms.
• Content Marketing Content creation and marketing strategy services featuring an in-house Videostudio Zürich (BlueStudio) for video production. Targeted at brands seeking integrated content strategies across formats.
• Social Media Marketing Social media presence management and community engagement services to increase attention and interaction across platforms, leveraging Meta Business Partner and TikTok Partner status.
• Data Analytics Data analysis services to measure campaign success and optimize media budget allocation based on real-time data.
• Web Analytics & Tracking Website visitor behavior analysis including Tracking/Analytics audits and Google Analytics 4 implementation and optimization, with cookieless and GDPR-compliant server-side tracking through fusedeck/Stap.io.
• User Experience (UX) UX optimization services for websites, onboarding processes, and apps to improve user guidance, experience, and conversion performance.
• Web Design & Development Website and application design, development, and redesign services for modern and optimized web presence, including complex web project realisation.
• E-Sports & Video Production E-sports marketing and video production services including gaming-focused content strategies for brands targeting the gaming community (e.g., UPC eSports.ch).
• Online Reputation Management Management of online reputation through monitoring and strategic response to maintain brand image across digital channels.

Quantifiable outcome

• +160% web traffic improvement (newviva case study)
• +4 more outcomes

Named customers26 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerAs a Google Partner, BlueGlass has verified Google Ads expertise to optimise client campaigns and achieve better results. This partnership enables BlueGlass to manage Google Ads campaigns with recognised competency standards.
• Meta (Facebook, Instagram, WhatsApp)coreGTM or Marketing PartnerAs a Meta Business Partner, BlueGlass applies the highest standards for services and support around Meta products including Facebook, Instagram, and WhatsApp. BlueGlass is recognised among the best partners for Meta products.
• Microsoft Network (LinkedIn, Bing)coreGTM or Marketing PartnerAs a Microsoft Network partner, BlueGlass delivers campaigns on LinkedIn and Bing with expert-level execution for clients seeking Microsoft-adjacent advertising solutions.
• SEM InternationalcoreStrategic or Co-development PartnerAs part of SEM International, BlueGlass operates within an international network of around 30 offices and over 750 local digital marketing specialists globally. This enables BlueGlass to serve clients domestically and internationally as a global full-service agency.
• open upminorStrategic or Co-development PartnerIn partnership with open up, BlueGlass offers holistic communication solutions including cross-channel content and strategy that speak the language of clients' target audiences.
• SemrushcoreTechnology or IntegrationAs a Semrush partner agency, BlueGlass offers clients keyword research and competitor tracking services at attractive rates through the partnership, leveraging Semrush's SEO and content marketing platform.
• IAB SchweizminorGTM or Marketing PartnerBlueGlass is a member of IAB Schweiz, representing the digital advertising industry in Switzerland. IAB Switzerland is part of IAB Europe, which advocates for the industry internationally.
• TikTokminorGTM or Marketing PartnerAs a TikTok Partner, BlueGlass has direct access to TikTok's Dublin office to leverage all platform potentials and advertising opportunities. BlueGlass provides the highest standards for TikTok services and products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/blueglass
• Facebookfacebook.com/BlueGlassInc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueglass