International Committee of Tourism Film Festivals

What International Committee of Tourism Film Festivals does

The International Committee of Tourism Film Festivals (CIFFT), founded in 1989 and headquartered in Vienna, Austria, operates a centralized competition circuit and benchmarking platform for tourism promotional videos. The organization brings together 10 international member festivals — spanning Europe, North America, Asia, and Latin America — into a unified CIFFT Circuit where tourism boards, destination marketing organizations, creative agencies, and production companies can submit promotional videos that are evaluated across multiple festivals concurrently. Awards from member festivals are converted into a points-based ranking system (scale 5–18) that produces annual "World's Best Tourism Films" rankings across five thematic categories: City Promotion, Region Promotion, Country Promotion, Tourism Products, and Tourism Services.

CIFFT's product portfolio centers on the tiered CIFFT Circuit Entry Service (Packages A–D covering 6–9 festivals each), the World Tourism Film Awards ceremony held annually in December, the GreenWorking Awards (with Normmal and UN Tourism for sustainable tourism communication), the Tourism Press Award (judged by international travel journalists), and the public CIFFT Rankings. The underlying technology is a submission and distribution platform (FilmService Submission Tool) that centralizes registration, fee handling, and routing of video entries across the network of member festivals. The organization is endorsed by the UN World Tourism Organization (UNWTO), the European Travel Commission (ETC), the Central America Tourism Agency (CATA), the Caribbean Tourism Organization (CTO), Skal International, and the Tourism and Society Think Tank (TSTT).

Revenue is generated almost entirely from competition entry fees, with Circuit packages priced at €1,600–€2,950 depending on festival count and single-video vs. series format, plus optional €250 endorser-member discounts. CIFFT operates as an Austrian sole proprietorship (Kammel Österreichisches Filmservice e.U.) with a core team of approximately 5 staff, with no external funding or parent company disclosed. The go-to-market is direct-to-consumer via the online submission portal, supported by content marketing, social channels, and partnerships with regional media outlets and major tourism trade fairs such as FITUR Madrid.

Name

International Committee of Tourism Film Festivals

Legal name

Kammel Österreichisches Filmservice e.U.

Website

https://cifft.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

CIFFT, founded 1989 in Vienna, operates a centralized competition circuit and benchmarking platform for tourism promotional videos, uniting 10 international member festivals and serving tourism boards, DMOs, and creative agencies with entry-based submissions, rankings, and awards programs.

Ownership category

akta.pro rank

Product category

Tourism Film Festival Services

NAICS

Motion Picture and Video Exhibition (51213)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Film Festivals & Festival Organizers (MPADAKAD)

Keywords

• Tourism film festivals
• Travel video awards
• Tourism marketing competitions
• Tourism promotional videos
• Tourism video rankings

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Competition Entry Fees: Revenue generated from entry fees for participation in the CIFFT Circuit competition packages. Fees range from €1,600-€2,350 for single video entries and €1,900-€2,950 for series entries, depending on the package tier. Festival entry fees are included in the package price.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

CIFFT operates a centralized international competition circuit (the CIFFT Circuit) that brings together 10 member tourism and corporate film festivals across four continents. Entrants pay tiered entry fees (€1,600–€2,950) for the CIFFT Circuit Packages A–D to submit tourism promotional videos, which compete at multiple festivals and accumulate points toward annual World's Best Tourism Films rankings across five categories: Cities, Regions, Countries, Tourism Products, and Tourism Services. The circuit culminates in the annual World Tourism Film Awards ceremony, with supplementary programs including the Greenworking Awards (sustainability) and Tourism Press Award.

Product overview

CIFFT operates as a centralized competition circuit and benchmarking platform for tourism video marketing. The organization brings together 10 international film festivals into a unified circuit where tourism promotional videos compete across multiple festivals simultaneously. The product portfolio centers on the CIFFT Circuit (with tiered entry packages Package A through D), culminating in the World Tourism Film Awards. Supporting award programs include the Greenworking Awards (with Production, Message, and Global sub-awards for sustainable tourism communication) and the Tourism Press Award (judged by travel journalists). The CIFFT Rankings service aggregates results across all circuit festivals to produce annual ranking lists in five categories: Cities, Regions, Countries, Tourism Products, and Tourism Services.

Differentiator

Problem solved

Functional benefit

Brands

• World Tourism Film Awards: The annual awards ceremony that honors the most impactful tourism ads and promotional videos of the year, recognizing the brands and talents behind them. This is the culmination of the CIFFT Circuit competition.
• GreenWorking Awards
• Tourism Press Award
• CIFFT Circuit

Products and services

• CIFFT Circuit The primary international competition circuit bringing together tourism film festivals from around the world. Films submitted participate in multiple festivals across different countries, with awards converted to points for ranking in the World's Best Tourism Films across five categories (Cities, Regions, Countries, Tourism Products, Tourism Services). For tourism brands, DMOs, creative agencies, and production companies seeking global recognition for tourism promotional videos.
• World Tourism Film Awards The culminating annual award ceremony recognizing the World's Best Tourism Films. Top 5 films in five thematic categories (Cities, Regions, Countries, Tourism Products, Tourism Services) are awarded the title of World's Best Tourism Film of the year, held in December annually. For tourism brands, DMOs, creative agencies, and production companies.
• Greenworking Awards A pioneering global initiative recognizing excellence in sustainable tourism communication, presented in partnership with Normmal (a B-Corp advertising agency) and with UN Tourism participation. Includes three sub-categories: Production Award, Message Award, and Global Award for sustainable production and messaging. Free registration for all entrants.
• Tourism Press Award An award designed to honor outstanding tourism videos by engaging the perspective and expertise of tourism journalists. Videos are evaluated by an international panel of travel media professionals.
• CIFFT Rankings Annual ranking lists of the best tourism ads and promotional videos worldwide, covering five thematic categories: Cities, Regions, Countries, Tourism Products, and Tourism Services. Uses a points-based system (scale 5-18) aggregating awards across the CIFFT Circuit festivals to provide objective comparative ranking methodology.

Quantifiable outcome

• Top 5 films in each category awarded as 'World's Best Tourism Films' annually
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• UNWTO (World Tourism Organization)flagshipStrategic or Co-development PartnerEndorser of CIFFT Circuit and World Tourism Film Awards. Supports CIFFT's mission to encourage tourism brands to achieve excellence in video promotion. UNWTO also participates in the GreenWorking Awards.
• European Travel Commission (ETC)flagshipStrategic or Co-development PartnerEndorser of CIFFT initiatives. Members and public institutions of ETC countries receive €250 discount on CIFFT entry fees.
• Central America Tourism Agency (CATA)coreStrategic or Co-development PartnerEndorser supporting CIFFT. Members and public institutions of CATA countries receive €250 discount on entries.
• Caribbean Tourism Organization (CTO)coreStrategic or Co-development PartnerEndorser of CIFFT Circuit and World Tourism Film Awards.
• Skal InternationalcoreStrategic or Co-development PartnerEndorser supporting tourism video excellence initiatives.
• Tourism and Society Think Tank (TSTT)coreStrategic or Co-development PartnerEndorser and partner. TSTT members receive €250 discount on CIFFT entries.
• FITUR MadridcoreGTM or Marketing PartnerFeatured partner at major travel trade fair for tourism promotion and networking.
• NormmalcoreStrategic or Co-development PartnerB-Corp advertising agency, co-presenter of GreenWorking Awards. Strategic ally for sustainability-focused initiatives.
• CARMAminorStrategic or Co-development PartnerStrategic ally organization.
• VAMminorStrategic or Co-development PartnerStrategic ally organization.
• BULB!minorGTM or Marketing PartnerMedia partner for content distribution and marketing.
• soy.marketingminorGTM or Marketing PartnerMedia partner for marketing communications.
• Portal de AméricaminorGTM or Marketing PartnerMedia partner for Latin American market coverage.
• BizcommunityminorGTM or Marketing PartnerMedia partner for African and international business news coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• New York Festivals TV & Film Awards: Established global TV and film awards competition, CIFFT Circuit member since 1990. Comparable as a broader incumbent awards platform where tourism video is one of many categories competing for advertiser recognition.
• The Telly Awards: Major US-based video and television content awards covering commercial, tourism, and branded video categories. Comparable as a broader incumbent awards platform where tourism promotional videos compete alongside general video advertising.
• D&AD Awards: Globally prestigious creative and design awards including categories for branded content and tourism marketing. Comparable as a broader incumbent creative awards platform whose travel/tourism categories overlap with CIFFT's domain.

Direct peers

• Amorgos Tourism Film Festival: Greek tourism film festival and CIFFT Circuit member since 2017. Comparable as a boutique Mediterranean-region tourism film awards event targeting island and regional destination marketers.
• Zagreb TourFilm Festival: Croatian tourism film festival and CIFFT Circuit member since 2013. Directly comparable as a specialized tourism film awards competition targeting Central and Southern European DMOs.
• US International Awards: US-based film and video awards competition and CIFFT Circuit member since 2003. Comparable as a tourism video recognition program serving North American DMOs and agencies with category-based awards.
• ART&TUR - International Tourism Film Festival: Portuguese tourism film festival and CIFFT Circuit member since 2008. Directly comparable as a tourism-focused film festival with awards in city/region/country categories, sharing entrants and judges with CIFFT.
• Cannes Corporate Media & TV Awards: Cannes-based corporate and tourism film awards, CIFFT Circuit member since 2010. Directly comparable as a prestigious international film festival recognizing corporate/tourism promotional videos with global judging panels.
• Terres Travel Festival: Spain-based travel film and creativity festival, CIFFT Circuit member since 2019. Comparable as a tourism-focused film festival competing for the same DMO and agency submission pool across European markets.

Regional players

• Japan World's Tourism Film Festival: Japanese tourism film festival, most recent CIFFT Circuit member (2021). Comparable as a regionally focused tourism film festival serving Asian DMOs while participating in the global circuit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cifft_circuit
• YouTubeyoutube.com/channel/UCrkNW7bLAGWt8x0BDTc27nQ
• Facebookfacebook.com/cifft.circuit
• LinkedInlinkedin.com/company/cifft
• Instagraminstagram.com/cifft.circuit

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about International Committee of Tourism Film Festivals