What Teojama does

Teojama is a privately held Ecuadorian automotive dealership group founded in 1963 in Quito and headquartered at Av. Galo Plaza Lasso N47-137. The company operates as an authorized multi-brand distributor of commercial vehicles (HINO trucks Serie 300, 500, 700 and bus chassis, Mercedes-Benz Atego, Arocs, Actros, Sprinter, OF, and O500) and, since 2024-2025, passenger vehicles (MG, Mercedes-Benz, Subaru, and Smart). Its commercial vehicle franchise traces back to becoming the HINO distributor in 1969, with HINO achieving market leadership in Ecuadorian commercial vehicles by 1990 and holding that position since. Teojama also operates a certified pre-owned commercial vehicle program and a comprehensive after-sales ecosystem consisting of multi-brand workshops in five cities, three parts-only branches in smaller cities, body repair and painting centers with digital spectrophotometry, certified distribution of Yuasa batteries, and the Conductor Teojama mobile app for fleet management.

The business model combines one-time vehicle sales (commercial and passenger), recurring after-sales service revenue, parts and accessories sales, body repair and painting services, and a subscription-based fleet management app. Customer segments are vertical-driven: commercial fleet operators (freight, construction, agriculture, public transport) are primary; individual consumers (entered materially in 2024 with MG) and government entities are secondary. Distribution is exclusively through physical dealerships and inside sales supported by online quotation forms and a WhatsApp sales channel. The company is ISO 9001 certified, holds Great Place to Work certification, and is an authorized Daimler Truck AG dealer. Teojama is a public bond issuer in the Ecuadorian securities market (with documented issuances up to a 12th) but is not publicly listed. It operates 14 branches across 8 cities (Quito, Guayaquil, Cuenca, Ambato, Manta, plus parts-only in Machala, Portoviejo, and Lago Agrio) with 251-500 employees.

Name

Teojama

Legal name

Teojama

Website

https://teojama.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Teojama is an Ecuadorian multi-brand automotive dealership founded in 1963, distributing HINO and Mercedes-Benz commercial vehicles plus MG, Mercedes-Benz, Subaru, and Smart passenger vehicles across 14 branches in 8 cities, with full after-sales service and parts.

Ownership category

akta.pro rank

Product category

Automotive Retail and Distribution

NAICS

Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Commercial vehicle distribution
• Automotive dealership services
• Passenger vehicle sales
• After-sales vehicle service
• Fleet management solutions

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales - Commercial: Sales of commercial vehicles including HINO trucks (Serie 300, 500, 700), Mercedes-Benz trucks (Atego, Arocs, Actros), and Mercedes-Benz vans (Sprinter). Revenue generated through one-time vehicle purchases by fleet operators, businesses, and government entities.
2. New Vehicle Sales - Passenger: Sales of passenger vehicles including MG, Mercedes-Benz, Subaru, and Smart brands. Target individual consumers and families for personal transportation vehicles.
3. After-Sales Service and Maintenance: Workshop services for vehicle maintenance and repairs at 9 service locations across Ecuador. Covers both commercial and passenger vehicles with appointment scheduling system.
4. Parts and Accessories Sales: Multi-brand spare parts (repuestos multimarca), Yuasa batteries, and accessories. Both retail sales at service centers and dedicated parts-only branches in Machala, Portoviejo, and Lago Agrio.
5. Body Repair and Painting: Collision repair (enderezada) and painting services with digital templating equipment and color spectrophotometry. Available at dedicated collision centers including Cuenca.
6. Semi-New Vehicle Sales: Sales of semi-new (certified pre-owned) commercial vehicles. Dedicated section for used commercial trucks.
7. Fleet Management Solutions: Conductor Teojama mobile app for fleet management, driver communication, and operational route management for commercial vehicle operators.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Teojama is an authorized multi-brand automotive distributor in Ecuador, selling new commercial vehicles (HINO trucks and bus chassis, Mercedes-Benz trucks, vans, and buses) and passenger vehicles (MG, Mercedes-Benz, Subaru, Smart), including sedans, SUVs, hybrids, and electric models. The company complements vehicle sales with comprehensive after-sales services spanning multi-brand workshop maintenance, spare parts distribution, body repair and painting with digital spectrophotometry, certified pre-owned commercial vehicle sales, Yuasa battery distribution, and its proprietary Conductor Teojama mobile app for fleet and driver management.

Product overview

Teojama is an Ecuadorian automotive dealership operating as a multi-brand distributor of commercial and light vehicles. The company offers two main vehicle categories: commercial vehicles (heavy trucks, buses, and bus chassis) primarily under HINO and Mercedes-Benz brands including the Serie 300, 500, 700 truck lines, Atego, Arocs, Actros, Sprinter, and bus chassis models; and light vehicles (passenger cars, SUVs, and electric vehicles) from MG (sedans, SUVs, hybrids, and EVs including MG5, ZS, RX8, RX9, MG3 Hybrid, Marvel R, Cyberster), Mercedes-Benz (Clase C, E, G, GLA, GLC, GLE, GLS), Subaru (Forester, Outback, Crosstrek, WRX), and Smart (#1, #3). The portfolio is supported by comprehensive after-sales services including multi-brand workshops, spare parts, body repair and painting, Yuasa batteries, certified pre-owned vehicles, and the Conductor Teojama mobile app for driver fleet management.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and supporting.

• AEI - Alianza para el Emprendimiento e InnovaciónminorStrategic or Co-development Partner · 1 January 2025Social impact partnership with Ecuadorian entrepreneurship and innovation alliance. Teojama supports programs promoting innovation, entrepreneurship, and business development in Ecuador.
• De Vuelta al CentrominorStrategic or Co-development Partner · 1 January 2024Civic connection initiative promoting care and revitalization of historic city centers. Teojama participates in programs supporting urban heritage preservation.
• Fundación CAVATminorStrategic or Co-development Partner · 1 January 2024Social partnership for road safety and support for traffic accident victims. Teojama supports initiatives promoting safer mobility in Ecuador.
• Fundación San JoséminorStrategic or Co-development Partner · 1 January 2024Elderly care foundation. Teojama supports programs promoting dignified and humane care for senior citizens.
• Fundación GanttminorStrategic or Co-development Partner · 1 January 2024Animal welfare foundation. Teojama supports animal rescue and care programs.
• YuasasupportingOthers · 1 January 2017Exclusive distributor of Yuasa batteries in Ecuador since 2017. Yuasa is a Japanese manufacturer of automotive batteries. Teojama offers Yuasa batteries through their parts and service network.
• CRCsupportingOthers · 1 January 2017International auto parts brand distributor since 2017. CRC Industries is a global manufacturer of automotive specialty chemicals and maintenance products.
• EuroricambisupportingTechnology or Integration · 1 January 2017International commercial vehicle parts supplier since 2017. Euroricambi specializes in axle and transmission components for trucks and buses.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Agencias Way: Authorized Toyota distributor in Ecuador (along with affiliated Toyocosta). Competes directly with Teojama in passenger and light commercial vehicles, sharing the same authorized-dealer model, multi-city footprint, and reliance on OEM brand authority.
• Divemotor: Daimler/Mercedes-Benz and Fuso distributor in Peru. Closest cross-market peer given the shared Mercedes-Benz truck/van authorization, similar premium commercial-vehicle positioning, and multi-branch authorized-dealer operating model.
• Casabaca: One of Ecuador's largest multi-brand automotive groups (Chevrolet, Mazda, Renault, JAC, and others). Operates a national dealership and service network across the same Ecuadorian geography as Teojama, with a comparable mix of new-vehicle sales, parts, and after-sales service.
• Grupo Corven: Argentine automotive group active in vehicle distribution, parts, and mobility services. Operates a multi-brand authorized-dealer network in a similar Latin American emerging-market context as Teojama.
• Kaufmann: Chilean multi-brand automotive group distributing Mercedes-Benz, Freightliner, Fuso, and other brands. Comparable as a long-established, multi-brand authorized distributor in Latin America with both commercial-vehicle and passenger franchises.
• Garza Ponce: Long-established Daimler/Mercedes-Benz distributor in Mexico with both commercial and passenger vehicle operations. Comparable as a Latin American Mercedes-Benz authorized dealer at greater scale and geographic reach.
• Grupo ILS: Ecuadorian multi-brand automotive group distributing Kia, Mazda, and other brands. Direct domestic competitor in the passenger and light-vehicle segment with a similar dealership-and-service business model.

Broad incumbents

• DERCO: Large Latin American automotive group operating across Chile, Peru, and Colombia with multiple brand franchises (including Suzuki, Mazda, Geely, and others). Broader regional incumbent with a comparable authorized-dealer and parts-service business model.
• Inchcape: Global automotive distributor with extensive emerging-market presence across Latin America, Africa, and Asia. Operates a multi-brand authorized-dealer and distribution model that overlaps structurally with Teojama's commercial-and-passenger distribution business.

Regional players

• AutoStar: Multi-brand automotive distributor in Bolivia with similar exposure to commercial and passenger segments. Comparable as a regional authorized-dealer peer operating in an adjacent, smaller South American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teojama
• Facebookfacebook.com/teojama
• LinkedInlinkedin.com/company/teojama-comercial-s-a-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teojama