Vintage Hardwood Flooring
Vintage Hardwood Flooring is a Canadian prefinished hardwood flooring manufacturer founded in 1989 and operated as a brand under Boa-Franc. It produces solid and engineered 3/4-inch flooring across eight collections, selling exclusively through authorized dealers in North America to residential, light commercial, and architect/designer customers.
- Company typePrivate
- Founded1989
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vintage Hardwood Flooring does
Vintage Hardwood Flooring is a Canadian manufacturer of prefinished hardwood and engineered flooring, founded in 1989 and operating as a brand under Boa-Franc, a privately held manufacturer headquartered in Saint-Georges, Quebec. The company produces solid sawn, northern solid sawn, and pioneered 3/4-inch flooring organized into eight collections (EdgeSawn, Smooth, Brushed, Sculpted, Blade, Rift & Quarter Sawn, Herringbone, Chevron) with five wood species, ten width options, three grades, and over 100 color choices. Proprietary process technologies include the industry's smallest micro-V joint for more discrete seams and proprietary Pearl and UVF finishes that are 99% free of VOCs and formaldehyde; certifications include EPA TSCA Title VI compliance, PEFC forest certification, CDPH indoor-air-quality certificates, and LEED-contributing status, with a 35-year residential and 3-year commercial wear warranty backed by a structural lifetime limited warranty.
The company sells exclusively through an authorized network of distributors and dealers across Canada, the United States, and internationally — internet purchases explicitly void the manufacturer's warranty. Vintage operates Inspirational Gallery showrooms in Toronto (manufacturer-operated) and Montreal (operated by authorized dealer Barwood Pilon), supports a dedicated Architect & Designer program with sample delivery and lunch-and-learns, and offers up to four free samples and a maintenance/repair product line on its website. Pricing is not publicly disclosed; quotes and professional installation are coordinated through dealers.
Revenue is generated primarily through one-time wholesale sales of prefinished hardwood flooring to the dealer channel, with secondary revenue from branded cleaning and repair kits. Vintage is one of four flooring brands operated by Boa-Franc alongside Mirage, Ten Oaks, and Alexandra, and the company employs 51-100 people with no public revenue or funding disclosures.
Vintage Hardwood Flooring firmographics
Firmographics- Name
- Vintage Hardwood Flooring
- Legal name
- Boa-Franc
- Website
- https://vintageflooring.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vintage Hardwood Flooring is a Canadian prefinished hardwood flooring manufacturer founded in 1989 and operated as a brand under Boa-Franc. It produces solid and engineered 3/4-inch flooring across eight collections, selling exclusively through authorized dealers in North America to residential, light commercial, and architect/designer customers.
- Ownership category
- akta.pro rank
Vintage Hardwood Flooring industry classification
Industry- Product category
- Hardwood Flooring Manufacturing
- NAICS
- All Other Miscellaneous Wood Product Manufacturing (321999)
- SIC
- Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Wood Flooring (Solid, Engineered, Bamboo, Cork) (IMADAJAC)
- akta.pro secondary industry
- Wood Flooring & Wood Veneer Products (IMADADAI)
Keywords
Where Vintage Hardwood Flooring is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Vintage Hardwood Flooring business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Hardwood Flooring Product Sales: Revenue generated from the sale of prefinished hardwood flooring products through an authorized network of distributors and dealers. The company manufactures premium hardwood flooring and sells to consumers through qualified dealer partners who provide sales consultation, professional installation, and after-sales support.
- Maintenance and Repair Products: Sale of cleaning kits, repair products, and maintenance supplies for hardwood floors through the maintenance section of the website.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Vintage Hardwood Flooring product offering
Product offeringCore offering
Vintage Hardwood Flooring is a Canadian manufacturer of prefinished hardwood and engineered flooring sold in eight texture-based collections (EdgeSawn, Smooth, Brushed, Sculpted, Blade, Rift & Quarter Sawn, Herringbone, Chevron) and three construction types (Solid Sawn, Northern Solid Sawn, Pioneered). Products are offered in 10 widths, 3 grades, more than 100 colors, 2 finishes, and 5 wood species, with complimentary maintenance and repair kits. The company sells exclusively through an authorized dealer network and Inspirational Gallery showrooms in Toronto and Montreal; products are not sold online.
Product overview
Vintage Hardwood Flooring is a Canadian manufacturer of prefinished hardwood and engineered flooring products. The company operates as part of MIRAGE GROUP (Boa-Franc) and offers a comprehensive portfolio organized into eight distinct collections: EdgeSawn (Distinctive), Smooth (Classic), Brushed (Defined), Sculpted (Practical), Blade (Unique), Rift & Quarter Sawn (Dramatic), Herringbone (Architectural), and Chevron (Timeless). Products are available in three construction types: Solid Sawn 3/4" solid wood, Northern Solid Sawn 3/4" engineered flooring, and Pioneered 3/4" solid wood flooring. The company offers 10 width options, 3 grades, over 100 colors, 2 finish choices, and 5 wood species. All products feature the industry's smallest micro-V joint for discrete seams, longer-than-average board lengths for easier installation and elegant appearance, and exclusive Pearl and UVF finish technologies providing 35-year residential and 3-year commercial wear warranties. Products are sold exclusively through an authorized dealer network and are not available for online purchase.
Differentiator
Problem solved
Functional benefit
Brands
- Vintage Hardwood Flooring: A prefinished hardwood flooring brand operated by Boa-Franc, distributed throughout North America, known for 35-year residential wear warranty.
Products and services
- EdgeSawn Collection A hardwood flooring collection featuring a unique edge-sawn texture that creates a bold, visually striking appearance, offered to homeowners, architects, and designers through the authorized dealer network.
- Smooth Collection A classic hardwood flooring collection with a smooth, refined surface finish that offers timeless elegance, sold through authorized dealers for residential and light commercial projects.
- Brushed Collection A defined-texture hardwood flooring collection with a wire-brushed finish that accentuates the wood grain, available through authorized dealers for residential renovations and custom builds.
- Sculpted Collection A practical hardwood flooring collection featuring a sculpted texture that provides both visual interest and durability, distributed via authorized dealers.
- Blade Collection A unique hardwood flooring collection featuring a distinctive blade-style texture introduced in 2021, offering a one-of-a-kind look via authorized dealers.
- Rift & Quarter Sawn Collection A dramatic hardwood flooring collection featuring rift and quarter sawn cuts that create striking grain patterns, aimed at design-driven residential and commercial projects.
- Herringbone Collection An architectural hardwood flooring collection featuring classic herringbone-pattern installation for sophisticated spaces, distributed through authorized dealers.
- Chevron Collection A timeless hardwood flooring collection featuring a chevron pattern for elegant architectural installations, distributed through authorized dealers.
- Solid Sawn 3/4" Solid Wood Flooring 3/4-inch solid wood flooring structure manufactured using Solid Sawn construction technology, offered across the company's texture collections.
- Northern Solid Sawn 3/4" Engineered Flooring 3/4-inch engineered hardwood flooring structure using Northern Solid Sawn construction for enhanced dimensional stability, offered across texture collections.
- Pioneered 3/4" Solid Wood Flooring 3/4-inch proprietary solid wood flooring structure using Pioneered construction methods, available across texture collections for premium installations.
- Cleaning & Repair Kits Hardwood floor maintenance and repair products including cleaning solutions and touch-up kits, sold through the Vintage website maintenance section to support installed floors.
Quantifiable outcome
- 99% VOC and formaldehyde-free finishes for healthier indoor air quality
- +1 more outcomes
Companies that use Vintage Hardwood Flooring
Customer profileSegments3 records
Ideal customer profiles3 records
Vintage Hardwood Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vintage Hardwood Flooring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Barwood PiloncoreBarwood Pilon is an authorized dealer and operator of the Montreal Mirage Gallery. They provide turnkey service including product selection consultation, floor and staircase installation with in-house installation teams. The partnership combines Vintage's manufacturing excellence with Barwood Pilon's retail expertise and installation capabilities in the Montreal market.
Scale indicators5 records
Recent moves12 records
Expansion highlights5 records
Vintage Hardwood Flooring competitors and assessment
Company assessmentBroad incumbents
- Shaw Floors: US-based, Berkshire Hathaway-owned flooring conglomerate offering hardwood alongside carpet, LVT, and tile. Overlaps with Vintage in prefinished hardwood but competes across many categories and channels with greater scale and pricing flexibility.
- Mannington Mills: US-based manufacturer of residential and commercial flooring including hardwood, vinyl, and laminate. Overlaps with Vintage in prefinished hardwood and competes for similar A&D and residential customers.
- Bruce Hardwood Floors (AHF Products): One of the most established North American hardwood flooring brands, now part of AHF Products (American Industrial Partners), with broad distribution through home centers and independent dealers. Significantly larger scale and broader channel reach than Vintage.
- Mohawk Industries (Mohawk Hardwood): Global flooring manufacturer with a hardwood product line sold through home centers, specialty retailers, and dealers. A scale incumbent competing for the same residential remodeling and A&D specification business.
Direct peers
- Kährs (Kahrs Group): Swedish-founded manufacturer of engineered wood flooring with strong European heritage and North American distribution. Comparable as a design-forward, engineered/solid hardwood brand sold through specialty dealers and A&D channels.
- Mercier Wood Flooring: Canadian manufacturer of prefinished solid and engineered hardwood flooring sold through authorized dealers across North America. Comparable product mix, distribution model, and target customer (homeowners, designers, builders).
- Somerset Hardwood Flooring: US-based manufacturer of solid and engineered prefinished hardwood flooring sold through independent flooring dealers. Similar mid-sized manufacturer profile, product mix, and dealer-channel go-to-market.
- Lauzon Hardwood Flooring: Canadian prefinished hardwood flooring manufacturer with a similar dealer-distribution model, environmental certifications, and design-forward collections. Directly competes for the same North American dealer and residential/A&D customer base.
- Mirage (Boa-Franc): Sister brand under the same Boa-Franc/Mirage Group parent, offering prefinished hardwood and engineered flooring through a similar authorized-dealer model in North America. Direct overlap in product category, customer base, and brand portfolio structure makes it the closest comparable.
- Hallmark Floors: US-based manufacturer of prefinished hardwood flooring with textured, designer-focused collections and dealer distribution. Comparable in size, premium positioning, and A&D orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vintage Hardwood Flooring social profiles
Digital presenceVintage Hardwood Flooring compliance and trust
Trust signalCompliance5 records
Vintage Hardwood Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vintage Hardwood Flooring leadership team
Management profileNumber of profiles
Vintage Hardwood Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vintage Hardwood Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vintage Hardwood Flooring
What does Vintage Hardwood Flooring do?
Vintage Hardwood Flooring is a Canadian manufacturer of prefinished hardwood and engineered flooring sold in eight texture-based collections (EdgeSawn, Smooth, Brushed, Sculpted, Blade, Rift & Quarter Sawn, Herringbone, Chevron) and three construction types (Solid Sawn, Northern Solid Sawn, Pioneered). Products are offered in 10 widths, 3 grades, more than 100 colors, 2 finishes, and 5 wood species, with complimentary maintenance and repair kits. The company sells exclusively through an authorized dealer network and Inspirational Gallery showrooms in Toronto and Montreal; products are not sold online.
Is Vintage Hardwood Flooring a public or private company?
Vintage Hardwood Flooring is a private company. It is classified as corporate owned and is currently operating.
When was Vintage Hardwood Flooring founded?
Vintage Hardwood Flooring was founded in 1989. It employs 51 to 100 people.
Where is Vintage Hardwood Flooring based?
Vintage Hardwood Flooring is headquartered in Toronto, Canada, in the North America region.
How does Vintage Hardwood Flooring make money?
Two revenue lines are on record. Hardwood Flooring Product Sales are the primary driver. The others are maintenance and Repair Products.
Who are Vintage Hardwood Flooring's main competitors?
Broad incumbents on record are Shaw Floors, Mannington Mills, Bruce Hardwood Floors (AHF Products) and Mohawk Industries (Mohawk Hardwood). Direct peers are Kährs (Kahrs Group), Mercier Wood Flooring, Somerset Hardwood Flooring, Lauzon Hardwood Flooring, Mirage (Boa-Franc) and Hallmark Floors.
Does Vintage Hardwood Flooring have an API?
No public API is recorded for Vintage Hardwood Flooring.
What industry is Vintage Hardwood Flooring in?
Vintage Hardwood Flooring's product category is Hardwood Flooring Manufacturing. Its primary akta.pro industry code is IMADAJAC, Wood Flooring (Solid, Engineered, Bamboo, Cork), with a secondary code of IMADADAI, Wood Flooring & Wood Veneer Products. Its NAICS code is 321999 and its SIC code is 2400.